Library transformation strategies / / Jean-Philippe Accart

• Autore: Accart Jean-Phillipe
• Pubblicazione: Hoboken, NJ ; ; London : , : ISTE Ltd : , : John Wiley and Sons Inc., , 2022
• Descrizione fisica: 1 online resource (191 pages)
• Disciplina: 021.7
• Soggetto topico: Libraries - Marketing; Library planning
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Introduction -- Part 1. The Environment and Society -- Chapter 1. Societal Changes and Libraries -- 1.1. In terms of innovation -- 1.2. In the working world -- 1.3. In the world of professional associations -- Chapter 2. Economic Changes -- 2.1. An evolving documentary and information activity -- 2.2. The information economy -- 2.2.1. Some figures -- 2.2.2. Free information -- 2.2.3. An economic approach to information and libraries -- 2.3. Information as a public asset -- 2.3.1. Free of charge, information and public libraries -- 2.3.2. Why pay for information? -- 2.4. The Internet and digital technology -- 2.5. Towards new economic models -- 2.6. The theory of knowledge commons -- Chapter 3. The Evolution of the Library Space -- 3.1. From the perspective of creation and innovation -- 3.2. From the third place to DIY -- 3.2.1. Digital public spaces (Espaces Publics Numériques, EPN) in France -- 3.2.2. Some examples of Fab Labs in American libraries -- 3.3. Learning spaces or learning centers -- 3.4. The Smart Libraries concept -- 3.5. Wellness spaces -- 3.6. Reception areas: a user-oriented approach -- 3.7. The use of the library space -- 3.8. Green libraries -- Chapter 4. Legal Changes -- 4.1. GDPR: European data protection regulations, as applied to libraries -- 4.1.1. The fields of application -- 4.1.2. Data processing and hosting -- 4.2. Protection of personal data -- Part 2. Human Resources and Management -- Chapter 5. New Management Theories Applicable to Libraries -- 5.1. Participatory management -- 5.1.1. The five principles of participatory management -- 5.1.2. The qualities required for participatory management -- 5.2. Management by benevolence or well-treatment -- 5.3. Empathy, a management method? -- 5.4. Change management (CM). ; 5.4.1. The three levels of change management -- 5.5. Project management: theory and applications -- 5.5.1. Project mode operation: two case studies -- Chapter 6. Some Theory on Management and Leadership -- 6.1. New management methods: Design Thinking, user experience and agile methods -- 6.1.1. Design Thinking -- 6.1.2. User experience (UX) -- 6.2. User power -- 6.3. Setting up and managing an agile project -- 6.3.1. The application of agile methods -- 6.3.2. Agility in libraries -- 6.4. Library management and leadership, constantly redefined concepts -- Part 3. Library Tools and Technology -- Chapter 7. The Digital Transformation of Libraries -- 7.1. The library as a service: from catalogues to digital platforms -- 7.1.1. Service platforms -- 7.1.2. Library intranets, information portals and digital repositories -- 7.1.3. Monitoring, business intelligence and curation platforms -- 7.1.4. Social platforms -- 7.2. Digital archiving of documents -- 7.2.1. Document archiving: an overview of open access -- 7.2.2. Dissemination methods -- 7.2.3. European Open Access Policy -- Chapter 8. Other Technologies for Library Transformation -- 8.1. Blockchain -- 8.2. Augmented/virtual reality in libraries -- 8.2.1. A brief history of augmented reality -- 8.2.2. Augmented reality explained -- 8.3. Artificial intelligence (AI) and robotics -- Part 4. Marketing -- Chapter 9. Marketing Dimensions in Libraries -- 9.1. Digital marketing -- 9.2. The user at the heart of transformation -- 9.2.1. Addressing ongoing challenges -- 9.2.2. Capturing the user's attention online -- 9.3. Adopting a five-step marketing approach -- 9.4. Everyday marketing -- Chapter 10. The User at the Heart: Mediation -- 10.1. Keeping in touch with the user: mediation -- 10.2. Mediation(s) -- 10.2.1. Library mediation -- 10.2.2. Social mediation -- 10.2.3. Cultural mediation. ; 10.2.4. Digital mediation -- 10.2.5. Scientific mediation -- Chapter 11. The Library's Digital Identity -- 11.1. Defining identity -- 11.2. From the individual to the group and the library institution -- 11.3. Profiles, behavior and traces on the Internet -- Chapter 12. Adopting a Library Branding Strategy -- 12.1. Defining the brand concept -- 12.2. Brands and libraries -- 12.3. The brand world -- Conclusion -- References -- Index -- EULA.
• Sommario/riassunto: "This book is a complete synthesis, a helpful resource for librarians and information professionals that develops four major strategies. The first focuses on understanding the environment and society, with organizational changes affecting cultural institutions (public or private), and the emergence of the library space. The second shows how management methods evolve within them (participatory approach, benevolence, empathy) with an emphasis on project management. The third strategy focuses on the integration of new library tools to better reach audiences. Finally, the fourth develops an essential and indispensable aspect of library marketing."
• Titolo autorizzato: Library transformation strategies
• ISBN: 1-394-17364-4; 1-394-17362-8
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910676522803321
• Lo trovi qui: Univ. Federico II
• Serie: Information systems, web and pervasive computing series.