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The executive guide to corporate events & business entertaining [[electronic resource] ] : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / / Judy Allen
| The executive guide to corporate events & business entertaining [[electronic resource] ] : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / / Judy Allen |
| Autore | Allen Judy <1952-> |
| Pubbl/distr/stampa | Mississauga, Ont., : J. Wiley & Sons Canada, c2007 |
| Descrizione fisica | 1 online resource (315 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Business entertaining - Planning
Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-23694-2
9786611236946 0-470-15619-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title; Copyright; Contents; Acknowledgments; Preface; Chapter One: The Evolution of Business Functions and the Ways They Can Be Used to Successfully Drive Business Growth; Chapter Two: How to Qualify Your Company Objectives for a Proposed Business Function; Chapter Three: Selecting Events to Successfully Meet Specific Company Objectives; Chapter Four: Taking Stock and Planning Ahead; Chapter Five: Spending Your Company's Dollars Where They Matter Most; Chapter Six: Identifying Potential Landmines; Chapter Seven: Protecting Yourself and Your Company from Red-Flag Areas
Chapter Eight: Benefiting from a Competitive AnalysisChapter Nine: Exceeding Expectations Through Execution; Chapter Ten: Establishing Codes of Conduct and Setting Company Standards; Chapter Eleven: Tracking and Analysing Your Results; Conclusion; Appendix; Index |
| Record Nr. | UNINA-9910451287103321 |
Allen Judy <1952->
|
||
| Mississauga, Ont., : J. Wiley & Sons Canada, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The executive guide to corporate events & business entertaining [[electronic resource] ] : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / / Judy Allen
| The executive guide to corporate events & business entertaining [[electronic resource] ] : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / / Judy Allen |
| Autore | Allen Judy <1952-> |
| Pubbl/distr/stampa | Mississauga, Ont., : J. Wiley & Sons Canada, c2007 |
| Descrizione fisica | 1 online resource (315 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Business entertaining - Planning
Public relations |
| ISBN |
0-470-73901-0
1-281-23694-2 9786611236946 0-470-15619-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title; Copyright; Contents; Acknowledgments; Preface; Chapter One: The Evolution of Business Functions and the Ways They Can Be Used to Successfully Drive Business Growth; Chapter Two: How to Qualify Your Company Objectives for a Proposed Business Function; Chapter Three: Selecting Events to Successfully Meet Specific Company Objectives; Chapter Four: Taking Stock and Planning Ahead; Chapter Five: Spending Your Company's Dollars Where They Matter Most; Chapter Six: Identifying Potential Landmines; Chapter Seven: Protecting Yourself and Your Company from Red-Flag Areas
Chapter Eight: Benefiting from a Competitive AnalysisChapter Nine: Exceeding Expectations Through Execution; Chapter Ten: Establishing Codes of Conduct and Setting Company Standards; Chapter Eleven: Tracking and Analysing Your Results; Conclusion; Appendix; Index |
| Record Nr. | UNINA-9910777487603321 |
|
Allen Judy <1952->
|
||
| Mississauga, Ont., : J. Wiley & Sons Canada, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The executive guide to corporate events & business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / / Judy Allen
| The executive guide to corporate events & business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / / Judy Allen |
| Autore | Allen Judy <1952-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Mississauga, Ont., : J. Wiley & Sons Canada, c2007 |
| Descrizione fisica | 1 online resource (315 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Business entertaining - Planning
Public relations |
| ISBN |
9786611236946
9780470739013 0470739010 9781281236944 1281236942 9780470156193 0470156198 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title; Copyright; Contents; Acknowledgments; Preface; Chapter One: The Evolution of Business Functions and the Ways They Can Be Used to Successfully Drive Business Growth; Chapter Two: How to Qualify Your Company Objectives for a Proposed Business Function; Chapter Three: Selecting Events to Successfully Meet Specific Company Objectives; Chapter Four: Taking Stock and Planning Ahead; Chapter Five: Spending Your Company's Dollars Where They Matter Most; Chapter Six: Identifying Potential Landmines; Chapter Seven: Protecting Yourself and Your Company from Red-Flag Areas
Chapter Eight: Benefiting from a Competitive AnalysisChapter Nine: Exceeding Expectations Through Execution; Chapter Ten: Establishing Codes of Conduct and Setting Company Standards; Chapter Eleven: Tracking and Analysing Your Results; Conclusion; Appendix; Index |
| Record Nr. | UNINA-9910960347603321 |
|
Allen Judy <1952->
|
||
| Mississauga, Ont., : J. Wiley & Sons Canada, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||