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Landing page optimization [[electronic resource] ] : the definitive guide to testing and tuning for conversions / / Tim Ash, Rich Page, Maura Ginty
| Landing page optimization [[electronic resource] ] : the definitive guide to testing and tuning for conversions / / Tim Ash, Rich Page, Maura Ginty |
| Autore | Ash Tim <1965-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Indianapolis, Ind., : John Wiley & Sons, c2012 |
| Descrizione fisica | 1 online resource (483 p.) |
| Disciplina | 006.7 |
| Altri autori (Persone) |
PageRich
GintyMaura |
| Collana | Serious skills |
| Soggetto topico |
Web sites - Evaluation
Web sites - Testing Web sites - Design Internet marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-23453-7
1-299-18934-2 1-118-22072-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Understanding landing page optimization -- pt. 2. Finding opportunities for site improvement -- pt. 3. Fixing your site problems -- pt. 4. The mechanics of testing -- pt. 5. Organization and planning. |
| Record Nr. | UNINA-9910462099203321 |
Ash Tim <1965->
|
||
| Indianapolis, Ind., : John Wiley & Sons, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Landing page optimization [[electronic resource] ] : the definitive guide to testing and tuning for conversions / / Tim Ash, Rich Page, Maura Ginty
| Landing page optimization [[electronic resource] ] : the definitive guide to testing and tuning for conversions / / Tim Ash, Rich Page, Maura Ginty |
| Autore | Ash Tim <1965-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Indianapolis, Ind., : John Wiley & Sons, c2012 |
| Descrizione fisica | 1 online resource (483 p.) |
| Disciplina | 006.7 |
| Altri autori (Persone) |
PageRich
GintyMaura |
| Collana | Serious skills |
| Soggetto topico |
Web sites - Evaluation
Web sites - Testing Web sites - Design Internet marketing |
| ISBN |
1-118-23453-7
1-299-18934-2 1-118-22072-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Understanding landing page optimization -- pt. 2. Finding opportunities for site improvement -- pt. 3. Fixing your site problems -- pt. 4. The mechanics of testing -- pt. 5. Organization and planning. |
| Record Nr. | UNINA-9910785603103321 |
|
Ash Tim <1965->
|
||
| Indianapolis, Ind., : John Wiley & Sons, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Landing page optimization [[electronic resource] ] : the definitive guide to testing and tuning for conversions / / Tim Ash, Rich Page, Maura Ginty
| Landing page optimization [[electronic resource] ] : the definitive guide to testing and tuning for conversions / / Tim Ash, Rich Page, Maura Ginty |
| Autore | Ash Tim <1965-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Indianapolis, Ind., : John Wiley & Sons, c2012 |
| Descrizione fisica | 1 online resource (483 p.) |
| Disciplina | 006.7 |
| Altri autori (Persone) |
PageRich
GintyMaura |
| Collana | Serious skills |
| Soggetto topico |
Web sites - Evaluation
Web sites - Testing Web sites - Design Internet marketing |
| ISBN |
1-118-23453-7
1-299-18934-2 1-118-22072-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Understanding landing page optimization -- pt. 2. Finding opportunities for site improvement -- pt. 3. Fixing your site problems -- pt. 4. The mechanics of testing -- pt. 5. Organization and planning. |
| Record Nr. | UNINA-9910819340103321 |
|
Ash Tim <1965->
|
||
| Indianapolis, Ind., : John Wiley & Sons, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Landing page optimization [[electronic resource] ] : the definitive guide to testing and tuning for conversions / / Tim Ash
| Landing page optimization [[electronic resource] ] : the definitive guide to testing and tuning for conversions / / Tim Ash |
| Autore | Ash Tim <1965-> |
| Pubbl/distr/stampa | Indianapolis, Ind., : Sybex/Wiley, c2008 |
| Descrizione fisica | 1 online resource (386 p.) |
| Disciplina | 006.7 |
| Collana | Serious skills |
| Soggetto topico |
Web sites - Evaluation
Web sites - Testing Web sites - Design Internet marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-20433-1
9786611204334 0-470-28916-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Landing Page Optimization; Acknowledgments; About the Author; Contents; Introduction; Who Can Benefit from This Book; What's Inside; This Book's Companion Website; Part I: Background; Chapter 1: Setting the Stage; A Few Precious Moments...; The Three Keys to Online Marketing; The Myth of Perfect Conversion; What's Wrong with This Picture?; Chapter 2: Understanding Your Landing Pages; Landing Page Types; What Parts of Your Site Are Mission Critical?; Who Is Your Landing Page Designed For?; What Is the Desired Conversion Action?; What Is the Lifetime Value of the Conversion Action?
