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Corporate social responsibility in the digital age / / edited by Ana Adi, Quadriga University of Applied Sciences, Berlin, Germany, Georgiana Grigore, The Media School, Bournemouth University, Poole, UK, David Crowther, De Montfort University, Leicester, UK
Corporate social responsibility in the digital age / / edited by Ana Adi, Quadriga University of Applied Sciences, Berlin, Germany, Georgiana Grigore, The Media School, Bournemouth University, Poole, UK, David Crowther, De Montfort University, Leicester, UK
Edizione [First edition.]
Pubbl/distr/stampa Bingley, England : , : Emerald, , 2015
Descrizione fisica 1 online resource (289 p.)
Disciplina 658.408
Collana Developments in Corporate Governance and Responsibility
Soggetto topico Social responsibility of business
Business ethics
Soggetto genere / forma Electronic books.
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front Cover; Corporate Social Responsibility in the Digital Age; Copyright Page; Contents; List of Contributors; Introduction to Corporate Social Responsibility in the Digital Age; The New Kid on the Block; Current Scholarship; References; Schrodinger's Cat in Facebook: A Lacanian Perspective; Introduction; Modern Society and Consumerism; Introducing Psychoanalysis; Alfred Adler: Individual Psychology; Jacques Lacan: The World as Mirror; Schrodinger's Cat and Perfection; Notes; References; The Rhetorical Citizenship of Corporations in the Digital Age; Introduction; The Corporation as Citizen
Status Entitlements (and Responsibilities); Process of Political Participation; Rhetorical Citizenship as a Conceptual Frame; Corporations as Rhetorical Citizens?; Enactments of Rhetorical Citizenship in Social Media; Conclusion; References; Dear Brands of the World: CSR and the Social Media; Introduction; The Object of Our Research: Social Media Stakeholdership Vis-à-Vis Public Administration; Why It Is Important: Governments Are More Irresponsible than Corporations; What Others Have Said of It and Their Relevance to What We Have to Say: Many Monitor Corporations, Hardly Anybody Monitors ...
Possible Effects of Our Hypotheses: Generating Global Demand for Accountability from Public Administration This Chapter; Materials and Method; Literature Review; Extending Monitoring of Stakeholders to Public Administration; Identifying a Theory; Quantitative Support of Our Hypotheses; Conclusion; References; Webliography; Classifying Social Causes Derived from the Communication of CSR Initiatives Online: A Theoretical and Practical Approach; CSR in the Current Economical Environment; Using the Internet in CSR, as a Means of Communication or Reference from Forbes Global 2000
General Aspects about CSR Forms of CSR as Transposed into Different Types of Initiatives; Forbes Global 2000 Leading Companies; Classification of CSR Activities; References; How Activists Shape CSR: Insights from Internet Contagion and Contingency Theories; Introduction; Challenges of Irresponsible Behavior: Dynamics of Stakeholder-Initiated Engagement; Visibility and Stakeholder-Initiated Engagement; The Challenging Stakeholders; The Challenge; Challenged Organization; Detox Zara: Case Study of a Stakeholder Challenge; Conclusion; References
CSR and New Battle Lines in Online PR War: A Case Study of the Energy Sector and its Discontents Introduction; Background; Royal-Dutch/Shell Group; Corrib Gas Field; Conclusion; References; Two-Minute Drill: Video Games and Social Media to Advance CSR; Introduction; CSR's Increasing Importance to Corporations and Corporate Communication; CSR and Corporate Reputations; Stakeholder Identification through CSR Programs; The CSR Promotional Communication Dilemma; The Nature of Stakeholders; Core Issues in the CSR Promotional Communication Dilemma; Communication Channels for CSR Information
Kraft Fights Hunger through Online Gaming: The "Two-Minute Drill"
Record Nr. UNINA-9910464011503321
Bingley, England : , : Emerald, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Corporate social res...
Corporate social responsibility in the digital age [[electronic resource] /] / edited by Ana Adi, Georgiana Grigore, David Crowther
Corporate social responsibility in the digital age [[electronic resource] /] / edited by Ana Adi, Georgiana Grigore, David Crowther
Edizione [First edition.]
Pubbl/distr/stampa Bingley, England : , : Emerald, , 2015
Descrizione fisica 1 online resource (289 p.)
Disciplina 658.408
Altri autori (Persone) AdiAna
GrigoreGeorgiana
CrowtherDavid
Collana Developments in corporate governance and responsibility
Soggetto topico Business & Economics - Business Ethics
Business ethics
Social responsibility of business
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction to corporate social responsibility in the digital age -- Schrodinger's cat in Facebook : a Lacanian perspective / David Crowther, Shahla Seifi -- The rhetorical citizenship of corporations in the digital age / Elisabeth Hoff-Clausen, Øyvind Ihlen -- Dear brands of the world : CSR and the social media / Massimiliano Di Bitetto, Salvatore Pettineo, Paolo D'Anselmi -- Classifying social causes derived from the communication of CSR initiatives online : a theoretical and practical approach / Mihai Ioan Rosca, Andrei Claudiu Sarau, Andreea-Angela Vontea -- How activists shape CSR : insights from internet contagion and contingency theories / W. Timothy Coombs, Sherry J. Holladay -- CSR and new battle lines in online PR war : a case study of the energy sector and its discontents / David McQueen -- Two minute drill : video games and social media to advance CSR / W. Timothy Coombs, Sherry J. Holladay -- Communicating CSR on social media : the case of Pfizer's social media communications in Europe / Ana Adi, Georgiana Grigore -- Using social media for CSR Communication and engaging stakeholders / Imran Ali, Ana Jiménez-Zarco, Marta Bicho -- A synoptic research overview of CSR amongst Romanian managers / Dumitru Bortun -- CSR and social media : could online repositories become regulatory tools for CSR related activities reporting? / Camelia Crisan, Alexandra Zbuchea -- Digital reflections of pharmaceutical companies and their CSR communication strategies / Georgiana Grigore, Ana Adi, Anastasios Theofilou -- CSR Online and in real terms : a critical analysis of controversial sectors in Hungary / György Pataki, Richárd Szántó, Réka Matolay.
Record Nr. UNINA-9910788136803321
Bingley, England : , : Emerald, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Corporate social res...