Pubbl/distr/stampa	London : , : Routledge, , 2013
Descrizione fisica	1 online resource (265 p.)
Disciplina	910.688
Altri autori (Persone)	AshworthG. J (Gregory John) GoodallBrian
Collana	Routledge library editions. Tourism
Soggetto topico	Tourism - Marketing
Soggetto genere / forma	Electronic books.
ISBN	0-203-06859-9 1-299-44807-0 1-135-08339-8
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	MARKETING IN THE TOURISM INDUSTRY The Promotion of Destination Regions; Copyright; Contents; List of Tables; List of Figures; Contributors; Preface; 1. How Tourists Choose Their Holidays: An Analytical Framework; The Holiday Habit; The Holiday Selection Process; Motivations; Images; Choice of Resort; The search process; Evaluation of alternatives; Holiday Selection as an Analytical Framework; 2. Changing Patterns And Structure of European Tourism; Patterns of European Tourism; Origins and destinations; Holiday tourism; Structure of the European Tourism Industry; The tour operator The travel agentThe accommodation sector; Structure and patterns; Prospect; Future holiday-makers; The tourism industry; Perspective; 3. The Development of Tourism in the Least Developed Countries; Tourism Potential; Physical resources for tourism; Economic conditions for tourism development; Socio-cultural resources; Tourism Impact; The physical impact of tourism; The economic impacts of tourism; The social impacts of tourism; Conclusion; 4. The Role of Travel Agent and Tour Operator; Setting the scene; The role of the travel agent; Pre-sales service; The sales situation; After-sales service Changing structure and practicesThe Agent and the Tour Operator; 5. The Role of the Tourist Board; Tourist Boards in the United Kingdom; The English Tourist Board; The Regional Tourist Boards in England; Differing roles of tourist boards; Government Guidelines; Future Outlook for Tourist Boards; Marketing Strategies; Conclusion; 6. Planning of Tourist Routes: The Green Coast Road in the Northern Netherlands; Context; Tourist Routes; The Green Coast Road; Planning objectives and problems; The research phases; The optimal route; Concluding remarks 7. Recreational Developments in Gravel Workings: The Limburg ExperienceIntroduction; The Historical and Geographical Background; Wet Restoration: Making a Virtue of Necessity; Aspects of Recreation Planning and Policy; Concluding Remarks; 8. The Economic Effects on Destination Areas of Foreign Involvement in the Tourism Industry: A Spanish Application; The Balance of Payments; The Distribution of Public and Private Revenue; The Value of Expenditure on Tourism and Associated Multiplier Effects in the Destination Area; Techniques of Production and the Level of Employment The Degree of Control which the Host Area exercises over the Development of the Tourism Industry and Destination AreaConclusion; 9. The Image of Destination Regions: Theoretical and Empirical Aspects; Introduction; Image and its relevance to Tourism; Image in the context of Economic Theory; Demand; Supply; Observations on both demand and supply and image; Empirical Implications; The Languedoc-Roussillon Study; The area; The fieldwork; The results; The visitor survey 150; The image study; Some general observations; Theory and the Languedoc-Roussillon Study; Future Research Developments Modelling
Record Nr.	UNINA-9910453127803321

Autore	Middleton Victor T. C
Edizione	[4th ed.]
Pubbl/distr/stampa	Amsterdam ; ; Boston ; ; London, : Butterworth-Heinemann, 2009
Descrizione fisica	1 online resource (489 p.)
Disciplina	910.68/8
Altri autori (Persone)	FyallAlan MorganMichael <1948 Sept. 29->
Soggetto topico	Tourism - Marketing
Soggetto genere / forma	Electronic books.
ISBN	1-136-43735-5 1-282-73765-1 9786612737657 0-08-097051-6 0-08-094295-4
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Front Cover; Marketing in Travel and Tourism; Copyright Page; Dedication; About the principal authors; Foreword; Contents; Preface; Acknowledgements; List of figures; List of tables; List of mini-cases; Part One: The Meaning of Marketing in Travel and Tourism; Chapter 1. Introducing travel and tourism; Chapter 2. Introducing marketing: the systematic thought process; Chapter 3. The special characteristics of travel and tourism marketing; Chapter 4. The dynamic business environment: factors influencingdemand for tourism Part Two: Understanding the Consumer and Marketing Mix in Travel and TourismChapter 5. Understanding the consumer: tourism motivations and buyer behaviour; Chapter 6. Market segmentation for travel and tourism markets; Chapter 7. Product formulation in travel and tourism; Chapter 8. The evolving marketing mix for tourism services; Part Three: Planning for Marketing Strategy and Short-term Operational Objectives and Campaigns; Chapter 9. Marketing research in travel and tourism; Chapter 10. Planning marketing strategy; Chapter 11. Marketing planning: the process Chapter 12. Planning marketing campaigns: budgeting and evaluatingmarketing performancePart Four: Communicating with and Influencing Consumers; Chapter 13. The growth and role of information and communicationstechnology and the rise of the dominant consumer; Chapter 14. E-marketing: the effective use of ITC; Chapter 15. Distribution channels in travel and tourism: creating access; Chapter 16. Integrating the promotional and communications mix; Chapter 17. Brochures, print and other non-electronic information; Part Five: Applying Marketing in the Main Sectors of Travel and Tourism Chapter 18. Marketing tourism destinationsChapter 19. Marketing accommodation; Chapter 20. Marketing passenger transport; Chapter 21. Marketing visitor attractions; Chapter 22. Marketing inclusive tours and product packages; Part Six: Case Studies of Marketing Practice in Travel and Tourism; Case 1 Tourism New Zealand; Case 2 YOTEL; Case 3 Agra - Indian World Heritage Site; Case 4 Travelodge:; Case 5 Alistair Sawday Guides; Epilogue: Prospects for travel and tourism marketing; References and select bibliography; Index
Record Nr.	UNINA-9910459113203321

