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How people buy online : the psychology behind consumer behaviour / / Seema Gupta
| How people buy online : the psychology behind consumer behaviour / / Seema Gupta |
| Autore | Gupta Seema |
| Edizione | [1st edition.] |
| Pubbl/distr/stampa | Mathura Road : , : SAGE Publications Pvt. Ltd, , 2021 |
| Descrizione fisica | 1 online resource (258 pages) : illustrations |
| Disciplina | 640.73 |
| Soggetto topico |
Teleshopping
Consumer behavior |
| ISBN |
93-5479-306-1
93-5388-755-0 93-5388-754-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910809546703321 |
Gupta Seema
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| Mathura Road : , : SAGE Publications Pvt. Ltd, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Internet retailing and future perspectives / / Eleonora Pantano. [et al.]
| Internet retailing and future perspectives / / Eleonora Pantano. [et al.] |
| Autore | Pantano Eleonora <1982-, > |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2017 |
| Descrizione fisica | 1 online resource (356 pages) : illustrations |
| Disciplina | 658.8/72 |
| Altri autori (Persone) | DennisCharles (Charles E.) |
| Soggetto topico |
Internet marketing
Electronic commerce Retail trade - Computer network resources Teleshopping |
| ISBN |
1-315-67430-0
1-317-37877-6 1-317-37876-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing. |
| Record Nr. | UNINA-9910155118203321 |
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Pantano Eleonora <1982-, >
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| London ; ; New York : , : Routledge, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Magento 1.3 sales tactics cookbook [[electronic resource] ] : improve your Magento store's sales and increase your profits with this collection of simple and effective tactical techniques / / William Rice
| Magento 1.3 sales tactics cookbook [[electronic resource] ] : improve your Magento store's sales and increase your profits with this collection of simple and effective tactical techniques / / William Rice |
| Autore | Rice William |
| Pubbl/distr/stampa | Birmingham, U.K., : Packt Pub., 2010 |
| Descrizione fisica | 1 online resource (292 p.) |
| Disciplina | 658.872028553 |
| Soggetto topico |
Electronic commerce
Open source software Teleshopping |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-55741-6
9786612557415 1-84951-013-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Copyright; Credits; About the Author; About the Reviewer; Table of Contents; Preface; Chapter 1: Attracting Visitors; Introduction; Add meta information; Optimize images for search engines; Use title prefix or suffix to add the; store name to page titles; Generate a site map; Configure Magento to automatically; refresh the site map; Chapter 2: Placing Products on Shopping Sites; Place products on shopping sites:; One at a time; Upload products to Google Base; Chapter 3: Driving Visitors to Your Product Pages; Introduction; Create a basic landing page
Add a products block to a landing pageIdeas for static pages; Chapter 4: Making the Sale by Optimizing Product Pages; Add custom options; Add videos, links, and other HTML; to product pages; Optimize product images; Tell a story with product images; Change the layout of a product page; Special pricing; Chapter 5: Increasing the Sale; Upselling; Related products; Custom options; Cross-sells; Quantity discounts; Offer free shipping; Advertise free shipping in the; shopping cart side block; Chapter 6: Offering and Advertising Promotions; Creating a catalog price rule Creating a shopping cart price rule andcoupon; Create a clearance category; Chapter 7: Engage Your Customers; Customize transactional e-mails: Enable; customers to opt into receiving newsletter; Automatically sign up customers for; the newsletter; Move the newsletter subscribe block to; the right column; Create a newsletter; Send a newsletter; Enable customers to publish their; wish list with an RSS feed; Choosing the social networking site:; Customizing transactional e-mails; Chapter 8: Let Your Customers Speak; Customer reviews; Customer ratings; Polls; Tagging; Enabling e-mail to a friend Chapter 9: InternationalizationInternationalization is more than a new; language; Website, store, store view: What's the; difference?; Installing a language pack; Creating a new website/store/store view; Set up your international website/store/store; view under a separate URL; Enable and translate your products for; the international store view; Translating CMS pages (Front page,; About Us, Customer Service, and so on); Translate transactional e-mails; Set the currency for your international store; Have a grand opening sale for your; international storefront Chapter 10: Create a Wholesale StoreThe customers are the difference; Using the same storefront for wholesale; and retail customers; Create a CMS page explaining conditions; for becoming a wholesale customer; Create a static block, and add it to your; catalog pages; Creating a customer group and assigning; customers to the wholesale group; Create a tax rule that removes sales; taxes for wholesale customers; Create quantity discounts for wholesale; customers; Plan your wholesale strategy; Index |
