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3G marketing [[electronic resource] ] : communities and strategic partnerships / / Tomi T. Ahonen, Timo Kasper, Sara Melkko
| 3G marketing [[electronic resource] ] : communities and strategic partnerships / / Tomi T. Ahonen, Timo Kasper, Sara Melkko |
| Autore | Ahonen Tomi T |
| Pubbl/distr/stampa | Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, c2004 |
| Descrizione fisica | 1 online resource (359 p.) |
| Disciplina |
384.5/3/0688
384.530688 621.384 |
| Altri autori (Persone) |
KasperTimo
MelkkoSara |
| Soggetto topico |
Cell phone services industry
Cell phone equipment industry Cell phones - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-27449-2
9786610274499 0-470-01118-1 0-470-01117-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
3G Marketing; Contents; About the Authors; Foreword; Acknowledgements; 1 Introduction; 1.1 A look back; 1.1.1 Enter I-Mode; 1.1.2 The flap about WAP being a failure; 1.1.3 Growth rate; 1.2 What have we learned?; 1.2.1 Telecoms operators and 3G marketing; 1.3 Lets touch upon definitions of 3G; 1.3.1 So what is 4G; 1.3.2 W-LAN or Wi-Fi is definitely not 4G; 1.3.3 4G will arrive ten years from now; 1.4 To sum up; 2 Market Intelligence; 2.1 What is market intelligence; 2.1.1 Evolution of market intelligence; 2.1.2 Information, analysis, knowledge and intelligence; 2.1.3 Knowledge or Intelligence
2.2 Systematic market intelligence2.2.1 Market intelligence and business intelligence; 2.2.2 Legal and regulatory intelligence; 2.2.3 Customer intelligence; 2.2.4 Competitor intelligence; 2.2.5 Technical environment intelligence; 2.2.6 Telecoms is not used to rapid innovation; 2.2.7 The computer industry thrives on rapid innovation; 2.3 'Environment scanning' intelligence; 2.3.1 Resource market intelligence; 2.3.2 Reference market studies; 2.3.3 Partnership intelligence/networking; 2.4 Towards a higher intelligence; 3 Segmentation; 3.1 What is segmentation? 3.1.1 Test of current telecoms segmentation3.1.1.1 Segmentation by size; 3.1.1.2 Segmentation by technology; 3.1.1.3 Segmentation by billing; 3.2 Segmentation criteria; 3.2.1 Segmentation from the academics; 3.2.2 Segmentation by geographical pattern; 3.2.3 Segment by demographics; 3.2.4 Industry type; 3.2.5 Segmentation by using various distribution channels; 3.2.6 Personal data; 3.2.7 Segmentation by psychological patterns; 3.3 ERP, CRM and segmentation; 3.3.1 From hard to soft facts; 3.3.2 Users broken down - segmenting situations; 3.4 From theory to practice: building a segmentation model 3.4.1 Characteristics of a useful segmentation model3.4.2 Segmentation by user behaviour; 3.4.3 How many segments?; 3.4.4 Comparison with the car industry; 3.4.5 Beyond a segment of one; 3.4.6 From business to individual; 3.4.7 Self-organizing maps; 3.4.8 From alphas to omegas; 3.5 Developing the segmentation model; 3.6 To sum up segmentation; 4 Service Development and Management; 4.1 Product development - the Five Ms; 4.1.1 Power of personalization; 4.1.2 Money brings content; 4.1.3 Talking machines; 4.2 Service management (product management); 4.2.1 Knowing the market 4.2.2 New service ideas4.2.3 Brainstorming; 4.2.4 From idea to opportunity; 4.2.5 Let there be light; 4.2.6 It is your own sales who knows your customer best; 4.2.7 Caught in the middle of the triangle; 4.3 The launch; 4.3.1 Tariffing, cost and profit; 4.4 Killing a service; 4.5 To finish with service creation; 5 Partnership Management; 5.1 What is partnering?; 5.1.1 Flavours of partnering; 5.1.2 Who are the prospective partners?; 5.2 Operators are new to this game; 5.2.1 Culture shock; 5.3 Revenue sharing; 5.3.1 What kind of revenue (and/or cost) sharing options? 5.3.2 What level of revenue sharing |
| Record Nr. | UNINA-9910143745803321 |
