Pubbl/distr/stampa	[London], : Henry Stewart Publications
Descrizione fisica	1 online resouce
Disciplina	647.94
Soggetto topico	Hospitality industry - Marketing Tourism - Marketing Tourismus Marketing Zeitschrift
Soggetto genere / forma	Periodicals.
ISSN	1479-1870
Formato	Materiale a stampa
Livello bibliografico	Periodico
Lingua di pubblicazione	eng
Altri titoli varianti	Vacation marketing JVM
Record Nr.	UNISA-996251319003316

Autore	Kozak M (Metin), <1968-, >
Pubbl/distr/stampa	New York : , : Routledge, , 2011
Descrizione fisica	1 online resource (263 p.)
Disciplina	910.68
Altri autori (Persone)	BalogluSeyhmus
Collana	Routledge advances in tourism
Soggetto topico	Tourism - Management Tourism - Marketing
Soggetto genere / forma	Electronic books.
ISBN	1-136-90474-3 1-136-90475-1 1-283-03746-7 9786613037466 0-203-84230-8
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Book Cover; Title; Copyright; Contents; Figures; Tables; Boxes and Exhibits; Preface; Part I: Destination Competitiveness; 1 Why Destination Competitiveness?; 2 Destination Competitiveness: An Overview; 3 Determinants of Destination Competitiveness; Part II: Destination Management; 4 Destination-Based Management Strategies; 5 Destination-Based Total Quality Management; 6 Destination Benchmarking; Part III: Destination Marketing; 7 Destination-Based Marketing Strategies; 8 Destination Branding; 9 From Traditional Marketing to "IT" Marketing; References; Index
Record Nr.	UNINA-9910459920203321

Pubbl/distr/stampa	Belo Horizonte, MG, Brasil, : NEECIM TUR, UFMG, 2016-
Soggetto topico	Tourism - Brazil - Marketing Tourism - Marketing
Soggetto genere / forma	Periodicals.
ISSN	2525-8176
Formato	Materiale a stampa
Livello bibliografico	Periodico
Lingua di pubblicazione	eng
Altri titoli varianti	Marketing and tourism review Marketing & tourism Marketing and tourism MT
Record Nr.	UNISA-996321386603316

Autore	Kotler Philip
Edizione	[Seventh edition, Global edition.]
Pubbl/distr/stampa	Harlow, England : , : Pearson, , 2017
Descrizione fisica	1 online resource (681 pages) : illustrations (some color)
Disciplina	647.940688
Collana	Always learning
Soggetto topico	Hospitality industry - Marketing Tourism - Marketing
ISBN	1-292-23368-0
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Cover -- Title Page -- Copyright Page -- Brief Contents -- Contents -- To the Student -- Preface -- About the Authors -- Part I Understanding the Hospitality and Tourism Marketing Process -- 1 Introduction: Marketing for Hospitality and Tourism -- YOUR PASSPORT TO SUCCESS -- CUSTOMER ORIENTATION -- WHAT IS HOSPITALITY AND TOURISM MARKETING? -- MARKETING IN THE HOSPITALITY INDUSTRY -- Importance of Marketing -- Tourism Marketing -- Definition of Marketing -- The Marketing Process -- UNDERSTANDING THE MARKETPLACE AND CUSTOMER NEEDS -- Customer Needs, Wants, and Demands -- Market Offerings: Tangible Products, Services, and Experiences -- Customer Value and Satisfaction -- Exchanges and Relationships -- Markets -- DESIGNING CUSTOMER VALUE-DRIVEN MARKETING STRATEGY -- Selecting Customers to Serve -- MARKETING HIGHLIGHT: JET BLUE DELIGHTS ITS CUSTOMERS -- Marketing Management Orientations -- PREPARING AN INTEGRATED MARKETING PLAN -- BUILDING CUSTOMER RELATIONSHIPS -- Customer Relationship Management -- Engaging Customers -- Partner Relationship Management -- CAPTURING VALUE FROM CUSTOMERS -- Customer Loyalty and Retention -- Growing Share of Customer -- Building Customer Equity -- What Is Customer Equity? -- Building the Right Relationships with the Right Customers -- THE CHANGING MARKETING LANDSCAPE -- The Digital Age: Online, Mobile, and Social Media Marketing -- The Changing Economic Environment -- Rapid Globalization -- Sustainable Marketing-The Call for More Environmental and Social Responsibility -- Co-Creation -- The Sharing Economy -- MARKETING'S FUTURE -- CHAPTER REVIEW -- DISCUSSION QUESTIONS -- EXPERIENTIAL EXERCISES -- INTERNET EXERCISES -- REFERENCES -- 2 Service Characteristics of Hospitality