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Analytics Enabled Decision Making / / edited by Vinod Sharma, Chandan Maheshkar, Jeanne Poulose
Analytics Enabled Decision Making / / edited by Vinod Sharma, Chandan Maheshkar, Jeanne Poulose
Autore Sharma Vinod
Edizione [1st ed. 2023.]
Pubbl/distr/stampa Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2023
Descrizione fisica 1 online resource (315 pages)
Disciplina 658.403
Altri autori (Persone) MaheshkarChandan
PouloseJeanne
Soggetto topico International business enterprises
Information technology—Management
Business information services
Business—Data processing
Electronic commerce
International Business
Business Process Management
Business Information Systems
Business Analytics
E-Business
Business IT Infrastructure
Soggetto non controllato Computer Science
Electronic Commerce
Computers
Business & Economics
ISBN 981-19-9658-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Chapter 1 Next generation smart manufacturing and service systems using big data analytics -- Chapter 2 Elements of decision making under uncertainty -- Chapter 3 Data, Inference, and Marketing Decisions -- Chapter 4 Competitor and competition Analysis through analytics -- Chapter 5 Influence of big data analytics on business intelligence -- Chapter 6 Improved price alignment to perceived value of product/service using data analytics -- Chapter 7 Changing the landscape of retailing using pricing analytics -- Chapter 8 Enhancing efficiency and effectiveness in supply chain management through Business Intelligence -- Chapter 9 Quantifying thoughts and feelings about a company from big data to improve brand strength -- Chapter 10 Enabling achievement of organisational/corporate goals through HR analytics -- Chapter 11 Workforce Analytics facilitates Human Resource Demand Forecasting -- Chapter 12 Ascertainment of Employee Competencies and measurement with greater precision using T&D Analytics -- Chapter 13 Analytics to Measure Employees’ Behavioural Traits and predict employee performance -- Chapter 14 Using predictive analytics alongside psychometric assessments and other measures to identify the candidates with the right performance and behavioural criteria -- Chapter 15 Designing competitive yet cost effective compensation packages using analytics to reduce attrition -- Chapter 16 Mitigating Compliance Failure Risk using Analytics (gender equal pay, overtime payments, appropriate number of each category of employees) -- Chapter 17 Predictive analytics to aid employee alignment with the culture of the organisation -- Chapter 18 Analysing the impact of Employees’ Satisfaction and Frustration on their and organizations’ performance -- Chapter 19 Assessing and Controlling Political Behaviour of Groups in Organizations -- Chapter 20 Measuring Organizational/Industrial Citizenship Behaviour -- Chapter 21 Psychological Framework and Methodology for Analysing Decision Risk -- Chapter 22 Analysing Challenging Behaviours of Two Individuals with Intellectual Differences/Disability -- Chapter 23 Measuring the effectiveness of data analytics in higher education to improve student outcomes -- Chapter 24 Building an industry 4.0 analytics platform with a proven example and proof of concept -- Chapter 25 Gaining competitive advantage through business analytics.
Record Nr. UNINA-9910726277303321
Sharma Vinod  
Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2023
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Brand Protection in the Online World : A Comprehensive Guide
Brand Protection in the Online World : A Comprehensive Guide
Autore Barnett David N
Edizione [1st ed.]
Pubbl/distr/stampa London : , : Kogan Page, , 2016
Descrizione fisica 1 online resource (280 pages)
Disciplina 658.8
Soggetto non controllato Brand Name Products
Electronic Commerce
Trademarks
Reference
Business & Economics
Law
ISBN 0-7494-7870-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Intro -- Contents -- Information boxes -- About the author -- Acknowledgements -- Overview -- 01 Introduction -- 1.1 Background -- 1.1.1 The growth of the internet -- 1.1.2 The importance of online brand protection -- 1.1.3 Other areas for consideration -- 1.2 Internet technology - basic principles -- 1.3 Online brand protection - basic principles -- 02 Domain names -- 2.1 Domain-name ownership -- 2.2 Domain-name brand protection -- 2.3 Examples of domain-name abuses -- 2.4 Domain-name detection -- 2.5 Domain-name enforcement -- 03 General brand use and abuse -- 3.1 Introduction -- 3.2 Key categories of brand use or misuse -- 3.2.1 Brand seeding -- 3.2.2 Logo use and abuse -- 3.2.3 Site framing -- 3.2.4 Appearance of corporate e-mail addresses -- 3.2.5 Claims of affiliation -- 3.2.6 Customer comment and activism -- 04 e-Commerce activity and marketplaces -- 4.1 e-Commerce monitoring -- 4.2 Examples of probable infringing marketplace listings -- 4.3 Marketplace monitoring -- 4.4 Marketplace enforcement -- 05 Social media -- 5.1 Introduction -- 5.2 Key sites -- 5.3 Examples of brand infringements on social media -- 5.4 Social media enforcement -- 06 Online fraud -- 6.1 Phishing -- 6.1.1 Introduction -- 6.1.2 Phishing examples -- 6.1.3 Phishing detection and enforcement -- 6.2 '419' scams -- 6.2.1 Introduction -- 6.2.2 Monitoring and enforcement -- 6.3 Malware and fraud -- 6.4 Other monitoring -- 07 Digital piracy -- 7.1 Overview -- 7.1.1 Peer-to-peer (P2P) file-sharing -- 7.1.2 Cyberlockers -- 7.2 Piracy detection -- 7.3 Piracy enforcement -- 08 Mobile apps -- 8.1 Introduction -- 8.2 Mobile app monitoring and enforcement -- 09 Sponsored-ad monitoring -- 9.1 Introduction -- 9.2 Sponsored-ad monitoring and enforcement -- 10 Affiliate monitoring -- 10.1 Affiliate marketing programmes -- 10.2 Brand protection across affiliate networks.
10.3 Brand infringements on affiliate sites -- 11 'Deep' and 'Dark' Web -- 11.1 Introduction -- 11.2 Tor -- 11.3 IRC -- 12 Additional and future areas of interest -- 12.1 Bespoke, specialized or manual services -- 12.2 Current and future developments -- Appendix A Glossary of key terms -- Appendix B Examples of potential brandinfringements -- B.1 Introduction -- B.2 Luxury goods brand: L'Oréal (cosmetics) -- B.3 Financial services brand: Bank of America (banking) -- B.4 Educational institution: Macquarie University, Australia -- Appendix C Sample enforcement notices -- C.1 Introduction -- C.2 Enforcement notice templates -- Appendix D Rules languages - basic principles -- D.1 Introduction -- D.2 General functionality -- D.3 Sample rules -- Appendix E Internet technologies - additional technical detail -- Index.
Altri titoli varianti Protéger sa marque dans le cyberespace
Brand protection in the online world
Record Nr. UNINA-9910154599803321
Barnett David N  
London : , : Kogan Page, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Controlling im E-Business : Rückkehr zur Rationalität / Wolfgang Berens, Wolfgang Berens, Walter Schmitting
Controlling im E-Business : Rückkehr zur Rationalität / Wolfgang Berens, Wolfgang Berens, Walter Schmitting
Autore Berens Wolfgang
Edizione [1st, New ed.]
Pubbl/distr/stampa Frankfurt a.M, : PH02, 2018
Descrizione fisica 1 online resource (306 p.) : , EPDF
Collana Beiträge zum Controlling
Soggetto topico Accounting
Project management
Information technology: general issues
Soggetto non controllato Aufsatzsammlung
Berens
Business
Controlling
E-Business
Electronic Commerce
E-Procurement
Internet
Investitionsplanung
Netzwerkökonomie
Rationalität
Rückkehr
Strategische Planung
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Aus dem Inhalt: Wolfgang Berens/Walter Schmitting: Eine Einführung: Jenseits der Hype - Rückkehr zur Rationalität - Andreas Abel: Technische Grundlagen des E-Business - Jens Dertmann: Grundlagen der Netzwerkökonomie - Von Motiven, Regeln und Empfehlungen - Hans-H. Bleuel: Investitionsplanung für neue Unternehmen und Geschäftszweige - eine umsetzungsorientierte Übersicht - Ulrich Geistkämper/Frank Weiß: Einstieg in das E-Business als Projekt - Wolfgang Berens/Walter Schmitting: Controlling im E-Business - Notwendigkeit eines «E-Controlling»? - Pascal Nevries/Klaus Segbers: Ganzheitliche Controlling-Konzeption im E-Business - Michael Holtrup/Alexander Prangenberg: E-Procurement - neue Herausforderungen für das Beschaffungscontrolling.
Record Nr. UNINA-9910563183903321
Berens Wolfgang  
Frankfurt a.M, : PH02, 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Internationale Unternehmensbesteuerung : Allokation der Besteuerungsrechte unter veränderten Rahmenbedingungen / Rolf Caesar, Jörg Weltin
Internationale Unternehmensbesteuerung : Allokation der Besteuerungsrechte unter veränderten Rahmenbedingungen / Rolf Caesar, Jörg Weltin
Autore Weltin Jörg
Edizione [1st, New ed.]
Pubbl/distr/stampa Frankfurt a.M, : PH02, 2018
Descrizione fisica 1 online resource (396 p.) : , EB00
Collana Hohenheimer volkswirtschaftliche Schriften
Soggetto topico Economic theory & philosophy
Political economy
Soggetto non controllato Allokation
Äquivalenzprinzip
Besteuerungsprinzip
Besteuerungsrechte
Digitalisierung
Electronic Commerce
Erhebungsproblem
Internationale
Internationales Steuerrecht
Multinationales Unternehmen
Rahmenbedingungen
unter
Unternehmensbesteuerung
veränderten
Weltin
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Aus dem Inhalt: Allokation der Besteuerungsrechte bei der internationalen Unternehmensbesteuerung - Einfluss der veränderten Rahmenbedingungen auf die Allokation der Besteuerungsrechte - Reformalternativen für die internationale Unternehmensbesteuerung.
Altri titoli varianti Internationale Unternehmensbesteuerung
Record Nr. UNINA-9910563185003321
Weltin Jörg  
Frankfurt a.M, : PH02, 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Product Recommendations in e-Commerce Retailing Applications
Product Recommendations in e-Commerce Retailing Applications
Autore Knotzer Nicolas
Edizione [First edition.]
Pubbl/distr/stampa Frankfurt am Main : , : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, , 2007
Descrizione fisica 1 online resource (222 pages)
Disciplina 658.8/72
Collana Forschungsergebnisse der Wirtschaftsuniversitaet Wien
Soggetto topico Distribution (Economic theory) - Management
Warehouses - Management
Marketing research
Soggetto non controllato Applications
Buchhandel
Commerce
Electronic Commerce
Empfehlungssystem
Entscheidungsprozess
Knotzer
Konsumentenstudie
Product
Produktempfehlung
Recommendations
Retailing
Verbraucherverhalten
Virtuelle Gemeinschaft
ISBN 3-631-75452-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- 1 Introduction -- 1.1 Research Goal -- 1.2 Contents and Organization -- 2 Recommender Systems - Definition, Classification, and Marketing Perspectives -- 2.1 Working Definitions -- 2.2 Classification -- 2.3 Application Models of Recommender Systems -- 2.3.1 Broad Recommendation Lists -- 2.3.2 Customer Comments and Ratings -- 2.3.3 Notification Services -- 2.3.4 Product Associated Recommendations -- 2.3.5 Persistent Personalization -- 2.4 The Consumer Decision Process -- 2.4.1 Need Recognition -- 2.4.2 Information Search -- 2.4.3 Pre-Purchase Evaluation of Alternatives -- 2.4.4 Purchase -- 2.4.5 Post-Purchase Processes -- 2.5 Virtual Communities -- 2.5.1 Characteristics and Benefits -- 2.5.2 Virtual Communities and Network Effects -- 2.5.3 Community Building -- 3 Recommender Systems - Functional Perspectives -- 3.1 Input Data of Recommender Systems -- 3.2 Output Data of Recommender Systems -- 3.3 Measurement Scales for Preference Elicitation -- 3.4 Information Delivery -- 3.5 Recommendation Methods -- 3.5.1 Non-Personalized Recommendation Methods -- 3.5.2 Personalized Recommendation Methods -- 3.5.2.1 Synopsis of Information Filtering Methods -- 3.5.2.2 Human Approaches towards Information Filtering -- 3.5.2.3 Collaborative Filtering -- 3.5.2.4 Attribute-Based Filtering -- 3.5.2.5 Rules-Based Filtering -- 4 Research Model, Hypotheses, and Methodology -- 4.1 Problem Statement -- 4.2 Research Questions and Model -- 4.3 Methodology and Research Design -- 5 Results -- 5.1 Descriptive Results -- 5.1.1 Sample Size and Demographic Data -- 5.1.2 Internet Usage -- 5.1.3 Online Shopping -- 5.1.4 Online Product Recommendations -- 5.1.5 Ratings and Comments -- 5.2 Verification of the Research Model -- 5.2.1 Exploratory Factor Analysis -- 5.2.2 Psychographic Hypotheses - Structural Equation Model -- 5.2.3 Psychographic Hypotheses - Regression Model.
5.2.4 Sociodemographic Hypotheses -- 6 Summary and Directions for Further Research -- 6.1 Main Findings -- 6.2 Limitations and Directions for Further Research -- Bibliography -- Appendices -- A AMOS Output -- A.1 Survey AUM -- A.2 Survey AON.
Record Nr. UNINA-9910297039503321
Knotzer Nicolas  
Frankfurt am Main : , : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, , 2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui