Corporate social responsibility in the digital age / / edited by Ana Adi, Quadriga University of Applied Sciences, Berlin, Germany, Georgiana Grigore, The Media School, Bournemouth University, Poole, UK, David Crowther, De Montfort University, Leicester, UK |
Edizione | [First edition.] |
Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2015 |
Descrizione fisica | 1 online resource (289 p.) |
Disciplina | 658.408 |
Collana | Developments in Corporate Governance and Responsibility |
Soggetto topico |
Social responsibility of business
Business ethics |
Soggetto genere / forma | Electronic books. |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Front Cover; Corporate Social Responsibility in the Digital Age; Copyright Page; Contents; List of Contributors; Introduction to Corporate Social Responsibility in the Digital Age; The New Kid on the Block; Current Scholarship; References; Schrodinger's Cat in Facebook: A Lacanian Perspective; Introduction; Modern Society and Consumerism; Introducing Psychoanalysis; Alfred Adler: Individual Psychology; Jacques Lacan: The World as Mirror; Schrodinger's Cat and Perfection; Notes; References; The Rhetorical Citizenship of Corporations in the Digital Age; Introduction; The Corporation as Citizen
Status Entitlements (and Responsibilities); Process of Political Participation; Rhetorical Citizenship as a Conceptual Frame; Corporations as Rhetorical Citizens?; Enactments of Rhetorical Citizenship in Social Media; Conclusion; References; Dear Brands of the World: CSR and the Social Media; Introduction; The Object of Our Research: Social Media Stakeholdership Vis-à-Vis Public Administration; Why It Is Important: Governments Are More Irresponsible than Corporations; What Others Have Said of It and Their Relevance to What We Have to Say: Many Monitor Corporations, Hardly Anybody Monitors ... Possible Effects of Our Hypotheses: Generating Global Demand for Accountability from Public Administration This Chapter; Materials and Method; Literature Review; Extending Monitoring of Stakeholders to Public Administration; Identifying a Theory; Quantitative Support of Our Hypotheses; Conclusion; References; Webliography; Classifying Social Causes Derived from the Communication of CSR Initiatives Online: A Theoretical and Practical Approach; CSR in the Current Economical Environment; Using the Internet in CSR, as a Means of Communication or Reference from Forbes Global 2000 General Aspects about CSR Forms of CSR as Transposed into Different Types of Initiatives; Forbes Global 2000 Leading Companies; Classification of CSR Activities; References; How Activists Shape CSR: Insights from Internet Contagion and Contingency Theories; Introduction; Challenges of Irresponsible Behavior: Dynamics of Stakeholder-Initiated Engagement; Visibility and Stakeholder-Initiated Engagement; The Challenging Stakeholders; The Challenge; Challenged Organization; Detox Zara: Case Study of a Stakeholder Challenge; Conclusion; References CSR and New Battle Lines in Online PR War: A Case Study of the Energy Sector and its Discontents Introduction; Background; Royal-Dutch/Shell Group; Corrib Gas Field; Conclusion; References; Two-Minute Drill: Video Games and Social Media to Advance CSR; Introduction; CSR's Increasing Importance to Corporations and Corporate Communication; CSR and Corporate Reputations; Stakeholder Identification through CSR Programs; The CSR Promotional Communication Dilemma; The Nature of Stakeholders; Core Issues in the CSR Promotional Communication Dilemma; Communication Channels for CSR Information Kraft Fights Hunger through Online Gaming: The "Two-Minute Drill" |
Record Nr. | UNINA-9910464011503321 |
Bingley, England : , : Emerald, , 2015 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Corporate social responsibility in the digital age [[electronic resource] /] / edited by Ana Adi, Georgiana Grigore, David Crowther |
Edizione | [First edition.] |
Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2015 |
Descrizione fisica | 1 online resource (289 p.) |
Disciplina | 658.408 |
Altri autori (Persone) |
AdiAna
GrigoreGeorgiana CrowtherDavid |
Collana | Developments in corporate governance and responsibility |
Soggetto topico |
Business & Economics - Business Ethics
Business ethics Social responsibility of business |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Introduction to corporate social responsibility in the digital age -- Schrodinger's cat in Facebook : a Lacanian perspective / David Crowther, Shahla Seifi -- The rhetorical citizenship of corporations in the digital age / Elisabeth Hoff-Clausen, Øyvind Ihlen -- Dear brands of the world : CSR and the social media / Massimiliano Di Bitetto, Salvatore Pettineo, Paolo D'Anselmi -- Classifying social causes derived from the communication of CSR initiatives online : a theoretical and practical approach / Mihai Ioan Rosca, Andrei Claudiu Sarau, Andreea-Angela Vontea -- How activists shape CSR : insights from internet contagion and contingency theories / W. Timothy Coombs, Sherry J. Holladay -- CSR and new battle lines in online PR war : a case study of the energy sector and its discontents / David McQueen -- Two minute drill : video games and social media to advance CSR / W. Timothy Coombs, Sherry J. Holladay -- Communicating CSR on social media : the case of Pfizer's social media communications in Europe / Ana Adi, Georgiana Grigore -- Using social media for CSR Communication and engaging stakeholders / Imran Ali, Ana Jiménez-Zarco, Marta Bicho -- A synoptic research overview of CSR amongst Romanian managers / Dumitru Bortun -- CSR and social media : could online repositories become regulatory tools for CSR related activities reporting? / Camelia Crisan, Alexandra Zbuchea -- Digital reflections of pharmaceutical companies and their CSR communication strategies / Georgiana Grigore, Ana Adi, Anastasios Theofilou -- CSR Online and in real terms : a critical analysis of controversial sectors in Hungary / György Pataki, Richárd Szántó, Réka Matolay. |
Record Nr. | UNINA-9910788136803321 |
Bingley, England : , : Emerald, , 2015 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|