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Handbook of Spanish language media [[electronic resource] /] / [edited] by Alan B. Albarran
| Handbook of Spanish language media [[electronic resource] /] / [edited] by Alan B. Albarran |
| Pubbl/distr/stampa | New York, : Routledge/Taylor and Francis Group, 2009 |
| Descrizione fisica | 1 online resource (336 p.) |
| Disciplina |
302.2308968
302.23098 |
| Altri autori (Persone) | AlbarranAlan B |
| Soggetto topico |
Mass media - Latin America
Hispanic American mass media Mass media - Spain |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-85430-0
1-282-23428-5 9786612234286 0-203-92647-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Dedication; Contents; List of illustrations; Foreword; Preface; Part I: Spanish Language Media: A Country-by-Country Examination; 1: Spanish Language Media in the United States; 2: The Media in Spain: Three Decades of Transformation; 3: The Media Industry in Mexico; 4: The Media in Central America; 5: The Media in Colombia; 6: The Mass Media in Venezuela: History, Politics and Freedom; 7: The Mass Media in Bolivia; 8: The Media in Ecuador; 9: The Media in Peru; 10: The Chilean Media Landscape
11: Media and Entertainment in Argentina: Doing Business in a Fragmented Society12: The Media in Uruguay; 13: The Media in Paraguay: A Locked Nation in Times of Change; 14: The Media in Cuba, the Dominican Republic and Puerto Rico; Part II: Topics and Issues in Spanish Language Media; 15: Growth and Trends in Spanish Language Television in the United States; 16: Television News: Spain, Mexico, Colombia and the United States; 17: Univision and Telemundo: Spanish Language Television Leaders in the United States; 18: The Latinos and Media Project; 19: Advertising in Spanish Language Media 20: Hispanic Advertising, Marketing and New Media21: The Potential of Book Publishing in Iberian American and African Countries: The Portuguese Perspective; 22: Assessing the State of Spanish Language Media: A Summary and Future Directions; Contributors; Index |
| Record Nr. | UNINA-9910454892303321 |
| New York, : Routledge/Taylor and Francis Group, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Handbook of Spanish language media [[electronic resource] /] / [edited] by Alan B. Albarran
| Handbook of Spanish language media [[electronic resource] /] / [edited] by Alan B. Albarran |
| Pubbl/distr/stampa | New York, : Routledge/Taylor and Francis Group, 2009 |
| Descrizione fisica | 1 online resource (336 p.) |
| Disciplina |
302.2308968
302.23098 |
| Altri autori (Persone) | AlbarranAlan B |
| Soggetto topico |
Mass media - Latin America
Hispanic American mass media Mass media - Spain |
| ISBN |
1-135-85430-0
1-282-23428-5 9786612234286 0-203-92647-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Dedication; Contents; List of illustrations; Foreword; Preface; Part I: Spanish Language Media: A Country-by-Country Examination; 1: Spanish Language Media in the United States; 2: The Media in Spain: Three Decades of Transformation; 3: The Media Industry in Mexico; 4: The Media in Central America; 5: The Media in Colombia; 6: The Mass Media in Venezuela: History, Politics and Freedom; 7: The Mass Media in Bolivia; 8: The Media in Ecuador; 9: The Media in Peru; 10: The Chilean Media Landscape
11: Media and Entertainment in Argentina: Doing Business in a Fragmented Society12: The Media in Uruguay; 13: The Media in Paraguay: A Locked Nation in Times of Change; 14: The Media in Cuba, the Dominican Republic and Puerto Rico; Part II: Topics and Issues in Spanish Language Media; 15: Growth and Trends in Spanish Language Television in the United States; 16: Television News: Spain, Mexico, Colombia and the United States; 17: Univision and Telemundo: Spanish Language Television Leaders in the United States; 18: The Latinos and Media Project; 19: Advertising in Spanish Language Media 20: Hispanic Advertising, Marketing and New Media21: The Potential of Book Publishing in Iberian American and African Countries: The Portuguese Perspective; 22: Assessing the State of Spanish Language Media: A Summary and Future Directions; Contributors; Index |
| Record Nr. | UNINA-9910778055003321 |
| New York, : Routledge/Taylor and Francis Group, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Handbook of Spanish language media / / [edited] by Alan B. Albarran
| Handbook of Spanish language media / / [edited] by Alan B. Albarran |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : Routledge/Taylor and Francis Group, 2009 |
| Descrizione fisica | 1 online resource (336 p.) |
| Disciplina |
302.2308968
302.23098 |
| Altri autori (Persone) | AlbarranAlan B |
| Soggetto topico |
Mass media - Latin America
Hispanic American mass media Mass media - Spain |
| ISBN |
1-135-85430-0
1-282-23428-5 9786612234286 0-203-92647-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Dedication; Contents; List of illustrations; Foreword; Preface; Part I: Spanish Language Media: A Country-by-Country Examination; 1: Spanish Language Media in the United States; 2: The Media in Spain: Three Decades of Transformation; 3: The Media Industry in Mexico; 4: The Media in Central America; 5: The Media in Colombia; 6: The Mass Media in Venezuela: History, Politics and Freedom; 7: The Mass Media in Bolivia; 8: The Media in Ecuador; 9: The Media in Peru; 10: The Chilean Media Landscape
11: Media and Entertainment in Argentina: Doing Business in a Fragmented Society12: The Media in Uruguay; 13: The Media in Paraguay: A Locked Nation in Times of Change; 14: The Media in Cuba, the Dominican Republic and Puerto Rico; Part II: Topics and Issues in Spanish Language Media; 15: Growth and Trends in Spanish Language Television in the United States; 16: Television News: Spain, Mexico, Colombia and the United States; 17: Univision and Telemundo: Spanish Language Television Leaders in the United States; 18: The Latinos and Media Project; 19: Advertising in Spanish Language Media 20: Hispanic Advertising, Marketing and New Media21: The Potential of Book Publishing in Iberian American and African Countries: The Portuguese Perspective; 22: Assessing the State of Spanish Language Media: A Summary and Future Directions; Contributors; Index |
| Record Nr. | UNINA-9910816740403321 |
| New York, : Routledge/Taylor and Francis Group, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The social media industries / / edited by Alan B. Albarran
| The social media industries / / edited by Alan B. Albarran |
| Pubbl/distr/stampa | New York, N.Y. : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (273 p.) |
| Disciplina | 384/.33 |
| Altri autori (Persone) | AlbarranAlan B |
| Collana | Media management and economics |
| Soggetto topico |
Internet industry
Internet marketing - Social aspects Social media - Economic aspects Mass media - Economic aspects Electronic commerce - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-203-12105-8
1-299-27866-3 1-136-32519-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; THE SOCIAL MEDIA INDUSTRIES; Copyright; CONTENTS; FIGURES; TABLES; CONTRIBUTORS; FOREWORD; PREFACE; ACKNOWLEDGMENTS; 1 INTRODUCTION; 2 A HISTORY OF THE SOCIAL MEDIA INDUSTRIES; 3 THE PARADOXES OF SOCIAL MEDIA: A Review of Theoretical Issues; 4 BUSINESS MODELS OF MOST-VISITED U.S. SOCIAL NETWORKING SITES; 5 SOCIAL MEDIA MARKETING; 6 SOCIAL MEDIA CONTENT; 7 SOCIAL MEDIA AND THE VALUE OF TRUTH: Navigating the Web of Morality; 8 TRADITIONAL NEWS MEDIA'S USE OF SOCIAL MEDIA; 9 PRIVACY AND SOCIAL MEDIA; 10 USES AND GRATIFICATIONS OF FACEBOOK MEMBERS 35 YEARS AND OLDER
11 SOCIAL MEDIA AND YOUNG LATINOS12 BRIDGING THE GREAT DIVIDE: African American and Asian American Use of Social Media; 13 THE SOCIAL MEDIA INDUSTRIES: Summary and Future Directions; AUTHOR INDEX; SUBJECT INDEX |
| Record Nr. | UNINA-9910465630703321 |
| New York, N.Y. : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The social media industries / / edited by Alan B. Albarran
| The social media industries / / edited by Alan B. Albarran |
| Pubbl/distr/stampa | New York, N.Y. : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (273 p.) |
| Disciplina | 384/.33 |
| Altri autori (Persone) | AlbarranAlan B |
| Collana | Media management and economics |
| Soggetto topico |
Internet industry
Internet marketing - Social aspects Social media - Economic aspects Mass media - Economic aspects Electronic commerce - Social aspects |
| ISBN |
1-136-32518-2
0-203-12105-8 1-299-27866-3 1-136-32519-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; THE SOCIAL MEDIA INDUSTRIES; Copyright; CONTENTS; FIGURES; TABLES; CONTRIBUTORS; FOREWORD; PREFACE; ACKNOWLEDGMENTS; 1 INTRODUCTION; 2 A HISTORY OF THE SOCIAL MEDIA INDUSTRIES; 3 THE PARADOXES OF SOCIAL MEDIA: A Review of Theoretical Issues; 4 BUSINESS MODELS OF MOST-VISITED U.S. SOCIAL NETWORKING SITES; 5 SOCIAL MEDIA MARKETING; 6 SOCIAL MEDIA CONTENT; 7 SOCIAL MEDIA AND THE VALUE OF TRUTH: Navigating the Web of Morality; 8 TRADITIONAL NEWS MEDIA'S USE OF SOCIAL MEDIA; 9 PRIVACY AND SOCIAL MEDIA; 10 USES AND GRATIFICATIONS OF FACEBOOK MEMBERS 35 YEARS AND OLDER
11 SOCIAL MEDIA AND YOUNG LATINOS12 BRIDGING THE GREAT DIVIDE: African American and Asian American Use of Social Media; 13 THE SOCIAL MEDIA INDUSTRIES: Summary and Future Directions; AUTHOR INDEX; SUBJECT INDEX |
| Record Nr. | UNINA-9910792194103321 |
| New York, N.Y. : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The social media industries / / edited by Alan B. Albarran
| The social media industries / / edited by Alan B. Albarran |
| Pubbl/distr/stampa | New York, N.Y. : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (273 p.) |
| Disciplina | 384/.33 |
| Altri autori (Persone) | AlbarranAlan B |
| Collana | Media management and economics |
| Soggetto topico |
Internet industry
Internet marketing - Social aspects Social media - Economic aspects Mass media - Economic aspects Electronic commerce - Social aspects |
| ISBN |
1-136-32518-2
0-203-12105-8 1-299-27866-3 1-136-32519-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; THE SOCIAL MEDIA INDUSTRIES; Copyright; CONTENTS; FIGURES; TABLES; CONTRIBUTORS; FOREWORD; PREFACE; ACKNOWLEDGMENTS; 1 INTRODUCTION; 2 A HISTORY OF THE SOCIAL MEDIA INDUSTRIES; 3 THE PARADOXES OF SOCIAL MEDIA: A Review of Theoretical Issues; 4 BUSINESS MODELS OF MOST-VISITED U.S. SOCIAL NETWORKING SITES; 5 SOCIAL MEDIA MARKETING; 6 SOCIAL MEDIA CONTENT; 7 SOCIAL MEDIA AND THE VALUE OF TRUTH: Navigating the Web of Morality; 8 TRADITIONAL NEWS MEDIA'S USE OF SOCIAL MEDIA; 9 PRIVACY AND SOCIAL MEDIA; 10 USES AND GRATIFICATIONS OF FACEBOOK MEMBERS 35 YEARS AND OLDER
11 SOCIAL MEDIA AND YOUNG LATINOS12 BRIDGING THE GREAT DIVIDE: African American and Asian American Use of Social Media; 13 THE SOCIAL MEDIA INDUSTRIES: Summary and Future Directions; AUTHOR INDEX; SUBJECT INDEX |
| Record Nr. | UNINA-9910814988103321 |
| New York, N.Y. : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Time and media markets [[electronic resource] /] / edited by Alan B. Albarran, Angel Arrese
| Time and media markets [[electronic resource] /] / edited by Alan B. Albarran, Angel Arrese |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum, 2003 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina | 302.23/068/8 |
| Altri autori (Persone) |
AlbarranAlan B
ArreseAngel |
| Collana | LEA's communication series |
| Soggetto topico |
Mass media - Marketing
Time management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-63842-X
1-282-32168-4 9786612321689 1-4106-0663-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1 Time and Media Markets: An Introduction -- Alan B. Albarran and Angel Arrese -- 2 Media and Representations of Time -- Jacques Durand -- 3 Time as a Niche Dimension: Competition Between the Internet and Television -- Daniel G. McDonald andJohn W Dimmick -- 4 Temporal Aspects of Media Distribution -- Robert G. Picard and Mikko Gronlund -- 5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost -- Dan Shaver and Mary Alice Shaver -- 6 Time Management and CNN strategies (1980-2000) -- Mercedes Medina -- 7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe -- David H. Goff -- 8 Advertising and Internet Usage: A Perspective From Time and Media Planning -- Francisco Javier P&eez-Latre -- 9 Media Markets as Time Markets: The Case of Spain -- Alfonso Nieto -- 10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences -- Patricia E Pbalen -- 11 Time and Media Markets: Summary and Research Agenda -- Angel Arrese and Alan B. Albarran -- Author Index -- Subject Index. |
