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The retargeting playbook : how to turn web-window shoppers into customers / / Adam Berke, Greg Fulton, and Lauren Vaccarello
| The retargeting playbook : how to turn web-window shoppers into customers / / Adam Berke, Greg Fulton, and Lauren Vaccarello |
| Autore | Berke Adam |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, , 2014 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
658.8/72
658.872 |
| Soggetto topico |
Internet marketing
Target marketing Customer relations |
| ISBN |
1-119-20414-3
1-118-88116-8 1-118-88101-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers; Copyright; Contents; Acknowledgments; Chapter 1: Why We're Writing This Book; What is Retargeting and Why Does it Work?; Flavors of Retargeting; Search Retargeting; Social Retargeting; E-mail Retargeting; Understanding the Customer Journey; Typical Stats and Roi; Let's Get Rolling!; Chapter 2: The Evolution of Display Advertising; How Display Works; History of Display; The Emergence of Ad Exchanges; Real-Time Bidding Explained; Cookies; The Real-Time Advantage
Chapter 3: Getting Started: Who Should Use Retargeting and for WhatYou Have a Website, Now What?; How to Choose a Retargeting Platform; Setting Up Your Retargeting Campaign; Before You Get Started, Have a Privacy Policy on Your Website; Kicking Off Your Retargeting Campaign; Tag Your Website; Set Your Targets!; Track Your Conversions; Upload Your Retargeting Ads; Launch Your Retargeting Campaign!; Selling Retargeting Internally; Tips to Win Budget; Getting Started with B2C Retargeting and the Shopping Cart; Why Do People Abandon Their Carts? How to Set Up a Shopping Cart Abandonment Retargeting CampaignSegment Shopping Cart Abandoners; Determine How Long to Target Cart Abandoners; Static Creative versus Personalized Creative; Shipping Promotions; Discount; Use a Multistage Retargeting Campaign; Retargeting for B2B; Form Abandoners; Creating Form-Abandoner Segments; Test Messaging; Retarget Responsibly; Chapter 4: Smart Targeting: Reach the Right People at the Right Time; Know Your Customers; Identifying Intent Signals; Funnel-Based Segmentation; Category-Based Segmentation; Product-Based Segmentation Advanced Segmentation TechniquesCRM Segments; Chapter 5: Taking Your Retargeting to the Next Level: Optimization Strategies That Work; Frequency Caps; Audience Duration; Segment Prioritization; Creative Testing; Inventory Management; Retargeting Tips for Travel and Back to School; Tips for Maximizing Back-to-School Marketing; A Quick Trip to Successful Travel Retargeting; Tip 1: The Buying Window for Large-Ticket Items Is Longer Than You Think; Tip 2: Follow Up Your Contextual Display Campaigns with Retargeting; Tip 3: Keep Retargeting On in the Off Season; Tip 4: Keep Testing Creative ConclusionChapter 6: Creative Best Practices; What Size Should I Start With?; Creating Compelling Creatives; Combatting Ad Fatigue; First-Party Data and Creative; How to Scale Your Creative Efforts; Creative Best Practices for Retail; Creative Best Practices for FBX; Basics of Ads on FBX; Right-Hand Side Ads; News Feed Page Post-Link Ads; How to Get the Most Out of Facebook Creatives; Tips for News Feed Ad Performance; Chapter 7: Advanced Retargeting Strategies; Retargeting to Solve Freemium; How to Use Retargeting to Solve the Freemium Dilemma Recruiting, Retargeting, and Building Your Employer Brand |
| Record Nr. | UNINA-9910830988703321 |
Berke Adam
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| Hoboken, New Jersey : , : John Wiley & Sons, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The right sensory mix : decoding customers' behavior and preferences / / Diana Derval
| The right sensory mix : decoding customers' behavior and preferences / / Diana Derval |
| Autore | Derval Diana |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Berlin, Germany : , : Springer, , [2022] |
| Descrizione fisica | 1 online resource (341 pages) |
| Disciplina | 338.6 |
| Collana | Management for professionals |
| Soggetto topico |
Product differentiation
Senses and sensation Target marketing |
| ISBN |
9783662637951
9783662637944 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910559399703321 |
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Derval Diana
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| Berlin, Germany : , : Springer, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Target marketing
| Target marketing |
| Pubbl/distr/stampa | Philadelphia, PA, : North American Pub. Co., c1986- |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8/4 |
| Soggetto topico |
Target marketing
Target marketing - Periodicals |
| Soggetto genere / forma |
PeriodicalsBusiness and economics.
Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996202303703316 |
| Philadelphia, PA, : North American Pub. Co., c1986- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Target markets : international terrorism meets global capitalism in the mall / / Suzi Mirgani
| Target markets : international terrorism meets global capitalism in the mall / / Suzi Mirgani |
| Autore | Mirgani Suzi |
| Pubbl/distr/stampa | Bielefeld, Germany : , : Transcript Verlag, , 2017 |
| Descrizione fisica | 1 online resource (198 pages) |
| Disciplina | 363.325 |
| Collana | Culture & theory |
| Soggetto topico |
Terrorism
Target marketing |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Edition Kulturwissenschaft
Edition Cultural Studies Target Markets |
| Record Nr. | UNINA-9910169177703321 |
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Mirgani Suzi
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| Bielefeld, Germany : , : Transcript Verlag, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Target markets : international terrorism meets global capitalism in the mall / / Suzi Mirgani
| Target markets : international terrorism meets global capitalism in the mall / / Suzi Mirgani |
| Autore | Mirgani Suzi |
| Pubbl/distr/stampa | Bielefeld, Germany, : transcript Verlag, 2016 |
| Descrizione fisica | 1 online resource (197 pages) : digital file(s) |
| Disciplina | 363.325 |
| Collana | Culture & theory |
| Soggetto topico |
Shopping malls - Security measures
Target marketing Terrorism |
| Soggetto non controllato |
Charlie Hebdo
City Economy Globalization Media Political Science Shopping Mall Terrorism Urban Studies Violence |
| ISBN | 3-8394-3352-5 |
| Classificazione | HD 402 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Table of Contents -- Acknowledgements -- 1. Introduction: International Terrorism Meets Global Capitalism in the Mall -- 2. Developing the Shopping Mall -- 3. Designing the Shopping Mall -- 4. Securing the Shopping Mall -- 5. Spectacles of the Shopping Mall -- 6. Conclusion: Specters of the Shopping Mall -- Endnotes -- Bibliography |
| Record Nr. | UNINA-9910265236003321 |
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Mirgani Suzi
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| Bielefeld, Germany, : transcript Verlag, 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Target markets : international terrorism meets global capitalism in the mall / / Suzi Mirgani
| Target markets : international terrorism meets global capitalism in the mall / / Suzi Mirgani |
| Autore | Mirgani Suzi |
| Pubbl/distr/stampa | Bielefeld, Germany, : transcript Verlag, 2016 |
| Descrizione fisica | 1 online resource (197 pages) : digital file(s) |
| Disciplina | 363.325 |
| Collana | Culture & theory |
| Soggetto topico |
Shopping malls - Security measures
Target marketing Terrorism |
| Soggetto non controllato |
Charlie Hebdo
City Economy Globalization Media Political Science Shopping Mall Terrorism Urban Studies Violence |
| ISBN | 3-8394-3352-5 |
| Classificazione | HD 402 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Table of Contents -- Acknowledgements -- 1. Introduction: International Terrorism Meets Global Capitalism in the Mall -- 2. Developing the Shopping Mall -- 3. Designing the Shopping Mall -- 4. Securing the Shopping Mall -- 5. Spectacles of the Shopping Mall -- 6. Conclusion: Specters of the Shopping Mall -- Endnotes -- Bibliography |
| Record Nr. | UNISA-996308838703316 |
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Mirgani Suzi
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||
| Bielefeld, Germany, : transcript Verlag, 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Targeted : how technology is revolutionizing advertising and the way companies reach consumers / / Mike Smith
| Targeted : how technology is revolutionizing advertising and the way companies reach consumers / / Mike Smith |
| Autore | Smith Mike <1966-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York : , : AMACOM, , 2015 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina |
659.1
659.111 |
| Soggetto topico |
Internet advertising
Internet marketing Target marketing |
| ISBN | 0-8144-4901-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Title""; ""Copyright""; ""Contents""; ""Acknowledgments""; ""Introduction""; ""Chapter 1: The Congested Online Ecosystem""; ""Chapter 2: Search Engine Marketing""; ""Chapter 3: Auctions and the Development of Paid-Search Advertising""; ""Chapter 4: The Google Eclipse""; ""Chapter 5: Display Advertising and the Advent of Ad Networks""; ""Chapter 6: Real-Time Bidding and theTransformation of Online Advertising""; ""Chapter 7: How Real-Time Bidding Works""; ""Chapter 8: Right Media Builds Its Ad Server""; ""Chapter 9: Real-Time Bidding in Action""
