Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Applying neuroscience to business practice / / Manuel Alonso Dos Santos, editor
| Applying neuroscience to business practice / / Manuel Alonso Dos Santos, editor |
| Autore | Alonso Dos Santos Manuel |
| Pubbl/distr/stampa | Hershey, Pennsylvania : , : Business Science Reference, , 2017 |
| Descrizione fisica | PDFs (331 pages) : illustrations |
| Disciplina | 658.8001/9 |
| Collana | Advances in Business Strategy and Competitive Advantage (ABSCA) Book Series |
| Soggetto topico |
Marketing - Psychological aspects
Management - Psychological aspects Neurosciences |
| Soggetto non controllato |
Consumer reactions
Customer temperament Emotional connections Experiential marketing Facial coding Neuromarketing Television advertisements |
| ISBN |
9781522510291
9781522510284 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Assessing consumer reactions with neuroscientific measurements / Christopher Rumpf, Christoph Breuer -- Neuromarketing step by step: based on scientific publications / Erick Valencia -- Neuromarketing perspective of consumer choice / Salim Lahmiri -- Experiential marketing: searching for emotional connection with consumers in POS / Bárbara Aucejo Devís, Maria Pocoví -- Mastering cognitive neuroscience and social neuroscience perspectives in the information age / Kijpokin Kasemsap -- Neuroscience applications in financial markets: a practitioner's perspective / Alessia Falsarone -- Interaction between the emotional and rational aspects in consumer buying process for typical food products of Italy / Luisa Sturiale, Alessandro Scuderi -- Marketing meets neuroscience: useful insights for gender subgroups during the observation of TV ads / Patrizia Cherubino [and 8 others] -- How is the personality of Facebook customers?: Cloninger's psychobiological model of temperament as a predictor of SNSs / Juan Jose Delgado -- Neuroscience applications on the assessments of TV ads / Tuna Çakar, Kaan Gez -- Neuromarketing from the perspective of advertising professionals: a battle between creatives and strategic planners / Ugur Bakir, Muge Elden, Erdem Gecit. |
| Record Nr. | UNINA-9910148745703321 |
Alonso Dos Santos Manuel
|
||
| Hershey, Pennsylvania : , : Business Science Reference, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Management of Emotions in Sports Organizations
| The Management of Emotions in Sports Organizations |
| Autore | Alonso Dos Santos Manuel |
| Pubbl/distr/stampa | Frontiers Media SA, 2020 |
| Descrizione fisica | 1 electronic resource (149 p.) |
| Soggetto topico |
Science: general issues
Psychology |
| Soggetto non controllato |
sports organization
sports management emotion sports economy sports marketing |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557392103321 |
|
Alonso Dos Santos Manuel
|
||
| Frontiers Media SA, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||