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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023 / / edited by Vincent Jeseo, Juliann Allen
| Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023 / / edited by Vincent Jeseo, Juliann Allen |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 |
| Descrizione fisica | 1 online resource (151 pages) |
| Disciplina | 658.8 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Marketing
Strategic planning Leadership Sales management Business Strategy and Leadership Sales and Distribution |
| ISBN | 3-031-53286-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Mass Customization’s Online Sales Configurator Capabilities and Purchase Intention: The Roles of Psychological Empowerment and Ownership -- Reviewing the Research Landscape of Online Scarcity Messages -- Understanding Customers’ Insights Using Attribution Theory -- Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix -- Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosity. |
| Record Nr. | UNINA-9910845081803321 |
| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Optimistic marketing in challenging times : serving ever-shifting customer needs / / Bruna Jochims and Juliann Allen, editors
| Optimistic marketing in challenging times : serving ever-shifting customer needs / / Bruna Jochims and Juliann Allen, editors |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2023] |
| Descrizione fisica | 1 online resource (435 pages) |
| Disciplina | 658.8 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico | Marketing |
| ISBN | 3-031-24687-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910682588303321 |
| Cham, Switzerland : , : Springer, , [2023] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Welcome to The New Normal: Life After The Chaos : Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023 / / edited by Vincent Jeseo, Juliann Allen
| Welcome to The New Normal: Life After The Chaos : Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023 / / edited by Vincent Jeseo, Juliann Allen |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 |
| Descrizione fisica | 1 online resource (270 pages) |
| Disciplina | 746.92 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Telemarketing
Internet marketing Sales management Strategic planning Leadership Digital Marketing Sales and Distribution Business Strategy and Leadership |
| ISBN | 3-031-49039-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands' Marketing?- 2. Shifting Habits Toward Sustainability -- 3. Determinants of Brand Trust: A Neuroanalytical Study in the B2B Sector Using the Example of Manufacturing Industry -- 4. Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications -- Is Like-Seeking a Form of Conspicuous Consumption? Investigating Trait Antecedents of Normative and Deceptive Like-Seeking on Instagram: An Abstract -- 5. Is Like-Seeking a Form of Conspicuous Consumption? Investigating Trait Antecedents of Normative and Deceptive Like-Seeking on Instagram: An Abstract. |
| Record Nr. | UNINA-9910799490703321 |
| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||