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The changing face of multinationals in Southeast Asia / / Tim G. Andrews, Nartnalin Chompusri and Bryan J. Baldwin
| The changing face of multinationals in Southeast Asia / / Tim G. Andrews, Nartnalin Chompusri and Bryan J. Baldwin |
| Autore | Andrews Tim G. <1968, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2003 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina | 338.8/88599 |
| Altri autori (Persone) |
ChompusriNartnalin <1970->
BaldwinBryan J. <1937-> |
| Collana | Working in Asia |
| Soggetto topico |
International business enterprises - Southeast Asia
Corporations, Foreign - Southeast Asia Investments, Foreign - Southeast Asia Financial crises - Southeast Asia |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-134-50817-4
0-429-23065-6 0-415-26096-5 1-280-06916-3 0-203-36158-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; Acknowledgments; Introduction; The Southeast Asia regional bloc: salient features; ASEAN business context; Rise of the multinational; Organizational change; Organizational downsizing; Corporate consolidation; Human resources management; Electronic technology; Information tracking; Marketing; The marketing function; Product, brand and pricing strategy; Advertising and promotion; Distribution; Conclusions; References; Index |
| Record Nr. | UNINA-9910450944203321 |
Andrews Tim G. <1968, >
|
||
| London ; ; New York : , : Routledge, , 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The changing face of multinationals in Southeast Asia / / Tim G. Andrews, Nartnalin Chompusri and Bryan J. Baldwin
| The changing face of multinationals in Southeast Asia / / Tim G. Andrews, Nartnalin Chompusri and Bryan J. Baldwin |
| Autore | Andrews Tim G. <1968, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2003 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina | 338.8/88599 |
| Altri autori (Persone) |
ChompusriNartnalin <1970->
BaldwinBryan J. <1937-> |
| Collana | Working in Asia |
| Soggetto topico |
International business enterprises - Southeast Asia
Corporations, Foreign - Southeast Asia Investments, Foreign - Southeast Asia Financial crises - Southeast Asia |
| ISBN |
1-134-50816-6
1-134-50817-4 0-429-23065-6 0-415-26096-5 1-280-06916-3 0-203-36158-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; Acknowledgments; Introduction; The Southeast Asia regional bloc: salient features; ASEAN business context; Rise of the multinational; Organizational change; Organizational downsizing; Corporate consolidation; Human resources management; Electronic technology; Information tracking; Marketing; The marketing function; Product, brand and pricing strategy; Advertising and promotion; Distribution; Conclusions; References; Index |
| Record Nr. | UNINA-9910783975803321 |
|
Andrews Tim G. <1968, >
|
||
| London ; ; New York : , : Routledge, , 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||