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Multimedia Web design and development : using languages to build dynamic web pages / / Theodor Richardson, Charles Thies
| Multimedia Web design and development : using languages to build dynamic web pages / / Theodor Richardson, Charles Thies |
| Autore | Richardson Theodor |
| Pubbl/distr/stampa | Dulles, Virginia : , : Mercury Learning and Information, , [2013] |
| Descrizione fisica | 1 online resource (276 p.) |
| Soggetto topico |
Web sites - Design
Web site development Query languages (Computer science) Multimedia systems |
| ISBN | 1-937585-00-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910466983703321 |
Richardson Theodor
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| Dulles, Virginia : , : Mercury Learning and Information, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Node.js Blueprints : develop stunning web and desktop applications with the definitive Node.js / / Krasimir Tsonev ; Svetlana Mircheva-Tsoneva, cover image
| Node.js Blueprints : develop stunning web and desktop applications with the definitive Node.js / / Krasimir Tsonev ; Svetlana Mircheva-Tsoneva, cover image |
| Autore | T͡Sonev Krasimir |
| Pubbl/distr/stampa | Birmingham, England : , : Packt Publishing, , 2014 |
| Descrizione fisica | 1 online resource (268 p.) |
| Disciplina | 005.2762 |
| Collana | Community experience distilled |
| Soggetto topico |
JavaScript (Computer program language)
Web site development Web sites - Design |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78328-734-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Copyright; Credits; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Common Programming Paradigms; Node.js fundamentals; Organizing your code logic in modules; Building a car construction application; Using the car's engine; Understanding inter-module communication; Asynchronous programming; Exploring middleware architecture; Composition versus inheritance; Managing dependencies; Summary; Chapter 2: Developing a Basic Site with Node.js and Express; Getting acquainted with Express; Installing Express; Using package.json
Using a command-line toolManaging routes; Handling dynamic URLs and the HTML forms; Returning a response; The example-logging system; Summary; Chapter 3: Writing a Blog Application with Node.js and AngularJS; Exploring AngularJS; Bootstrapping AngularJS applications; Using directives and controllers; Data binding; Encapsulating logic with modules; Preparing data with filters; Dependency injection; The model in the context of AngularJS; Final words on AngularJS; Selecting and initializing the database; Using NoSQL with MongoDB; Using MySQL; Developing the client side with Angular Implementing a control panelSummary; Chapter 4: Developing a Chat with Socket.IO; Exploring WebSockets and Socket.IO; Understanding the basic application structure; Running the server; Adding Socket.IO; Writing the client side of the chat; Preparing the HTML markup; Writing the chat logic; Implementing user-to-user communication; Changing the server part; Making changes in the frontend of the chat; Summary; Chapter 5: Creating a To-do Application with Backbone.js; Exploring the Backbone.js framework; Recognizing the framework dependency; Extending the functionality Understanding Backbone.js as an event-driven frameworkUsing models; Using collections; Implementing views; Using the router; Talking with the backend; Writing the backend part of the application; Running the Node.js server; Managing the to-do lists; Writing the frontend part; Looking into the base of the application; Listing the to-do activities; Adding, deleting, and editing the to-do lists; Summary; Chapter 6: Using Node.js as a Command-line Tool; Exploring the required modules; Planning the application; Obtaining images from a folder; Authorizing the Flickr protocol Obtaining your application's Key and SecretWriting into the Flickr.js module; Running our application tool; Uploading the images; Summary; Chapter 7: Showing a Social Feed with Ember.js; Preparing the application; Running the server and delivering the assets; Getting tweets based on a user handle; Discovering Ember.js; Knowing the dependencies of Ember.js; Understanding Ember.js; Exploring classes and objects in Ember.js; Computed properties; Router; Views and templates; Models; Controllers; Writing the Ember.js part; Defining the templates; Defining the routes Handling the user input and moving to the second screen |
