Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Digital service delivery in Africa : platforms and practices / / Ogechi Adeola [and three others] editors
| Digital service delivery in Africa : platforms and practices / / Ogechi Adeola [and three others] editors |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2022] |
| Descrizione fisica | 1 online resource (368 pages) |
| Disciplina | 658.406 |
| Collana | Palgrave Studies of Marketing in Emerging Economies |
| Soggetto topico | Business enterprises - Technological innovations |
| ISBN | 3-030-83909-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910544853803321 |
| Cham, Switzerland : , : Springer, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Empowering African Women for Sustainable Development : Toward Achieving the United Nations' 2030 Goals / / edited by Ogechi Adeola
| Empowering African Women for Sustainable Development : Toward Achieving the United Nations' 2030 Goals / / edited by Ogechi Adeola |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (XIX, 175 p. 7 illus.) |
| Disciplina |
305.42096
300 |
| Soggetto topico |
Health
Sex Identity politics Educational sociology Human rights Ethnology—Africa Culture Africa—Politics and government Gender and Health Politics and Gender Sociology of Education Human Rights African Culture African Politics |
| ISBN | 3-030-59102-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction: Empowering African Women: Toward Achieving the UN's 2030 Sustainable -- 2. Sustainability of Women’s Empowerment Initiatives in Sub-Saharan Africa:Towards Achieving the UN’s 2030 Goals -- 3. Gender Parity Gaps and Poverty: Empowering African Women for No Poverty and Zero Hunger -- 4. Human Rights as Inalienable Rights: An Assessment of the Realities of African Women -- 5. Is Violence against Women Systemic in Africa? An Enquiry to Change the Status Quo -- 6. Towards a Healthy Life for the Sub Saharan African (SSA) Women -- 7. Religious Organisations and Quality Education for African Women: The Case of Nigeria -- 8. African Women’s Participation in Business and Politics: Challenges, and Recommendations -- 9. Realizing the 2030 Agenda for Sustainable Development in Sub-Saharan Africa: The Role of Entrepreneurial Activities of Women and Disadvantaged Groups -- 10. African Women In Academia Breaking The Glass Ceiling: Towards Attainment of The Sustainable Development Goals -- 11: Promoting Gender Equality and Women Empowerment through Tourism in Africa: Towards Agenda 2030 -- 12: Financial Inclusion as a Tool for Women’s Economic Empowerment in Africa: Achieving UN’s 2030 SDG -- 13. The Digital Gender Divide and Women’s Empowerment in sub-Saharan Africa: Achieving the UN’s 2030 SDG -- 14. Conclusion: Positioning African Women for the United Nation’s 2030 Goals: A Way Forward. |
| Record Nr. | UNINA-9910431345203321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Gendered perspectives on Covid-19 recovery in Africa : towards sustainable development / / edited by Ogechi Adeola
| Gendered perspectives on Covid-19 recovery in Africa : towards sustainable development / / edited by Ogechi Adeola |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2021] |
| Descrizione fisica | 1 online resource (345 pages) |
| Disciplina | 362.1962414 |
| Soggetto topico | Sustainable development |
| ISBN |
9783030881528
9783030881511 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910520065003321 |
| Cham, Switzerland : , : Springer, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Green Marketing and Management in Emerging Markets : The Crucial Role of People Management in Successful Implementation / / edited by Robert E. Hinson, Ogechi Adeola, Isaiah Adisa
| Green Marketing and Management in Emerging Markets : The Crucial Role of People Management in Successful Implementation / / edited by Robert E. Hinson, Ogechi Adeola, Isaiah Adisa |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2021 |
| Descrizione fisica | 1 online resource (186 pages) |
| Disciplina |
658.30091724
658.802 |
| Collana | Palgrave Studies of Marketing in Emerging Economies |
| Soggetto topico |
Marketing
Personnel management International economic integration Globalization Human Resource Management Emerging Markets and Globalization |
| ISBN | 3-030-73007-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E. N. University of Tasmani -- Chapter 2: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E. N., University of Tasmania, Australia -- Chapter 3: Green Human Resources Management as an Innovation Mechanism, Yvonne Ayerki Lamptey, University of Ghana Business School -- Chapter 4: Treating and Managing People the Green Way, Professor Anna-Marie (A.M.F.) Pelser, North-West University, Faculty of Economic and Management Sciences, South Africa -- Chapter 5: Exploring the Interrelationships between Green People Management, Internal Communications and Employee Engagement, Kuuyelleh, E. N., Ayentimi, D.T. and Abadi, H. A., University of Tasmania -- Chapter 6: Green People Management Practices and Its Implementation in Green Marketing Firms in China, Dr. Helen Song-Turner Dr. Damian Morgan, Federation University Australia -- Chapter 7: Conclusion and Implications for Theoretical Development, Policy Formulation and Firm Managerial Decision Making , Hinson R, Adeola O, Adisa I - University of Ghana Business School, Ghana, Lagos Business School, Nigeria; Olabisi Onabanjo University, Nigeria. |