Chapter 3: Understanding Your AudienceEmpathy: The Key Ingredient; Covering the Complete Story; Demographics and Segmentation; Behavioral Styles; User-Centered Design; The Matrix; Chapter 4: Understanding The Decision Process; Overview of the Decision Process; Awareness (Attention); Interest; Desire; Action; Part II: What and How to Tune; Chapter 5: Why Your Site Is Not Perfect; Your Baby Is Ugly; Uncovering Problems; Welcome to Your Brain; Usability Basics; Chapter 6: Selecting Elements to Tune; How to Think About Test Elements; Selecting Elements to Tune; Tuning Multiple-Page Flows Timeless Testing ThemesPrice Testing; Chapter 7: The Math of Tuning; Just Grin and Bear It; Lies, Damn Lies, and Statistics; You Are Here; Have I Found Something Better?; How Sure Do I Need to Be?; How Much Better Is It?; How Long Should My Test Run?; Variable Interactions; Chapter 8 Tuning Methods; Introduction to Tuning; Common Tuning Issues; Overview of Tuning Methods; A-B Split Testing; Multivariate Testing; Part III: Getting It Done; Chapter 9: Assembling the Team and Getting Buy-in; The Usual Suspects; The Company Politics of Tuning; Strategies for Getting Started Insource or Outsource?Chapter 10: Developing Your Action Plan; Before You Begin; Understand Your Business Objectives; Build Support and Assemble Your Team; Determine Your Landing Pages and Traffic Sources; Decide What Constitutes Success; Uncover Problems and Decide What to Test; Select an Appropriate Tuning Method; Implement and Conduct QA; Collect the Data; Analyze the Results and Verify Improvement; Chapter 11: Avoiding the Pitfalls; A Final Warning; Ignoring Your Baseline; Collecting Enough Data; Variable Interactions; Seasonality; Assuming That Testing Has No Costs; Delayed Conversions Search Engine ConsiderationsInaction; Appendix A: A Closer Look at the Google Website Optimizer; Background; Requirements and Capabilities; Example Test Setup: SF Video; Advantages; Drawbacks; Glossary; Index |
| Record Nr. | UNINA-9910458112403321 |
|
Ash Tim <1965->
|
||
| Indianapolis, Ind., : Sybex/Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Landing page optimization [[electronic resource] ] : the definitive guide to testing and tuning for conversions / / Tim Ash
| Landing page optimization [[electronic resource] ] : the definitive guide to testing and tuning for conversions / / Tim Ash |
| Autore | Ash Tim <1965-> |
| Pubbl/distr/stampa | Indianapolis, Ind., : Sybex/Wiley, c2008 |
| Descrizione fisica | 1 online resource (386 p.) |
| Disciplina | 006.7 |
| Collana | Serious skills |
| Soggetto topico |
Web sites - Evaluation
Web sites - Testing Web sites - Design Internet marketing |
| ISBN |
1-281-20433-1
9786611204334 0-470-28916-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Landing Page Optimization; Acknowledgments; About the Author; Contents; Introduction; Who Can Benefit from This Book; What's Inside; This Book's Companion Website; Part I: Background; Chapter 1: Setting the Stage; A Few Precious Moments...; The Three Keys to Online Marketing; The Myth of Perfect Conversion; What's Wrong with This Picture?; Chapter 2: Understanding Your Landing Pages; Landing Page Types; What Parts of Your Site Are Mission Critical?; Who Is Your Landing Page Designed For?; What Is the Desired Conversion Action?; What Is the Lifetime Value of the Conversion Action?
