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Biblioteca

MARC Lista (tabellare)
Campaigning to the New American Electorate : Advertising to Latino Voters / / Marisa Abrajano
Campaigning to the New American Electorate : Advertising to Latino Voters / / Marisa Abrajano
Autore Abrajano Marisa <1977->
Pubbl/distr/stampa Stanford, CA : , : Stanford University Press, , [2020]
Descrizione fisica 1 online resource (211 p.)
Disciplina 324.70973
Soggetto topico Advertising, Political - Politics and government - United States
Political campaigns - United States
Hispanic Americans
Soggetto genere / forma Electronic books.
ISBN 0-8047-7470-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front matter -- Contents -- Acknowledgments -- 1. Campaigning to a Changing American Electorate -- 2. A Theory of Information-Based Advertising -- 3. Campaigning to Ethnic and Racial Minorities in the U.S. -- 4. Candidates’ Advertising Strategies -- 5. Advertising Effects on the Latino Vote -- 6. The Consequences of an Information-Based Advertising Strategy -- 7. The Future of Ethnically Targeted Campaigns -- 8. Epilogue: The 2008 Campaigns -- Appendix A: Coding the Advertisements -- Appendix B: Constructing the Ad Exposure Variable -- Appendix C: Voter Learning and Vote-Choice Model Specification -- Notes -- References -- Index
Record Nr. UNINA-9910459096403321
Abrajano Marisa <1977->  
Stanford, CA : , : Stanford University Press, , [2020]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Campaigning to the New American Electorate : Advertising to Latino Voters / / Marisa Abrajano
Campaigning to the New American Electorate : Advertising to Latino Voters / / Marisa Abrajano
Autore Abrajano Marisa <1977->
Pubbl/distr/stampa Stanford, CA : , : Stanford University Press, , [2020]
Descrizione fisica 1 online resource (211 p.)
Disciplina 324.70973
Soggetto topico Advertising, Political - Politics and government - United States
Political campaigns - United States
Hispanic Americans
ISBN 0-8047-7470-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front matter -- Contents -- Acknowledgments -- 1. Campaigning to a Changing American Electorate -- 2. A Theory of Information-Based Advertising -- 3. Campaigning to Ethnic and Racial Minorities in the U.S. -- 4. Candidates’ Advertising Strategies -- 5. Advertising Effects on the Latino Vote -- 6. The Consequences of an Information-Based Advertising Strategy -- 7. The Future of Ethnically Targeted Campaigns -- 8. Epilogue: The 2008 Campaigns -- Appendix A: Coding the Advertisements -- Appendix B: Constructing the Ad Exposure Variable -- Appendix C: Voter Learning and Vote-Choice Model Specification -- Notes -- References -- Index
Record Nr. UNINA-9910784949303321
Abrajano Marisa <1977->  
Stanford, CA : , : Stanford University Press, , [2020]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
New faces, new voices [[electronic resource] ] : the hispanic electorate in america / / Marisa Abrajano, R. Michael Alvarez
New faces, new voices [[electronic resource] ] : the hispanic electorate in america / / Marisa Abrajano, R. Michael Alvarez
Autore Abrajano Marisa <1977->
Edizione [Course Book]
Pubbl/distr/stampa Princeton, : Princeton University Press, 2010
Descrizione fisica 1 online resource (234 p.)
Disciplina 323.1168073
Altri autori (Persone) AlvarezR. Michael <1964->
Soggetto topico Hispanic Americans - Politics and government
Latin Americans - United States - Politics and government
Soggetto genere / forma Electronic books.
ISBN 1-282-53156-5
9786612531569
1-4008-3467-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- Contents -- Preface -- Introduction -- Chapter 1. Hispanic Political Identity -- Chapter 2. Hispanic Public Opinion and Partisanship -- Chapter 3. Turnout and Political Participation -- Chapter 4. Political Knowledge, Efficacy, and Awareness -- Chapter 5. Voting Behavior -- Chapter 6. Intergroup Relations and Coalition Building -- Postscript. Hispanics and the 2008 Election -- Appendix. Research Design and Organization -- References -- Index
Record Nr. UNINA-9910458844103321
Abrajano Marisa <1977->  
Princeton, : Princeton University Press, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
New faces, new voices [[electronic resource] ] : the hispanic electorate in america / / Marisa Abrajano, R. Michael Alvarez
New faces, new voices [[electronic resource] ] : the hispanic electorate in america / / Marisa Abrajano, R. Michael Alvarez
Autore Abrajano Marisa <1977->
Edizione [Course Book]
Pubbl/distr/stampa Princeton, : Princeton University Press, 2010
Descrizione fisica 1 online resource (234 p.)
Disciplina 323.1168073
Altri autori (Persone) AlvarezR. Michael <1964->
Soggetto topico Hispanic Americans - Politics and government
Latin Americans - United States - Politics and government
ISBN 1-282-53156-5
9786612531569
1-4008-3467-8
Classificazione 89.57
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- Contents -- Preface -- Introduction -- Chapter 1. Hispanic Political Identity -- Chapter 2. Hispanic Public Opinion and Partisanship -- Chapter 3. Turnout and Political Participation -- Chapter 4. Political Knowledge, Efficacy, and Awareness -- Chapter 5. Voting Behavior -- Chapter 6. Intergroup Relations and Coalition Building -- Postscript. Hispanics and the 2008 Election -- Appendix. Research Design and Organization -- References -- Index
Record Nr. UNINA-9910792455503321
Abrajano Marisa <1977->  
Princeton, : Princeton University Press, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui