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Destination marketing and management [[electronic resource] ] : theories and applications / / edited by Youcheng Wang and Abraham Pizam
| Destination marketing and management [[electronic resource] ] : theories and applications / / edited by Youcheng Wang and Abraham Pizam |
| Pubbl/distr/stampa | Cambridge, : CAB International, c2011 |
| Descrizione fisica | 1 online resource (380 p.) |
| Disciplina | 910.68/8 |
| Altri autori (Persone) |
WangYoucheng
PizamAbraham |
| Soggetto topico |
Tourism - Marketing
Tourism - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-26773-X
9786613267733 1-84593-700-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities. |
| Record Nr. | UNINA-9910461852903321 |
| Cambridge, : CAB International, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Destination marketing and management : theories and applications / edited by Youcheng Wang and Abraham Pizam
| Destination marketing and management : theories and applications / edited by Youcheng Wang and Abraham Pizam |
| Pubbl/distr/stampa | Wallington, Oxfordshire, UK ; Cambridge, MA : CABI, c2011 |
| Descrizione fisica | x, 370 p. : ill. ; 25 cm |
| Disciplina | 338.4791068 |
| Altri autori (Persone) |
Wang, Youcheng
Pizam, Abraham |
| Soggetto topico |
Tourism - Marketing
Tourism - Management |
| ISBN |
9781845937621
1845937627 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991001954919707536 |
| Wallington, Oxfordshire, UK ; Cambridge, MA : CABI, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
| ||
Destination marketing and management [[electronic resource] ] : theories and applications / / edited by Youcheng Wang and Abraham Pizam
| Destination marketing and management [[electronic resource] ] : theories and applications / / edited by Youcheng Wang and Abraham Pizam |
| Pubbl/distr/stampa | Cambridge, : CAB International, c2011 |
| Descrizione fisica | 1 online resource (380 p.) |
| Disciplina | 910.68/8 |
| Altri autori (Persone) |
WangYoucheng
PizamAbraham |
| Soggetto topico |
Tourism - Marketing
Tourism - Management |
| ISBN |
1-283-26773-X
9786613267733 1-84593-700-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities. |
| Record Nr. | UNINA-9910532969103321 |
| Cambridge, : CAB International, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The handbook of managing and marketing tourism experiences / / edited by Marios Sotiriadis, Dogan Gursoy
| The handbook of managing and marketing tourism experiences / / edited by Marios Sotiriadis, Dogan Gursoy |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (579 pages) |
| Disciplina | 910.688 |
| Soggetto topico |
Tourism - Marketing
Tourism |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78635-289-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910153236803321 |
| Bingley, England : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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L'industrie touristique : Stratégie concurrentielle des entreprises / / Vincent Sabourin
| L'industrie touristique : Stratégie concurrentielle des entreprises / / Vincent Sabourin |
| Autore | Sabourin Vincent |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Sainte-Foy [Que.], : Presses de l'Université du Québec, 2000 |
| Descrizione fisica | 1 online resource (164 p.) |
| Disciplina | 338.4/791/068 |
| Collana | Collection Tourisme |
| Soggetto topico |
Strategic planning
Tourism - Marketing Tourism - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
2-7605-1632-6
1-4356-9826-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Nota di contenuto | L'INDUSTRIE TOURISTIQUE; Dédicace; Remerciements; Table des matières; Liste des figures; Liste des tableaux; Introduction; Chapitre 1_Les concepts et les perspectives de la stratégie dans l'industrie du tourisme; Chapitre 2_La conception de la firme et de son système d'affaires; Chapitre 3_Le positionnement stratégique et la structure de l'industrie; Chapitre 4_Les phases et les stratégies de marché; Chapitre 5_L'organisation; Conclusion; Bibliographie; L'auteur |
| Record Nr. | UNINA-9910734993003321 |
Sabourin Vincent
|
||
| Sainte-Foy [Que.], : Presses de l'Université du Québec, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International perspectives on destination management and tourist experiences : insights from the International Competence Network of Tourism Research and Education (ICNT) / / Michael Luck, Jarmo Ritalahti, Alexander Scherer (editors)
