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Developing successful marketing strategies / / Gary W. Randazzo
Developing successful marketing strategies / / Gary W. Randazzo
Autore Randazzo Gary W.
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Descrizione fisica 1 online resource (xv, 148 pages)
Disciplina 658.8
Collana Marketing strategy collection
Soggetto topico Marketing - Management
Soggetto genere / forma Electronic books.
Soggetto non controllato workforce
tactics
strategy
situation analysis
promotion
product
price
vision
place
objective
organizational structure
new product development
mission
execution management
customer categories
cross functional teams
consumer adoption drivers
cash requirements
advertising frequency
ISBN 1-60649-961-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index.
Record Nr. UNINA-9910464830303321
Randazzo Gary W.  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Developing successful marketing strategies / / Gary W. Randazzo
Developing successful marketing strategies / / Gary W. Randazzo
Autore Randazzo Gary W.
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Descrizione fisica 1 online resource (xv, 148 pages)
Disciplina 658.8
Collana Marketing strategy collection
Soggetto topico Marketing - Management
Soggetto non controllato workforce
tactics
strategy
situation analysis
promotion
product
price
vision
place
objective
organizational structure
new product development
mission
execution management
customer categories
cross functional teams
consumer adoption drivers
cash requirements
advertising frequency
ISBN 1-60649-961-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index.
Record Nr. UNINA-9910786412103321
Randazzo Gary W.  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Developing successful marketing strategies / / Gary W. Randazzo
Developing successful marketing strategies / / Gary W. Randazzo
Autore Randazzo Gary W.
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Descrizione fisica 1 online resource (xv, 148 pages)
Disciplina 658.8
Collana Marketing strategy collection
Soggetto topico Marketing - Management
Soggetto non controllato workforce
tactics
strategy
situation analysis
promotion
product
price
vision
place
objective
organizational structure
new product development
mission
execution management
customer categories
cross functional teams
consumer adoption drivers
cash requirements
advertising frequency
ISBN 1-60649-961-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index.
Record Nr. UNINA-9910817422503321
Randazzo Gary W.  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The garden in the machine [[electronic resource] ] : a field guide to independent films about place / / Scott MacDonald
The garden in the machine [[electronic resource] ] : a field guide to independent films about place / / Scott MacDonald
Autore MacDonald Scott <1942->
Pubbl/distr/stampa Berkeley, : University of California Press, 2001
Descrizione fisica 1 online resource (505 p.)
Disciplina 791.43/611
Soggetto topico Experimental films - History and criticism
Motion pictures - Setting and scenery
Soggetto non controllato 1900s
19th century
20th century
academic
american history
avant garde film
bruce baillie
carolee schneemann
central park
easy to understand
ernie gehr
film history
film studies
filmmakers
geography
hollis frampton
james benning
kenneth anger
landscape painting
landscape
larry gottheim
literature
location
mainstream film
modern film
nathaniel dorsky
natural world
nature
painting
peter hutton
photographer
photography
place
regional
san francisco
scholarly
stan brakhage
walden
ISBN 1-280-49204-X
9786613587275
0-520-92645-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- Contents -- List of Illustrations -- Introduction -- 1. The Garden in the Machine -- 2. Voyages of Life -- 3. Avant-Gardens -- 4. Re-envisioning the American West -- 5. From the Sublime to the Vernacular -- 6. The City as Motion Picture -- 7. The Country in the City -- 8. Rural (and Urban) Hours -- 9. Expulsion from the Garden -- 10. Satan's National Park -- 11. Benedictions/New Frontiers -- Appendix. Distribution Sources for Films and Videos -- Notes -- Index
Record Nr. UNINA-9910790287803321
MacDonald Scott <1942->  
Berkeley, : University of California Press, 2001
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The garden in the machine : a field guide to independent films about place / / Scott MacDonald
The garden in the machine : a field guide to independent films about place / / Scott MacDonald
Autore MacDonald Scott <1942->
Edizione [1st ed.]