and Tourism Marketing -- THE SERVICE CULTURE -- CHARACTERISTICS OF SERVICE MARKETING -- Intangibility -- Physical Evidence -- Inseparability. Variability -- Perishability -- SERVICE MANAGEMENT CONCEPTS FOR THE HOSPITALITY INDUSTRY -- The Service Profit Chain -- Three Types of Marketing -- MANAGEMENT STRATEGIES FOR SERVICE BUSINESSES -- Managing Service Differentiation -- Managing Service Quality -- MARKETING HIGHLIGHT: JETBLUE, SOUTHWEST, AND CIRQUE DU SOLEIL PROVIDE THREE EXAMPLES OF SERVICE DIFFERENTIATION -- Managing Service Productivity -- Resolving Customer Complaints -- MARKETING HIGHLIGHT: RECOMMENDATIONS FOR IMPROVING SERVICE QUALITY -- Managing Employees as Part of the Product -- Managing Perceived Risk -- Managing Capacity and Demand -- CHAPTER REVIEW -- DISCUSSION QUESTIONS -- EXPERIENTIAL EXERCISES -- INTERNET EXERCISES -- REFERENCES -- 3 The Role of Marketing in Strategic Planning -- NATURE OF HIGH-PERFORMANCE BUSINESS -- Stakeholders -- Processes -- Resources -- Organization -- CORPORATE STRATEGIC PLANNING: DEFINING MARKETING'S ROLE -- Defining the Corporate Mission -- Setting Company Objectives and Goals -- Designing the Business Portfolio -- MARKETING HIGHLIGHT: STARBUCKS COFFEE: WHERE GROWTH IS REALLY PERKING -- PLANNING MARKETING: PARTNERING TO BUILD CUSTOMER RELATIONSHIPS -- Partnering with Other Company Departments -- Partnering with Others in the Marketing System -- MARKETING STRATEGY AND THE MARKETING MIX -- Customer Value-Driven Marketing Strategy -- Developing an Integrated Marketing Mix -- MANAGING THE MARKETING EFFORT -- Marketing Analysis -- Goal Formulation -- Marketing Planning -- Implementation -- Feedback and Control -- MEASURING AND MANAGING RETURN ON MARKETING INVESTMENT -- CHAPTER REVIEW -- DISCUSSION QUESTIONS -- EXPERIENTIAL EXERCISES -- INTERNET EXERCISES -- REFERENCES -- Part II Developing Hospitality and Tourism Marketing Opportunities and Strategies -- 4 The Marketing Environment -- THE COMPANY'S MICROENVIRONMENT -- The Company. Existing Competitors -- Suppliers -- Marketing Intermediaries -- Customers -- Publics -- THE COMPANY'S MACROENVIRONMENT -- Competitors -- MARKETING HIGHLIGHT: Cape town tourism destination marketing-the use of social media -- Demographic Environment -- The Changing American Family -- Economic Environment -- Natural Environment -- Technological Environment -- Political Environment -- Cultural Environment -- LINKED ENVIRONMENTAL FACTORS -- RESPONDING TO THE MARKETING ENVIRONMENT -- Environmental Scanning -- CHAPTER REVIEW -- DISCUSSION QUESTIONS -- EXPERIENTIAL EXERCISES -- INTERNET EXERCISES -- REFERENCES -- 5 Managing Customer Information to Gain Customer Insights -- MARKETING INFORMATION AND CUSTOMER INSIGHTS -- Marketing Information and Today's "Big Data" -- Managing Marketing Information -- THE MARKETING INFORMATION SYSTEM -- Assessing Information Needs -- Developing Marketing Information -- MARKETING RESEARCH -- Defining the Problem and Research Objectives -- Developing the Research Plan -- MARKETING HIGHLIGHT: ETHNOGRAPHIC RESEARCH: WATCHING WHAT CONSUMERS REALLY DO -- MARKETING HIGHLIGHT: ZMET: GETTING INTO THE HEADS OF CONSUMERS -- MARKETING HIGHLIGHT: PROS AND CONS OF ONLINE RESEARCH -- MARKETING HIGHLIGHT: A "QUESTIONABLE" QUESTIONNAIRE -- Implementing the Research Plan -- Interpreting and Reporting the Findings -- MARKETING HIGHLIGHT: RESEARCH PROBLEM AREAS -- MARKETING HIGHLIGHT: HSMAI'S KNOWLEDGE CENTER: A GREAT SOURCE OF MARKETING INFORMATION -- INTERNATIONAL MARKETING RESEARCH -- MARKETING RESEARCH IN SMALLER ORGANIZATIONS -- CHAPTER REVIEW -- DISCUSSION QUESTIONS -- EXPERIENTIAL EXERCISES -- INTERNET EXERCISES -- REFERENCES -- 6 Consumer Markets and Consumer Buying Behavior -- A MODEL OF CONSUMER BEHAVIOR -- PERSONAL CHARACTERISTICS AFFECTING CONSUMER BEHAVIOR -- Cultural Factors -- Social Factors -- Personal Factors. Psychological Factors -- MARKETING HIGHLIGHT: SENSORY MARKETING-A POWERFUL TOOL FOR HOSPITALITY BUSINESSES -- THE BUYER DECISION PROCESS -- Need Recognition -- Information Search -- Evaluation of Alternatives -- Purchase Decision -- Postpurchase Behavior -- MARKETING HIGHLIGHT: UNIQUE ASPECTS OF HOSPITALITY AND TRAVEL CONSUMERS -- CHAPTER REVIEW -- DISCUSSION QUESTIONS -- EXPERIENTIAL EXERCISE -- INTERNET EXERCISES -- REFERENCES -- 7 Organizational Buyer Behavior -- THE ORGANIZATIONAL BUYING PROCESS -- Market Structure and Demand -- Types of Decisions and the Decision Process -- PARTICIPANTS IN THE ORGANIZATIONAL BUYING PROCESS -- Special Importance of International Companies -- MAJOR INFLUENCES ON ORGANIZATIONAL BUYERS -- Environmental Factors -- Organizational Factors -- Interpersonal Factors -- Individual Factors -- ORGANIZATIONAL BUYING DECISIONS -- 1. Problem Recognition -- 2. General Need Description -- 3. Product Specification -- 4. Supplier Search -- 5. Proposal Solicitations -- 6. Supplier Selection -- 7. Order-Routine Specification -- 8. Performance Review -- GROUP MARKETS -- Conventions -- Convention Bureaus -- ASSOCIATION MEETINGS -- Corporate Meetings -- Retreats -- Small Groups -- Incentive Travel -- SMERFs -- MARKETING HIGHLIGHT: GREEN MEETINGS-green meetings in asia's greenest city -- Segmentation of Group Markets by Purpose of the Meeting -- Restaurants as a Meeting Venue -- DEALING WITH MEETING PLANNERS -- Career Opportunities -- THE CORPORATE ACCOUNT AND CORPORATE TRAVEL MANAGER -- Wedding Planners -- Other Planners -- CHAPTER REVIEW -- DISCUSSION QUESTIONS -- EXPERIENTIAL EXERCISE -- INTERNET EXERCISE -- REFERENCES -- 8 Customer-Driven Marketing Strategy: Creating Value for Target Customers -- MARKETS -- MARKET SEGMENTATION -- Geographic Segmentation -- Demographic Segmentation. MARKETING HIGHLIGHT: TARGETING FAMILIES BY TARGETING KIDS -- Income Segmentation -- Psychographic Segmentation -- MARKETING HIGHLIGHT: W HOTELS: A LIFESTYLE HOTEL -- Behavioral Segmentation -- MARKETING HIGHLIGHT: THE VFR TRAVELER SEGMENT -- Using Multiple Segmentation Bases -- Requirements for Effective Segmentation -- MARKET TARGETING -- Evaluating Market Segments -- Selecting Market Segments -- Choosing a Market-Coverage Strategy -- MARKET POSITIONING -- Positioning Strategies -- Choosing and Implementing a Positioning Strategy -- Differentiating Competitive Advantages -- Choosing the Right Competitive Advantages -- Selecting an Overall Positioning Strategy -- Communicating and Delivering the Chosen Position -- Positioning Measurement: Perceptual Mapping -- CHAPTER REVIEW -- DISCUSSION QUESTIONS -- EXPERIENTIAL EXERCISE -- INTERNET EXERCISE -- REFERENCES -- Part III Developing the Hospitality and Tourism Marketing Value-Driven Strategy and Mix -- 9 Designing and Managing Products and Brands: Building Customer Value -- WHAT IS A PRODUCT? -- PRODUCT LEVELS -- Core Products -- Facilitating Products -- Supporting Products -- Augmented Product -- BRANDING STRATEGY -- Building Strong Brands -- Brand Equity -- Brand Positioning -- Brand Name Selection -- Leveraging Brands -- Brand Portfolios -- MARKETING HIGHLIGHT: tourism new zealand's china toolkit: helping businesses to serve an emerging tourism market -- Managing Brands -- THE NEW-PRODUCT DEVELOPMENT -- Idea Generation -- Idea Screening -- Concept Development and Testing -- Marketing Strategy -- Business Analysis -- Product Development -- Test Marketing -- Commercialization -- PRODUCT DEVELOPMENT THROUGH ACQUISITION -- PRODUCT LIFE-CYCLE STRATEGIES -- Introduction Stage -- Growth Stage -- Maturity Stage -- Decline Stage -- Product Deletion -- INTERNATIONAL PRODUCT AND SERVICE MARKETING. CHAPTER REVIEW.
Record Nr.	UNINA-9910154943603321

Autore	Holloway J. Christopher
Edizione	[Fourth edition.]
Pubbl/distr/stampa	Harlow, England : , : FT Prentice Hall, , [2004]
Descrizione fisica	1 online resource (xviii, 510 páginas)
Disciplina	338.4791
Soggetto topico	Tourism Tourism - Marketing
ISBN	1-5129-3952-8 1-280-60115-9 9786610601158 1-4058-7114-8
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Record Nr.	UNINA-9910154650303321