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Geomarketing [[electronic resource] ] : methods and strategies in special martketing / / Gerard Cliquet ; [Translated by Eugene Hughes]
| Geomarketing [[electronic resource] ] : methods and strategies in special martketing / / Gerard Cliquet ; [Translated by Eugene Hughes] |
| Autore | Cliquet Gérard |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : ISTE Ltd. |
| Descrizione fisica | 1 online resource (327 p.) |
| Disciplina | 658.8/04 |
| Altri autori (Persone) | HughesEugene |
| Collana | Geographical information systems series |
| Soggetto topico |
Target marketing
Consumer behavior |
| ISBN |
1-118-61402-X
0-470-39446-3 1-280-51065-X 9786610510658 1-84704-457-3 1-84704-557-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information. |
| Record Nr. | UNINA-9910143312003321 |
Cliquet Gérard
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| London, : ISTE Ltd. | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Geomarketing [[electronic resource] ] : methods and strategies in special martketing / / Gerard Cliquet ; [Translated by Eugene Hughes]
| Geomarketing [[electronic resource] ] : methods and strategies in special martketing / / Gerard Cliquet ; [Translated by Eugene Hughes] |
| Autore | Cliquet Gérard |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : ISTE Ltd. |
| Descrizione fisica | 1 online resource (327 p.) |
| Disciplina | 658.8/04 |
| Altri autori (Persone) | HughesEugene |
| Collana | Geographical information systems series |
| Soggetto topico |
Target marketing
Consumer behavior |
| ISBN |
1-118-61402-X
0-470-39446-3 1-280-51065-X 9786610510658 1-84704-457-3 1-84704-557-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information. |
| Record Nr. | UNISA-996217138303316 |
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Cliquet Gérard
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| London, : ISTE Ltd. | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Geomarketing [[electronic resource] ] : methods and strategies in special martketing / / Gerard Cliquet ; [Translated by Eugene Hughes]
| Geomarketing [[electronic resource] ] : methods and strategies in special martketing / / Gerard Cliquet ; [Translated by Eugene Hughes] |
| Autore | Cliquet Gérard |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : ISTE Ltd. |
| Descrizione fisica | 1 online resource (327 p.) |
| Disciplina | 658.8/04 |
| Altri autori (Persone) | HughesEugene |
| Collana | Geographical information systems series |
| Soggetto topico |
Target marketing
Consumer behavior |
| ISBN |
1-118-61402-X
0-470-39446-3 1-280-51065-X 9786610510658 1-84704-457-3 1-84704-557-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information. |
| Record Nr. | UNINA-9910810778603321 |
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Cliquet Gérard
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||
| London, : ISTE Ltd. | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of targeting, measurement, and analysis for marketing
| Journal of targeting, measurement, and analysis for marketing |
| Pubbl/distr/stampa | London, : Henry Stewart Publications |
| Disciplina | 658.83 |
| Soggetto topico |
Target marketing
Marketing research Marketing HW_MM |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Market research |
| ISSN | 1479-1862 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996206760003316 |
| London, : Henry Stewart Publications | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Journal of targeting, measurement, and analysis for marketing
| Journal of targeting, measurement, and analysis for marketing |
| Pubbl/distr/stampa | London, : Henry Stewart Publications |
| Disciplina | 658.83 |
| Soggetto topico |
Target marketing
Marketing research Marketing HW_MM |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Market research |
| ISSN | 1479-1862 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910339729603321 |
| London, : Henry Stewart Publications | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy
| Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy |
| Autore | Hooley, Graham J |
| Edizione | [2. ed] |
| Pubbl/distr/stampa | New York : Prentice Hall Europe, 1998 |
| Descrizione fisica | xiii, 482 p. ; 24 cm |
| Disciplina | 658.802 |
| Altri autori (Persone) |
Saunders, John A
Piercy, Nigel |
| Soggetto topico |
Target marketing
Marketing - Management |
| ISBN | 9780133712537 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991004025939707536 |
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Hooley, Graham J
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| New York : Prentice Hall Europe, 1998 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Marketing to millennials : reach the largest and most influential generation of consumers ever / / Jeff Fromm and Christie Garton
| Marketing to millennials : reach the largest and most influential generation of consumers ever / / Jeff Fromm and Christie Garton |
| Autore | Fromm Jeff |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : AMACOM, [2013] |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8/340842 |
| Altri autori (Persone) | GartonChristie |
| Soggetto topico |
Young adult consumers - Attitudes
Generation Y - Attitudes Target marketing Consumer behavior |
| ISBN |
9780814433232 (electronic book)
0-8144-3323-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Marketing to Millennials; Title; Copyright; Dedication; Contents; List of Figures; Foreword; Acknowledgments; CHAPTER 1: Who Are They?; The Participation Economy; The Old Framework vs. the Participation Framework; Friends Have Influence; Birth of the "Digital Native"; Optimistic Despite the Roller-Coaster Economy; The Millennial Mindset; Chapter 1: Key Takeaways; CHAPTER 2: The New Rules of Marketing to Millennials; The "What" Generation?; An Enigma Generation?; Begin a Relationship Now, If You Haven't Already; Younger and Older Millennials: A Difference?