Ahonen Tomi T
|
||
| Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
3G marketing [[electronic resource] ] : communities and strategic partnerships / / Tomi T. Ahonen, Timo Kasper, Sara Melkko
| 3G marketing [[electronic resource] ] : communities and strategic partnerships / / Tomi T. Ahonen, Timo Kasper, Sara Melkko |
| Autore | Ahonen Tomi T |
| Pubbl/distr/stampa | Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, c2004 |
| Descrizione fisica | 1 online resource (359 p.) |
| Disciplina |
384.5/3/0688
384.530688 621.384 |
| Altri autori (Persone) |
KasperTimo
MelkkoSara |
| Soggetto topico |
Cell phone services industry
Cell phone equipment industry Cell phones - Marketing |
| ISBN |
1-280-27449-2
9786610274499 0-470-01118-1 0-470-01117-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
3G Marketing; Contents; About the Authors; Foreword; Acknowledgements; 1 Introduction; 1.1 A look back; 1.1.1 Enter I-Mode; 1.1.2 The flap about WAP being a failure; 1.1.3 Growth rate; 1.2 What have we learned?; 1.2.1 Telecoms operators and 3G marketing; 1.3 Lets touch upon definitions of 3G; 1.3.1 So what is 4G; 1.3.2 W-LAN or Wi-Fi is definitely not 4G; 1.3.3 4G will arrive ten years from now; 1.4 To sum up; 2 Market Intelligence; 2.1 What is market intelligence; 2.1.1 Evolution of market intelligence; 2.1.2 Information, analysis, knowledge and intelligence; 2.1.3 Knowledge or Intelligence
2.2 Systematic market intelligence2.2.1 Market intelligence and business intelligence; 2.2.2 Legal and regulatory intelligence; 2.2.3 Customer intelligence; 2.2.4 Competitor intelligence; 2.2.5 Technical environment intelligence; 2.2.6 Telecoms is not used to rapid innovation; 2.2.7 The computer industry thrives on rapid innovation; 2.3 'Environment scanning' intelligence; 2.3.1 Resource market intelligence; 2.3.2 Reference market studies; 2.3.3 Partnership intelligence/networking; 2.4 Towards a higher intelligence; 3 Segmentation; 3.1 What is segmentation? 3.1.1 Test of current telecoms segmentation3.1.1.1 Segmentation by size; 3.1.1.2 Segmentation by technology; 3.1.1.3 Segmentation by billing; 3.2 Segmentation criteria; 3.2.1 Segmentation from the academics; 3.2.2 Segmentation by geographical pattern; 3.2.3 Segment by demographics; 3.2.4 Industry type; 3.2.5 Segmentation by using various distribution channels; 3.2.6 Personal data; 3.2.7 Segmentation by psychological patterns; 3.3 ERP, CRM and segmentation; 3.3.1 From hard to soft facts; 3.3.2 Users broken down - segmenting situations; 3.4 From theory to practice: building a segmentation model 3.4.1 Characteristics of a useful segmentation model3.4.2 Segmentation by user behaviour; 3.4.3 How many segments?; 3.4.4 Comparison with the car industry; 3.4.5 Beyond a segment of one; 3.4.6 From business to individual; 3.4.7 Self-organizing maps; 3.4.8 From alphas to omegas; 3.5 Developing the segmentation model; 3.6 To sum up segmentation; 4 Service Development and Management; 4.1 Product development - the Five Ms; 4.1.1 Power of personalization; 4.1.2 Money brings content; 4.1.3 Talking machines; 4.2 Service management (product management); 4.2.1 Knowing the market 4.2.2 New service ideas4.2.3 Brainstorming; 4.2.4 From idea to opportunity; 4.2.5 Let there be light; 4.2.6 It is your own sales who knows your customer best; 4.2.7 Caught in the middle of the triangle; 4.3 The launch; 4.3.1 Tariffing, cost and profit; 4.4 Killing a service; 4.5 To finish with service creation; 5 Partnership Management; 5.1 What is partnering?; 5.1.1 Flavours of partnering; 5.1.2 Who are the prospective partners?; 5.2 Operators are new to this game; 5.2.1 Culture shock; 5.3 Revenue sharing; 5.3.1 What kind of revenue (and/or cost) sharing options? 5.3.2 What level of revenue sharing |
| Record Nr. | UNINA-9910829826903321 |
|