| Record Nr. | UNINA-9910459394503321 |
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Rice William
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| Birmingham, U.K., : Packt Pub., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Magento 1.3 sales tactics cookbook [[electronic resource] ] : improve your Magento store's sales and increase your profits with this collection of simple and effective tactical techniques / / William Rice
| Magento 1.3 sales tactics cookbook [[electronic resource] ] : improve your Magento store's sales and increase your profits with this collection of simple and effective tactical techniques / / William Rice |
| Autore | Rice William |
| Pubbl/distr/stampa | Birmingham, U.K., : Packt Pub., 2010 |
| Descrizione fisica | 1 online resource (292 p.) |
| Disciplina | 658.872028553 |
| Soggetto topico |
Electronic commerce
Open source software Teleshopping |
| ISBN |
1-282-55741-6
9786612557415 1-84951-013-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Copyright; Credits; About the Author; About the Reviewer; Table of Contents; Preface; Chapter 1: Attracting Visitors; Introduction; Add meta information; Optimize images for search engines; Use title prefix or suffix to add the; store name to page titles; Generate a site map; Configure Magento to automatically; refresh the site map; Chapter 2: Placing Products on Shopping Sites; Place products on shopping sites:; One at a time; Upload products to Google Base; Chapter 3: Driving Visitors to Your Product Pages; Introduction; Create a basic landing page
Add a products block to a landing pageIdeas for static pages; Chapter 4: Making the Sale by Optimizing Product Pages; Add custom options; Add videos, links, and other HTML; to product pages; Optimize product images; Tell a story with product images; Change the layout of a product page; Special pricing; Chapter 5: Increasing the Sale; Upselling; Related products; Custom options; Cross-sells; Quantity discounts; Offer free shipping; Advertise free shipping in the; shopping cart side block; Chapter 6: Offering and Advertising Promotions; Creating a catalog price rule Creating a shopping cart price rule andcoupon; Create a clearance category; Chapter 7: Engage Your Customers; Customize transactional e-mails: Enable; customers to opt into receiving newsletter; Automatically sign up customers for; the newsletter; Move the newsletter subscribe block to; the right column; Create a newsletter; Send a newsletter; Enable customers to publish their; wish list with an RSS feed; Choosing the social networking site:; Customizing transactional e-mails; Chapter 8: Let Your Customers Speak; Customer reviews; Customer ratings; Polls; Tagging; Enabling e-mail to a friend Chapter 9: InternationalizationInternationalization is more than a new; language; Website, store, store view: What's the; difference?; Installing a language pack; Creating a new website/store/store view; Set up your international website/store/store; view under a separate URL; Enable and translate your products for; the international store view; Translating CMS pages (Front page,; About Us, Customer Service, and so on); Translate transactional e-mails; Set the currency for your international store; Have a grand opening sale for your; international storefront Chapter 10: Create a Wholesale StoreThe customers are the difference; Using the same storefront for wholesale; and retail customers; Create a CMS page explaining conditions; for becoming a wholesale customer; Create a static block, and add it to your; catalog pages; Creating a customer group and assigning; customers to the wholesale group; Create a tax rule that removes sales; taxes for wholesale customers; Create quantity discounts for wholesale; customers; Plan your wholesale strategy; Index |
| Record Nr. | UNINA-9910785033203321 |
|
Rice William
|
||
| Birmingham, U.K., : Packt Pub., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Magento 1.3 sales tactics cookbook : improve your Magento store's sales and increase your profits with this collection of simple and effective tactical techniques / / William Rice
| Magento 1.3 sales tactics cookbook : improve your Magento store's sales and increase your profits with this collection of simple and effective tactical techniques / / William Rice |
| Autore | Rice William |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Birmingham, U.K., : Packt Pub., 2010 |
| Descrizione fisica | 1 online resource (292 p.) |
| Disciplina | 658.872028553 |
| Soggetto topico |
Electronic commerce
Open source software Teleshopping |
| ISBN |
1-282-55741-6
