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Make the connection [[electronic resource] ] : improve your communication at work and at home / / Steve Adubato
| Make the connection [[electronic resource] ] : improve your communication at work and at home / / Steve Adubato |
| Autore | Adubato Steve |
| Pubbl/distr/stampa | New Brunswick, N.J., : Rivergate Books, c2006 |
| Descrizione fisica | 1 online resource (252 p.) |
| Disciplina | 650.1/3 |
| Soggetto topico |
Business communication
Interpersonal communication |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-13362-4
9786613806208 0-8135-3917-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Communication 101 -- The power of passion and connecting with others -- Leadership -- Organizational life -- At work -- Motivation -- The customer is always right -- Communicating with strength in tough situations -- Relationships, kids, and communication -- Mailbag. |
| Record Nr. | UNINA-9910449934803321 |
Adubato Steve
|
||
| New Brunswick, N.J., : Rivergate Books, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Make the connection [[electronic resource] ] : improve your communication at work and at home / / Steve Adubato
| Make the connection [[electronic resource] ] : improve your communication at work and at home / / Steve Adubato |
| Autore | Adubato Steve |
| Pubbl/distr/stampa | New Brunswick, N.J., : Rivergate Books, c2006 |
| Descrizione fisica | 1 online resource (252 p.) |
| Disciplina | 650.1/3 |
| Soggetto topico |
Business communication
Interpersonal communication |
| ISBN |
1-282-13362-4
9786613806208 0-8135-3917-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Communication 101 -- The power of passion and connecting with others -- Leadership -- Organizational life -- At work -- Motivation -- The customer is always right -- Communicating with strength in tough situations -- Relationships, kids, and communication -- Mailbag. |
| Record Nr. | UNINA-9910783792103321 |
|
Adubato Steve
|
||
| New Brunswick, N.J., : Rivergate Books, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Make the connection [[electronic resource] ] : improve your communication at work and at home / / Steve Adubato
| Make the connection [[electronic resource] ] : improve your communication at work and at home / / Steve Adubato |
| Autore | Adubato Steve |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New Brunswick, N.J., : Rivergate Books, c2006 |
| Descrizione fisica | 1 online resource (252 p.) |
| Disciplina | 650.1/3 |
| Soggetto topico |
Business communication
Interpersonal communication |
| ISBN |
1-282-13362-4
9786613806208 0-8135-3917-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Communication 101 -- The power of passion and connecting with others -- Leadership -- Organizational life -- At work -- Motivation -- The customer is always right -- Communicating with strength in tough situations -- Relationships, kids, and communication -- Mailbag. |
| Record Nr. | UNINA-9910826161003321 |
|
Adubato Steve
|
||
| New Brunswick, N.J., : Rivergate Books, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
What were they thinking? [[electronic resource] ] : crisis communication : the good, the bad, and the totally clueless / / Steve Adubato
| What were they thinking? [[electronic resource] ] : crisis communication : the good, the bad, and the totally clueless / / Steve Adubato |
| Autore | Adubato Steve |
| Pubbl/distr/stampa | New Brunswick, N.J., : Rutgers University Press, c2008 |
| Descrizione fisica | 1 online resource (263 p.) |
| Disciplina | 658.4/056 |
| Soggetto topico |
Crisis management - United States
Public relations - United States Communication |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-80166-6