Pubbl/distr/stampa Berkeley, : University of California Press, 2001
Descrizione fisica 1 online resource (505 p.)
Disciplina 791.43/611
Soggetto topico Experimental films - History and criticism
Motion pictures - Setting and scenery
Soggetto non controllato 1900s
19th century
20th century
academic
american history
avant garde film
bruce baillie
carolee schneemann
central park
easy to understand
ernie gehr
film history
film studies
filmmakers
geography
hollis frampton
james benning
kenneth anger
landscape painting
landscape
larry gottheim
literature
location
mainstream film
modern film
nathaniel dorsky
natural world
nature
painting
peter hutton
photographer
photography
place
regional
san francisco
scholarly
stan brakhage
walden
ISBN 1-280-49204-X
9786613587275
0-520-92645-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- Contents -- List of Illustrations -- Introduction -- 1. The Garden in the Machine -- 2. Voyages of Life -- 3. Avant-Gardens -- 4. Re-envisioning the American West -- 5. From the Sublime to the Vernacular -- 6. The City as Motion Picture -- 7. The Country in the City -- 8. Rural (and Urban) Hours -- 9. Expulsion from the Garden -- 10. Satan's National Park -- 11. Benedictions/New Frontiers -- Appendix. Distribution Sources for Films and Videos -- Notes -- Index
Record Nr. UNINA-9910810636903321
MacDonald Scott <1942->  
Berkeley, : University of California Press, 2001
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Getting in the game [[electronic resource] ] : Title IX and the women's sports revolution / / Deborah L. Brake
Getting in the game [[electronic resource] ] : Title IX and the women's sports revolution / / Deborah L. Brake
Autore Brake Deborah L
Pubbl/distr/stampa New York, : New York University Press, 2010
Descrizione fisica 1 online resource (298 p.)
Disciplina 344.73/099
Collana Critical America
Soggetto topico Sex discrimination in sports - Law and legislation - United States
Women athletes - Legal status, laws, etc - United States
Soggetto genere / forma Electronic books.
Soggetto non controllato 1972
American
Brake
Deborah
Title
analysis
assesses
athletes
challenging
circumscribed
culture
discrimination
education
enacted
extent
failures
federal
first
fully
gender
generally
have
into
landmark
laws
legal
more
norms
opportunities
other
people
place
prohibit
requirements
society
statute
statutes
succeeded
successes
that
their
this
understand
which
womens
worked
ISBN 0-8147-8979-X
0-8147-8712-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- Contents -- Acknowledgments -- Introduction: The Feminism of Title IX -- 1 Separate Is Equal? -- 2 Integration Rights: Girls Playing with Boys and Boys Playing with Girls -- 3 The Three-Part Test and the Opportunity to Play -- 4 Complicating Equal Participation: What Counts as a Sport, Which Sports Should Women Play, and Which Women Should Play Them? -- 5 Cutting Men’s Opportunities to Help Women? Title IX and Leveling Down -- 6 Treatment as an Equal -- 7 The Dilemma of Difference and the “Problem” of Pregnancy -- 8 Beyond Equal Access: Coaching, and Sexual Harassment -- Conclusion -- Notes -- Selected Bibliography -- Index -- About the Author
Record Nr. UNINA-9910460023703321
Brake Deborah L  
New York, : New York University Press, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Getting in the game [[electronic resource] ] : Title IX and the women's sports revolution / / Deborah L. Brake
Getting in the game [[electronic resource] ] : Title IX and the women's sports revolution / / Deborah L. Brake
Autore Brake Deborah L
Pubbl/distr/stampa New York, : New York University Press, 2010
Descrizione fisica 1 online resource (298 p.)
Disciplina 344.73/099
Collana Critical America
Soggetto topico Sex discrimination in sports - Law and legislation - United States
Women athletes - Legal status, laws, etc - United States
Soggetto non controllato 1972
American
Brake
Deborah
Title
analysis
assesses
athletes
challenging
circumscribed
culture
discrimination
education
enacted
extent
failures
federal
first
fully
gender
generally
have
into
landmark
laws
legal
more
norms
opportunities
other
people
place
prohibit
requirements
society
statute
statutes
succeeded
successes
that
their
this
understand
which
womens
worked
ISBN 0-8147-8979-X
0-8147-8712-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- Contents -- Acknowledgments -- Introduction: The Feminism of Title IX -- 1 Separate Is Equal? -- 2 Integration Rights: Girls Playing with Boys and Boys Playing with Girls -- 3 The Three-Part Test and the Opportunity to Play -- 4 Complicating Equal Participation: What Counts as a Sport, Which Sports Should Women Play, and Which Women Should Play Them? -- 5 Cutting Men’s Opportunities to Help Women? Title IX and Leveling Down -- 6 Treatment as an Equal -- 7 The Dilemma of Difference and the “Problem” of Pregnancy -- 8 Beyond Equal Access: Coaching, and Sexual Harassment -- Conclusion -- Notes -- Selected Bibliography -- Index -- About the Author
Record Nr. UNINA-9910785183603321
Brake Deborah L  
New York, : New York University Press, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Getting in the game [[electronic resource] ] : Title IX and the women's sports revolution / / Deborah L. Brake
Getting in the game [[electronic resource] ] : Title IX and the women's sports revolution / / Deborah L. Brake
Autore Brake Deborah L
Edizione [1st ed.]
Pubbl/distr/stampa New York, : New York University Press, 2010
Descrizione fisica 1 online resource (298 p.)
Disciplina 344.73/099
Collana Critical America
Soggetto topico Sex discrimination in sports - Law and legislation - United States
Women athletes - Legal status, laws, etc - United States
Soggetto non controllato 1972
American
Brake
Deborah
Title
analysis
assesses
athletes
challenging
circumscribed
culture
discrimination
education
enacted
extent
failures
federal
first
fully
gender
generally
have
into
landmark
laws
legal
more
norms
opportunities
other
people
place
prohibit
requirements
society
statute
statutes
succeeded
successes
that
their
this
understand
which
womens
worked
ISBN 0-8147-8979-X
0-8147-8712-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- Contents -- Acknowledgments -- Introduction: The Feminism of Title IX -- 1 Separate Is Equal? -- 2 Integration Rights: Girls Playing with Boys and Boys Playing with Girls -- 3 The Three-Part Test and the Opportunity to Play -- 4 Complicating Equal Participation: What Counts as a Sport, Which Sports Should Women Play, and Which Women Should Play Them? -- 5 Cutting Men’s Opportunities to Help Women? Title IX and Leveling Down -- 6 Treatment as an Equal -- 7 The Dilemma of Difference and the “Problem” of Pregnancy -- 8 Beyond Equal Access: Coaching, and Sexual Harassment -- Conclusion -- Notes -- Selected Bibliography -- Index -- About the Author
Record Nr. UNINA-9910808042303321
Brake Deborah L  
New York, : New York University Press, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The global remapping of American literature [[electronic resource] /] / Paul Giles
The global remapping of American literature [[electronic resource] /] / Paul Giles
Autore Giles Paul
Edizione [Course Book]
Pubbl/distr/stampa Princeton, N.J., : Princeton University Press, 2010
Descrizione fisica 1 online resource (340 p.)
Disciplina 810.9/32
Soggetto topico American literature - History and criticism
Geography in literature
Boundaries in literature
Space in literature
Regionalism in literature
National characteristics, American, in literature
Soggetto genere / forma Electronic books.
