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Sport marketing quarterly : SMQ
| Sport marketing quarterly : SMQ |
| Pubbl/distr/stampa | Morgantown, WV, : Fitness Information Technology, Inc |
| Descrizione fisica | 1 online resource |
| Disciplina | 796/.06/91 |
| Soggetto topico |
Sports - United States - Marketing
Sports - Marketing |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1557-2528 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | SMQ |
| Record Nr. | UNISA-996206747903316 |
| Morgantown, WV, : Fitness Information Technology, Inc | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Sports marketing : fundamentals - strategies - instruments / / Manfred Bruhn and Peter Rohlmann
| Sports marketing : fundamentals - strategies - instruments / / Manfred Bruhn and Peter Rohlmann |
| Autore | Bruhn Manfred |
| Pubbl/distr/stampa | Wiesbaden, Germany : , : Springer, , [2023] |
| Descrizione fisica | 1 online resource (92 pages) |
| Disciplina | 796 |
| Soggetto topico | Sports - Marketing |
| ISBN | 3-658-39122-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Preface -- Contents -- About the Authors -- 1 Introduction -- Abstract -- 2 Sports Marketing at the Center of Various Markets -- Abstract -- 2.1 Marketing in Sport and Marketing with Sport -- 2.2 Sport Marketing as a Prerequisite for Professionalization -- 2.3 Specialties in the Sports Market -- 2.4 Development of Sports Marketing -- 2.5 Sport Marketing as a Management Process -- 3 Basics of Sports Marketing -- Abstract -- 3.1 Value Creation Through Sport -- 3.2 Brand Management and Brand Protection in Sport -- 3.3 Rights Trading and Business Models of Marketing -- 3.4 Legal Basis for Cooperation with Partners -- 3.5 Strategic and Operational Marketing in Sports -- 4 Product and Service Aspects in Sports Marketing -- Abstract -- 4.1 Product and Service Offerings in Sport -- 4.2 Compensation of Marketing Partners -- 4.3 Range of Services as Drivers of Sales -- 5 Prices and Contracts in Sports Marketing -- Abstract -- 5.1 Prices as a Valuation and Negotiation Result -- 5.2 Price Strategies and Influencing Factors -- 6 Communication Topics in Sports Marketing -- Abstract -- 6.1 Communication and Advertising Rights in Sports Marketing -- 6.2 Sports Marketing and Sports Sponsorship -- 6.3 Sports Sponsorship from a Corporate Perspective -- 7 Sales Channels in Sports Marketing -- Abstract -- 7.1 Sales Policy Aspects in Sports Marketing -- 7.2 Individual and Central Marketing -- 7.3 Working with Agencies -- 8 Perspectives of Sport-Opportunities and Risks in Sports Marketing -- Abstract -- 8.1 General Trends for the Sports Ecosystem -- 8.2 System-Immanent Change Tendencies -- 8.3 Instrumentalization of Sport -- References. |
| Record Nr. | UNINA-9910627275303321 |
Bruhn Manfred
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| Wiesbaden, Germany : , : Springer, , [2023] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Sports marketing : a global approach to theory and practice / / Sean Ennis
| Sports marketing : a global approach to theory and practice / / Sean Ennis |
| Autore | Ennis Sean <1957-> |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Palgrave Macmillan, , [2020] |
| Descrizione fisica | 1 online resource (VII, 308 p. 14 illus., 10 illus. in color.) |
| Disciplina | 338.4779 |
| Soggetto topico |
Sports - Marketing
Sports - Economic aspects |
| ISBN |
9783030537401 (electronic book)
3-030-53740-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The Global Sports Sector in Context -- 2. Sport and Its Role and Contribution to Society and Economic Development -- 3. Sports Governance -- 4. Understanding Fans and Their Consumption of Sport -- 5. Sports Distribution and Media Rights -- 6. Formulating and Implementing Sports Marketing Strategy -- 7. Ticketing Strategies in the Sports Sector -- 8. The Sports Product and Brand-Building Decisions -- 9. Globalization Strategies for the Sports Product -- 10. Managing the Sports Sponsorship Process -- 11. Future Challenges for Sports Marketers. |
| Record Nr. | UNINA-9910427856403321 |
|
Ennis Sean <1957->
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| Cham, Switzerland : , : Palgrave Macmillan, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Sports marketing / / Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow
| Sports marketing / / Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow |
| Autore | Fetchko Michael J. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | London : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (414 pages) : color illustrations |
| Disciplina | 796.06/88 |
| Altri autori (Persone) |
ClowKenneth E
RoyDonald P |
| Soggetto topico | Sports - Marketing |
| ISBN |
1-315-50647-5
1-315-50649-1 1-315-50648-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | ch. 1. Sports meets marketing -- ch. 2. Examining sports entertainment consumption -- ch. 3. Understanding the marketing environment -- ch. 4. Segmenting audiences for sports -- ch. 5. Building a relevant brand -- ch. 6. Defining the product offering -- ch. 7. Tapping into passion through experiential marketing -- ch. 8. Planning the brand story : communications strategy -- ch. 9. Creating the brand story : communications campaigns -- ch. 10. Telling the brand story : communications channels -- ch. 11. Leveraging sports brands through sponsorship-linked marketing -- ch. 12. Measuring sports brand performance -- ch. 13. Living the brand promise : delivery of sports experiences -- ch. 14. Preparing future sports marketers. |
| Record Nr. | UNINA-9910149173603321 |
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Fetchko Michael J.
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| London : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Sports marketing
| Sports marketing |
| Pubbl/distr/stampa | Loganville, Ga. : , : Richard K. Miller Associates |
| Descrizione fisica | 1 online resource |
| Disciplina | 338 |
| Collana |
RKMA Market Research Handbook Series
RKMA Market Research Ebook Series |
| Soggetto topico |
Sports - United States - Marketing
Sports - Economic aspects - United States Sports - Economic aspects Sports - Marketing |
| Soggetto genere / forma |
Serial publications
Periodicals Statistics Serial publications. Statistics. |
| ISSN | 2472-5706 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996198015803316 |
| Loganville, Ga. : , : Richard K. Miller Associates | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Sports marketing
| Sports marketing |
| Pubbl/distr/stampa | Loganville, Ga. : , : Richard K. Miller Associates |
| Descrizione fisica | 1 online resource |
| Disciplina | 338 |
| Collana |
RKMA Market Research Handbook Series
RKMA Market Research Ebook Series |
| Soggetto topico |
Sports - United States - Marketing
Sports - Economic aspects - United States Sports - Economic aspects Sports - Marketing |
| Soggetto genere / forma |
Serial publications
Periodicals Statistics Serial publications. Statistics. |
| ISSN | 2472-5706 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910223856003321 |
| Loganville, Ga. : , : Richard K. Miller Associates | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Understanding sport management : international perspectives / / edited by Trish Bradbury and Ian O'Boyle
| Understanding sport management : international perspectives / / edited by Trish Bradbury and Ian O'Boyle |
| Pubbl/distr/stampa | Abingdon, Oxon ; ; New York, N.Y. : , : Routledge, , 2017 |
| Descrizione fisica | 1 online resource (313 pages) : illustrations, tables |
| Disciplina | 796.06/9 |
| Altri autori (Persone) |
BradburyTrish
O'BoyleIan |
| Soggetto topico |
Sports sponsorship
Sports - Marketing Sports administration Communication in sports |
| ISBN |
1-315-65755-4
1-317-32840-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. The sport management environment -- section 2. Foundations of sport management -- section 3. Elements of sport management. |
| Record Nr. | UNINA-9910162819303321 |
| Abingdon, Oxon ; ; New York, N.Y. : , : Routledge, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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