Chapter 3: Understanding Your AudienceEmpathy: The Key Ingredient; Covering the Complete Story; Demographics and Segmentation; Behavioral Styles; User-Centered Design; The Matrix; Chapter 4: Understanding The Decision Process; Overview of the Decision Process; Awareness (Attention); Interest; Desire; Action; Part II: What and How to Tune; Chapter 5: Why Your Site Is Not Perfect; Your Baby Is Ugly; Uncovering Problems; Welcome to Your Brain; Usability Basics; Chapter 6: Selecting Elements to Tune; How to Think About Test Elements; Selecting Elements to Tune; Tuning Multiple-Page Flows Timeless Testing ThemesPrice Testing; Chapter 7: The Math of Tuning; Just Grin and Bear It; Lies, Damn Lies, and Statistics; You Are Here; Have I Found Something Better?; How Sure Do I Need to Be?; How Much Better Is It?; How Long Should My Test Run?; Variable Interactions; Chapter 8 Tuning Methods; Introduction to Tuning; Common Tuning Issues; Overview of Tuning Methods; A-B Split Testing; Multivariate Testing; Part III: Getting It Done; Chapter 9: Assembling the Team and Getting Buy-in; The Usual Suspects; The Company Politics of Tuning; Strategies for Getting Started Insource or Outsource?Chapter 10: Developing Your Action Plan; Before You Begin; Understand Your Business Objectives; Build Support and Assemble Your Team; Determine Your Landing Pages and Traffic Sources; Decide What Constitutes Success; Uncover Problems and Decide What to Test; Select an Appropriate Tuning Method; Implement and Conduct QA; Collect the Data; Analyze the Results and Verify Improvement; Chapter 11: Avoiding the Pitfalls; A Final Warning; Ignoring Your Baseline; Collecting Enough Data; Variable Interactions; Seasonality; Assuming That Testing Has No Costs; Delayed Conversions Search Engine ConsiderationsInaction; Appendix A: A Closer Look at the Google Website Optimizer; Background; Requirements and Capabilities; Example Test Setup: SF Video; Advantages; Drawbacks; Glossary; Index |
| Record Nr. | UNINA-9910784510903321 |
|
Ash Tim <1965->
|
||
| Indianapolis, Ind., : Sybex/Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Landing page optimization [[electronic resource] ] : the definitive guide to testing and tuning for conversions / / Tim Ash
| Landing page optimization [[electronic resource] ] : the definitive guide to testing and tuning for conversions / / Tim Ash |
| Autore | Ash Tim <1965-> |
| Pubbl/distr/stampa | Indianapolis, Ind., : Sybex/Wiley, c2008 |
| Descrizione fisica | 1 online resource (386 p.) |
| Disciplina | 006.7 |
| Collana | Serious skills |
| Soggetto topico |
Web sites - Evaluation
Web sites - Testing Web sites - Design Internet marketing |
| ISBN |
1-281-20433-1
9786611204334 0-470-28916-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Landing Page Optimization; Acknowledgments; About the Author; Contents; Introduction; Who Can Benefit from This Book; What's Inside; This Book's Companion Website; Part I: Background; Chapter 1: Setting the Stage; A Few Precious Moments...; The Three Keys to Online Marketing; The Myth of Perfect Conversion; What's Wrong with This Picture?; Chapter 2: Understanding Your Landing Pages; Landing Page Types; What Parts of Your Site Are Mission Critical?; Who Is Your Landing Page Designed For?; What Is the Desired Conversion Action?; What Is the Lifetime Value of the Conversion Action?
Chapter 3: Understanding Your AudienceEmpathy: The Key Ingredient; Covering the Complete Story; Demographics and Segmentation; Behavioral Styles; User-Centered Design; The Matrix; Chapter 4: Understanding The Decision Process; Overview of the Decision Process; Awareness (Attention); Interest; Desire; Action; Part II: What and How to Tune; Chapter 5: Why Your Site Is Not Perfect; Your Baby Is Ugly; Uncovering Problems; Welcome to Your Brain; Usability Basics; Chapter 6: Selecting Elements to Tune; How to Think About Test Elements; Selecting Elements to Tune; Tuning Multiple-Page Flows Timeless Testing ThemesPrice Testing; Chapter 7: The Math of Tuning; Just Grin and Bear It; Lies, Damn Lies, and Statistics; You Are Here; Have I Found Something Better?; How Sure Do I Need to Be?; How Much Better Is It?; How Long Should My Test Run?; Variable Interactions; Chapter 8 Tuning Methods; Introduction to Tuning; Common Tuning Issues; Overview of Tuning Methods; A-B Split Testing; Multivariate Testing; Part III: Getting It Done; Chapter 9: Assembling the Team and Getting Buy-in; The Usual Suspects; The Company Politics of Tuning; Strategies for Getting Started Insource or Outsource?Chapter 10: Developing Your Action Plan; Before You Begin; Understand Your Business Objectives; Build Support and Assemble Your Team; Determine Your Landing Pages and Traffic Sources; Decide What Constitutes Success; Uncover Problems and Decide What to Test; Select an Appropriate Tuning Method; Implement and Conduct QA; Collect the Data; Analyze the Results and Verify Improvement; Chapter 11: Avoiding the Pitfalls; A Final Warning; Ignoring Your Baseline; Collecting Enough Data; Variable Interactions; Seasonality; Assuming That Testing Has No Costs; Delayed Conversions Search Engine ConsiderationsInaction; Appendix A: A Closer Look at the Google Website Optimizer; Background; Requirements and Capabilities; Example Test Setup: SF Video; Advantages; Drawbacks; Glossary; Index |
| Record Nr. | UNINA-9910809943503321 |
|
Ash Tim <1965->
|
||
| Indianapolis, Ind., : Sybex/Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Learning Drupal 6 module development [[electronic resource] ] : a practical tutorial for creating your first Drupal 6 modules with PHP / / Matt Butcher
| Learning Drupal 6 module development [[electronic resource] ] : a practical tutorial for creating your first Drupal 6 modules with PHP / / Matt Butcher |
| Autore | Butcher Matt |
| Pubbl/distr/stampa | Birmingham, : Packt, 2008 |
| Descrizione fisica | 1 online resource (328 p.) |
| Disciplina | 005.3 |
| Collana | From technologies to solutions |
| Soggetto topico |
Open source software
Web site development Web sites - Design |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-34829-5
1-282-00866-8 9786611348298 1-84719-445-1 1-84719-027-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Table of Contents; Preface; Chapter 1: Introduction to Drupal Modules; Drupal's Architecture; Module Architecture; Core Modules; Hooks; Themes; Crucial Drupal Concepts; Nodes; Comments Are Not Nodes; Users; Access and Security; Blocks and Page Rendering; Menus; Forms; Database and Schema APIs; Developers' Tools; Developer Module; Coder Module; A Word on Our Demonstration Site; Summary; Chapter 2: Creating Our First Module; Starting Out; A Place for the Module; Creating a .info File; A Basic .module File; Our Goal: A Block Hook; Starting the .module; The hook_block() Implementation
The t() FunctionA view Operation; Installing a Module; Step 1: Copying the Module; Step 2: Enabling the Module; Step 3: Displaying the Module's Content; Using Goodreads Data; Modifying the Block Hook; Retrieving XML Content over HTTP; The watchdog() Function; Processing the HTTP Results; Formatting the Block's Contents; Finishing Touches: hook_help(); Summary; Chapter 3: The Theme System; The Theme System's Architecture; Theme Templates; Theme Engines; Theme Hooks; Creating a Custom Theme; Organization of Themes; Sub-themes (Derivative Themes); How Each Theme Functions; Creating a Theme Creating the Theme DirectoryA .info File; A CSS Stylesheet; A PHPTemplate Theme; Template Structure; A Page Template for Descartes; Using PHP to Override Theme Behavior; template.php Gotchas; Creating a Screenshot; From Here to a Full Theme; Summary; Chapter 4: Theming Modules; Our Target Module: What We Want; Creating a Custom Content Type; Using the Administration Interface to Create a Content Type; Content and Nodes; The Foundations of the Module; A Simple Database Lookup; Getting the Node ID; Getting the Node's Content; Theming Inside a Module; Registering a Theme Creating a Theme Hook FunctionAdding a Stylesheet; Overriding the Default Theme from a Theme; A Quick Clarification; Overriding the Default Theme's CSS; Overriding Layout with Templates; Summary; Chapter 5: Using JavaScript and AJAX/JSON in Modules; Picking up Where We Left Off; Introducing jQuery; Modifying HTML with jQuery; Checking for JavaScript Support with Drupal; Namespaces in JavaScript; Drupal's Namespace; A Drupal Function: Drupal.jsEnabled(); Delaying JavaScript Execution with jQuery; Including JavaScript from the Module's Theme; Writing a Drupal AJAX/JSON Service; The JSON Format Our Module RoadmapServer Side: Defining a New Page; Creating a JSON Message; Mapping a Function to a URL; Passing PHP Settings to JavaScript; Client Side: AJAX Handlers; A JavaScript Function to Get JSON Content; Adding an Event Handler; Summary; Chapter 6: An Administration Module; The emailusers Module; The Beginning of the Module; Mail Configuration; Registering an Administration Page; A Detailed Look at the Path; Marking the Path as an Administration Page; Path Registration Parameters; Defining the Callback Function; Handling Forms with the Forms API (FAPI) Loading a Form with drupal_get_form() |
| Record Nr. | UNINA-9910454621303321 |
|
Butcher Matt
|
||
| Birmingham, : Packt, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Learning Drupal 6 module development [[electronic resource] ] : a practical tutorial for creating your first Drupal 6 modules with PHP / / Matt Butcher
| Learning Drupal 6 module development [[electronic resource] ] : a practical tutorial for creating your first Drupal 6 modules with PHP / / Matt Butcher |
| Autore | Butcher Matt |
| Pubbl/distr/stampa | Birmingham, : Packt, 2008 |
| Descrizione fisica | 1 online resource (328 p.) |
| Disciplina | 005.3 |
| Collana | From technologies to solutions |
| Soggetto topico |
Open source software
Web site development Web sites - Design |
| ISBN |
1-281-34829-5
1-282-00866-8 9786611348298 1-84719-445-1 1-84719-027-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Table of Contents; Preface; Chapter 1: Introduction to Drupal Modules; Drupal's Architecture; Module Architecture; Core Modules; Hooks; Themes; Crucial Drupal Concepts; Nodes; Comments Are Not Nodes; Users; Access and Security; Blocks and Page Rendering; Menus; Forms; Database and Schema APIs; Developers' Tools; Developer Module; Coder Module; A Word on Our Demonstration Site; Summary; Chapter 2: Creating Our First Module; Starting Out; A Place for the Module; Creating a .info File; A Basic .module File; Our Goal: A Block Hook; Starting the .module; The hook_block() Implementation
The t() FunctionA view Operation; Installing a Module; Step 1: Copying the Module; Step 2: Enabling the Module; Step 3: Displaying the Module's Content; Using Goodreads Data; Modifying the Block Hook; Retrieving XML Content over HTTP; The watchdog() Function; Processing the HTTP Results; Formatting the Block's Contents; Finishing Touches: hook_help(); Summary; Chapter 3: The Theme System; The Theme System's Architecture; Theme Templates; Theme Engines; Theme Hooks; Creating a Custom Theme; Organization of Themes; Sub-themes (Derivative Themes); How Each Theme Functions; Creating a Theme Creating the Theme DirectoryA .info File; A CSS Stylesheet; A PHPTemplate Theme; Template Structure; A Page Template for Descartes; Using PHP to Override Theme Behavior; template.php Gotchas; Creating a Screenshot; From Here to a Full Theme; Summary; Chapter 4: Theming Modules; Our Target Module: What We Want; Creating a Custom Content Type; Using the Administration Interface to Create a Content Type; Content and Nodes; The Foundations of the Module; A Simple Database Lookup; Getting the Node ID; Getting the Node's Content; Theming Inside a Module; Registering a Theme Creating a Theme Hook FunctionAdding a Stylesheet; Overriding the Default Theme from a Theme; A Quick Clarification; Overriding the Default Theme's CSS; Overriding Layout with Templates; Summary; Chapter 5: Using JavaScript and AJAX/JSON in Modules; Picking up Where We Left Off; Introducing jQuery; Modifying HTML with jQuery; Checking for JavaScript Support with Drupal; Namespaces in JavaScript; Drupal's Namespace; A Drupal Function: Drupal.jsEnabled(); Delaying JavaScript Execution with jQuery; Including JavaScript from the Module's Theme; Writing a Drupal AJAX/JSON Service; The JSON Format Our Module RoadmapServer Side: Defining a New Page; Creating a JSON Message; Mapping a Function to a URL; Passing PHP Settings to JavaScript; Client Side: AJAX Handlers; A JavaScript Function to Get JSON Content; Adding an Event Handler; Summary; Chapter 6: An Administration Module; The emailusers Module; The Beginning of the Module; Mail Configuration; Registering an Administration Page; A Detailed Look at the Path; Marking the Path as an Administration Page; Path Registration Parameters; Defining the Callback Function; Handling Forms with the Forms API (FAPI) Loading a Form with drupal_get_form() |
| Record Nr. | UNINA-9910782703403321 |
|
Butcher Matt
|
||
| Birmingham, : Packt, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Learning Drupal 6 module development : a practical tutorial for creating your first Drupal 6 modules with PHP / / Matt Butcher
| Learning Drupal 6 module development : a practical tutorial for creating your first Drupal 6 modules with PHP / / Matt Butcher |
| Autore | Butcher Matt |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Birmingham, : Packt, 2008 |
| Descrizione fisica | 1 online resource (328 p.) |
| Disciplina | 005.3 |
| Collana | From technologies to solutions |
| Soggetto topico |
Open source software
Web site development Web sites - Design |
| ISBN |
1-281-34829-5
1-282-00866-8 9786611348298 1-84719-445-1 1-84719-027-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Table of Contents; Preface; Chapter 1: Introduction to Drupal Modules; Drupal's Architecture; Module Architecture; Core Modules; Hooks; Themes; Crucial Drupal Concepts; Nodes; Comments Are Not Nodes; Users; Access and Security; Blocks and Page Rendering; Menus; Forms; Database and Schema APIs; Developers' Tools; Developer Module; Coder Module; A Word on Our Demonstration Site; Summary; Chapter 2: Creating Our First Module; Starting Out; A Place for the Module; Creating a .info File; A Basic .module File; Our Goal: A Block Hook; Starting the .module; The hook_block() Implementation
The t() FunctionA view Operation; Installing a Module; Step 1: Copying the Module; Step 2: Enabling the Module; Step 3: Displaying the Module's Content; Using Goodreads Data; Modifying the Block Hook; Retrieving XML Content over HTTP; The watchdog() Function; Processing the HTTP Results; Formatting the Block's Contents; Finishing Touches: hook_help(); Summary; Chapter 3: The Theme System; The Theme System's Architecture; Theme Templates; Theme Engines; Theme Hooks; Creating a Custom Theme; Organization of Themes; Sub-themes (Derivative Themes); How Each Theme Functions; Creating a Theme Creating the Theme DirectoryA .info File; A CSS Stylesheet; A PHPTemplate Theme; Template Structure; A Page Template for Descartes; Using PHP to Override Theme Behavior; template.php Gotchas; Creating a Screenshot; From Here to a Full Theme; Summary; Chapter 4: Theming Modules; Our Target Module: What We Want; Creating a Custom Content Type; Using the Administration Interface to Create a Content Type; Content and Nodes; The Foundations of the Module; A Simple Database Lookup; Getting the Node ID; Getting the Node's Content; Theming Inside a Module; Registering a Theme Creating a Theme Hook FunctionAdding a Stylesheet; Overriding the Default Theme from a Theme; A Quick Clarification; Overriding the Default Theme's CSS; Overriding Layout with Templates; Summary; Chapter 5: Using JavaScript and AJAX/JSON in Modules; Picking up Where We Left Off; Introducing jQuery; Modifying HTML with jQuery; Checking for JavaScript Support with Drupal; Namespaces in JavaScript; Drupal's Namespace; A Drupal Function: Drupal.jsEnabled(); Delaying JavaScript Execution with jQuery; Including JavaScript from the Module's Theme; Writing a Drupal AJAX/JSON Service; The JSON Format Our Module RoadmapServer Side: Defining a New Page; Creating a JSON Message; Mapping a Function to a URL; Passing PHP Settings to JavaScript; Client Side: AJAX Handlers; A JavaScript Function to Get JSON Content; Adding an Event Handler; Summary; Chapter 6: An Administration Module; The emailusers Module; The Beginning of the Module; Mail Configuration; Registering an Administration Page; A Detailed Look at the Path; Marking the Path as an Administration Page; Path Registration Parameters; Defining the Callback Function; Handling Forms with the Forms API (FAPI) Loading a Form with drupal_get_form() |