Six Distinct Millennial SegmentsMillennial Guys and Gals; Chapter 2: Key Takeaways; CHAPTER 3: Engage These Early Adopters of New Technologies; The Household CTO; "I Know More Than My CEO"; The Mobile Moment of Truth; Chapter 3: Key Takeaways; CHAPTER 4: Build a Listening and Participation Strategy; The Participation Economy; The "Right" Strategy; Engagement (New) vs. Interruption (Old); Interaction (New) vs. Reaction (Old); Engaged Participants (New) vs. Heavy Users (Old); Personal Gestures (New) vs. Big Promises (Old); Active Cocreators (New) vs. Passive Consumers (Old) Chapter 4: Key TakeawaysCHAPTER 5: Make Them Look Good Among Their Peers; Hyperconnected and Always On the Go; Information Hungry; Gotta Look Good!; People Care About What I Say, Where I Am, and What I'm Doing; So What Does This All Mean?; Chapter 5: Key Takeaways; CHAPTER 6: Design a Sense of Fun and Adventure; Market Disrupters Win Big; Comedy Natives; Generation Innovation; The Parent Trap; Chapter 6: Key Takeaways; CHAPTER 7: Don't Give Them a Reason to Cheat on You; The Price Needs to Be Right; What Ever Happened to Brand Loyalty?; Up the Fun Factor; Rewards Work; Coupons Are King Excellent Customer Service Matters, TooTake Their Feedback to Heart; Brands That Care; Chapter 7: Key Takeaways; CHAPTER 8: Epilogue; Keep Up with Technology Trends; Engage Millennials in Everything You Do; Strive for Content Excellence; Good Content Is Key; No Brand Can Afford to Ignore Millennials; Notes; Index; About the Authors |
| Record Nr. | UNINA-9910462803603321 |
|
Fromm Jeff
|
||
| New York, : AMACOM, [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing to millennials : reach the largest and most influential generation of consumers ever / / Jeff Fromm and Christie Garton
| Marketing to millennials : reach the largest and most influential generation of consumers ever / / Jeff Fromm and Christie Garton |
| Autore | Fromm Jeff |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : AMACOM, [2013] |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8/340842 |
| Altri autori (Persone) | GartonChristie |
| Soggetto topico |
Young adult consumers - Attitudes
Generation Y - Attitudes Target marketing Consumer behavior |
| ISBN | 0-8144-3323-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Marketing to Millennials; Title; Copyright; Dedication; Contents; List of Figures; Foreword; Acknowledgments; CHAPTER 1: Who Are They?; The Participation Economy; The Old Framework vs. the Participation Framework; Friends Have Influence; Birth of the "Digital Native"; Optimistic Despite the Roller-Coaster Economy; The Millennial Mindset; Chapter 1: Key Takeaways; CHAPTER 2: The New Rules of Marketing to Millennials; The "What" Generation?; An Enigma Generation?; Begin a Relationship Now, If You Haven't Already; Younger and Older Millennials: A Difference?
Six Distinct Millennial SegmentsMillennial Guys and Gals; Chapter 2: Key Takeaways; CHAPTER 3: Engage These Early Adopters of New Technologies; The Household CTO; "I Know More Than My CEO"; The Mobile Moment of Truth; Chapter 3: Key Takeaways; CHAPTER 4: Build a Listening and Participation Strategy; The Participation Economy; The "Right" Strategy; Engagement (New) vs. Interruption (Old); Interaction (New) vs. Reaction (Old); Engaged Participants (New) vs. Heavy Users (Old); Personal Gestures (New) vs. Big Promises (Old); Active Cocreators (New) vs. Passive Consumers (Old) Chapter 4: Key TakeawaysCHAPTER 5: Make Them Look Good Among Their Peers; Hyperconnected and Always On the Go; Information Hungry; Gotta Look Good!; People Care About What I Say, Where I Am, and What I'm Doing; So What Does This All Mean?; Chapter 5: Key Takeaways; CHAPTER 6: Design a Sense of Fun and Adventure; Market Disrupters Win Big; Comedy Natives; Generation Innovation; The Parent Trap; Chapter 6: Key Takeaways; CHAPTER 7: Don't Give Them a Reason to Cheat on You; The Price Needs to Be Right; What Ever Happened to Brand Loyalty?; Up the Fun Factor; Rewards Work; Coupons Are King Excellent Customer Service Matters, TooTake Their Feedback to Heart; Brands That Care; Chapter 7: Key Takeaways; CHAPTER 8: Epilogue; Keep Up with Technology Trends; Engage Millennials in Everything You Do; Strive for Content Excellence; Good Content Is Key; No Brand Can Afford to Ignore Millennials; Notes; Index; About the Authors |
| Record Nr. | UNINA-9910786845203321 |
|
Fromm Jeff
|
||
| New York, : AMACOM, [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing to millennials : reach the largest and most influential generation of consumers ever / / Jeff Fromm and Christie Garton
| Marketing to millennials : reach the largest and most influential generation of consumers ever / / Jeff Fromm and Christie Garton |
| Autore | Fromm Jeff |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : AMACOM, [2013] |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8/340842 |
| Altri autori (Persone) | GartonChristie |
| Soggetto topico |
Young adult consumers - Attitudes
Generation Y - Attitudes Target marketing Consumer behavior |
| ISBN | 0-8144-3323-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Marketing to Millennials; Title; Copyright; Dedication; Contents; List of Figures; Foreword; Acknowledgments; CHAPTER 1: Who Are They?; The Participation Economy; The Old Framework vs. the Participation Framework; Friends Have Influence; Birth of the "Digital Native"; Optimistic Despite the Roller-Coaster Economy; The Millennial Mindset; Chapter 1: Key Takeaways; CHAPTER 2: The New Rules of Marketing to Millennials; The "What" Generation?; An Enigma Generation?; Begin a Relationship Now, If You Haven't Already; Younger and Older Millennials: A Difference?
Six Distinct Millennial SegmentsMillennial Guys and Gals; Chapter 2: Key Takeaways; CHAPTER 3: Engage These Early Adopters of New Technologies; The Household CTO; "I Know More Than My CEO"; The Mobile Moment of Truth; Chapter 3: Key Takeaways; CHAPTER 4: Build a Listening and Participation Strategy; The Participation Economy; The "Right" Strategy; Engagement (New) vs. Interruption (Old); Interaction (New) vs. Reaction (Old); Engaged Participants (New) vs. Heavy Users (Old); Personal Gestures (New) vs. Big Promises (Old); Active Cocreators (New) vs. Passive Consumers (Old) Chapter 4: Key TakeawaysCHAPTER 5: Make Them Look Good Among Their Peers; Hyperconnected and Always On the Go; Information Hungry; Gotta Look Good!; People Care About What I Say, Where I Am, and What I'm Doing; So What Does This All Mean?; Chapter 5: Key Takeaways; CHAPTER 6: Design a Sense of Fun and Adventure; Market Disrupters Win Big; Comedy Natives; Generation Innovation; The Parent Trap; Chapter 6: Key Takeaways; CHAPTER 7: Don't Give Them a Reason to Cheat on You; The Price Needs to Be Right; What Ever Happened to Brand Loyalty?; Up the Fun Factor; Rewards Work; Coupons Are King Excellent Customer Service Matters, TooTake Their Feedback to Heart; Brands That Care; Chapter 7: Key Takeaways; CHAPTER 8: Epilogue; Keep Up with Technology Trends; Engage Millennials in Everything You Do; Strive for Content Excellence; Good Content Is Key; No Brand Can Afford to Ignore Millennials; Notes; Index; About the Authors |