Edizione	[First edition.]
Pubbl/distr/stampa	Bingley, England : , : Emerald, , 2015
Descrizione fisica	1 online resource (353 p.)
Disciplina	338.47910000000002
Collana	Advances in Culture, Tourism and Hospitality Research
Soggetto topico	Tourism - Marketing Tourism - Research
Soggetto genere / forma	Electronic books.
ISBN	1-78441-939-7
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Front Cover; Marketing Places and Spaces; Copyright page; Contents; List of Contributors; List of Reviewers; Preface; Editorial Board; Introduction; Part I: Places, Perceptions and Co-Creative Development; Part II: Image and Competitive Strategies; Part III: Marketing Places - Towards a Cooperative Strategy; Part IV: Methods in Marketing Places and Spaces; References; Part I: Places, Perceptions and Co-CreatIve Development; Local Students' Perceptions of Spaces for Tourists and Locals in a Shopping District: Photo-Based Research; Introduction; Literature Review; Methodology; Findings Conclusions and ImplicationsAcknowledgement; References; Residents' Perceptions of Mountain Destinations; Introduction; Theoretical Considerations; Method; Findings; Confirmatory Factor Analysis; Nomological Validity; Content Analysis; Conclusion and Implications; References; Attitudes of Successors in Dairy Farms toward Educational Tourism in Japan; Introduction; Literature Review; Methodology; Definition of Identity and Hypothesis on Operator's Identity; Data and Method; Findings; Outline of the Program of the Educational Dairy Farms; Statistical Test Results; Conclusion and Implication AcknowledgmentsReferences; Residents' Perceptions of the Impact of Ship Tourism and their Preferences for Different Types of Tourism; Introduction; Literature Review; Methodology; Findings; Conclusion and Implications; References; Wedding-Based Tourism Development: Insights from an Italian Context; Introduction; Literature Review; Methodology; Findings; The Wedding Planners' Views; Destination Weddings: Case Studies from the Context of Italy; The Verona Case Study; The Venice Case Study; The Florence Case Study; The Palermo Case Study; Conclusion and Implications; References Conceptualizing the Value Co-Creation Challenge for Tourist Destinations: A Supply-Side PerspectiveIntroduction; Literature Review; The Value Co-Creation Theory; Applications in Tourism Destinations; A Framework Proposal: The Co-Creation Theatre and Its Determinants; Conclusion and Implications; References; Part II: Image and Competitive Strategies; The Emotional Attachment Built through the Attitudes and Managerial Approach to Place Marketing and Branding - "The Golden ...; Introduction; Theoretical Considerations; Methodology; Findings; Conclusion and Implications; Acknowledgment ReferencesHospitality Servicescapes Seen by Visually Impaired Travelers; Introduction; Literature Review; Servicescapes; Constraints; Capability or Intrapersonal Constraints; Coupling or Interpersonal Constraints; Authority or Structural Constraints; Tactics; Method; Findings; Exclusion of VIPs from Servicescapes because of Constraints; Inclusion of VIPs to Servicescape because of their Resistive Tactics; Conclusion and implications; References; Determinants of Tourism Destination Competitiveness: A SEM Approach; Introduction; Literature Review; Methodology; Findings Conclusions and Implications
Record Nr.	UNINA-9910460704503321

Autore	George Richard <1968->
Pubbl/distr/stampa	Cham, Switzerland : , : Palgrave Macmillan, , [2021]
Descrizione fisica	1 online resource (509 pages)
Disciplina	910.688
Soggetto topico	Tourism - Marketing
ISBN	3-030-64111-2
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Record Nr.	UNINA-9910484274003321