| International perspectives on destination management and tourist experiences : insights from the International Competence Network of Tourism Research and Education (ICNT) / / Michael Luck, Jarmo Ritalahti, Alexander Scherer (editors) |
| Pubbl/distr/stampa | Frankfurt am Main, [Germany] : , : PL Academic Research, , 2016 |
| Descrizione fisica | 1 online resource (224 pages) : illustrations, map, tables, graphs |
| Disciplina | 910.68 |
| Collana | Schriftenreihe des IMT |
| Soggetto topico |
Tourism - Management
Tourism - Marketing |
| ISBN | 3-653-06985-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Cooperative destination development : advantages, challenges and success factors / Bernd Eisenstein and Sonja Göttel -- Destination competitiveness as performance : a study of Åland's competitiveness in the tourism market since 1995 / Eva Holmberg -- The role of key indicator-based controlling systems in strategic destination management : the case of North Rhine-Westphalia / Sabrina Seeler and Ellen Bähling -- Analysing the effectiveness of Destination Canada's Canadian Signature Experience Programme : perspectives of Canadian ADS tour operators / John S. Hull, Claire Liu, Tingting Li -- Digital tourism marketing / Eric Horster -- Urban tourism in rural surroundings : second home tourism / Jan Velvin and Martin Kvikstad -- Expectations for a volcano tourism experience : visitor perspectives at Mount Pinatubo, Philippines / Richard Aquino, Heike Schänzel and Kenneth Hyde -- Visitor experiences at an urban wildlife park : the case of the Wildpark Christianental in Wernigerode, Germany / Michael Lück and Sven Gross -- National parks as experience spaces : an auto-ethnographic study in two Finnish Parks / Eva Holmberg and Jarmo Ritalahti -- Travel with a wedding dress : bridal photography experiences of Chinese travellers in Australia and New Zealand / Jing Jia, Michael Luck, Heike Schänzel -- Food and wine do not travel : gastronomic tourism in Mexico / María I. Ramos. |
| Record Nr. | UNINA-9910136062703321 |
| Frankfurt am Main, [Germany] : , : PL Academic Research, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Journal of tourism and heritage research
| Journal of tourism and heritage research |
| Pubbl/distr/stampa | [Spain] : , : [Investur], , 2018- |
| Descrizione fisica | online resource |
| Soggetto topico |
Heritage tourism
Tourism - Marketing Cultural property |
| Soggetto genere / forma |
Electronic journals.
Periodicals. |
| ISSN | 2659-3580 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | JTHR |
| Record Nr. | UNINA-9910377848403321 |
| [Spain] : , : [Investur], , 2018- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of tourism and heritage research
| Journal of tourism and heritage research |
| Pubbl/distr/stampa | [Spain] : , : [Investur], , 2018- |
| Descrizione fisica | online resource |
| Soggetto topico |
Heritage tourism
Tourism - Marketing Cultural property |
| Soggetto genere / forma |
Electronic journals.
Periodicals. |
| ISSN | 2659-3580 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | JTHR |
| Record Nr. | UNISA-996331548303316 |
| [Spain] : , : [Investur], , 2018- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Journal of tourism, heritage & services marketing
| Journal of tourism, heritage & services marketing |
| Pubbl/distr/stampa | Thessaloniki, Greece : , : Alexander Technological Institute of Thessaloniki, , 2015- |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Tourism - Marketing
Tourism - Management |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Travel & Tourism |
| ISSN | 2529-1947 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
JTHSM
Journal of tourism, heritage and services marketing |
| Record Nr. | UNISA-996321056603316 |
| Thessaloniki, Greece : , : Alexander Technological Institute of Thessaloniki, , 2015- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Journal of tourism, heritage & services marketing
| Journal of tourism, heritage & services marketing |
| Pubbl/distr/stampa | Thessaloniki, Greece : , : Alexander Technological Institute of Thessaloniki, , 2015- |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Tourism - Marketing
Tourism - Management |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Travel & Tourism |
| ISSN | 2529-1947 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
JTHSM
Journal of tourism, heritage and services marketing |
| Record Nr. | UNINA-9910211677603321 |
| Thessaloniki, Greece : , : Alexander Technological Institute of Thessaloniki, , 2015- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