| Record Nr. | UNINA-9910464940103321 |
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T͡Sonev Krasimir
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| Birmingham, England : , : Packt Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Node.js Blueprints : develop stunning web and desktop applications with the definitive Node.js / / Krasimir Tsonev ; Svetlana Mircheva-Tsoneva, cover image
| Node.js Blueprints : develop stunning web and desktop applications with the definitive Node.js / / Krasimir Tsonev ; Svetlana Mircheva-Tsoneva, cover image |
| Autore | T͡Sonev Krasimir |
| Pubbl/distr/stampa | Birmingham, England : , : Packt Publishing, , 2014 |
| Descrizione fisica | 1 online resource (268 p.) |
| Disciplina | 005.2762 |
| Collana | Community experience distilled |
| Soggetto topico |
JavaScript (Computer program language)
Web site development Web sites - Design |
| ISBN | 1-78328-734-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Copyright; Credits; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Common Programming Paradigms; Node.js fundamentals; Organizing your code logic in modules; Building a car construction application; Using the car's engine; Understanding inter-module communication; Asynchronous programming; Exploring middleware architecture; Composition versus inheritance; Managing dependencies; Summary; Chapter 2: Developing a Basic Site with Node.js and Express; Getting acquainted with Express; Installing Express; Using package.json
Using a command-line toolManaging routes; Handling dynamic URLs and the HTML forms; Returning a response; The example-logging system; Summary; Chapter 3: Writing a Blog Application with Node.js and AngularJS; Exploring AngularJS; Bootstrapping AngularJS applications; Using directives and controllers; Data binding; Encapsulating logic with modules; Preparing data with filters; Dependency injection; The model in the context of AngularJS; Final words on AngularJS; Selecting and initializing the database; Using NoSQL with MongoDB; Using MySQL; Developing the client side with Angular Implementing a control panelSummary; Chapter 4: Developing a Chat with Socket.IO; Exploring WebSockets and Socket.IO; Understanding the basic application structure; Running the server; Adding Socket.IO; Writing the client side of the chat; Preparing the HTML markup; Writing the chat logic; Implementing user-to-user communication; Changing the server part; Making changes in the frontend of the chat; Summary; Chapter 5: Creating a To-do Application with Backbone.js; Exploring the Backbone.js framework; Recognizing the framework dependency; Extending the functionality Understanding Backbone.js as an event-driven frameworkUsing models; Using collections; Implementing views; Using the router; Talking with the backend; Writing the backend part of the application; Running the Node.js server; Managing the to-do lists; Writing the frontend part; Looking into the base of the application; Listing the to-do activities; Adding, deleting, and editing the to-do lists; Summary; Chapter 6: Using Node.js as a Command-line Tool; Exploring the required modules; Planning the application; Obtaining images from a folder; Authorizing the Flickr protocol Obtaining your application's Key and SecretWriting into the Flickr.js module; Running our application tool; Uploading the images; Summary; Chapter 7: Showing a Social Feed with Ember.js; Preparing the application; Running the server and delivering the assets; Getting tweets based on a user handle; Discovering Ember.js; Knowing the dependencies of Ember.js; Understanding Ember.js; Exploring classes and objects in Ember.js; Computed properties; Router; Views and templates; Models; Controllers; Writing the Ember.js part; Defining the templates; Defining the routes Handling the user input and moving to the second screen |
| Record Nr. | UNINA-9910786524103321 |
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T͡Sonev Krasimir
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| Birmingham, England : , : Packt Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Node.js Blueprints : develop stunning web and desktop applications with the definitive Node.js / / Krasimir Tsonev ; Svetlana Mircheva-Tsoneva, cover image
| Node.js Blueprints : develop stunning web and desktop applications with the definitive Node.js / / Krasimir Tsonev ; Svetlana Mircheva-Tsoneva, cover image |
| Autore | T͡Sonev Krasimir |
| Pubbl/distr/stampa | Birmingham, England : , : Packt Publishing, , 2014 |
| Descrizione fisica | 1 online resource (268 p.) |
| Disciplina | 005.2762 |
| Collana | Community experience distilled |
| Soggetto topico |
JavaScript (Computer program language)
Web site development Web sites - Design |
| ISBN | 1-78328-734-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Copyright; Credits; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Common Programming Paradigms; Node.js fundamentals; Organizing your code logic in modules; Building a car construction application; Using the car's engine; Understanding inter-module communication; Asynchronous programming; Exploring middleware architecture; Composition versus inheritance; Managing dependencies; Summary; Chapter 2: Developing a Basic Site with Node.js and Express; Getting acquainted with Express; Installing Express; Using package.json
Using a command-line toolManaging routes; Handling dynamic URLs and the HTML forms; Returning a response; The example-logging system; Summary; Chapter 3: Writing a Blog Application with Node.js and AngularJS; Exploring AngularJS; Bootstrapping AngularJS applications; Using directives and controllers; Data binding; Encapsulating logic with modules; Preparing data with filters; Dependency injection; The model in the context of AngularJS; Final words on AngularJS; Selecting and initializing the database; Using NoSQL with MongoDB; Using MySQL; Developing the client side with Angular Implementing a control panelSummary; Chapter 4: Developing a Chat with Socket.IO; Exploring WebSockets and Socket.IO; Understanding the basic application structure; Running the server; Adding Socket.IO; Writing the client side of the chat; Preparing the HTML markup; Writing the chat logic; Implementing user-to-user communication; Changing the server part; Making changes in the frontend of the chat; Summary; Chapter 5: Creating a To-do Application with Backbone.js; Exploring the Backbone.js framework; Recognizing the framework dependency; Extending the functionality Understanding Backbone.js as an event-driven frameworkUsing models; Using collections; Implementing views; Using the router; Talking with the backend; Writing the backend part of the application; Running the Node.js server; Managing the to-do lists; Writing the frontend part; Looking into the base of the application; Listing the to-do activities; Adding, deleting, and editing the to-do lists; Summary; Chapter 6: Using Node.js as a Command-line Tool; Exploring the required modules; Planning the application; Obtaining images from a folder; Authorizing the Flickr protocol Obtaining your application's Key and SecretWriting into the Flickr.js module; Running our application tool; Uploading the images; Summary; Chapter 7: Showing a Social Feed with Ember.js; Preparing the application; Running the server and delivering the assets; Getting tweets based on a user handle; Discovering Ember.js; Knowing the dependencies of Ember.js; Understanding Ember.js; Exploring classes and objects in Ember.js; Computed properties; Router; Views and templates; Models; Controllers; Writing the Ember.js part; Defining the templates; Defining the routes Handling the user input and moving to the second screen |
| Record Nr. | UNINA-9910807324203321 |
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T͡Sonev Krasimir
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| Birmingham, England : , : Packt Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Nonprofit Website Essentials: 124 Tips, Techniques and Ideas to Add Value to Your Website
| Nonprofit Website Essentials: 124 Tips, Techniques and Ideas to Add Value to Your Website |
| Autore | Npcr |
| Pubbl/distr/stampa | [Place of publication not identified], : Jossey Bass Imprint, 2013 |
| Descrizione fisica | 1 online resource (60 pages) |
| Disciplina | 005.72 |
| Soggetto topico | Web sites - Design |
| ISBN | 1-118-70410-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996218681103316 |
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Npcr
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| [Place of publication not identified], : Jossey Bass Imprint, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Nonprofit Website Essentials: 124 Tips, Techniques and Ideas to Add Value to Your Website
| Nonprofit Website Essentials: 124 Tips, Techniques and Ideas to Add Value to Your Website |
| Autore | Npcr |
| Pubbl/distr/stampa | [Place of publication not identified], : Jossey Bass Imprint, 2013 |
| Descrizione fisica | 1 online resource (60 pages) |
| Disciplina | 005.72 |
| Soggetto topico | Web sites - Design |
| ISBN | 1-118-70410-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910830375603321 |
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Npcr
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| [Place of publication not identified], : Jossey Bass Imprint, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Nonprofit Website Essentials: 124 Tips, Techniques and Ideas to Add Value to Your Website
| Nonprofit Website Essentials: 124 Tips, Techniques and Ideas to Add Value to Your Website |
| Autore | Npcr |
| Pubbl/distr/stampa | [Place of publication not identified], : Jossey Bass Imprint, 2013 |
| Descrizione fisica | 1 online resource (60 pages) |
| Disciplina | 005.72 |
| Soggetto topico | Web sites - Design |
| ISBN | 1-118-70410-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910840899803321 |
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Npcr
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| [Place of publication not identified], : Jossey Bass Imprint, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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One-to-one web marketing [[electronic resource] ] : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel
| One-to-one web marketing [[electronic resource] ] : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel |
| Autore | Allen Cliff <1948-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York, : John Wiley, 2001 |
| Descrizione fisica | 1 online resource (369 p.) |
| Disciplina | 658.8/4 |
| Altri autori (Persone) |
KaniaDeborah <1963->
YaeckelBeth AllenCliff <1948-> |
| Soggetto topico |
Internet marketing
Market segmentation Web sites - Design Internet advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-34099-1
9786610340996 0-471-01371-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
One-to-One Web Marketing, Second Edition; Contents; Foreword; Acknowledgements; Introduction; Chapter 1: One-to-One Web Marketing Overview; Time Flies When You're Having Fun; What Is One-to-One Web Marketing?; The Web: A Relationship-Building Platform; One-to-One Web Marketing Matrix; Embracing One-to-One Web Marketing Challenges; Up Next; Chapter 2: One-to-One Web Site Personalization; What Is One-to-One Web Personalization?; Benefits of One-to-One Web Site Personalization; Nuts and Bolts of One-to-One Web Personalization; Applying One-to-One Web Personalization; Products and Services
Hurdles to Implementing One-to-OneWeb Site PersonalizationOne-to-One Web Site Personalization Resources; Types of Systems and Processes That Can Be Integrated with the Web; The Future of One-to-One Web Site Personalization; Up Next; Chapter 3: One-to-One E-Mail; Benefits of One-to-One E-Mail; Nuts and Bolts of One-to-One E-Mail; Applying One-to-One E-Mail; Opt-In or Opt-Out?; Applying One-to-One E-Mail for Customer Retention; How to Conduct Your Own E-Mail Marketing; Buying Advertising Space on Free E-Mail Services; Buying Advertising Space in an E-Mail News or Newsletter Service The Future of One-to-One E-MailResources; Up Next; Chapter 4: One-to-One Web Advertising and Promotion; The State of Online Advertising; Benefits of One-to-One Web Advertising and Promotion; The Nuts and Bolts of One-to-One Web Advertising; One-to-One Web Promotions; Applying One-to-One Online Advertising and Promotion; Hurdles to One-to-One Web Advertising and Promotion; The Future of One-to-One Web Advertising and Promotion; Resources; Up Next; Chapter 5: One-to-One Web Community; Impact of Community on the Internet; One-to-One Community Business Model; Benefits of One-to-One Community Some Community ControversiesApplications of Community and Products; Ideas for Implementing Community as a Marketing Function; The Future of Community; Up Next; Chapter 6: One-to-One Web Data Analysis; What Is Web Data Analysis?; Benefits of Analyzing Traffic Data; Nuts and Bolts of Web Traffic Analysis; Applying Web Traffic Analysis; Nuts and Bolts of Data Mining; Applying Web Data Mining; State of Web-to-Database Integration; Benefits of Web-to-Database Integration; Security on the Web; The Future of Web Data Analysis; Checklist for Data Analysis; Resources; Up Next Chapter 7: One-to-One Web CRMWhat Is CRM?; Benefits of One-to-One Web CRM; Nuts and Bolts of One-to-One Web CRM; Applying One-to-One Web CRM; It All Starts with the Data; Challenges of One-to-One Web CRM; Privacy; The Future of One-to-One CRM; Web Customer Care Technologies; Using One-to-One Web Customer Care to Create Loyal Customers from the Start; Challenges of One-to-One Web Customer Care; The Future of One-to-One Customer Care; Resources; Up Next; Chapter 8: One-to-One Web Collaboration; What Is One-to-One Web Collaboration?; Benefits of One-to-One Web Collaboration Nuts and Bolts of One-to-One Collaboration |
| Record Nr. | UNINA-9910454985803321 |
|
Allen Cliff <1948->
|
||
| New York, : John Wiley, 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
One-to-one web marketing [[electronic resource] ] : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel
| One-to-one web marketing [[electronic resource] ] : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel |
| Autore | Allen Cliff <1948-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York, : John Wiley, 2001 |
| Descrizione fisica | 1 online resource (369 p.) |
| Disciplina | 658.8/4 |
| Altri autori (Persone) |
KaniaDeborah <1963->
YaeckelBeth AllenCliff <1948-> |
| Soggetto topico |
Internet marketing
Market segmentation Web sites - Design Internet advertising |
| ISBN |
1-280-34099-1
9786610340996 0-471-01371-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
One-to-One Web Marketing, Second Edition; Contents; Foreword; Acknowledgements; Introduction; Chapter 1: One-to-One Web Marketing Overview; Time Flies When You're Having Fun; What Is One-to-One Web Marketing?; The Web: A Relationship-Building Platform; One-to-One Web Marketing Matrix; Embracing One-to-One Web Marketing Challenges; Up Next; Chapter 2: One-to-One Web Site Personalization; What Is One-to-One Web Personalization?; Benefits of One-to-One Web Site Personalization; Nuts and Bolts of One-to-One Web Personalization; Applying One-to-One Web Personalization; Products and Services
Hurdles to Implementing One-to-OneWeb Site PersonalizationOne-to-One Web Site Personalization Resources; Types of Systems and Processes That Can Be Integrated with the Web; The Future of One-to-One Web Site Personalization; Up Next; Chapter 3: One-to-One E-Mail; Benefits of One-to-One E-Mail; Nuts and Bolts of One-to-One E-Mail; Applying One-to-One E-Mail; Opt-In or Opt-Out?; Applying One-to-One E-Mail for Customer Retention; How to Conduct Your Own E-Mail Marketing; Buying Advertising Space on Free E-Mail Services; Buying Advertising Space in an E-Mail News or Newsletter Service The Future of One-to-One E-MailResources; Up Next; Chapter 4: One-to-One Web Advertising and Promotion; The State of Online Advertising; Benefits of One-to-One Web Advertising and Promotion; The Nuts and Bolts of One-to-One Web Advertising; One-to-One Web Promotions; Applying One-to-One Online Advertising and Promotion; Hurdles to One-to-One Web Advertising and Promotion; The Future of One-to-One Web Advertising and Promotion; Resources; Up Next; Chapter 5: One-to-One Web Community; Impact of Community on the Internet; One-to-One Community Business Model; Benefits of One-to-One Community Some Community ControversiesApplications of Community and Products; Ideas for Implementing Community as a Marketing Function; The Future of Community; Up Next; Chapter 6: One-to-One Web Data Analysis; What Is Web Data Analysis?; Benefits of Analyzing Traffic Data; Nuts and Bolts of Web Traffic Analysis; Applying Web Traffic Analysis; Nuts and Bolts of Data Mining; Applying Web Data Mining; State of Web-to-Database Integration; Benefits of Web-to-Database Integration; Security on the Web; The Future of Web Data Analysis; Checklist for Data Analysis; Resources; Up Next Chapter 7: One-to-One Web CRMWhat Is CRM?; Benefits of One-to-One Web CRM; Nuts and Bolts of One-to-One Web CRM; Applying One-to-One Web CRM; It All Starts with the Data; Challenges of One-to-One Web CRM; Privacy; The Future of One-to-One CRM; Web Customer Care Technologies; Using One-to-One Web Customer Care to Create Loyal Customers from the Start; Challenges of One-to-One Web Customer Care; The Future of One-to-One Customer Care; Resources; Up Next; Chapter 8: One-to-One Web Collaboration; What Is One-to-One Web Collaboration?; Benefits of One-to-One Web Collaboration Nuts and Bolts of One-to-One Collaboration |
