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Campaigning to the New American Electorate : Advertising to Latino Voters / / Marisa Abrajano
| Campaigning to the New American Electorate : Advertising to Latino Voters / / Marisa Abrajano |
| Autore | Abrajano Marisa <1977-> |
| Pubbl/distr/stampa | Stanford, CA : , : Stanford University Press, , [2020] |
| Descrizione fisica | 1 online resource (211 p.) |
| Disciplina | 324.70973 |
| Soggetto topico |
Advertising, Political - Politics and government - United States
Political campaigns - United States Hispanic Americans |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8047-7470-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- 1. Campaigning to a Changing American Electorate -- 2. A Theory of Information-Based Advertising -- 3. Campaigning to Ethnic and Racial Minorities in the U.S. -- 4. Candidates’ Advertising Strategies -- 5. Advertising Effects on the Latino Vote -- 6. The Consequences of an Information-Based Advertising Strategy -- 7. The Future of Ethnically Targeted Campaigns -- 8. Epilogue: The 2008 Campaigns -- Appendix A: Coding the Advertisements -- Appendix B: Constructing the Ad Exposure Variable -- Appendix C: Voter Learning and Vote-Choice Model Specification -- Notes -- References -- Index |
| Record Nr. | UNINA-9910459096403321 |
Abrajano Marisa <1977->
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| Stanford, CA : , : Stanford University Press, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Campaigning to the New American Electorate : Advertising to Latino Voters / / Marisa Abrajano
| Campaigning to the New American Electorate : Advertising to Latino Voters / / Marisa Abrajano |
| Autore | Abrajano Marisa <1977-> |
| Pubbl/distr/stampa | Stanford, CA : , : Stanford University Press, , [2020] |
| Descrizione fisica | 1 online resource (211 p.) |
| Disciplina | 324.70973 |
| Soggetto topico |
Advertising, Political - Politics and government - United States
Political campaigns - United States Hispanic Americans |
| ISBN | 0-8047-7470-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- 1. Campaigning to a Changing American Electorate -- 2. A Theory of Information-Based Advertising -- 3. Campaigning to Ethnic and Racial Minorities in the U.S. -- 4. Candidates’ Advertising Strategies -- 5. Advertising Effects on the Latino Vote -- 6. The Consequences of an Information-Based Advertising Strategy -- 7. The Future of Ethnically Targeted Campaigns -- 8. Epilogue: The 2008 Campaigns -- Appendix A: Coding the Advertisements -- Appendix B: Constructing the Ad Exposure Variable -- Appendix C: Voter Learning and Vote-Choice Model Specification -- Notes -- References -- Index |
| Record Nr. | UNINA-9910784949303321 |
|
Abrajano Marisa <1977->
|
||
| Stanford, CA : , : Stanford University Press, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Campaigning to the New American Electorate : Advertising to Latino Voters / / Marisa Abrajano
| Campaigning to the New American Electorate : Advertising to Latino Voters / / Marisa Abrajano |
| Autore | Abrajano Marisa <1977-> |
| Pubbl/distr/stampa | Stanford, CA : , : Stanford University Press, , [2020] |
| Descrizione fisica | 1 online resource (211 p.) |
| Disciplina | 324.70973 |
| Soggetto topico |
Advertising, Political - Politics and government - United States
Political campaigns - United States Hispanic Americans |
| ISBN | 0-8047-7470-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- 1. Campaigning to a Changing American Electorate -- 2. A Theory of Information-Based Advertising -- 3. Campaigning to Ethnic and Racial Minorities in the U.S. -- 4. Candidates’ Advertising Strategies -- 5. Advertising Effects on the Latino Vote -- 6. The Consequences of an Information-Based Advertising Strategy -- 7. The Future of Ethnically Targeted Campaigns -- 8. Epilogue: The 2008 Campaigns -- Appendix A: Coding the Advertisements -- Appendix B: Constructing the Ad Exposure Variable -- Appendix C: Voter Learning and Vote-Choice Model Specification -- Notes -- References -- Index |
| Record Nr. | UNINA-9910812203603321 |
|
Abrajano Marisa <1977->
|
||
| Stanford, CA : , : Stanford University Press, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
