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Business intelligence and e-marketing workshop, IBM Warwick 2001 [[electronic resource] /] / guest editors Merlin Stone and Julie Abbott
Business intelligence and e-marketing workshop, IBM Warwick 2001 [[electronic resource] /] / guest editors Merlin Stone and Julie Abbott
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2002
Descrizione fisica 1 online resource (88 p.)
Disciplina 658.4/7
Altri autori (Persone) AbbottJulie
StoneMerlin
Collana Qualitative marketing research: an international journal
Soggetto topico Electronic commerce - Marketing
Marketing research
Soggetto genere / forma Electronic books.
ISBN 1-280-47967-1
9786610479672
1-84544-719-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Abstracts & keywords; Guest editorial; UK data warehousing and business intelligence implementation; Customer relationship management systems; Marketing principles in the application of e-commerce; There's no business like e-business; Reflections on customer knowledge management in e-business; From bricks to clicks; Perceived risks as barriers to Internet and e-commerce usage; Assessments of the ''new economy'' scenario; Awards for Excellence; Conference announcement; Author and title index to volume 5, 2002; Note from the publisher
Record Nr. UNINA-9910449790603321
Bradford, England, : Emerald Group Publishing, c2002
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Business intelligence and e-marketing workshop, IBM Warwick 2001 [[electronic resource] /] / guest editors Merlin Stone and Julie Abbott
Business intelligence and e-marketing workshop, IBM Warwick 2001 [[electronic resource] /] / guest editors Merlin Stone and Julie Abbott
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2002
Descrizione fisica 1 online resource (88 p.)
Disciplina 658.4/7
Altri autori (Persone) AbbottJulie
StoneMerlin
Collana Qualitative marketing research: an international journal
Soggetto topico Electronic commerce - Marketing
Marketing research
ISBN 1-280-47967-1
9786610479672
1-84544-719-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Abstracts & keywords; Guest editorial; UK data warehousing and business intelligence implementation; Customer relationship management systems; Marketing principles in the application of e-commerce; There's no business like e-business; Reflections on customer knowledge management in e-business; From bricks to clicks; Perceived risks as barriers to Internet and e-commerce usage; Assessments of the ''new economy'' scenario; Awards for Excellence; Conference announcement; Author and title index to volume 5, 2002; Note from the publisher
Record Nr. UNINA-9910777071603321
Bradford, England, : Emerald Group Publishing, c2002
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Business intelligence and e-marketing workshop, IBM Warwick 2001 / / guest editors Merlin Stone and Julie Abbott
Business intelligence and e-marketing workshop, IBM Warwick 2001 / / guest editors Merlin Stone and Julie Abbott
Edizione [1st ed.]
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2002
Descrizione fisica 1 online resource (88 p.)
Disciplina 658.4/7
Altri autori (Persone) AbbottJulie
StoneMerlin
Collana Qualitative marketing research: an international journal
Soggetto topico Electronic commerce - Marketing
Marketing research
ISBN 1-280-47967-1
9786610479672
1-84544-719-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Abstracts & keywords; Guest editorial; UK data warehousing and business intelligence implementation; Customer relationship management systems; Marketing principles in the application of e-commerce; There's no business like e-business; Reflections on customer knowledge management in e-business; From bricks to clicks; Perceived risks as barriers to Internet and e-commerce usage; Assessments of the ''new economy'' scenario; Awards for Excellence; Conference announcement; Author and title index to volume 5, 2002; Note from the publisher
Record Nr. UNINA-9910825497403321
Bradford, England, : Emerald Group Publishing, c2002
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 [[electronic resource] /] / guest editors, Julie Abbott and Merlin Stone
Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 [[electronic resource] /] / guest editors, Julie Abbott and Merlin Stone
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2003
Descrizione fisica 1 online resource (65 p.)
Altri autori (Persone) AbbottJulie
StoneMerlin
Collana Qualitative market research: an international journal
Soggetto topico Business intelligence
Electronic commerce - Marketing
Soggetto genere / forma Electronic books.
ISBN 1-280-51188-5
9786610511884
1-84544-567-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910449791303321
Bradford, England, : Emerald Group Publishing, c2003
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 [[electronic resource] /] / guest editors, Julie Abbott and Merlin Stone
Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 [[electronic resource] /] / guest editors, Julie Abbott and Merlin Stone
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2003
Descrizione fisica 1 online resource (65 p.)
Altri autori (Persone) AbbottJulie
StoneMerlin
Collana Qualitative market research: an international journal
Soggetto topico Business intelligence
Electronic commerce - Marketing
ISBN 1-280-51188-5
9786610511884
1-84544-567-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910777071803321
Bradford, England, : Emerald Group Publishing, c2003
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 / / guest editors, Julie Abbott and Merlin Stone
Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 / / guest editors, Julie Abbott and Merlin Stone
Edizione [1st ed.]
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2003
Descrizione fisica 1 online resource (65 p.)
Disciplina 658.4/7
Altri autori (Persone) AbbottJulie
StoneMerlin
Collana Qualitative market research: an international journal
Soggetto topico Business intelligence
Electronic commerce - Marketing
ISBN 1-280-51188-5
9786610511884
1-84544-567-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents -- Abstracts & -- keywords -- Guest editorial -- Building an e-business scenario for small business -- Innovative use of the Internet in established small firms -- Integrating the Web and e-mail into a push-pull strategy -- Channel conflict and high involvement Internet purchases -- ''Following the yellow brick road'' -- An investigation of online consumer purchasing.
Record Nr. UNINA-9910826106903321
Bradford, England, : Emerald Group Publishing, c2003
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui