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Place branding
| Place branding |
| Pubbl/distr/stampa | London, : Henry Stewart Publications, ©2004- |
| Descrizione fisica | 2 volumes ; ; 27 cm |
| Disciplina | 338.9 |
| Soggetto topico |
Branding (Marketing)
City promotion Marketing - Management Place marketing - Management Trademarks Communication in regional planning Villes - Marketing Marketing territorial - Gestion Marques de commerce Communication en aménagement du territoire Stratégie de marque Marketing - Gestion |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1744-070X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910679283503321 |
| London, : Henry Stewart Publications, ©2004- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Place branding and public diplomacy
| Place branding and public diplomacy |
| Pubbl/distr/stampa | [Basingstoke, Hampshire, UK] : , : Palgrave Macmillan, , 2007- |
| Descrizione fisica | 1 online resource |
| Disciplina | 338.9 |
| Soggetto topico |
Branding (Marketing)
Marketing Public relations City promotion Trademarks Place marketing - Management Communication in regional planning Villes - Marketing Marques de commerce Marketing territorial - Gestion Communication en aménagement du territoire Stratégie de marque Relations publiques Standortmarketing |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1751-8059 |
| Classificazione |
3,2
630 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996197296203316 |
| [Basingstoke, Hampshire, UK] : , : Palgrave Macmillan, , 2007- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Place branding and public diplomacy
| Place branding and public diplomacy |
| Pubbl/distr/stampa | [Basingstoke, Hampshire, UK] : , : Palgrave Macmillan, , 2007- |
| Descrizione fisica | 1 online resource |
| Disciplina | 338.9 |
| Soggetto topico |
Branding (Marketing)
Marketing Public relations City promotion Trademarks Place marketing - Management Communication in regional planning Villes - Marketing Marques de commerce Marketing territorial - Gestion Communication en aménagement du territoire Stratégie de marque Relations publiques Standortmarketing |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1751-8059 |
| Classificazione |
3,2
630 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910481970503321 |
| [Basingstoke, Hampshire, UK] : , : Palgrave Macmillan, , 2007- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Protecting the Brand : Busting the Bootlegs
| Protecting the Brand : Busting the Bootlegs |
| Autore | Hlavnicka Peter |
| Pubbl/distr/stampa | New York : , : Business Expert Press, , 2022 |
| Descrizione fisica | 1 online resource (448 pages) |
| Disciplina | 658.827 |
| Altri autori (Persone) | KeatsAnthony |
| Soggetto topico |
Branding (Marketing)
Brand name products - Law and legislation - United States Product counterfeiting - Law and legislation - United States Trademark infringement - United States Gray market - Law and legislation - United States Consumer behavior Imitation Industrial property Marketing - Law and legislation Trademarks |
| ISBN | 1-63742-207-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Halftitle -- Title -- Copyright -- Description -- Contents -- Foreword -- Preface -- Acknowledgments -- Chapter 1: State Civil and Criminal Anti-Counterfeiting Statutes -- Chapter 2: Federal Criminal Law -- Chapter 3: Using the Lanham Actto Combat Grey and Counterfeit Goods -- Chapter 4: The Material Difference: Sections 32, 43(A), and 42 of the Lanham Act and Section 526 of the Tariff Act -- About the Authors -- Index -- Adpage -- Backcover. |
| Record Nr. | UNINA-9910795762303321 |
Hlavnicka Peter
|
||
| New York : , : Business Expert Press, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Protecting the Brand : Busting the Bootlegs
| Protecting the Brand : Busting the Bootlegs |
| Autore | Hlavnicka Peter |
| Pubbl/distr/stampa | New York : , : Business Expert Press, , 2022 |
| Descrizione fisica | 1 online resource (448 pages) |
| Disciplina | 658.827 |
| Altri autori (Persone) | KeatsAnthony |
| Soggetto topico |
Branding (Marketing)
Brand name products - Law and legislation - United States Product counterfeiting - Law and legislation - United States Trademark infringement - United States Gray market - Law and legislation - United States Consumer behavior Imitation Industrial property Marketing - Law and legislation Trademarks |
| ISBN | 1-63742-207-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Halftitle -- Title -- Copyright -- Description -- Contents -- Foreword -- Preface -- Acknowledgments -- Chapter 1: State Civil and Criminal Anti-Counterfeiting Statutes -- Chapter 2: Federal Criminal Law -- Chapter 3: Using the Lanham Actto Combat Grey and Counterfeit Goods -- Chapter 4: The Material Difference: Sections 32, 43(A), and 42 of the Lanham Act and Section 526 of the Tariff Act -- About the Authors -- Index -- Adpage -- Backcover. |
| Record Nr. | UNINA-9910817394603321 |
|
Hlavnicka Peter
|
||
| New York : , : Business Expert Press, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Protecting the Brand : Counterfeiting and Grey Markets
| Protecting the Brand : Counterfeiting and Grey Markets |
| Autore | Hlavnicka Peter |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : Business Expert Press, , 2021 |
| Descrizione fisica | 1 online resource (394 pages) |
| Disciplina | 658.827 |
| Altri autori (Persone) | KeatsAnthony |
| Collana | Business law and corporate risk management collection |
| Soggetto topico |
Branding (Marketing)
Brand name products - Law and legislation - United States Product counterfeiting - Law and legislation - United States Gray market - Law and legislation - United States Trademark infringement - United States Consumer behavior Imitation Industrial property Marketing - Law and legislation Trademarks |
| ISBN | 1-63742-152-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction of intellectual property -- What is a brand and why protect it? -- Problems caused by counterfeit and grey market goods -- Incidents of counterfeiting and grey marketing in various industries -- Proactive internal procedures to combat counterfeiting and the grey market -- Trademark infringement : diminishing the value of brand equity -- International Trade Commission and U.S. Customs and Border Protection, the Lanham Act and the Tariff Act -- Issues relating to websites -- New technologies and alternative methods to combat counterfeiting and grey market -- International remedies. |
| Record Nr. | UNINA-9910795119703321 |
|
Hlavnicka Peter
|
||
| New York : , : Business Expert Press, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Protecting the Brand : Counterfeiting and Grey Markets
| Protecting the Brand : Counterfeiting and Grey Markets |
| Autore | Hlavnicka Peter |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : Business Expert Press, , 2021 |
| Descrizione fisica | 1 online resource (394 pages) |
| Disciplina | 658.827 |
| Altri autori (Persone) | KeatsAnthony |
| Collana | Business law and corporate risk management collection |
| Soggetto topico |
Branding (Marketing)
Brand name products - Law and legislation - United States Product counterfeiting - Law and legislation - United States Gray market - Law and legislation - United States Trademark infringement - United States Consumer behavior Imitation Industrial property Marketing - Law and legislation Trademarks |
| ISBN | 1-63742-152-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction of intellectual property -- What is a brand and why protect it? -- Problems caused by counterfeit and grey market goods -- Incidents of counterfeiting and grey marketing in various industries -- Proactive internal procedures to combat counterfeiting and the grey market -- Trademark infringement : diminishing the value of brand equity -- International Trade Commission and U.S. Customs and Border Protection, the Lanham Act and the Tariff Act -- Issues relating to websites -- New technologies and alternative methods to combat counterfeiting and grey market -- International remedies. |
| Record Nr. | UNINA-9910817409503321 |
|
Hlavnicka Peter
|
||
| New York : , : Business Expert Press, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Protection and registration of trade-marks used in commerce. February 22 (calendar day, February 23), 1927. -- Ordered to be printed
| Protection and registration of trade-marks used in commerce. February 22 (calendar day, February 23), 1927. -- Ordered to be printed |
| Pubbl/distr/stampa | [Washington, D.C.] : , : [U.S. Government Printing Office], , 1927 |
| Descrizione fisica | 1 online resource (5 pages) |
| Altri autori (Persone) | MetcalfJesse H <1860-1942> (Jesse Houghton), (Republican (RI)) |
| Collana |
Senate report / 69th Congress, 2nd session. Senate
[United States congressional serial set] |
| Soggetto topico |
Business
Legislative amendments Trademarks Recording and registration |
| Soggetto genere / forma | Legislative materials. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Protection and registration of trade-marks used in commerce. February 22 |
| Record Nr. | UNINA-9910716687303321 |
| [Washington, D.C.] : , : [U.S. Government Printing Office], , 1927 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Protection of trade-marks used in commerce. February 22, 1927. -- Committed to the Committee of the Whole House on the State of the Union and ordered to be printed
| Protection of trade-marks used in commerce. February 22, 1927. -- Committed to the Committee of the Whole House on the State of the Union and ordered to be printed |
| Pubbl/distr/stampa | [Washington, D.C.] : , : [U.S. Government Printing Office], , 1927 |
| Descrizione fisica | 1 online resource (4 pages) |
| Altri autori (Persone) | VestalAlbert H <1875-1932> (Albert Henry), (Republican (IN)) |
| Collana |
House report / 69th Congress, 2nd session. House
[United States congressional serial set] |
| Soggetto topico |
Legislative amendments
Patents Trademarks Treaties Recording and registration |
| Soggetto genere / forma | Legislative materials. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910716483103321 |
| [Washington, D.C.] : , : [U.S. Government Printing Office], , 1927 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Regulate traffic in milk bottles, etc., in the District of Columbia. June 3, 1926. -- Ordered to be printed
| Regulate traffic in milk bottles, etc., in the District of Columbia. June 3, 1926. -- Ordered to be printed |
| Pubbl/distr/stampa | [Washington, D.C.] : , : [U.S. Government Printing Office], , 1926 |
| Descrizione fisica | 1 online resource (2 pages) |
| Altri autori (Persone) | CopelandRoyal S <1868-1938> (Royal Samuel), (Democrat (NY)) |
| Collana |
Senate report / 69th Congress, 1st session. Senate
[United States congressional serial set] |
| Soggetto topico |
Containers
Dairy products industry Food - Labeling Drugs - Labeling Milk Public health Trademarks |
| Soggetto genere / forma | Legislative materials. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910716520903321 |
| [Washington, D.C.] : , : [U.S. Government Printing Office], , 1926 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Trademarks
(44)
- Branding (Marketing) (11)
- Patents (10)
- Intellectual property (6)
- Marques de commerce (6)