9786612557415 1-84951-013-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Copyright; Credits; About the Author; About the Reviewer; Table of Contents; Preface; Chapter 1: Attracting Visitors; Introduction; Add meta information; Optimize images for search engines; Use title prefix or suffix to add the; store name to page titles; Generate a site map; Configure Magento to automatically; refresh the site map; Chapter 2: Placing Products on Shopping Sites; Place products on shopping sites:; One at a time; Upload products to Google Base; Chapter 3: Driving Visitors to Your Product Pages; Introduction; Create a basic landing page
Add a products block to a landing pageIdeas for static pages; Chapter 4: Making the Sale by Optimizing Product Pages; Add custom options; Add videos, links, and other HTML; to product pages; Optimize product images; Tell a story with product images; Change the layout of a product page; Special pricing; Chapter 5: Increasing the Sale; Upselling; Related products; Custom options; Cross-sells; Quantity discounts; Offer free shipping; Advertise free shipping in the; shopping cart side block; Chapter 6: Offering and Advertising Promotions; Creating a catalog price rule Creating a shopping cart price rule andcoupon; Create a clearance category; Chapter 7: Engage Your Customers; Customize transactional e-mails: Enable; customers to opt into receiving newsletter; Automatically sign up customers for; the newsletter; Move the newsletter subscribe block to; the right column; Create a newsletter; Send a newsletter; Enable customers to publish their; wish list with an RSS feed; Choosing the social networking site:; Customizing transactional e-mails; Chapter 8: Let Your Customers Speak; Customer reviews; Customer ratings; Polls; Tagging; Enabling e-mail to a friend Chapter 9: InternationalizationInternationalization is more than a new; language; Website, store, store view: What's the; difference?; Installing a language pack; Creating a new website/store/store view; Set up your international website/store/store; view under a separate URL; Enable and translate your products for; the international store view; Translating CMS pages (Front page,; About Us, Customer Service, and so on); Translate transactional e-mails; Set the currency for your international store; Have a grand opening sale for your; international storefront Chapter 10: Create a Wholesale StoreThe customers are the difference; Using the same storefront for wholesale; and retail customers; Create a CMS page explaining conditions; for becoming a wholesale customer; Create a static block, and add it to your; catalog pages; Creating a customer group and assigning; customers to the wholesale group; Create a tax rule that removes sales; taxes for wholesale customers; Create quantity discounts for wholesale; customers; Plan your wholesale strategy; Index |
| Record Nr. | UNINA-9910814920903321 |
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Rice William
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| Birmingham, U.K., : Packt Pub., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Online impulse buying and cognitive dissonance : examining the effect of mood on consumer behaviour / / Giovanni Mattia, Alessio Di Leo, Ludovica Principato
| Online impulse buying and cognitive dissonance : examining the effect of mood on consumer behaviour / / Giovanni Mattia, Alessio Di Leo, Ludovica Principato |
| Autore | Mattia Giovanni |
| Pubbl/distr/stampa | Cham, Switzerland : , : Palgrave Macmillan, , [2021] |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8342 |
| Collana | Palgrave Pivot |
| Soggetto topico |
Consumer behavior
Impulse buying Impulse buying - Psychological aspects Teleshopping Cognitive dissonance |
| ISBN | 3-030-65923-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910483804803321 |
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Mattia Giovanni
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| Cham, Switzerland : , : Palgrave Macmillan, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Online shopping intentions : antecedents and moderators of shopping intention formation in new fields of e-commerce / / Anne Fota
| Online shopping intentions : antecedents and moderators of shopping intention formation in new fields of e-commerce / / Anne Fota |
| Autore | Fota Anne |
| Pubbl/distr/stampa | Wiesbaden, Germany : , : Springer Fachmedien Wiesbaden GmbH, , [2022] |
| Descrizione fisica | 1 online resource (297 pages) |
| Disciplina | 640.73 |
| Collana | Handel und Internationales Marketing Retailing and International Marketing |
| Soggetto topico |
Teleshopping
Marketing |
| ISBN |
9783658376628
9783658376611 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910568263403321 |
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Fota Anne
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| Wiesbaden, Germany : , : Springer Fachmedien Wiesbaden GmbH, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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