New faces, new voices [[electronic resource] ] : the hispanic electorate in america / / Marisa Abrajano, R. Michael Alvarez
| New faces, new voices [[electronic resource] ] : the hispanic electorate in america / / Marisa Abrajano, R. Michael Alvarez |
| Autore | Abrajano Marisa <1977-> |
| Edizione | [Course Book] |
| Pubbl/distr/stampa | Princeton, : Princeton University Press, 2010 |
| Descrizione fisica | 1 online resource (234 p.) |
| Disciplina | 323.1168073 |
| Altri autori (Persone) | AlvarezR. Michael <1964-> |
| Soggetto topico |
Hispanic Americans - Politics and government
Latin Americans - United States - Politics and government |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-53156-5
9786612531569 1-4008-3467-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Preface -- Introduction -- Chapter 1. Hispanic Political Identity -- Chapter 2. Hispanic Public Opinion and Partisanship -- Chapter 3. Turnout and Political Participation -- Chapter 4. Political Knowledge, Efficacy, and Awareness -- Chapter 5. Voting Behavior -- Chapter 6. Intergroup Relations and Coalition Building -- Postscript. Hispanics and the 2008 Election -- Appendix. Research Design and Organization -- References -- Index |
| Record Nr. | UNINA-9910458844103321 |
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Abrajano Marisa <1977->
|
||
| Princeton, : Princeton University Press, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
New faces, new voices [[electronic resource] ] : the hispanic electorate in america / / Marisa Abrajano, R. Michael Alvarez
| New faces, new voices [[electronic resource] ] : the hispanic electorate in america / / Marisa Abrajano, R. Michael Alvarez |
| Autore | Abrajano Marisa <1977-> |
| Edizione | [Course Book] |
| Pubbl/distr/stampa | Princeton, : Princeton University Press, 2010 |
| Descrizione fisica | 1 online resource (234 p.) |
| Disciplina | 323.1168073 |
| Altri autori (Persone) | AlvarezR. Michael <1964-> |
| Soggetto topico |
Hispanic Americans - Politics and government
Latin Americans - United States - Politics and government |
| ISBN |
1-282-53156-5
9786612531569 1-4008-3467-8 |
| Classificazione | 89.57 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Preface -- Introduction -- Chapter 1. Hispanic Political Identity -- Chapter 2. Hispanic Public Opinion and Partisanship -- Chapter 3. Turnout and Political Participation -- Chapter 4. Political Knowledge, Efficacy, and Awareness -- Chapter 5. Voting Behavior -- Chapter 6. Intergroup Relations and Coalition Building -- Postscript. Hispanics and the 2008 Election -- Appendix. Research Design and Organization -- References -- Index |
| Record Nr. | UNINA-9910792455503321 |
|
Abrajano Marisa <1977->
|
||
| Princeton, : Princeton University Press, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
New faces, new voices : the hispanic electorate in america / / Marisa Abrajano, R. Michael Alvarez
| New faces, new voices : the hispanic electorate in america / / Marisa Abrajano, R. Michael Alvarez |
| Autore | Abrajano Marisa <1977-> |
| Edizione | [Course Book] |
| Pubbl/distr/stampa | Princeton, : Princeton University Press, 2010 |
| Descrizione fisica | 1 online resource (234 p.) |
| Disciplina | 323.1168073 |
| Altri autori (Persone) | AlvarezR. Michael <1964-> |
| Soggetto topico |
Hispanic Americans - Politics and government
Latin Americans - United States - Politics and government |
| ISBN |
1-282-53156-5
9786612531569 1-4008-3467-8 |
| Classificazione | 89.57 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Preface -- Introduction -- Chapter 1. Hispanic Political Identity -- Chapter 2. Hispanic Public Opinion and Partisanship -- Chapter 3. Turnout and Political Participation -- Chapter 4. Political Knowledge, Efficacy, and Awareness -- Chapter 5. Voting Behavior -- Chapter 6. Intergroup Relations and Coalition Building -- Postscript. Hispanics and the 2008 Election -- Appendix. Research Design and Organization -- References -- Index |
| Record Nr. | UNINA-9910810904903321 |
|
Abrajano Marisa <1977->
|
||
| Princeton, : Princeton University Press, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||