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Best practices in marketing and their impact on quality of life / / Helena Alves and Jose Luis Vazquez, editors
| Best practices in marketing and their impact on quality of life / / Helena Alves and Jose Luis Vazquez, editors |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | New York, : Springer, 2013 |
| Descrizione fisica | 1 online resource (266 p.) |
| Disciplina | 658.80019 |
| Altri autori (Persone) |
AlvesHelena
VazquezJose Luis |
| Collana | Applying quality of life research |
| Soggetto topico |
Marketing
Quality of life |
| ISBN | 94-007-5878-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contributors -- Reviewers -- Foreword: Joseph M. Sirgy -- PART I. THEORETICAL NOTE AND SUMMARIES -- Chapter 1. Quality of Life Marketing: An Introduction to the Topic; Helena Alves and José l. Vázquez -- Chapter 2. Case Content Summaries -- PART II. CASES -- Chapter 3. Case 1 - The Alliance for Appalachia (Case country: U.S.A.); Walter Wymer -- Chapter 4. Case 2 - Stakeholders' Reactions to an Upstream Intervention to improve Children's Diets (Case country: Australia); Simone Pettigrew and Melanie Pescud -- Chapter 5. Case 3 - Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens, Greece (Case country: Greece); Rodoula H. Tsiotsou and Eleni P. Mavragani -- Chapter 6. Case 4 - Communicating Town (Case country Slovakia); Anna Vaňová, Alica Božiková and Miroslav Foret -- Chapter 7. Case 5 - Get Your Life into Gear (Case country: Ireland); Sinead Duane and Christine Domegan -- Chapter 8. Case 6 - Development of a Marketing Strategy for German Minority Association in Croatia (Case country: Croatia); Mirna Leko Šimić and Renata Trischler -- Chapter 9. Case 7 - Place Marketing and Residents' Perceptions of Improvements on Quality of Life (Case country: Portugal); Helena Alves and José L. Vázquez.-Chapter 10. Case 8 - Relationship Marketing in the Local Authority (Case country: Slovak Republik); Katarína Petríková and Anna Vaňová -- Chapter 11. Case 9 - The Role of Health Marketing in Educating the Demand for the Public Hospital Emergency Services (Case country: Spain); Juan Miguel Rey Pino -- Chapter 12. Case 10 - Hagar: From Darkness to Hope in Cambodia (Case country: Australia); Coralie Nancarrow, Rebecca Larsen, Sean Wriglew, Dave Webb -- Chapter 13. Case 11 - Organ Donation in Ireland: Can Social Marketing and Infrastructural Changes Improve Donation Rates (Case country: Ireland); Maurice Murphy -- Chapter 14. Case 12 - How a Municipality can serve the Elderly Public: The Case of the Ages Space (Case country: Portugal); Arminda de Paço -- Chapter 15. Case 13 - Preventing Diabetes-Related Amputations (Case country: Australia); Jessica Price -- Chapter 16. Case 14 - Qimaavik Women's Shelter (Case country: Canada); Anne Lavack -- Chapter 17. Case 15 - Improving Employees' Quality of Life (Case country: Spain); M. Isabel Sánchez-Hernández and M. Purificación García-Miguélez. |
| Record Nr. | UNINA-9910438343803321 |
| New York, : Springer, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Entrepreneurial and Innovative Practices in Public Institutions : A Quality of Life Approach / / edited by João Leitão, Helena Alves
| Entrepreneurial and Innovative Practices in Public Institutions : A Quality of Life Approach / / edited by João Leitão, Helena Alves |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (XXII, 318 p. 15 illus., 7 illus. in color.) |
| Disciplina | 306 |
| Collana | Applying Quality of Life Research, Best Practices |
| Soggetto topico |
Quality of life
Social policy Leadership Public administration Quality of Life Research Social Policy Business Strategy/Leadership Public Administration |
| ISBN | 3-319-32091-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foreword; João Leitão and Helena Alves -- Chapter 1. The Transformative Role of Universities: Determinants, Impacts and Challenges; Maribel Guerrero and David Urbano -- Chapter 2. New Paradigms for University Management; Horacio Capanegra Vallé, Graciela Peralta, Mariel Farioli and Luciana Giacosa -- Chapter 3. Public Entrepreneurship and Quality of Life: The Perspectives of Public Entrepreneurs from the State of Minas Gerais; Carolina Riente de Andrade, Daniel Paulino Teixeira Lopes and Ivan Beck Ckagnazaroff -- Chapter 4. An Approach to Measuring Perceived Quality of Life in the City through a Formative Multidimensional Perspective; Walesska Schlesinger, Amparo Cervera Taulet, Helena Alves, José Luis Vázquez Burguete -- Chapter 5. Innovation among Public-Sector Organisations: Push and Pull Factors; Gry Agnete Alsos, Tommy Høyvarde Clausen and Espen John Isaksen -- Chapter 6. Transparency in Open Administrations: Communication, Accountability and Community’s Quality of Life. Evidences from Innovative Practices in Italian Local Governments; Maria Cristina Longo and Eleonora Cardillo -- Chapter 7. Institutional Entrepreneurship and Improvement of Quality of Life through the Formation and Legitimation of a Public-Private Innovation Network in Molecular Biology Applied to Public Health in Southern Brazil; Leandro R.C. Bonfim,Sandro A. Gonçalves, Mário S. Moreira and Márcio Jacometti -- Chapter 8. Citizens and Local Government Management Innovations. Implementation of the New Public Service (NPS) in Municipal Institute Family, San Pedro Garza García, Nuevo León, México; Freddy Mariñez Navarro -- Chapter 9. Open Innovative Governance, Municipalities’ Transparency and Citizens’ Quality of Life: Are they a perfectly matched trilogy?; João Leitão, Helena Alves and Dina Pereira -- Chapter 10. Public Management in Brazil: Reflections on the Contemporary Organizational Model; Carlos Otavio de Almeida Afonso, Ricardo Vinhaes Maluf Cavalcante and Denize Vinhaes Maluf Cavalcante -- Chapter 11. Simplification and Digitalization Practices on Fire Inspection Service: Case study in a State Fire Department in Brazil; Emerson Wagner Mainardes, Alexandre dos Santos Cerqueira and Hekssandro Vassoler -- Chapter 12. Innovation through Work in Education for Development: the Case of the University of Extremadura; Victor Valero-Amaro, Clementina Galera-Casquet, M. Mercedes Galan-Ladero and M. Jesus Barroso-Mendez -- Chapter 13. Challenges of the New Public Management in a Public Hospital; Isabel Cruz and Maria João Major -- Chapter 14. Managing towards Development Results: the Case of Minas Gerais' Management Shock; Renata Vilhena, Humberto Falcão Martins and Caio Marini -- Chapter 15. Assessing the Relation between Entrepreneurial Environment and Institutions and Attitude towards Entrepreneurship: An Experience in Veneto's Vocational Schools; Stefano Noventa, Serena Cubico, Piermatteo Adrolino, Giuseppe Favretto and João Leitão. . |
| Record Nr. | UNINA-9910253358503321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Entrepreneurial, Innovative and Sustainable Ecosystems : Best Practices and Implications for Quality of Life / / edited by João Leitão, Helena Alves, Norris Krueger, Jacob Park
| Entrepreneurial, Innovative and Sustainable Ecosystems : Best Practices and Implications for Quality of Life / / edited by João Leitão, Helena Alves, Norris Krueger, Jacob Park |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XIV, 321 p. 37 illus., 14 illus. in color.) |
| Disciplina | 300.72 |
| Collana | Applying Quality of Life Research, Best Practices |
| Soggetto topico |
Quality of life
Entrepreneurship Public policy Marketing Quality of Life Research Public Policy |
| ISBN | 3-319-71014-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. The EIS Ecosystem in the Curitiba Public Transport System: The B100 Project (Orsiolli) -- Chapter 2. Creating a Supportive Ecosystem for Street Vendors in India: the Role of the National Association of Street Vendors in India (NASVI) (Swamy) -- Chapter 3. Sustainable Ecosystems through Indigenous Social Enterprises (Maguirre) -- Chapter 4. Private Standards in a Multiple World: Opportunity or Threat for Developing Countries? (Machado) -- Chapter 5. Local Public Management Focused on Quality of Life in Sustainable Cities (Rodrigues) -- Chapter 6. Application of Structural Equation Modelling for Studying Eco-innovation at Brazilian Industrial SMEs through the PINTEC Survey (Basso) -- Chapter 7. Revitalising the Forest: Innovative and Entrepreneurial Ecosystem Development in the Finnish Bioeconomy (Kautonen) -- Chapter 8. Impact of Global Warming on Business Planning in Mexico (Vargas-Hernández) -- Chapter 9. Activity System Analysis of an EIS Ecosystem. The Case of Boulder Colorado (Thompson) -- Chapter 10. Employment and People with Disabilities: an Emerging Entrepreneurial Ecosystem (Markel) -- Chapter 11. Can Credit Unions Pursue Social Goals While Remaining Financially Sustainable? Evidence from Spain Before and During the Crisis (Martínez-Campillo) -- Chapter 12. Public Innovation and Collaborative Governance (Navarro) -- Chapter 13. Sustainable Practices in Small and Medium Enterprises in the State of Santa Catarina: Motivations and Benefits (Machado) -- Chapter 14. The Contribution of Smart Cities Enhancing Quality of Life from a Citizen’s Perspective (Vázquez) -- Chapter 15. Revisiting EIS Ecosystem: a Systematic Literature Review and Conceptual Model Proposal (Leitão) -- Chapter 16. Mapping an Entrepreneurial, Innovative and Sustainable Ecosystem Using Social Network Analysis: an Exploratory Approach of Publicly-funded Innovative Projects Data (Pinto) -- Chapter 17. Corporative Social and Management Responsibility for Overall Quality: Additional Study between the Two Approaches in the Dimensions of Sustainability (Dias) -- Chapter 18. Product Innovation as Territory Sustainability Added Value: The Case Study of Douro SkinCare (Paiva) -- Chapter 19. From Brokering to Platform Models. A Case Study of Best Practices for the Enactment of Hybrid Partnerships Between Public Institutions (Macrì) -- Chapter 20. Entrepreneurship and Innovation Ecosystem’s Drivers: The Role of Higher Education Organizations in Emerging Economies (Herrera-Pons) -- Chapter 21. Sustainability-Driven Entrepreneurs: Solutions for Social and Environmental Problems or Business as Usual (Zahraie) -- Chapter 22. Learning from Natural Systems to Understand Social Systems (Barros) -- Chapter 23. The Social Process of Constructing Sustainable Business Models: a Network Approach (Neumeyer). |
| Record Nr. | UNINA-9910300571603321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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