Soggetto non controllato American Civil War
American Renaissance
American South
American broadcasting
American culture
American literary studies
American literature
Augustan American literature
Cotton Mather
Dave Eggers
David Foster Wallace
Don DeLillo
Douglas Coupland
Elizabeth Bishop
European medievalism
F. O. Matthiessen
F. Scott Fitzgerald
Flix Guattari
Gary Snyder
Gertrude Stein
Gilles Deleuze
Jos Mart
Magnalia Christi Americana
Nathaniel Hawthorne
Native Americans
New England
Pacific Northwest
Philip Roth
Phillis Wheatley
Ralph Waldo Emerson
Richard Brautigan
South America
Timothy Dwight
Toni Morrison
U.S. national identity
Ursula Le Guin
Voice of America
Wallace Stevens
William Dean Howells
William Faulkner
William Gibson
William Gilmore Simms
Zora Neale Hurston
allegory
antebellum narratives
cartography
deterritorialization
electronic media
extravagance
geography
globalization
liberal democracy
medieval American literature
medievalism
metaregionalism
modernism
narratives
national space
place
plantations
poetry
pseudo-geography
regionalism
social boundaries
space
technological innovations
transnationalism
ISBN 1-282-96451-8
9786612964510
1-4008-3651-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction: the deterritorialization of American literature -- Part one: Temporal latitudes. Augustan American literature: an aesthetics of extravagance; medieval American literature: antebellum narratives and the "map of the infinite" -- Part two: The boundaries of the nation. The arcs of modernism: geography as allegory; suburb, network, homeland: national space and the rhetoric of broadcasting -- Part three: Spatial longitudes. Hemispheric parallax: South America and the American South; metaregionalism: the global pacific northwest -- Conclusion: American literature and the question of circumference.
Record Nr. UNINA-9910458183403321
Giles Paul  
Princeton, N.J., : Princeton University Press, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The global remapping of American literature [[electronic resource] /] / Paul Giles
The global remapping of American literature [[electronic resource] /] / Paul Giles
Autore Giles Paul
Edizione [Course Book]
Pubbl/distr/stampa Princeton, N.J., : Princeton University Press, 2010
Descrizione fisica 1 online resource (340 p.)
Disciplina 810.9/32
Soggetto topico American literature - History and criticism
Geography in literature
Boundaries in literature
Space in literature
Regionalism in literature
National characteristics, American, in literature
Soggetto non controllato American Civil War
American Renaissance
American South
American broadcasting
American culture
American literary studies
American literature
Augustan American literature
Cotton Mather
Dave Eggers
David Foster Wallace
Don DeLillo
Douglas Coupland
Elizabeth Bishop
European medievalism
F. O. Matthiessen
F. Scott Fitzgerald
Flix Guattari
Gary Snyder
Gertrude Stein
Gilles Deleuze
Jos Mart
Magnalia Christi Americana
Nathaniel Hawthorne
Native Americans
New England
Pacific Northwest
Philip Roth
Phillis Wheatley
Ralph Waldo Emerson
Richard Brautigan
South America
Timothy Dwight
Toni Morrison
U.S. national identity
Ursula Le Guin
Voice of America
Wallace Stevens
William Dean Howells
William Faulkner
William Gibson
William Gilmore Simms
Zora Neale Hurston
allegory
antebellum narratives
cartography
deterritorialization
electronic media
extravagance
geography
globalization
liberal democracy
medieval American literature
medievalism
metaregionalism
modernism
narratives
national space
place
plantations
poetry
pseudo-geography
regionalism
social boundaries
space
technological innovations
transnationalism
ISBN 1-282-96451-8
9786612964510
1-4008-3651-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction: the deterritorialization of American literature -- Part one: Temporal latitudes. Augustan American literature: an aesthetics of extravagance; medieval American literature: antebellum narratives and the "map of the infinite" -- Part two: The boundaries of the nation. The arcs of modernism: geography as allegory; suburb, network, homeland: national space and the rhetoric of broadcasting -- Part three: Spatial longitudes. Hemispheric parallax: South America and the American South; metaregionalism: the global pacific northwest -- Conclusion: American literature and the question of circumference.
Record Nr. UNINA-9910791566403321
Giles Paul  
Princeton, N.J., : Princeton University Press, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui