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Magento search engine optimization : maximize sales by optimizing your Magento store and improving exposure in popular search engines like Google / / Robert Kent
| Magento search engine optimization : maximize sales by optimizing your Magento store and improving exposure in popular search engines like Google / / Robert Kent |
| Autore | Kent Robert |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Birmingham : , : Packt Publishing, , 2014 |
| Descrizione fisica | 1 online resource (132 p.) |
| Disciplina | 658.84 |
| Collana | Community experience distilled |
| Soggetto topico |
Electronic commerce - Computer programs
Web sites - Design Web site development |
| ISBN | 1-78328-858-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Copyright; Credits; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Preparing and Configuring Your Magento Website; Focusing your keywords; The role of the home page; Structuring our categories for better optimization; Optimizing our CMS pages; Optimizing our titles, content, and meta information; Adjusting our Magento configuration for SEO; Default settings; XML sitemap; Google Analytics; Summary; Chapter 2: Product and Category Page Optimization; Optimizing titles and descriptions for the SERPs
Adjusting our category titles and descriptionsAdjusting our product titles and descriptions; Optimizing our URL keys; Layout and content considerations; Category page layout; Product page layout; Optimizing our headings; Optimizing product and category descriptions; Additional tips for content; Optimizing images and selling your product; Implementing schema (rich snippets); Adding the schema.org markup to our templates; Implementing social sharing for products; Summary; Chapter 3: Managing Internationalization and Multiple Languages Choosing the right domain structure for multiregional websitesStore-specific configuration; Translating URL keys; Translating template content; Avoiding duplicate content when translating pages; Summary; Chapter 4: Template/Design Adjustments for SEO and CRO; Organizing our heading structure; Changing our heading structure on the home, category, and product pages; Integrating the breadcrumb and organization schema; Adding schema to our breadcrumbs; Adding rel=next/prev to our category pagination; Adding reviews directly onto our product pages; Removing unwanted blocks from the checkout SummaryChapter 5: Speeding Up Your Magento Website; SEO benefits of a fast Magento website; Magento configuration settings to increase speed; .htaccess modifications; Server-side performance and scalability; Online tools to test performance; Mage Speed Test; Pingdom Website Speed Test; Google Page Speed Insights; Summary; Chapter 6: Analyzing and Tracking Your Visitors; An overview of e-commerce analytics reports; Adding secondary dimensions and advanced filters; Advanced segments; Understanding Multi-Channel Funnels; Assisted conversions; Top conversion paths Adding events to track phone number clicksUniversal Analytics; Implementing and analyzing content experiments; Summary; Chapter 7: Technical Rewrites for Search Engines; Additional .htaccess modifications; Maintaining a www or non-www domain prefix; Removing the /index.php/ path once and for all; Redirecting /home to our domain; Redirecting older pages; Improving our robots.txt file; Resolving layered-navigation duplicate content; Summary; Chapter 8: Purpose-built Magento Extensions for SEO/CRO; Installing extensions; Popular SEO-specific Magento extensions; SEO Suite Ultimate by MageWorx Google Shopping feed by Rocket Web |
| Record Nr. | UNINA-9910812896403321 |
Kent Robert
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| Birmingham : , : Packt Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Making an impact online-- on a shoestring [[electronic resource] ] : creating a website that really works without breaking the bank / / Antóin Ó. Lachtnáin
| Making an impact online-- on a shoestring [[electronic resource] ] : creating a website that really works without breaking the bank / / Antóin Ó. Lachtnáin |
| Autore | Lachtnáin Antóin Ó |
| Edizione | [[Rev. ed.].] |
| Pubbl/distr/stampa | London, : Bloomsbury, 2011 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina |
658.8
658.8/72 658.872 |
| Collana | Business on a shoestring |
| Soggetto topico |
Web site development
Web sites - Design |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-29437-0
9786613294371 1-4081-6328-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Introduction; 1. Creating an effective Internet strategy; 2. The basics: sort out a domain name, an e-mail account, a website, and get selling; 3. Marketing your website; 4. Building the 'back end' of your Internet business; 5. Make your business more efficient with the Internet; 6. Strategies for a small business on the Internet; Conclusion: It's time for small businesses to think big; Index |
| Record Nr. | UNINA-9910457756903321 |
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Lachtnáin Antóin Ó
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| London, : Bloomsbury, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Making an impact online-- on a shoestring [[electronic resource] ] : creating a website that really works without breaking the bank / / Antóin Ó. Lachtnáin
| Making an impact online-- on a shoestring [[electronic resource] ] : creating a website that really works without breaking the bank / / Antóin Ó. Lachtnáin |
| Autore | Lachtnáin Antóin Ó |
| Edizione | [[Rev. ed.].] |
| Pubbl/distr/stampa | London, : Bloomsbury, 2011 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina |
658.8
658.8/72 658.872 |
| Collana | Business on a shoestring |
