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Expanding the audience for the performing arts / / by Alan R. Andreasen
| Expanding the audience for the performing arts / / by Alan R. Andreasen |
| Autore | Andreasen Alan R. <1934-> |
| Pubbl/distr/stampa | Washington : , : Seven Locks Press, , [1991] |
| Descrizione fisica | 1 online resource (v, 56 pages) : illustrations |
| Collana | Research Division report / National Endowment for the Arts |
| Soggetto topico |
Performing arts - United States - Marketing
Performing arts - Audiences - United States |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910704455503321 |
Andreasen Alan R. <1934->
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| Washington : , : Seven Locks Press, , [1991] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Strategic marketing for non-profit organizations / / Alan R. Andreasen, Philip R. Kotler
| Strategic marketing for non-profit organizations / / Alan R. Andreasen, Philip R. Kotler |
| Autore | Andreasen Alan R. <1934-> |
| Edizione | [Seventh, Pearson new international edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson, , [2014] |
| Descrizione fisica | 1 online resource (474 pages) : illustrations, tables |
| Disciplina | 658.8 |
| Collana | Always learning |
| Soggetto topico | Nonprofit organizations - Marketing |
| ISBN | 1-292-05627-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Table of Contents -- 1. The Growth and Development of Nonprofit Marketing -- 2. Developing a Target Audience-Centered Mindset -- 3. Strategic Marketing Planning -- 4. Understanding Target Audience Behavior -- 5. Acquiring and Using Marketing Information -- 6. Segmentation, Targeting, and Positioning -- 7. Branding -- 8. Value Propositions: Managing the Organization's Offerings -- 9. Developing and Launching New Offerings -- 10. Managing Perceived Costs -- 11. Facilitating Marketing Behaviors -- 12. Formulating Communication Strategies -- 13. Managing Communications: Advertising and Personal Persuasion -- 14. Managing Public Media and Public Advocacy -- 15. Generating Funds -- 16. Attracting Human Resources: Staff, Volunteers, and Board Members -- 17. Working with the Private Sector -- 18. Organizing for Implementation -- Index. |
| Record Nr. | UNINA-9910154811003321 |
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Andreasen Alan R. <1934->
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| Harlow, England : , : Pearson, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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