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Macromedia Studio MX 2004 : corso ufficiale / Shaowen Bardzell, Jeffrey Bardzell
| Macromedia Studio MX 2004 : corso ufficiale / Shaowen Bardzell, Jeffrey Bardzell |
| Autore | Bardzell, Shaowen |
| Pubbl/distr/stampa | [Segrate] : Mondadori Informatica, c2004 |
| Descrizione fisica | X, 497 p. : ill. ; 24 cm + 1 CD-ROM |
| Disciplina | 005.72 |
| Altri autori (Persone) | Bardzell, Jeffreyauthor |
| Soggetto topico | Web sites - Design |
| ISBN | 8804531290 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISALENTO-991000179989707536 |
Bardzell, Shaowen
|
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| [Segrate] : Mondadori Informatica, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
| ||
Magento 2 development quick start guide : build better stores by extending Magenito / / Branko Ajzele
| Magento 2 development quick start guide : build better stores by extending Magenito / / Branko Ajzele |
| Autore | Ajzele Branko |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Birmingham ; ; Mumbai : , : Packt, , 2018 |
| Descrizione fisica | 1 online resource (208 pages) |
| Disciplina | 658.87202854678 |
| Soggetto topico |
Electronic commerce - Computer programs
Magento (Web site development tool) Web sites - Design |
| ISBN | 1-78934-546-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793013003321 |
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Ajzele Branko
|
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| Birmingham ; ; Mumbai : , : Packt, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Magento 2 development quick start guide : build better stores by extending Magenito / / Branko Ajzele
| Magento 2 development quick start guide : build better stores by extending Magenito / / Branko Ajzele |
| Autore | Ajzele Branko |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Birmingham ; ; Mumbai : , : Packt, , 2018 |
| Descrizione fisica | 1 online resource (208 pages) |
| Disciplina | 658.87202854678 |
| Soggetto topico |
Electronic commerce - Computer programs
Magento (Web site development tool) Web sites - Design |
| ISBN | 1-78934-546-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910811753203321 |
|
Ajzele Branko
|
||
| Birmingham ; ; Mumbai : , : Packt, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Magento beginner's guide [[electronic resource] /] / Robbert Ravensbergen, Sander Schoneville
| Magento beginner's guide [[electronic resource] /] / Robbert Ravensbergen, Sander Schoneville |
| Autore | Ravensbergen Robbert |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Birmingham, : Packt Pub., 2013 |
| Descrizione fisica | 1 online resource (320 p.) |
| Altri autori (Persone) | SchonevilleSander |
| Collana | Open source : community experience distilled |
| Soggetto topico |
Electronic commerce - Computer programs
Web sites - Design Web site development Open source software |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78216-271-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Copyright; Credits; About the Authors; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Installation; Installing Magento locally; Requirements; Time for action - installing Magento on a Windows machine; I'm on Mac; what should I do?; Installing Magento at a hosting service; How to choose a Magento hosting provider; Installatron; Time for action - installing Magento using Installatron; What is SSL and do I need it?; Summary; Chapter 2: General Configuration; The installation is complete; what's next?; The Magento Dashboard; Managing Stores
General settingsSetting up taxes; General taxation settings; Product Tax Classes; Customer Tax Classes; Customer groups; Managing tax zones and rates; Managing tax rules; EU business to business VAT; Time for action - using VAT validation; Summary; Chapter 3: Categories and Attributes; What you need to know; An example category structure; Catalog defaults; Time for action - catalog settings; Working with attributes; Time for action - creating your own attribute; Using attribute sets; Time for action - creating your attribute set; Using categories Time for action - creating your first categorySummary; Chapter 4: Simple Products; Adding a Simple Product; Step 1 - creating a product and assigning an attribute set; Step 2 - the General tab; Time for action - filling the General tab; Step 3 - the Prices tab; Time for action - filling the Prices tab; Step 4 - the Meta Information tab; Time for action - filling the Meta Information tab; Step 5 - the Images tab; Time for action - filling the Images tab; Step 6 - the Custom tab; Time for action - filling the Custom tab; Step 7 - the Inventory tab; Time for action - filling the Inventory tab Step 8 - the Categories tabTime for action - filling the Categories tab; Related products, up-selling, and cross-selling; Adding related products in Magento; Time for action - adding related products; Summary; Chapter 5: Beyond Adding Simple Products; Virtual products and Downloadable products; Adding a Virtual product; Time for action - adding a Downloadable product; Grouped products; Time for action - adding a Grouped product; Configurable products; Time for action - creating a Configurable product; Simple products don't already exist; Simple products already exist; Bundle products Time for action - creating a Bundle productSummary; Chapter 6: Customer Relationships; Setting up guest checkout; Newsletters; Configuring contact options; Configuring customer options; Customer accounts on the frontend; Time for action - registering for an account; Customer accounts in the backend; Time for action - adding a customer; Managing an existing customer; Summary; Chapter 7: Accepting Payments; Common payment methods; Setting up Magento's default payment methods; Setting up PayPal Payments Standard; Time for action - starting to sell through PayPal; Setting up saved credit cards Setting up checks / money orders |
| Record Nr. | UNINA-9910463050003321 |
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Ravensbergen Robbert
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| Birmingham, : Packt Pub., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Magento beginner's guide [[electronic resource] /] / Robbert Ravensbergen, Sander Schoneville
| Magento beginner's guide [[electronic resource] /] / Robbert Ravensbergen, Sander Schoneville |
| Autore | Ravensbergen Robbert |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Birmingham, : Packt Pub., 2013 |
| Descrizione fisica | 1 online resource (320 p.) |
| Altri autori (Persone) | SchonevilleSander |
| Collana | Open source : community experience distilled |
| Soggetto topico |
Electronic commerce - Computer programs
Web sites - Design Web site development Open source software |
| ISBN | 1-78216-271-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Copyright; Credits; About the Authors; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Installation; Installing Magento locally; Requirements; Time for action - installing Magento on a Windows machine; I'm on Mac; what should I do?; Installing Magento at a hosting service; How to choose a Magento hosting provider; Installatron; Time for action - installing Magento using Installatron; What is SSL and do I need it?; Summary; Chapter 2: General Configuration; The installation is complete; what's next?; The Magento Dashboard; Managing Stores
General settingsSetting up taxes; General taxation settings; Product Tax Classes; Customer Tax Classes; Customer groups; Managing tax zones and rates; Managing tax rules; EU business to business VAT; Time for action - using VAT validation; Summary; Chapter 3: Categories and Attributes; What you need to know; An example category structure; Catalog defaults; Time for action - catalog settings; Working with attributes; Time for action - creating your own attribute; Using attribute sets; Time for action - creating your attribute set; Using categories Time for action - creating your first categorySummary; Chapter 4: Simple Products; Adding a Simple Product; Step 1 - creating a product and assigning an attribute set; Step 2 - the General tab; Time for action - filling the General tab; Step 3 - the Prices tab; Time for action - filling the Prices tab; Step 4 - the Meta Information tab; Time for action - filling the Meta Information tab; Step 5 - the Images tab; Time for action - filling the Images tab; Step 6 - the Custom tab; Time for action - filling the Custom tab; Step 7 - the Inventory tab; Time for action - filling the Inventory tab Step 8 - the Categories tabTime for action - filling the Categories tab; Related products, up-selling, and cross-selling; Adding related products in Magento; Time for action - adding related products; Summary; Chapter 5: Beyond Adding Simple Products; Virtual products and Downloadable products; Adding a Virtual product; Time for action - adding a Downloadable product; Grouped products; Time for action - adding a Grouped product; Configurable products; Time for action - creating a Configurable product; Simple products don't already exist; Simple products already exist; Bundle products Time for action - creating a Bundle productSummary; Chapter 6: Customer Relationships; Setting up guest checkout; Newsletters; Configuring contact options; Configuring customer options; Customer accounts on the frontend; Time for action - registering for an account; Customer accounts in the backend; Time for action - adding a customer; Managing an existing customer; Summary; Chapter 7: Accepting Payments; Common payment methods; Setting up Magento's default payment methods; Setting up PayPal Payments Standard; Time for action - starting to sell through PayPal; Setting up saved credit cards Setting up checks / money orders |
| Record Nr. | UNINA-9910786938103321 |
|
Ravensbergen Robbert
|
||
| Birmingham, : Packt Pub., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Magento beginner's guide / / Robbert Ravensbergen, Sander Schoneville
| Magento beginner's guide / / Robbert Ravensbergen, Sander Schoneville |
| Autore | Ravensbergen Robbert |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Birmingham, : Packt Pub., 2013 |
| Descrizione fisica | 1 online resource (320 p.) |
| Disciplina | 658.84 |
| Altri autori (Persone) | SchonevilleSander |
| Collana | Open source : community experience distilled |
| Soggetto topico |
Electronic commerce - Computer programs
Web sites - Design Web site development Open source software |
| ISBN | 1-78216-271-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Copyright; Credits; About the Authors; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Installation; Installing Magento locally; Requirements; Time for action - installing Magento on a Windows machine; I'm on Mac; what should I do?; Installing Magento at a hosting service; How to choose a Magento hosting provider; Installatron; Time for action - installing Magento using Installatron; What is SSL and do I need it?; Summary; Chapter 2: General Configuration; The installation is complete; what's next?; The Magento Dashboard; Managing Stores
General settingsSetting up taxes; General taxation settings; Product Tax Classes; Customer Tax Classes; Customer groups; Managing tax zones and rates; Managing tax rules; EU business to business VAT; Time for action - using VAT validation; Summary; Chapter 3: Categories and Attributes; What you need to know; An example category structure; Catalog defaults; Time for action - catalog settings; Working with attributes; Time for action - creating your own attribute; Using attribute sets; Time for action - creating your attribute set; Using categories Time for action - creating your first categorySummary; Chapter 4: Simple Products; Adding a Simple Product; Step 1 - creating a product and assigning an attribute set; Step 2 - the General tab; Time for action - filling the General tab; Step 3 - the Prices tab; Time for action - filling the Prices tab; Step 4 - the Meta Information tab; Time for action - filling the Meta Information tab; Step 5 - the Images tab; Time for action - filling the Images tab; Step 6 - the Custom tab; Time for action - filling the Custom tab; Step 7 - the Inventory tab; Time for action - filling the Inventory tab Step 8 - the Categories tabTime for action - filling the Categories tab; Related products, up-selling, and cross-selling; Adding related products in Magento; Time for action - adding related products; Summary; Chapter 5: Beyond Adding Simple Products; Virtual products and Downloadable products; Adding a Virtual product; Time for action - adding a Downloadable product; Grouped products; Time for action - adding a Grouped product; Configurable products; Time for action - creating a Configurable product; Simple products don't already exist; Simple products already exist; Bundle products Time for action - creating a Bundle productSummary; Chapter 6: Customer Relationships; Setting up guest checkout; Newsletters; Configuring contact options; Configuring customer options; Customer accounts on the frontend; Time for action - registering for an account; Customer accounts in the backend; Time for action - adding a customer; Managing an existing customer; Summary; Chapter 7: Accepting Payments; Common payment methods; Setting up Magento's default payment methods; Setting up PayPal Payments Standard; Time for action - starting to sell through PayPal; Setting up saved credit cards Setting up checks / money orders |
| Record Nr. | UNINA-9910827729603321 |
|
Ravensbergen Robbert
|
||
| Birmingham, : Packt Pub., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Magento PHP Developer's guide : get up and running with the highly customizable and powerful e-commerce solution, Magento / / Allan MacGregor
| Magento PHP Developer's guide : get up and running with the highly customizable and powerful e-commerce solution, Magento / / Allan MacGregor |
| Autore | MacGregor Allan |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Birmingham, England : , : Packt Publishing, , 2015 |
| Descrizione fisica | 1 online resource (260 p.) |
| Disciplina | 004.10923489 |
| Collana | Community Experience Distilled |
| Soggetto topico |
Electronic commerce - Computer programs
Web sites - Design |
| ISBN | 1-78355-420-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover ""; ""Copyright""; ""Credits""; ""About the Author""; ""About the Reviewers""; ""www.PacktPub.com""; ""Table of Contents""; ""Preface""; ""Chapter 1: Magento Fundamentals for Developers ""; ""Zend Framework � the base of Magento""; ""The Magento folder structure""; ""Modular architecture""; ""Autoloader""; ""Code pools""; ""Routing and request flow""; ""The Magento version of MVC ""; ""Models""; ""Views""; ""Dissecting a layout file""; ""Controllers""; ""Websites and store scopes""; ""Factory names and functions""; ""Events and observers""; ""Event dispatch""; ""Observer bindings""
""Summary""""Chapter 2: ORM and Data Collections ""; ""Magento Model anatomy""; ""It's magic � methods ""; ""The EAV model ""; ""What is EAV?""; ""Retrieving the data""; ""Working with Magento collections ""; ""Get product collections only from a specific category""; ""Get new products added since X date""; ""Get bestseller products""; ""Filter the product collection by visibility ""; ""Filter products without images ""; ""Add multiple sort orders""; ""Using Direct SQL""; ""Reading""; ""Writing""; ""Summary""; ""Chapter 3 : Frontend Development""; ""Extending Magento""; ""Scenario"" ""Features""""Further improvements""; ""Hello Magento!""; ""XML module configuration""; ""Models and saving data""; ""Creating the models""; ""Setup resources""; ""Defining a setup resource""; ""Creating the upgrade script""; ""What we have learned""; ""Setting up our routes""; ""IndexController ""; ""SearchController ""; ""ViewController ""; ""Blocks and layouts""; ""IndexController blocks and views""; ""SearchController blocks and views""; ""ViewController blocks and views""; ""Adding products to the registry""; ""Summary""; ""Chapter 4: Backend Development ""; ""Extending Adminhtml"" ""Back to the configuration""""The grid widget""; ""Managing the registries""; ""Permissions and ACL""; ""Updating in bulk with mass actions""; ""The form widget""; ""Loading the data""; ""Saving the data""; ""Summary""; ""Chapter 5: The Magento API ""; ""The Core API""; ""XML-RPC""; ""SOAP""; ""The RESTful API""; ""Using the API""; ""Setting up the API credentials for XML-RPC/SOAP""; ""Setting up the REST API credentials""; ""Loading and reading data""; ""Updating data""; ""Deleting a product""; ""Extending the API""; ""Extending the REST API ""; ""Securing the API""; ""Summary"" ""Chapter 6: Testing and Quality Assurance """"Testing Magento""; ""Unit testing""; ""Regression testing""; ""Functional testing""; ""Test-driven development""; ""Tools and testing frameworks""; ""Unit testing with PHPUnit""; ""Installing Ecomdev_PHPUnit""; ""Setting up the configuration for our extension""; ""The anatomy of a test case""; ""Creating a unit test""; ""Functional testing with Mink""; ""Magento Mink installation and setup""; ""Creating our first test""; ""Summary""; ""Chapter 7: Deployment and Distribution ""; ""The road toward zero-downtime deployment"" ""Making it right from scratch"" |
| Record Nr. | UNINA-9910797430503321 |
|
MacGregor Allan
|
||
| Birmingham, England : , : Packt Publishing, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Magento PHP Developer's guide : get up and running with the highly customizable and powerful e-commerce solution, Magento / / Allan MacGregor
| Magento PHP Developer's guide : get up and running with the highly customizable and powerful e-commerce solution, Magento / / Allan MacGregor |
| Autore | MacGregor Allan |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Birmingham, England : , : Packt Publishing, , 2015 |
| Descrizione fisica | 1 online resource (260 p.) |
| Disciplina | 004.10923489 |
| Collana | Community Experience Distilled |
| Soggetto topico |
Electronic commerce - Computer programs
Web sites - Design |
| ISBN | 1-78355-420-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover ""; ""Copyright""; ""Credits""; ""About the Author""; ""About the Reviewers""; ""www.PacktPub.com""; ""Table of Contents""; ""Preface""; ""Chapter 1: Magento Fundamentals for Developers ""; ""Zend Framework � the base of Magento""; ""The Magento folder structure""; ""Modular architecture""; ""Autoloader""; ""Code pools""; ""Routing and request flow""; ""The Magento version of MVC ""; ""Models""; ""Views""; ""Dissecting a layout file""; ""Controllers""; ""Websites and store scopes""; ""Factory names and functions""; ""Events and observers""; ""Event dispatch""; ""Observer bindings""
""Summary""""Chapter 2: ORM and Data Collections ""; ""Magento Model anatomy""; ""It's magic � methods ""; ""The EAV model ""; ""What is EAV?""; ""Retrieving the data""; ""Working with Magento collections ""; ""Get product collections only from a specific category""; ""Get new products added since X date""; ""Get bestseller products""; ""Filter the product collection by visibility ""; ""Filter products without images ""; ""Add multiple sort orders""; ""Using Direct SQL""; ""Reading""; ""Writing""; ""Summary""; ""Chapter 3 : Frontend Development""; ""Extending Magento""; ""Scenario"" ""Features""""Further improvements""; ""Hello Magento!""; ""XML module configuration""; ""Models and saving data""; ""Creating the models""; ""Setup resources""; ""Defining a setup resource""; ""Creating the upgrade script""; ""What we have learned""; ""Setting up our routes""; ""IndexController ""; ""SearchController ""; ""ViewController ""; ""Blocks and layouts""; ""IndexController blocks and views""; ""SearchController blocks and views""; ""ViewController blocks and views""; ""Adding products to the registry""; ""Summary""; ""Chapter 4: Backend Development ""; ""Extending Adminhtml"" ""Back to the configuration""""The grid widget""; ""Managing the registries""; ""Permissions and ACL""; ""Updating in bulk with mass actions""; ""The form widget""; ""Loading the data""; ""Saving the data""; ""Summary""; ""Chapter 5: The Magento API ""; ""The Core API""; ""XML-RPC""; ""SOAP""; ""The RESTful API""; ""Using the API""; ""Setting up the API credentials for XML-RPC/SOAP""; ""Setting up the REST API credentials""; ""Loading and reading data""; ""Updating data""; ""Deleting a product""; ""Extending the API""; ""Extending the REST API ""; ""Securing the API""; ""Summary"" ""Chapter 6: Testing and Quality Assurance """"Testing Magento""; ""Unit testing""; ""Regression testing""; ""Functional testing""; ""Test-driven development""; ""Tools and testing frameworks""; ""Unit testing with PHPUnit""; ""Installing Ecomdev_PHPUnit""; ""Setting up the configuration for our extension""; ""The anatomy of a test case""; ""Creating a unit test""; ""Functional testing with Mink""; ""Magento Mink installation and setup""; ""Creating our first test""; ""Summary""; ""Chapter 7: Deployment and Distribution ""; ""The road toward zero-downtime deployment"" ""Making it right from scratch"" |
| Record Nr. | UNINA-9910823156703321 |
|
MacGregor Allan
|
||
| Birmingham, England : , : Packt Publishing, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Magento search engine optimization : maximize sales by optimizing your Magento store and improving exposure in popular search engines like Google / / Robert Kent
| Magento search engine optimization : maximize sales by optimizing your Magento store and improving exposure in popular search engines like Google / / Robert Kent |
| Autore | Kent Robert |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Birmingham : , : Packt Publishing, , 2014 |
| Descrizione fisica | 1 online resource (132 p.) |
| Disciplina | 658.84 |
| Collana | Community experience distilled |
| Soggetto topico |
Electronic commerce - Computer programs
Web sites - Design Web site development |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78328-858-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Copyright; Credits; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Preparing and Configuring Your Magento Website; Focusing your keywords; The role of the home page; Structuring our categories for better optimization; Optimizing our CMS pages; Optimizing our titles, content, and meta information; Adjusting our Magento configuration for SEO; Default settings; XML sitemap; Google Analytics; Summary; Chapter 2: Product and Category Page Optimization; Optimizing titles and descriptions for the SERPs
Adjusting our category titles and descriptionsAdjusting our product titles and descriptions; Optimizing our URL keys; Layout and content considerations; Category page layout; Product page layout; Optimizing our headings; Optimizing product and category descriptions; Additional tips for content; Optimizing images and selling your product; Implementing schema (rich snippets); Adding the schema.org markup to our templates; Implementing social sharing for products; Summary; Chapter 3: Managing Internationalization and Multiple Languages Choosing the right domain structure for multiregional websitesStore-specific configuration; Translating URL keys; Translating template content; Avoiding duplicate content when translating pages; Summary; Chapter 4: Template/Design Adjustments for SEO and CRO; Organizing our heading structure; Changing our heading structure on the home, category, and product pages; Integrating the breadcrumb and organization schema; Adding schema to our breadcrumbs; Adding rel=next/prev to our category pagination; Adding reviews directly onto our product pages; Removing unwanted blocks from the checkout SummaryChapter 5: Speeding Up Your Magento Website; SEO benefits of a fast Magento website; Magento configuration settings to increase speed; .htaccess modifications; Server-side performance and scalability; Online tools to test performance; Mage Speed Test; Pingdom Website Speed Test; Google Page Speed Insights; Summary; Chapter 6: Analyzing and Tracking Your Visitors; An overview of e-commerce analytics reports; Adding secondary dimensions and advanced filters; Advanced segments; Understanding Multi-Channel Funnels; Assisted conversions; Top conversion paths Adding events to track phone number clicksUniversal Analytics; Implementing and analyzing content experiments; Summary; Chapter 7: Technical Rewrites for Search Engines; Additional .htaccess modifications; Maintaining a www or non-www domain prefix; Removing the /index.php/ path once and for all; Redirecting /home to our domain; Redirecting older pages; Improving our robots.txt file; Resolving layered-navigation duplicate content; Summary; Chapter 8: Purpose-built Magento Extensions for SEO/CRO; Installing extensions; Popular SEO-specific Magento extensions; SEO Suite Ultimate by MageWorx Google Shopping feed by Rocket Web |
| Record Nr. | UNINA-9910453406103321 |
|
Kent Robert
|
||
| Birmingham : , : Packt Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Magento search engine optimization : maximize sales by optimizing your Magento store and improving exposure in popular search engines like Google / / Robert Kent
| Magento search engine optimization : maximize sales by optimizing your Magento store and improving exposure in popular search engines like Google / / Robert Kent |
| Autore | Kent Robert |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Birmingham : , : Packt Publishing, , 2014 |
| Descrizione fisica | 1 online resource (132 p.) |
| Disciplina | 658.84 |
| Collana | Community experience distilled |
| Soggetto topico |
Electronic commerce - Computer programs
Web sites - Design Web site development |
| ISBN | 1-78328-858-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Copyright; Credits; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Preparing and Configuring Your Magento Website; Focusing your keywords; The role of the home page; Structuring our categories for better optimization; Optimizing our CMS pages; Optimizing our titles, content, and meta information; Adjusting our Magento configuration for SEO; Default settings; XML sitemap; Google Analytics; Summary; Chapter 2: Product and Category Page Optimization; Optimizing titles and descriptions for the SERPs
Adjusting our category titles and descriptionsAdjusting our product titles and descriptions; Optimizing our URL keys; Layout and content considerations; Category page layout; Product page layout; Optimizing our headings; Optimizing product and category descriptions; Additional tips for content; Optimizing images and selling your product; Implementing schema (rich snippets); Adding the schema.org markup to our templates; Implementing social sharing for products; Summary; Chapter 3: Managing Internationalization and Multiple Languages Choosing the right domain structure for multiregional websitesStore-specific configuration; Translating URL keys; Translating template content; Avoiding duplicate content when translating pages; Summary; Chapter 4: Template/Design Adjustments for SEO and CRO; Organizing our heading structure; Changing our heading structure on the home, category, and product pages; Integrating the breadcrumb and organization schema; Adding schema to our breadcrumbs; Adding rel=next/prev to our category pagination; Adding reviews directly onto our product pages; Removing unwanted blocks from the checkout SummaryChapter 5: Speeding Up Your Magento Website; SEO benefits of a fast Magento website; Magento configuration settings to increase speed; .htaccess modifications; Server-side performance and scalability; Online tools to test performance; Mage Speed Test; Pingdom Website Speed Test; Google Page Speed Insights; Summary; Chapter 6: Analyzing and Tracking Your Visitors; An overview of e-commerce analytics reports; Adding secondary dimensions and advanced filters; Advanced segments; Understanding Multi-Channel Funnels; Assisted conversions; Top conversion paths Adding events to track phone number clicksUniversal Analytics; Implementing and analyzing content experiments; Summary; Chapter 7: Technical Rewrites for Search Engines; Additional .htaccess modifications; Maintaining a www or non-www domain prefix; Removing the /index.php/ path once and for all; Redirecting /home to our domain; Redirecting older pages; Improving our robots.txt file; Resolving layered-navigation duplicate content; Summary; Chapter 8: Purpose-built Magento Extensions for SEO/CRO; Installing extensions; Popular SEO-specific Magento extensions; SEO Suite Ultimate by MageWorx Google Shopping feed by Rocket Web |
| Record Nr. | UNINA-9910790987703321 |
|
Kent Robert
|
||
| Birmingham : , : Packt Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