| Soggetto topico |
Web site development
Web sites - Design |
| ISBN |
1-283-29437-0
9786613294371 1-4081-6328-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Introduction; 1. Creating an effective Internet strategy; 2. The basics: sort out a domain name, an e-mail account, a website, and get selling; 3. Marketing your website; 4. Building the 'back end' of your Internet business; 5. Make your business more efficient with the Internet; 6. Strategies for a small business on the Internet; Conclusion: It's time for small businesses to think big; Index |
| Record Nr. | UNINA-9910781747103321 |
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Lachtnáin Antóin Ó
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||
| London, : Bloomsbury, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Making an impact online-- on a shoestring [[electronic resource] ] : creating a website that really works without breaking the bank / / Antóin Ó. Lachtnáin
| Making an impact online-- on a shoestring [[electronic resource] ] : creating a website that really works without breaking the bank / / Antóin Ó. Lachtnáin |
| Autore | Lachtnáin Antóin Ó |
| Edizione | [[Rev. ed.].] |
| Pubbl/distr/stampa | London, : Bloomsbury, 2011 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina |
658.8
658.8/72 658.872 |
| Collana | Business on a shoestring |
| Soggetto topico |
Web site development
Web sites - Design |
| ISBN |
1-283-29437-0
9786613294371 1-4081-6328-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Introduction; 1. Creating an effective Internet strategy; 2. The basics: sort out a domain name, an e-mail account, a website, and get selling; 3. Marketing your website; 4. Building the 'back end' of your Internet business; 5. Make your business more efficient with the Internet; 6. Strategies for a small business on the Internet; Conclusion: It's time for small businesses to think big; Index |
| Record Nr. | UNINA-9910820067703321 |
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Lachtnáin Antóin Ó
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| London, : Bloomsbury, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mastering Bootstrap 4 : master the latest version of Bootstrap 4 to build highly customized responsive web apps / / Benjamin Jakobus, Jason Marah
| Mastering Bootstrap 4 : master the latest version of Bootstrap 4 to build highly customized responsive web apps / / Benjamin Jakobus, Jason Marah |
| Autore | Jakobus Benjamin |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Birmingham, England ; ; Mumbai, [India] : , : Packt Publishing, , 2018 |
| Descrizione fisica | 1 online resource (334 pages) : illustrations, tables |
| Disciplina | 005.72 |
| Soggetto topico |
Web sites - Design
Web site development |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78883-821-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910467948603321 |
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Jakobus Benjamin
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| Birmingham, England ; ; Mumbai, [India] : , : Packt Publishing, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mastering Bootstrap 4 : master the latest version of Bootstrap 4 to build highly customized responsive web apps / / Benjamin Jakobus, Jason Marah
| Mastering Bootstrap 4 : master the latest version of Bootstrap 4 to build highly customized responsive web apps / / Benjamin Jakobus, Jason Marah |
| Autore | Jakobus Benjamin |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Birmingham, England ; ; Mumbai, [India] : , : Packt Publishing, , 2018 |
| Descrizione fisica | 1 online resource (334 pages) : illustrations, tables |
| Disciplina | 005.72 |
| Soggetto topico |
Web sites - Design
Web site development |
| ISBN | 1-78883-821-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910795463203321 |
|
Jakobus Benjamin
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||
| Birmingham, England ; ; Mumbai, [India] : , : Packt Publishing, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mastering Bootstrap 4 : master the latest version of Bootstrap 4 to build highly customized responsive web apps / / Benjamin Jakobus, Jason Marah
| Mastering Bootstrap 4 : master the latest version of Bootstrap 4 to build highly customized responsive web apps / / Benjamin Jakobus, Jason Marah |
| Autore | Jakobus Benjamin |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Birmingham, England ; ; Mumbai, [India] : , : Packt Publishing, , 2018 |
| Descrizione fisica | 1 online resource (334 pages) : illustrations, tables |
| Disciplina | 005.72 |
| Soggetto topico |
Web sites - Design
Web site development |
| ISBN | 1-78883-821-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910821072703321 |
|
Jakobus Benjamin
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||
| Birmingham, England ; ; Mumbai, [India] : , : Packt Publishing, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mastering HTML5 forms / / Gaurav Gupta
| Mastering HTML5 forms / / Gaurav Gupta |
| Autore | Gupta Gaurav |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Birmingham : , : Packt Publishing, , 2013 |
| Descrizione fisica | 1 online resource (148 p.) |
| Collana | Community experience distilled |
| Soggetto topico |
Cascading style sheets
HTML (Document markup language) Hypertext systems Web sites - Design |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78216-467-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910453710303321 |
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Gupta Gaurav
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| Birmingham : , : Packt Publishing, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mastering HTML5 forms / / Gaurav Gupta
