The principles of Islamic marketing [[electronic resource] /] / Baker Ahmad Alserhan |
Autore | Alserhan Baker Ahmad |
Pubbl/distr/stampa | Burlington, Vt., : Gower, c2011 |
Descrizione fisica | 1 online resource (221 p.) |
Disciplina | 658.80088/297 |
Soggetto topico | Markets - Islamic countries |
Soggetto genere / forma | Electronic books. |
ISBN |
1-351-14566-5
1-283-12909-4 9786613129093 1-4094-2894-X |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality. |
Record Nr. | UNINA-9910457018503321 |
Alserhan Baker Ahmad | ||
Burlington, Vt., : Gower, c2011 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
The principles of Islamic marketing [[electronic resource] /] / Baker Ahmad Alserhan |
Autore | Alserhan Baker Ahmad |
Pubbl/distr/stampa | Burlington, Vt., : Gower, c2011 |
Descrizione fisica | 1 online resource (221 p.) |
Disciplina | 658.80088/297 |
Soggetto topico | Markets - Islamic countries |
ISBN |
1-351-14566-5
1-283-12909-4 9786613129093 1-4094-2894-X |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality. |
Record Nr. | UNINA-9910781230203321 |
Alserhan Baker Ahmad | ||
Burlington, Vt., : Gower, c2011 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
The principles of Islamic marketing [[electronic resource] /] / Baker Ahmad Alserhan |
Autore | Alserhan Baker Ahmad |
Pubbl/distr/stampa | Burlington, Vt., : Gower, c2011 |
Descrizione fisica | 1 online resource (221 p.) |
Disciplina | 658.80088/297 |
Soggetto topico | Markets - Islamic countries |
ISBN |
1-351-14566-5
1-283-12909-4 9786613129093 1-4094-2894-X |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality. |
Record Nr. | UNINA-9910811267803321 |
Alserhan Baker Ahmad | ||
Burlington, Vt., : Gower, c2011 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|