Ahonen Tomi T
|
||
| Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
m-Profits [[electronic resource] ] : Making Money from 3G Services
| m-Profits [[electronic resource] ] : Making Money from 3G Services |
| Autore | Ahonen Tomi T |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2004 |
| Descrizione fisica | 1 online resource (378 p.) |
| Disciplina |
384.5
658.8/4 |
| Soggetto topico |
Cellular telephone services industry
Economic aspects Electronic commerce Global system for mobile communications Radio Cell phone services industry Transportation Economics Business & Economics |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-25172-7
9786610251728 0-470-29940-1 0-470-85512-6 0-470-85511-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
m-Profits; About the Author; Contents; Foreword; Acknowledgements; 1 Intro to m-Profits: Show me the money; 1.1 Soup du jour is alphabet soup; 1.2 For whom; 1.3 Usage; 1.4 Start me up; 2 Characteristics of Mobile Services: What makes them different; 2.1 Value in mobile services; 2.2 Other attributes of 3G services; 2.3 Service formulae; 2.4 At last on attributes; 3 Mobile Phone the Most Personal Device: Cannot live without it; 3.1 First universal gadget - the wristwatch; 3.2 Science fiction is here today; 3.3 Mobile phone is the most personal device of all time
3.4 Near future evolution of mobile phones3.5 Nobody does it better; 4 Micro-payments: The magical key to content revenues; 4.1 How the Internet evolved to adjust to access devices; 4.2 Fundamental curves; 4.3 Billing on the fixed Internet; 4.4 Mobile Internet billing is exactly the opposite; 4.5 Customers and money will move content; 4.6 Keep charges below the pain threshold; 4.7 Money money money; 5 The 5 M's of 3G Services: Recipe for killer cocktails; 5.1 The 5 M's; 5.2 Movement - escaping the fixed place; 5.3 Moment - expanding the concept of time; 5.4 Me - extending me and my community 5.5 Money - expending financial resources5.6 Machines - empowering devices and gadgets; 5.7 Using the 5 M's to build value to a service; 5.8 The killer app in 3G; 5.9 Finally on the 5 M's; 6 The Profits of Movement Services: Escaping the fixed place; 6.1 Guiding services; 6.2 Adding value to travelling life; 6.3 Translation services; 6.4 Business services around Movement; 6.5 Telehealth services; 6.6 Synchronising gadgets; 6.7 Services for employees; 6.8 My services travel with me - VHE (Virtual Home Environment); 6.9 Real services today on Movement; 6.10 Moving on up 7 The Profits of Mobile Services: Expanding the concept of time7.1 Mobile entertainment; 7.2 Repackaging serial content; 7.3 Mobile information and infotainment; 7.4 Mobile banking; 7.5 Mobile games; 7.6 Real services today on the Moment attribute; 7.7 Last moment on Moment; 8 The Profits of 'Me' Services; 8.1 Rich calls; 8.2 Personalising calls; 8.3 Show Me; 8.4 Video calls; 8.5 CRM - Customer Relationship Management; 8.6 Messaging and love life; 8.7 Communities; 8.8 Mobile chat; 8.9 Adult entertainment; 8.10 Real services today on Me; 8.11 I'm that type of guy 9 The Profits of Money Services: Expending financial resources9.1 m-Commerce; 9.2 Selling digital content; 9.3 Mobile advertising (mAd); 9.4 When ads become content; 9.5 Viral marketing; 9.6 Call to action in mAd; 9.7 User created content; 9.8 Real services today around Money; 9.9 Got your money; 10 The Profits of Machine Services: Empowering gadgets and devices; 10.1 Automobile telematics; 10.2 Remote views; 10.3 Remote control; 10.4 Law enforcement; 10.5 Feedback systems; 10.6 Other machine services; 10.7 Real services today around the Machines attribute; 10.8 Blockbuster 11 Money Patterns in Cellular Networks: The 'hockey stick' curves |
| Record Nr. | UNINA-9910143174003321 |
|
Ahonen Tomi T
|
||