9786611801663 0-8135-4553-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- CONTENTS -- ACKNOWLEDGMENTS -- Introduction -- Johnson & Johnson’s Tylenol Scare. GETTING IT RIGHT -- The Exxon Valdez Oil Tanker Spill. THE INVISIBLE AND CLUELESS CEO -- The New York Knicks. KNOW WHEN TO FOLD ’EM -- Chaos in a West Virginia Coal Mine. “THEY’RE ALIVE!” -- The Church’s Pedophilia Scandal. SKELETONS IN THE CLOSET -- Dick Cheney. MISFIRING UNDER PRESSURE -- The Glen Ridge Rape Case. “STAND BY OUR BOYS” -- The Death of Pat Tillman. THE COVER-UP IS ALWAYS WORSE -- Rudy Giuliani. A TALE OF TWO LEADERS -- Christie Whitman and the EPA. COMING CLEAN ON GROUND ZERO -- Prudential’s Terror Threat. THE “ROCK” GETS IT RIGHT -- Virginia Tech. A DEADLY DELAY? -- Don Imus. “I CAN’T GET ANYWHERE WITH YOU PEOPLE” -- Jon Corzine. GETTING IT RIGHT...AND GETTING IT WRONG -- Jet Blue Airways. A LATE-NIGHT DISASTER -- The O’Reilly “Factor”. KNOWING WHEN TO SHUT UP -- Taco Bell’s E. Coli Scare. WHEN GOOD INTENTIONS AREN’T ENOUGH -- The New York Times. COVERING UP FOR JAYSON BLAIR -- The Duke “Rape” Case. A RUSH TO INJUSTICE -- Alberto Gonzales. PAYING THE PRICE FOR PLAYING WITH WORDS -- NFL Boss Roger Goodell. SCORING BIG POINTS UNDER PRESSURE -- FEMA Fails during Katrina. TALK ABOUT “CLUELESS” -- NOTES -- ABOUT THE AUTHOR |
| Record Nr. | UNINA-9910454238103321 |
|
Adubato Steve
|
||
| New Brunswick, N.J., : Rutgers University Press, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
What were they thinking? [[electronic resource] ] : crisis communication : the good, the bad, and the totally clueless / / Steve Adubato
| What were they thinking? [[electronic resource] ] : crisis communication : the good, the bad, and the totally clueless / / Steve Adubato |
| Autore | Adubato Steve |
| Pubbl/distr/stampa | New Brunswick, N.J., : Rutgers University Press, c2008 |
| Descrizione fisica | 1 online resource (263 p.) |
| Disciplina | 658.4/056 |
| Soggetto topico |
Crisis management - United States
Public relations - United States Communication |
| ISBN |
1-281-80166-6
9786611801663 0-8135-4553-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- CONTENTS -- ACKNOWLEDGMENTS -- Introduction -- Johnson & Johnson’s Tylenol Scare. GETTING IT RIGHT -- The Exxon Valdez Oil Tanker Spill. THE INVISIBLE AND CLUELESS CEO -- The New York Knicks. KNOW WHEN TO FOLD ’EM -- Chaos in a West Virginia Coal Mine. “THEY’RE ALIVE!” -- The Church’s Pedophilia Scandal. SKELETONS IN THE CLOSET -- Dick Cheney. MISFIRING UNDER PRESSURE -- The Glen Ridge Rape Case. “STAND BY OUR BOYS” -- The Death of Pat Tillman. THE COVER-UP IS ALWAYS WORSE -- Rudy Giuliani. A TALE OF TWO LEADERS -- Christie Whitman and the EPA. COMING CLEAN ON GROUND ZERO -- Prudential’s Terror Threat. THE “ROCK” GETS IT RIGHT -- Virginia Tech. A DEADLY DELAY? -- Don Imus. “I CAN’T GET ANYWHERE WITH YOU PEOPLE” -- Jon Corzine. GETTING IT RIGHT...AND GETTING IT WRONG -- Jet Blue Airways. A LATE-NIGHT DISASTER -- The O’Reilly “Factor”. KNOWING WHEN TO SHUT UP -- Taco Bell’s E. Coli Scare. WHEN GOOD INTENTIONS AREN’T ENOUGH -- The New York Times. COVERING UP FOR JAYSON BLAIR -- The Duke “Rape” Case. A RUSH TO INJUSTICE -- Alberto Gonzales. PAYING THE PRICE FOR PLAYING WITH WORDS -- NFL Boss Roger Goodell. SCORING BIG POINTS UNDER PRESSURE -- FEMA Fails during Katrina. TALK ABOUT “CLUELESS” -- NOTES -- ABOUT THE AUTHOR |
| Record Nr. | UNINA-9910782564303321 |
|
Adubato Steve
|
||
| New Brunswick, N.J., : Rutgers University Press, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
What were they thinking? [[electronic resource] ] : crisis communication : the good, the bad, and the totally clueless / / Steve Adubato
| What were they thinking? [[electronic resource] ] : crisis communication : the good, the bad, and the totally clueless / / Steve Adubato |
| Autore | Adubato Steve |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New Brunswick, N.J., : Rutgers University Press, c2008 |
| Descrizione fisica | 1 online resource (263 p.) |
| Disciplina | 658.4/056 |
| Soggetto topico |
Crisis management - United States
Public relations - United States Communication |
| ISBN |
1-281-80166-6