| Record Nr. | UNINA-9910502614403321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Green marketing in emerging economies : a communications perspective / / edited by Emmanuel Mogaji
| Green marketing in emerging economies : a communications perspective / / edited by Emmanuel Mogaji |
| Pubbl/distr/stampa | Cham, Switzerland : , : Palgrave Macmillan, , [2022] |
| Descrizione fisica | 1 online resource (289 pages) |
| Disciplina | 658.802 |
| Collana | Palgrave Studies of Marketing in Emerging Economies |
| Soggetto topico |
International business enterprises
Green marketing |
| Soggetto non controllato |
Commerce
Business & Economics |
| ISBN | 3-030-82572-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910522995103321 |
| Cham, Switzerland : , : Palgrave Macmillan, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing communications and brand development in emerging economies . Volume I : contemporary and future perspectives / / Ogechi Adeola, Robert E. Hinson and A M Sakkthivel, editors
| Marketing communications and brand development in emerging economies . Volume I : contemporary and future perspectives / / Ogechi Adeola, Robert E. Hinson and A M Sakkthivel, editors |
| Pubbl/distr/stampa | Cham, Switzerland : , : Palgrave Macmillan, , [2022] |
| Descrizione fisica | 1 online resource (322 pages) |
| Disciplina | 658.827 |
| Collana | Palgrave studies of marketing in emerging economies |
| Soggetto topico |
Branding (Marketing)
Communication in marketing Branding (Marketing) - Developing countries |
| ISBN | 3-030-88678-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910568301103321 |
| Cham, Switzerland : , : Palgrave Macmillan, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing communications and brand development in emerging markets . Volume 2 : insights for a changing world. / / edited by Ogechi Adeola, Robert E. Hinson, A. M. Sakkthivel
| Marketing communications and brand development in emerging markets . Volume 2 : insights for a changing world. / / edited by Ogechi Adeola, Robert E. Hinson, A. M. Sakkthivel |
| Pubbl/distr/stampa | Cham, Switzerland : , : Palgrave Macmillan, , [2022] |
| Descrizione fisica | 1 online resource (318 p.) |
| Disciplina | 016.22 |
| Collana | Palgrave Studies of Marketing in Emerging Economies |
| Soggetto topico | Branding (Marketing) |
| ISBN | 3-030-95581-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910574095203321 |
| Cham, Switzerland : , : Palgrave Macmillan, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
New Public Management in Africa : Contemporary Issues
| New Public Management in Africa : Contemporary Issues |
| Autore | Hinson Robert E |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing AG, , 2021 |
| Descrizione fisica | 1 online resource (343 pages) |
| Disciplina | 351.6 |
| Altri autori (Persone) |
MadichieNnamdi
AdeolaOgechi Nyigmah BawoleJustice AdisaIsaiah AsamoahKwame |
| Collana | Palgrave Studies of Public Sector Management in Africa Ser. |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-030-77181-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Preface -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- List of Boxes -- 1: New Public Management in Africa: An Introduction -- Introduction -- Public Service Governance in Africa -- New Public Management and Core Issues and Themes in Africa -- Theoretical Pathway to New Public Management -- Structure of the Book -- Conclusion -- References -- 2: Market Orientation in the Public Sector: The Perspective from an Emerging Economy -- Introduction -- Background and Definition -- Methodology -- Market Orientation in the Public Sector -- Application of Market Orientation Within the African Public Sector -- Antecedents of Market Orientation in the Public Sector -- The External Environmental Factors Influencing the MO-Performance Relationship -- External and Internal Market Orientation -- Dimensions of External Market Orientation and Performance -- Internal Market Orientation Components and Organisational Performance -- Synthesising Academic Research on Public Sector Market Orientation in Africa -- Research Gaps and Direction for Future Research -- References -- 3: Leveraging Trust to Enhance the Public Sector Brand in Africa -- Introduction -- The Paradigm Shift to New Public Management and Public Value Management in Africa -- Popular Trust in African Institutions -- Corruption and Trust in the Public Sector -- Trust in Times of Uncertainty: The Case of COVID-19 -- Branding the Public Sector in Africa as Trustworthy: A Recommendation -- Conclusion -- References -- 4: The Trust Puzzle: Policy Implications for Promoting Good Governance in Africa -- Introduction -- Literature Review of Public Trust Within the Context of the New Public Management in Africa -- The Context of Trust in Public Administration and the New Public Management -- The Relevance of the New Public Administration's Trust in Government.