| Hoboken, : Wiley, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
m-Profits [[electronic resource] ] : Making Money from 3G Services
| m-Profits [[electronic resource] ] : Making Money from 3G Services |
| Autore | Ahonen Tomi T |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2004 |
| Descrizione fisica | 1 online resource (378 p.) |
| Disciplina |
384.5
658.8/4 |
| Soggetto topico |
Cellular telephone services industry
Economic aspects Electronic commerce Global system for mobile communications Radio Cell phone services industry Transportation Economics Business & Economics |
| ISBN |
1-280-25172-7
9786610251728 0-470-29940-1 0-470-85512-6 0-470-85511-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
m-Profits; About the Author; Contents; Foreword; Acknowledgements; 1 Intro to m-Profits: Show me the money; 1.1 Soup du jour is alphabet soup; 1.2 For whom; 1.3 Usage; 1.4 Start me up; 2 Characteristics of Mobile Services: What makes them different; 2.1 Value in mobile services; 2.2 Other attributes of 3G services; 2.3 Service formulae; 2.4 At last on attributes; 3 Mobile Phone the Most Personal Device: Cannot live without it; 3.1 First universal gadget - the wristwatch; 3.2 Science fiction is here today; 3.3 Mobile phone is the most personal device of all time
3.4 Near future evolution of mobile phones3.5 Nobody does it better; 4 Micro-payments: The magical key to content revenues; 4.1 How the Internet evolved to adjust to access devices; 4.2 Fundamental curves; 4.3 Billing on the fixed Internet; 4.4 Mobile Internet billing is exactly the opposite; 4.5 Customers and money will move content; 4.6 Keep charges below the pain threshold; 4.7 Money money money; 5 The 5 M's of 3G Services: Recipe for killer cocktails; 5.1 The 5 M's; 5.2 Movement - escaping the fixed place; 5.3 Moment - expanding the concept of time; 5.4 Me - extending me and my community 5.5 Money - expending financial resources5.6 Machines - empowering devices and gadgets; 5.7 Using the 5 M's to build value to a service; 5.8 The killer app in 3G; 5.9 Finally on the 5 M's; 6 The Profits of Movement Services: Escaping the fixed place; 6.1 Guiding services; 6.2 Adding value to travelling life; 6.3 Translation services; 6.4 Business services around Movement; 6.5 Telehealth services; 6.6 Synchronising gadgets; 6.7 Services for employees; 6.8 My services travel with me - VHE (Virtual Home Environment); 6.9 Real services today on Movement; 6.10 Moving on up 7 The Profits of Mobile Services: Expanding the concept of time7.1 Mobile entertainment; 7.2 Repackaging serial content; 7.3 Mobile information and infotainment; 7.4 Mobile banking; 7.5 Mobile games; 7.6 Real services today on the Moment attribute; 7.7 Last moment on Moment; 8 The Profits of 'Me' Services; 8.1 Rich calls; 8.2 Personalising calls; 8.3 Show Me; 8.4 Video calls; 8.5 CRM - Customer Relationship Management; 8.6 Messaging and love life; 8.7 Communities; 8.8 Mobile chat; 8.9 Adult entertainment; 8.10 Real services today on Me; 8.11 I'm that type of guy 9 The Profits of Money Services: Expending financial resources9.1 m-Commerce; 9.2 Selling digital content; 9.3 Mobile advertising (mAd); 9.4 When ads become content; 9.5 Viral marketing; 9.6 Call to action in mAd; 9.7 User created content; 9.8 Real services today around Money; 9.9 Got your money; 10 The Profits of Machine Services: Empowering gadgets and devices; 10.1 Automobile telematics; 10.2 Remote views; 10.3 Remote control; 10.4 Law enforcement; 10.5 Feedback systems; 10.6 Other machine services; 10.7 Real services today around the Machines attribute; 10.8 Blockbuster 11 Money Patterns in Cellular Networks: The 'hockey stick' curves |
| Record Nr. | UNINA-9910830949503321 |
|
Ahonen Tomi T
|
||
| Hoboken, : Wiley, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||