""Chapter 10: The Impact of Data on Digital Advertising""""Chapter 11: Data Collection and Its Effect on Privacy""; ""Chapter 12: New Technologies""; ""Notes""; ""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""K""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""; ""W""; ""Y""; ""Z""; ""About the Author""; ""Free Sample Chapter from It�s Not the Size of the Data�It�s How You Use It by Koen Pauwels"" |
| Altri titoli varianti | How technology is revolutionizing advertising and the way companies reach consumers |
| Record Nr. | UNINA-9910787138103321 |
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Smith Mike <1966->
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||
| New York : , : AMACOM, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Targeted : how technology is revolutionizing advertising and the way companies reach consumers / / Mike Smith
| Targeted : how technology is revolutionizing advertising and the way companies reach consumers / / Mike Smith |
| Autore | Smith Mike <1966-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York : , : AMACOM, , 2015 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina |
659.1
659.111 |
| Soggetto topico |
Internet advertising
Internet marketing Target marketing |
| ISBN | 0-8144-4901-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Title""; ""Copyright""; ""Contents""; ""Acknowledgments""; ""Introduction""; ""Chapter 1: The Congested Online Ecosystem""; ""Chapter 2: Search Engine Marketing""; ""Chapter 3: Auctions and the Development of Paid-Search Advertising""; ""Chapter 4: The Google Eclipse""; ""Chapter 5: Display Advertising and the Advent of Ad Networks""; ""Chapter 6: Real-Time Bidding and theTransformation of Online Advertising""; ""Chapter 7: How Real-Time Bidding Works""; ""Chapter 8: Right Media Builds Its Ad Server""; ""Chapter 9: Real-Time Bidding in Action""
""Chapter 10: The Impact of Data on Digital Advertising""""Chapter 11: Data Collection and Its Effect on Privacy""; ""Chapter 12: New Technologies""; ""Notes""; ""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""K""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""; ""W""; ""Y""; ""Z""; ""About the Author""; ""Free Sample Chapter from It�s Not the Size of the Data�It�s How You Use It by Koen Pauwels"" |
| Altri titoli varianti | How technology is revolutionizing advertising and the way companies reach consumers |
| Record Nr. | UNINA-9910818102903321 |
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Smith Mike <1966->
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| New York : , : AMACOM, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
This little kiddy went to market [[electronic resource] ] : the corporate capture of childhood / / Sharon Beder with Wendy Varney and Richard Gosden
| This little kiddy went to market [[electronic resource] ] : the corporate capture of childhood / / Sharon Beder with Wendy Varney and Richard Gosden |
| Autore | Beder Sharon |
| Pubbl/distr/stampa | London ; ; New York, : Pluto, 2009 |
| Descrizione fisica | 1 online resource (320 p.) |
| Disciplina | 339.47083 |
| Altri autori (Persone) |
VarneyWendy <1952->
GosdenRichard <1945-> |
| Soggetto topico |
Child consumers
Target marketing Corporate power Business and education |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-78371-547-2
1-84964-430-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910456405503321 |
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Beder Sharon
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||
| London ; ; New York, : Pluto, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
This little kiddy went to market [[electronic resource] ] : the corporate capture of childhood / / Sharon Beder with Wendy Varney and Richard Gosden
| This little kiddy went to market [[electronic resource] ] : the corporate capture of childhood / / Sharon Beder with Wendy Varney and Richard Gosden |
| Autore | Beder Sharon |
| Pubbl/distr/stampa | London ; ; New York, : Pluto, 2009 |
| Descrizione fisica | 1 online resource (320 p.) |
| Disciplina | 339.47083 |
| Altri autori (Persone) |
VarneyWendy <1952->
GosdenRichard <1945-> |
| Soggetto topico |
Child consumers
Target marketing Corporate power Business and education |
| ISBN |
1-78371-547-2
1-84964-430-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910781166103321 |
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Beder Sharon
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| London ; ; New York, : Pluto, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Target marketing
(34)
- Child consumers (8)
- Consumer behavior (6)
- Food industry and trade (6)
- Advertising (5)