Utility of Veblen's Trained Incapacity and Dewey's Occupational Psychosis to Trust in NPM -- Methodology -- Findings and Discussions -- Public Trust in Politicians -- Voice, Accountability, and Public Trust -- Freedom of Expression and Trust -- Judicial Independence and Public Trust -- Approval of Democracy and Trust -- Control of Corruption and Trust in Government -- Policy Implications and Recommendations -- References -- 5: Leadership and Human Capital Management in New Public Management -- Introduction -- Literature Review -- Human Capital Management Model -- Leadership Style and NPM -- Study Methodology -- Discussions of Lessons on Leadership and HCM of NPM in Africa -- Training, Capacity Building, and Public Service Delivery in Nigeria -- Staff Level, Recruitment, and HCM Performance in Kenya -- Leadership and Performance Management in NPM, Kenya -- Public Leadership and NPM Experience in Zimbabwe -- Leadership and Accountability in NPM Experience, Zimbabwe -- Conclusion, Implications, and Recommendations -- References -- 6: Logistics in the New Public Management Framework in Africa -- Introduction -- New Public Management and the Basis for Its Development -- Theories Underpinning the Development of NPM and Their Consequences -- Public Choice Theory -- Principal-Agent Theory -- Transaction Cost Theory -- Expansion and Spread of NPM Across the Globe -- Some Benefits and Drawbacks of NPM -- Benefits of NPM -- Decentralisation -- Contracting out and Performance Contracting -- Privatisation and Public-Private Partnership -- Corporatisation -- Drawbacks of NPM -- Danger of Centralisation -- Tendency for Corruption -- Use of Private Management Technique -- Deployment of NPM Style in Logistics: Roads, Rails, and Ports of African Countries -- Nigeria -- Other African Countries. Challenges Bedevilling the Implementation and Effectiveness of NPM in African Countries -- Conclusion -- References -- 7: Contractualism in the Urban Water Policy Reforms in Ghana -- Background -- New Public Management -- Contracting Out in the Public Sector -- History of Urban Water Reform in Ghana -- NPM Reforms and Private Sector Involvement in Water Sector -- Contradictions in the Contractual Arrangement -- Collaboration with Civil Society -- Management Contract: The Aqua Vitens Rand Ltd -- Clash of Organisational Culture: GWCL Versus AVRL -- Performance Management: The AVRL -- Discussion and Concluding Remarks -- References -- 8: The New Public Management (NPM) and Outsourcing: An African Perspective -- Introduction -- The Concept of Outsourcing -- NPM: A Catalyst for Public Sector Outsourcing -- Public Sector Outsourcing: A Theoretical Framework -- Public Choice Theory -- Agency Cost Theory -- Transaction Cost Theory -- Risk Management of Outsourcing -- Strategies to Ensure Effective Outsourcing in the Public Sector -- Identify Core Competencies -- Evaluate Opportunities -- Supplier Selection -- Organise the Transition Process -- Monitor and Evaluate the Performance -- A Case on Outsourcing Vaccine Logistics to the Private Sector in Western Cape Province in South Africa -- Effective Vaccine Management -- Practical Recommendations for the Public Sector in Africa -- Conclusion -- References -- 9: Enhancing Public Sector Quality Performance Using Total Quality Management in Developing Economies -- Introduction -- The Concept of TQM -- TQM in Africa -- TQM in the Public Sector -- The Link Between NPM and TQM -- The TQM Practices -- Management Leadership -- Employee Training -- Employee Relations -- Quality Data and Reporting -- Supplier Quality management -- Product/Service Design -- Process Management -- Customer Relations Management. Quality Performance -- Cases of TQM Application in the Public Sector -- Case One: Service Improvement Plan in the South African Public Sector -- Case Two: Implementation of 5S-KAIZEN-TQM in Public Hospitals in Egypt -- Recommendations for the Public Sector in Developing Economies -- References -- 10: Public Sector Restructuring and Public-Private Partnerships in Africa -- Introduction -- Public Sector Restructuring -- Public Sector Reforms: A Fragmented Field -- Redefining the Role of the Public Sector -- NPM in Botswana -- Public-Private