| Mastering HTML5 forms / / Gaurav Gupta |
| Autore | Gupta Gaurav |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Birmingham : , : Packt Publishing, , 2013 |
| Descrizione fisica | 1 online resource (148 p.) |
| Collana | Community experience distilled |
| Soggetto topico |
Cascading style sheets
HTML (Document markup language) Hypertext systems Web sites - Design |
| ISBN | 1-78216-467-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910790843703321 |
|
Gupta Gaurav
|
||
| Birmingham : , : Packt Publishing, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mastering HTML5 forms / / Gaurav Gupta
| Mastering HTML5 forms / / Gaurav Gupta |
| Autore | Gupta Gaurav |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Birmingham : , : Packt Publishing, , 2013 |
| Descrizione fisica | 1 online resource (148 p.) |
| Disciplina | 006.74 |
| Collana | Community experience distilled |
| Soggetto topico |
Cascading style sheets
HTML (Document markup language) Hypertext systems Web sites - Design |
| ISBN | 1-78216-467-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Mastering HTML5 Forms -- Table of Contents -- Mastering HTML5 Forms -- Credits -- About the Author -- About the Reviewers -- www.PacktPub.com -- Support files, eBooks, discount offers and more -- Why Subscribe? -- Free Access for Packt account holders -- Preface -- What this book covers -- What you need for this book -- Who this book is for -- Conventions -- Reader feedback -- Customer support -- Downloading the example code -- Errata -- Piracy -- Questions -- 1. Forms and Their Significance -- Understanding web forms -- Benefits -- HTML versus HTML5 forms -- The form < -- input> -- types, elements, and attributes -- The < -- form> -- < -- input> -- types -- The < -- form> -- elements -- The < -- form> -- attributes -- Building an HTML5 form -- Guidelines -- Summary -- 2. Validation of Forms -- Form validation -- Client-side form validation -- Server-side form validation -- HTML5 form validation -- Code 1 - validating a textbox using JavaScript -- Code 2 - validating a textbox using HTML5 < -- form> -- controls -- Constraint validations -- HTML5 constraint validation APIs -- The validity object -- The checkValidity method -- The setCustomValidity() method -- The willValidate attribute -- The validationMessage attribute -- The patternMismatch property -- The validity.patternMismatch attribute -- The customError property -- The validity.customError property -- The rangeOverflow property -- The validity.rangeOverflow property -- The rangeUnderflow property -- The validity.rangeUnderflow property -- The stepMismatch property -- The validity.stepMismatch property -- The tooLong property -- The validity.tooLong property -- The typeMismatch property -- The validity.typeMismatch property -- The valueMissing property -- The validity.valueMissing property -- The valid property -- The validity.valid property.
Error messages -- Summary -- 3. Styling the Forms -- CSS3 for web forms -- Selectors and pseudo-selectors -- Backgrounds -- The background-clip property -- Syntax -- Values -- The background-origin property -- Syntax -- Values -- The background-size property -- Syntax -- Values -- The background-color property -- The background-repeat property -- The background-attachment property -- Borders -- The border-radius property -- Syntax -- Values -- The box-shadow property -- Syntax -- Values -- The border-image property -- Syntax -- Values -- Text effects -- The text-shadow property -- Syntax -- The word-wrap property -- Syntax -- Values -- Fonts -- The @font-face rule -- Syntax -- Font descriptors -- The src font descriptor -- The font-style font descriptor -- The font-stretch font descriptor -- The font-family font descriptor -- The unicode-range font descriptor -- The font-weight descriptor -- Gradients -- Syntax -- Values -- Styling the forms -- Guidelines -- Summary -- 4. Connection with Database -- PHP -- Syntax -- Form handling -- The GET method -- The POST method -- The filter method -- Validating user input data -- Sanitizing user input data -- The FILTER_CALLBACK filter -- Filter multiple inputs -- MySQL -- MySQL for PHP -- MySQL-PHP connectivity -- Open a connection to the MySQL server -- Close a connection -- Create or select a database -- Create a database -- Select a database -- Create a table -- Primary keys -- Spoofing and forging forms -- Forging HTTP requests -- Spoofing submissions -- Shared secrets -- Setting expectations -- Linking a form to a server -- Summary -- 5. Responsive Web Forms -- Responsive design -- Google's view about responsive design -- Benefits of using responsive design -- How responsive design works -- Screen resolutions -- Viewport -- Media queries -- Media types -- Internal media query -- Syntax. External media query -- Media features -- Different screen resolutions -- Small screen devices -- High resolution displays of Apple mobile devices -- For high resolution devices -- For small screen high resolution devices -- For large screen high resolution devices -- Devices in landscape and portrait modes -- Small screen devices in portrait mode only -- Small screen devices in landscape mode only -- Fluid grids -- Fluid grid generators -- 960 grid system -- Bootstrap -- Adaptive images -- Features -- How it works -- Customization -- Making our form responsive -- Limitations -- Guidelines -- Summary -- Index. |
| Altri titoli varianti | Mastering HyperText Markup Language five forms |
| Record Nr. | UNINA-9910814434303321 |
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Gupta Gaurav
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| Birmingham : , : Packt Publishing, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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