| Record Nr. | UNINA-9910814166103321 |
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Fromm Jeff
|
||
| New York, : AMACOM, [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The retargeting playbook : how to turn web-window shoppers into customers / / Adam Berke, Greg Fulton, and Lauren Vaccarello
| The retargeting playbook : how to turn web-window shoppers into customers / / Adam Berke, Greg Fulton, and Lauren Vaccarello |
| Autore | Berke Adam |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, , 2014 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
658.8/72
658.872 |
| Soggetto topico |
Internet marketing
Target marketing Customer relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-20414-3
1-118-88116-8 1-118-88101-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers; Copyright; Contents; Acknowledgments; Chapter 1: Why We're Writing This Book; What is Retargeting and Why Does it Work?; Flavors of Retargeting; Search Retargeting; Social Retargeting; E-mail Retargeting; Understanding the Customer Journey; Typical Stats and Roi; Let's Get Rolling!; Chapter 2: The Evolution of Display Advertising; How Display Works; History of Display; The Emergence of Ad Exchanges; Real-Time Bidding Explained; Cookies; The Real-Time Advantage
Chapter 3: Getting Started: Who Should Use Retargeting and for WhatYou Have a Website, Now What?; How to Choose a Retargeting Platform; Setting Up Your Retargeting Campaign; Before You Get Started, Have a Privacy Policy on Your Website; Kicking Off Your Retargeting Campaign; Tag Your Website; Set Your Targets!; Track Your Conversions; Upload Your Retargeting Ads; Launch Your Retargeting Campaign!; Selling Retargeting Internally; Tips to Win Budget; Getting Started with B2C Retargeting and the Shopping Cart; Why Do People Abandon Their Carts? How to Set Up a Shopping Cart Abandonment Retargeting CampaignSegment Shopping Cart Abandoners; Determine How Long to Target Cart Abandoners; Static Creative versus Personalized Creative; Shipping Promotions; Discount; Use a Multistage Retargeting Campaign; Retargeting for B2B; Form Abandoners; Creating Form-Abandoner Segments; Test Messaging; Retarget Responsibly; Chapter 4: Smart Targeting: Reach the Right People at the Right Time; Know Your Customers; Identifying Intent Signals; Funnel-Based Segmentation; Category-Based Segmentation; Product-Based Segmentation Advanced Segmentation TechniquesCRM Segments; Chapter 5: Taking Your Retargeting to the Next Level: Optimization Strategies That Work; Frequency Caps; Audience Duration; Segment Prioritization; Creative Testing; Inventory Management; Retargeting Tips for Travel and Back to School; Tips for Maximizing Back-to-School Marketing; A Quick Trip to Successful Travel Retargeting; Tip 1: The Buying Window for Large-Ticket Items Is Longer Than You Think; Tip 2: Follow Up Your Contextual Display Campaigns with Retargeting; Tip 3: Keep Retargeting On in the Off Season; Tip 4: Keep Testing Creative ConclusionChapter 6: Creative Best Practices; What Size Should I Start With?; Creating Compelling Creatives; Combatting Ad Fatigue; First-Party Data and Creative; How to Scale Your Creative Efforts; Creative Best Practices for Retail; Creative Best Practices for FBX; Basics of Ads on FBX; Right-Hand Side Ads; News Feed Page Post-Link Ads; How to Get the Most Out of Facebook Creatives; Tips for News Feed Ad Performance; Chapter 7: Advanced Retargeting Strategies; Retargeting to Solve Freemium; How to Use Retargeting to Solve the Freemium Dilemma Recruiting, Retargeting, and Building Your Employer Brand |
| Record Nr. | UNINA-9910132238003321 |
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Berke Adam
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| Hoboken, New Jersey : , : John Wiley & Sons, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
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Target marketing
(34)
- Child consumers (8)
- Consumer behavior (6)
- Food industry and trade (6)
- Advertising (5)