Partnerships -- Education Reforms in Africa -- Healthcare Reforms in Africa -- Health System Reforms in Botswana -- Health System Reforms in Seychelles -- Health System Reforms in Kenya -- Conclusions -- References -- 11: Managing Complexity in the Public Sector: The Case of African Higher Education -- Introduction -- Complex Systems Design and Public Sector Infrastructure -- Complexity in Education Reforms -- Africa and The Bologna Process -- Regionalism and the Bologna Process -- Central African Economic and Monetary Community (CEMAC) -- East African Community (EAC) -- Southern African Development Community (SADC) -- West African Monetary and Economic Union (WAMEU) -- Teacher Training for Sustainable Development -- Conclusions -- References -- Further Reading -- 12: Digitalisation and New Public Management in Africa -- Introduction -- The Upside and Downside of Digitalisation of Government Services -- Trends in the Digitalisation of Government Activities in Africa -- Digitalisation of Government Activities and Corruption in Africa -- Achieving Digitalisation of Public Sector Institutions in Africa -- The Future of Digitalisation of Government Activities -- Recommendation for African Countries -- Conclusion -- References -- 13: The New Public Management and the Way Forward in Africa -- Introduction. NPM and Contextual Issues in Africa: Lessons from the Book -- New Trends in Public Sector Management -- Implications for Public Sector Institutions in Africa -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910506383003321 |
Hinson Robert E
|
||
| Cham : , : Springer International Publishing AG, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Public sector marketing communications . Volume I Public relations and brand communication perspectives / / Ogechi Adeola, Paul Katuse and Kojo Kakra Twum, editors
| Public sector marketing communications . Volume I Public relations and brand communication perspectives / / Ogechi Adeola, Paul Katuse and Kojo Kakra Twum, editors |
| Pubbl/distr/stampa | Cham, Switzerland : , : Palgrave Macmillan, , [2022] |
| Descrizione fisica | 1 online resource (258 pages) |
| Disciplina | 658.802 |
| Collana | Palgrave Studies of Public Sector Management in Africa |
| Soggetto topico |
Communication in marketing
Communication in marketing - Africa |
| ISBN | 3-031-07293-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Preface -- Structure of the Book -- Part 1: Public Sector Marketing Communications and Brand Management -- Part II: Public Relations and Trade Fairs -- Part III: Public Sector Communication Ethics and Recommendations -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- Part I: Public Sector Marketing Communications and Brand Management -- 1: Introduction to Public Sector Marketing Communications in Africa -- Introduction -- Public Sector Marketing Communications -- Marketing Communications in Africa's Public Sector: Issues to Consider -- Marketing Communications as a Promotional Tool in Africa's Public Sector -- The Role of Public Relations in Public Sector Organisations -- The Use of Public Service Advertising Campaigns -- The Use of Trade Fairs (Exhibitions) Organised by the Public Sector -- Brand Communication, Image, and Reputation of Public Sector Organisations -- Social Media Adoption in Africa's Public Sector -- Integrated Marketing Communications (IMC) in Africa's Public Sector -- Public Sector Communication Ethics -- Conclusion -- References -- 2: Public Sector Branding in Africa: Some Reflections -- Introduction -- Benefits of Brand Communications in the Public Sector -- Brand Communications in the African Public Sector -- A Glimpse at the African Brand -- Challenges of Brand Communications by the African Public Sector -- The Critical Success Factors for Public Sector Branding in Africa -- Conclusion and Recommendations -- Limitations and Suggestions for Future Research -- References -- 3: Marketing Communications Strategies for Public Transport Organisations -- Introduction -- The Public Transportation Context -- Integrated Marketing Communications -- Manager's Responsibilities -- Customer Engagement -- Information -- Education -- Developing User Information Systems -- External Communications.