| Record Nr. | UNINA-9910778860603321 |
|
Allen Cliff <1948->
|
||
| New York, : John Wiley, 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
One-to-one web marketing [[electronic resource] ] : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel
| One-to-one web marketing [[electronic resource] ] : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel |
| Autore | Allen Cliff <1948-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York, : John Wiley, 2001 |
| Descrizione fisica | 1 online resource (369 p.) |
| Disciplina | 658.8/4 |
| Altri autori (Persone) |
KaniaDeborah <1963->
YaeckelBeth AllenCliff <1948-> |
| Soggetto topico |
Internet marketing
Market segmentation Web sites - Design Internet advertising |
| ISBN |
1-280-34099-1
9786610340996 0-471-01371-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
One-to-One Web Marketing, Second Edition; Contents; Foreword; Acknowledgements; Introduction; Chapter 1: One-to-One Web Marketing Overview; Time Flies When You're Having Fun; What Is One-to-One Web Marketing?; The Web: A Relationship-Building Platform; One-to-One Web Marketing Matrix; Embracing One-to-One Web Marketing Challenges; Up Next; Chapter 2: One-to-One Web Site Personalization; What Is One-to-One Web Personalization?; Benefits of One-to-One Web Site Personalization; Nuts and Bolts of One-to-One Web Personalization; Applying One-to-One Web Personalization; Products and Services
Hurdles to Implementing One-to-OneWeb Site PersonalizationOne-to-One Web Site Personalization Resources; Types of Systems and Processes That Can Be Integrated with the Web; The Future of One-to-One Web Site Personalization; Up Next; Chapter 3: One-to-One E-Mail; Benefits of One-to-One E-Mail; Nuts and Bolts of One-to-One E-Mail; Applying One-to-One E-Mail; Opt-In or Opt-Out?; Applying One-to-One E-Mail for Customer Retention; How to Conduct Your Own E-Mail Marketing; Buying Advertising Space on Free E-Mail Services; Buying Advertising Space in an E-Mail News or Newsletter Service The Future of One-to-One E-MailResources; Up Next; Chapter 4: One-to-One Web Advertising and Promotion; The State of Online Advertising; Benefits of One-to-One Web Advertising and Promotion; The Nuts and Bolts of One-to-One Web Advertising; One-to-One Web Promotions; Applying One-to-One Online Advertising and Promotion; Hurdles to One-to-One Web Advertising and Promotion; The Future of One-to-One Web Advertising and Promotion; Resources; Up Next; Chapter 5: One-to-One Web Community; Impact of Community on the Internet; One-to-One Community Business Model; Benefits of One-to-One Community Some Community ControversiesApplications of Community and Products; Ideas for Implementing Community as a Marketing Function; The Future of Community; Up Next; Chapter 6: One-to-One Web Data Analysis; What Is Web Data Analysis?; Benefits of Analyzing Traffic Data; Nuts and Bolts of Web Traffic Analysis; Applying Web Traffic Analysis; Nuts and Bolts of Data Mining; Applying Web Data Mining; State of Web-to-Database Integration; Benefits of Web-to-Database Integration; Security on the Web; The Future of Web Data Analysis; Checklist for Data Analysis; Resources; Up Next Chapter 7: One-to-One Web CRMWhat Is CRM?; Benefits of One-to-One Web CRM; Nuts and Bolts of One-to-One Web CRM; Applying One-to-One Web CRM; It All Starts with the Data; Challenges of One-to-One Web CRM; Privacy; The Future of One-to-One CRM; Web Customer Care Technologies; Using One-to-One Web Customer Care to Create Loyal Customers from the Start; Challenges of One-to-One Web Customer Care; The Future of One-to-One Customer Care; Resources; Up Next; Chapter 8: One-to-One Web Collaboration; What Is One-to-One Web Collaboration?; Benefits of One-to-One Web Collaboration Nuts and Bolts of One-to-One Collaboration |
| Record Nr. | UNINA-9910813074303321 |
|
Allen Cliff <1948->
|
||
| New York, : John Wiley, 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