9786611801663 0-8135-4553-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- CONTENTS -- ACKNOWLEDGMENTS -- Introduction -- Johnson & Johnson’s Tylenol Scare. GETTING IT RIGHT -- The Exxon Valdez Oil Tanker Spill. THE INVISIBLE AND CLUELESS CEO -- The New York Knicks. KNOW WHEN TO FOLD ’EM -- Chaos in a West Virginia Coal Mine. “THEY’RE ALIVE!” -- The Church’s Pedophilia Scandal. SKELETONS IN THE CLOSET -- Dick Cheney. MISFIRING UNDER PRESSURE -- The Glen Ridge Rape Case. “STAND BY OUR BOYS” -- The Death of Pat Tillman. THE COVER-UP IS ALWAYS WORSE -- Rudy Giuliani. A TALE OF TWO LEADERS -- Christie Whitman and the EPA. COMING CLEAN ON GROUND ZERO -- Prudential’s Terror Threat. THE “ROCK” GETS IT RIGHT -- Virginia Tech. A DEADLY DELAY? -- Don Imus. “I CAN’T GET ANYWHERE WITH YOU PEOPLE” -- Jon Corzine. GETTING IT RIGHT...AND GETTING IT WRONG -- Jet Blue Airways. A LATE-NIGHT DISASTER -- The O’Reilly “Factor”. KNOWING WHEN TO SHUT UP -- Taco Bell’s E. Coli Scare. WHEN GOOD INTENTIONS AREN’T ENOUGH -- The New York Times. COVERING UP FOR JAYSON BLAIR -- The Duke “Rape” Case. A RUSH TO INJUSTICE -- Alberto Gonzales. PAYING THE PRICE FOR PLAYING WITH WORDS -- NFL Boss Roger Goodell. SCORING BIG POINTS UNDER PRESSURE -- FEMA Fails during Katrina. TALK ABOUT “CLUELESS” -- NOTES -- ABOUT THE AUTHOR |
| Record Nr. | UNINA-9910825050603321 |
|
Adubato Steve
|
||
| New Brunswick, N.J., : Rutgers University Press, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
You are the brand [[electronic resource] /] / Steve Adubato
| You are the brand [[electronic resource] /] / Steve Adubato |
| Autore | Adubato Steve |
| Pubbl/distr/stampa | New Brunswick, NJ, : Rutgers University Press, c2011 |
| Descrizione fisica | 1 online resource (251 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico | Branding (Marketing) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-86467-3
0-8135-5071-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Acknowledgments -- Introduction -- Tiger Woods: No One Walks on Water -- Buddy "The Cake Boss " Valastro: Baking Cakes and Living Dreams -- JH Cohn: Branding for Accountants? Why Not! -- Toyota: Putting the Brakes on Its Brand -- Michael Port: Living by the "Golden Rule" -- BlackBerry: The Brand You "Can't Live Without" -- Barack Obama: A Brand in Transition -- Coke: It's the Real Thing -- Thirteen/WNET.org: Beyond Sesame Street and Bill Moyers -- TD Bank: Beyond Colors, Letters, and Logos -- The Catholic Church: A Brand in Constant Crisis -- Toast: Knowing Where Your Bread Is Buttered -- The New York Yankees: A Lot More Than a Baseball Brand -- The Kennedys: The Rise and Fall of America's "Royal Family" -- Hospital Brands: Hospital Branding in Challenging and Uncertain Times -- Starbucks: "Your Usual, Steve?" -- Blackwater: Changing Your Name Doesn't Fix Your Reputation -- Campbell Soup: Engage Your Employees . . . Awaken Your Brand -- Nick Matarazzo: Staying in the Game -- Martha Stewart: Boy, . . . Was I Wrong -- Bobbi Brown: Keeping It Real -- Oprah: The "Babe Ruth" of Modern-Day Branding -- BP Oil: Total Brand Destruction -- TODAY: It's about Yesterday, Today, and Tomorrow -- Howard Stern: "The King of Media" -- E*TRADE: When Your Brand Is a "Baby" -- Gibbons: One Name Can Communicate So Much -- Governor Chris Christie: When Being "Blunt" Is Your Brand -- Lebron James: When Your "Decision" Hurts Your Brand -- Newsweek: Times They Are a-Changing -- Daniela Costanzo: Spinning Her Magic -- Sarah Palin: So You Want to Be Taken Seriously? -- Rutgers University: The Block R Success Story -- TJ Nelligan: Doing Well by Doing Good -- Eliot Spitzer: Go Figure -- Wells Fargo/Wachovia: Two Banks into One . . . the Bottom Line -- Make-A-Wish Foundation: Granting Lasting Wishes -- Fox News: Love 'em, Hate 'em, Trust 'em . . . Watch 'em -- Notes -- About the Author |
| Record Nr. | UNINA-9910457198803321 |
|
Adubato Steve
|
||
| New Brunswick, NJ, : Rutgers University Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
You are the brand [[electronic resource] /] / Steve Adubato
| You are the brand [[electronic resource] /] / Steve Adubato |
| Autore | Adubato Steve |
| Pubbl/distr/stampa | New Brunswick, NJ, : Rutgers University Press, c2011 |
| Descrizione fisica | 1 online resource (251 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico | Branding (Marketing) |
| ISBN |
1-283-86467-3
0-8135-5071-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Acknowledgments -- Introduction -- Tiger Woods: No One Walks on Water -- Buddy "The Cake Boss " Valastro: Baking Cakes and Living Dreams -- JH Cohn: Branding for Accountants? Why Not! -- Toyota: Putting the Brakes on Its Brand -- Michael Port: Living by the "Golden Rule" -- BlackBerry: The Brand You "Can't Live Without" -- Barack Obama: A Brand in Transition -- Coke: It's the Real Thing -- Thirteen/WNET.org: Beyond Sesame Street and Bill Moyers -- TD Bank: Beyond Colors, Letters, and Logos -- The Catholic Church: A Brand in Constant Crisis -- Toast: Knowing Where Your Bread Is Buttered -- The New York Yankees: A Lot More Than a Baseball Brand -- The Kennedys: The Rise and Fall of America's "Royal Family" -- Hospital Brands: Hospital Branding in Challenging and Uncertain Times -- Starbucks: "Your Usual, Steve?" -- Blackwater: Changing Your Name Doesn't Fix Your Reputation -- Campbell Soup: Engage Your Employees . . . Awaken Your Brand -- Nick Matarazzo: Staying in the Game -- Martha Stewart: Boy, . . . Was I Wrong -- Bobbi Brown: Keeping It Real -- Oprah: The "Babe Ruth" of Modern-Day Branding -- BP Oil: Total Brand Destruction -- TODAY: It's about Yesterday, Today, and Tomorrow -- Howard Stern: "The King of Media" -- E*TRADE: When Your Brand Is a "Baby" -- Gibbons: One Name Can Communicate So Much -- Governor Chris Christie: When Being "Blunt" Is Your Brand -- Lebron James: When Your "Decision" Hurts Your Brand -- Newsweek: Times They Are a-Changing -- Daniela Costanzo: Spinning Her Magic -- Sarah Palin: So You Want to Be Taken Seriously? -- Rutgers University: The Block R Success Story -- TJ Nelligan: Doing Well by Doing Good -- Eliot Spitzer: Go Figure -- Wells Fargo/Wachovia: Two Banks into One . . . the Bottom Line -- Make-A-Wish Foundation: Granting Lasting Wishes -- Fox News: Love 'em, Hate 'em, Trust 'em . . . Watch 'em -- Notes -- About the Author |
| Record Nr. | UNINA-9910778927603321 |
|
Adubato Steve
|
||
| New Brunswick, NJ, : Rutgers University Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
You are the brand [[electronic resource] /] / Steve Adubato
| You are the brand [[electronic resource] /] / Steve Adubato |
| Autore | Adubato Steve |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New Brunswick, NJ, : Rutgers University Press, c2011 |
| Descrizione fisica | 1 online resource (251 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico | Branding (Marketing) |
| ISBN |
1-283-86467-3
0-8135-5071-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Acknowledgments -- Introduction -- Tiger Woods: No One Walks on Water -- Buddy "The Cake Boss " Valastro: Baking Cakes and Living Dreams -- JH Cohn: Branding for Accountants? Why Not! -- Toyota: Putting the Brakes on Its Brand -- Michael Port: Living by the "Golden Rule" -- BlackBerry: The Brand You "Can't Live Without" -- Barack Obama: A Brand in Transition -- Coke: It's the Real Thing -- Thirteen/WNET.org: Beyond Sesame Street and Bill Moyers -- TD Bank: Beyond Colors, Letters, and Logos -- The Catholic Church: A Brand in Constant Crisis -- Toast: Knowing Where Your Bread Is Buttered -- The New York Yankees: A Lot More Than a Baseball Brand -- The Kennedys: The Rise and Fall of America's "Royal Family" -- Hospital Brands: Hospital Branding in Challenging and Uncertain Times -- Starbucks: "Your Usual, Steve?" -- Blackwater: Changing Your Name Doesn't Fix Your Reputation -- Campbell Soup: Engage Your Employees . . . Awaken Your Brand -- Nick Matarazzo: Staying in the Game -- Martha Stewart: Boy, . . . Was I Wrong -- Bobbi Brown: Keeping It Real -- Oprah: The "Babe Ruth" of Modern-Day Branding -- BP Oil: Total Brand Destruction -- TODAY: It's about Yesterday, Today, and Tomorrow -- Howard Stern: "The King of Media" -- E*TRADE: When Your Brand Is a "Baby" -- Gibbons: One Name Can Communicate So Much -- Governor Chris Christie: When Being "Blunt" Is Your Brand -- Lebron James: When Your "Decision" Hurts Your Brand -- Newsweek: Times They Are a-Changing -- Daniela Costanzo: Spinning Her Magic -- Sarah Palin: So You Want to Be Taken Seriously? -- Rutgers University: The Block R Success Story -- TJ Nelligan: Doing Well by Doing Good -- Eliot Spitzer: Go Figure -- Wells Fargo/Wachovia: Two Banks into One . . . the Bottom Line -- Make-A-Wish Foundation: Granting Lasting Wishes -- Fox News: Love 'em, Hate 'em, Trust 'em . . . Watch 'em -- Notes -- About the Author |
| Record Nr. | UNINA-9910818164903321 |
|
Adubato Steve
|
||
| New Brunswick, NJ, : Rutgers University Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||