Online Engagement -- Website -- Social Media -- Email Marketing -- Mobile Applications -- Chatbot -- The Country Context -- Conclusion -- Recommendations for Managers -- References -- 4: Positioning Public University's Brand Through Marketing Communications: Practical Recommendations and Implications -- Introduction -- Higher Education in Nigeria -- Branding Higher Education in Nigeria -- Stakeholders for Marketing Communications in Nigeria -- The Marketing Communication Plan for Public Universities in Nigeria -- The Strategic Plan -- The Marketing Communication Team -- The Team -- The Leadership -- The Audience -- The Plan -- The Liveries -- Marketing Communication Plan -- Why Are We Communicating? -- What Are We Communicating? -- How Are We Communicating? -- Where Are We Communicating -- When Are We Communicating -- Key Performance Indicators -- Conclusion -- References -- 5: Internal Marketing Communications in Ghana's Public Sector: Conceptualisations and Extension -- Introduction -- Literature Review -- The Conceptualisation of Internal Marketing Communications in the Public Sector -- Development of Internal Marketing Communication Using the Integrated Marketing Communication Approach in the Public Sector -- The Use of Digital Media in Internal Marketing Communications in the Public Sector -- Proposed Outcomes of Internal Marketing Communication in the Public Sector of Africa -- Recommendations for Enhancing Public Sector Internal Marketing Communications -- References -- Part II: Public Relations and Trade Fairs -- 6: Public Relations in the Public Sector in Africa -- Introduction -- The Concept of Public Relations -- The Characteristics of Public Relations in the Public Sector -- Public Relations Theory and Models in Use in the Public Sector -- Characteristics of PR in the Public Sector -- Managerial Function -- Propaganda -- Publicity. All-Encompassing -- Lifelong -- Multilevel and Multisectoral -- Profession -- Art and Science -- Flexibility -- Vigilance -- Public Relations Strategies During Crisis -- Examples of PR Crisis Responses in Governments in Africa -- Westgate Mall Siege-Kenya -- Bouknadel Train Accident-Morocco -- Abduction of Schoolgirls-Boko Haram, Nigeria -- South African Xenophobic Crisis -- Conclusion -- References -- 7: Public Relations in Africa's Public Sector: A Crisis Situational Analysis of South Africa and Nigeria -- Introduction -- An Overview of Public Relations -- Theoretical Perspectives on Public Relations -- Press Agentry/Publicity Model -- The Public Information Model -- The Two-Way Asymmetrical Model -- The Two-Way Symmetrical Model -- Contemporary Models of Public Relations -- Coomb's Situational Crisis Communication Theory (SCCT) -- The Systems Theory -- A Crisis Situational Analysis of PR Adoption in South Africa and Nigeria -- Case 1: Public Relations in the South African Government During Xenophobia -- Case 2: Public Relations by the Nigerian Government During the COVID-19 Pandemic -- Public Relations Challenges in Africa's Public Sectors -- Discussions -- Conclusion -- Recommendations -- Future Research Directions -- References -- 8: Trade Fairs and Exhibitions in the Ghanaian Public Sector: Meaning, Relevance, and Requirements -- Introduction -- Meaning of Public Sector Shows -- Scope/Definition of Public Sector Shows -- Key Stakeholders in Public Sector Shows -- Visitors -- Organisers -- Exhibitors -- Importance of Public Shows -- Forms of Public Sector Shows -- Vertical and Horizontal Public Sector Shows -- Industrial and Consumer Public Sector Shows -- Regional, National, and International Public Sector Shows -- Technology Industry Public Sector Shows -- Manufacturing Industry Trade Shows -- Healthcare Industry Trade Shows. Restaurant and Food Industry Trade Shows -- Arts and Crafts Industry Trade Shows -- Relevance of the Public Sector Shows -- Requirements for Public Sector Shows -- Planning a Public Sector Show or Exhibition -- Form and Size of the Public Sector Show -- Market Research -- Define the Public Sector Show Goals -- Date, Location, and Duration for the Public Sector Show -- Develop a Marketing Plan -- Budgeting/Funding Plan -- Trade Show Team -- Cost Factors for a Trade Show -- Duties of Organisers and Exhibitors -- Organising a Public Sector Show: Things to Be Assessed -- Organise a Local Partnership for the Show -- Local Participation -- Risk Assessment and Mitigation -- The Trade Show's Long-Term Viability -- Trade Fair Participation Checklist -- Registration Checklist for a Trade Fair -- Conclusion -- Recommendations -- References -- Part III: Public Sector Communication Ethics and Recommendations -- 9: Public Sector Communication Ethics in Africa -- Introduction -- Communication Ethics and Principles -- Communication Ethics in the Public Sector -- How to Encourage and Embed Ethical Communication in the Public Sector -- Role of Government in Enhancing Good Communication Ethics in the Public Sector -- Government Communication Capacity -- Ethics-Based Government Communication -- Role of Public Sector Communications Ethics in Building Trust Among Citizens -- The Process of Trust Formulation in Government -- Factors That Can Contribute to Trust Building Between the Government and Its Citizens -- Interaction and Communication -- Virtue Ethics and Its Application to Communication -- The Complementary Role of Virtues and Principles -- Perceptual Challenges to Public Sector Communications Ethics -- Conclusion -- References -- 10: Conclusion: Effective Public Relations and Brand Communication in Africa's Public Sector -- Introduction. Marketing Communication Practices in the Public Sector -- Reimagining the Future of Public Relations in the African Continent -- Conclusion and Recommendations -- References -- Index. |
| Record Nr. | UNINA-9910616356703321 |
| Cham, Switzerland : , : Palgrave Macmillan, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||