| Record Nr. | UNINA-9910455079703321 |
| Mahwah, N.J., : Lawrence Erlbaum, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Time and media markets [[electronic resource] /] / edited by Alan B. Albarran, Angel Arrese
| Time and media markets [[electronic resource] /] / edited by Alan B. Albarran, Angel Arrese |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum, 2003 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina | 302.23/068/8 |
| Altri autori (Persone) |
AlbarranAlan B
ArreseAngel |
| Collana | LEA's communication series |
| Soggetto topico |
Mass media - Marketing
Time management |
| ISBN |
1-135-63842-X
1-282-32168-4 9786612321689 1-4106-0663-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1 Time and Media Markets: An Introduction -- Alan B. Albarran and Angel Arrese -- 2 Media and Representations of Time -- Jacques Durand -- 3 Time as a Niche Dimension: Competition Between the Internet and Television -- Daniel G. McDonald andJohn W Dimmick -- 4 Temporal Aspects of Media Distribution -- Robert G. Picard and Mikko Gronlund -- 5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost -- Dan Shaver and Mary Alice Shaver -- 6 Time Management and CNN strategies (1980-2000) -- Mercedes Medina -- 7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe -- David H. Goff -- 8 Advertising and Internet Usage: A Perspective From Time and Media Planning -- Francisco Javier P&eez-Latre -- 9 Media Markets as Time Markets: The Case of Spain -- Alfonso Nieto -- 10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences -- Patricia E Pbalen -- 11 Time and Media Markets: Summary and Research Agenda -- Angel Arrese and Alan B. Albarran -- Author Index -- Subject Index. |
| Record Nr. | UNINA-9910780034403321 |
| Mahwah, N.J., : Lawrence Erlbaum, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Time and media markets / / edited by Alan B. Albarran, Angel Arrese
| Time and media markets / / edited by Alan B. Albarran, Angel Arrese |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum, 2003 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina | 302.23/068/8 |
| Altri autori (Persone) |
AlbarranAlan B
ArreseAngel |
| Collana | LEA's communication series |
| Soggetto topico |
Mass media - Marketing
Time management |
| ISBN |
1-135-63842-X
1-282-32168-4 9786612321689 1-4106-0663-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1 Time and Media Markets: An Introduction -- Alan B. Albarran and Angel Arrese -- 2 Media and Representations of Time -- Jacques Durand -- 3 Time as a Niche Dimension: Competition Between the Internet and Television -- Daniel G. McDonald andJohn W Dimmick -- 4 Temporal Aspects of Media Distribution -- Robert G. Picard and Mikko Gronlund -- 5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost -- Dan Shaver and Mary Alice Shaver -- 6 Time Management and CNN strategies (1980-2000) -- Mercedes Medina -- 7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe -- David H. Goff -- 8 Advertising and Internet Usage: A Perspective From Time and Media Planning -- Francisco Javier P&eez-Latre -- 9 Media Markets as Time Markets: The Case of Spain -- Alfonso Nieto -- 10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences -- Patricia E Pbalen -- 11 Time and Media Markets: Summary and Research Agenda -- Angel Arrese and Alan B. Albarran -- Author Index -- Subject Index. |
| Record Nr. | UNINA-9910821600203321 |
| Mahwah, N.J., : Lawrence Erlbaum, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||