| Record Nr. | UNINA-9910828326003321 |
|
Butcher Matt
|
||
| Birmingham, : Packt, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Learning jQuery [[electronic resource] ] : better interaction, design, and web development with simple JavaScript techniques / / Jonathan Chaffer, Karl Swedberg ; [foreword by John Resig]
| Learning jQuery [[electronic resource] ] : better interaction, design, and web development with simple JavaScript techniques / / Jonathan Chaffer, Karl Swedberg ; [foreword by John Resig] |
| Autore | Chaffer Jonathan |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | Birmingham, : Packt Pub., 2013 |
| Descrizione fisica | 1 online resource (445 p.) |
| Disciplina | 006.76 |
| Altri autori (Persone) | SwedbergKarl |
| Collana | Community experience distilled |
| Soggetto topico |
JavaScript (Computer program language)
Web site development Web sites - Design |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-68015-355-2
1-78216-315-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Preface; _GoBack; OLE_LINK2; Getting Started; What jQuery does; Why jQuery works well; Making our first jQuery-powered web page; Downloading jQuery; Deciding on the version of jQuery to use; Setting up jQuery in an HTML document; Adding our jQuery code; Finding the poem text; Injecting the new class; Executing the code; The finished product; Plain JavaScript versus jQuery; Using development tools; Chrome Developer Tools; Summary; Selecting Elements; Understanding the DOM; _GoBack; Using the () function; CSS selectors; OLE_LINK20; OLE_LINK21; Styling list-item levels; OLE_LINK1; OLE_LINK2
Attribute selectorsStyling links; Custom selectors; Styling alternate rows; Finding elements based on textual content; Form selectors; DOM traversal methods; Styling specific cells; Chaining; Accessing DOM elements; Summary; Further reading; OLE_LINK23; OLE_LINK24; Exercises; OLE_LINK3; OLE_LINK4; Handling Events; Performing tasks on page load; Timing of code execution; Handling multiple scripts on one page; Alternate syntax for .ready(); Passing an argument to the .ready() callback; Handling simple events; A simple style switcher; OLE_LINK2; OLE_LINK1; Enabling the other buttons Making use of the event handler contextConsolidating code using the event context; Shorthand events; Showing and hiding advanced features; Event propagation; The journey of an event; Side effects of event bubbling; Altering the journey - the event object; Event targets; Stopping event propagation; Preventing default actions; Delegating events; Using built-in event-delegation capabilities; Removing an event handler; Giving namespaces to event handlers; Rebinding events; Simulating user interaction; Reacting to keyboard events; Summary; Further reading; Exercises; OLE_LINK24; OLE_LINK23 OLE_LINK4OLE_LINK3; Styling and Animating; Modifying CSS with inline properties; OLE_LINK12; OLE_LINK11; Setting computed style-property values; OLE_LINK8; OLE_LINK7; Using vendor-specific style properties; Hiding and showing elements; Effects and duration; Speeding in; Fading in and fading out; Sliding up and sliding down; Toggling visibility; Creating custom animations; Building effects by hand; Animating multiple properties at once; OLE_LINK6; OLE_LINK5; OLE_LINK10; OLE_LINK9; Positioning with CSS; OLE_LINK14; OLE_LINK13; Simultaneous versus queued effects Working with a single set of elementsBypassing the queue; Queuing effects manually; Working with multiple sets of elements; OLE_LINK16; OLE_LINK15; Queuing with callbacks; In a nutshell; Summary; Further reading; Exercises; Manipulating the DOM; Manipulating attributes and properties; Non-class attributes; Value callbacks; OLE_LINK1; OLE_LINK2; OLE_LINK3; OLE_LINK4; DOM element properties; The value of form controls; DOM tree manipulation; The () function revisited; Creating new elements; Inserting new elements; OLE_LINK5; OLE_LINK6; Moving elements; Wrapping elements; OLE_LINK11; OLE_LINK12 Explicit iteration |
| Record Nr. | UNINA-9910462648303321 |
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Chaffer Jonathan
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| Birmingham, : Packt Pub., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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