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Playing to win : sports, video games, and the culture of play / / edited by Robert Alan Brookey and Thomas P. Oates
| Playing to win : sports, video games, and the culture of play / / edited by Robert Alan Brookey and Thomas P. Oates |
| Pubbl/distr/stampa | Bloomington : , : Indiana University Press, , [2015] |
| Descrizione fisica | 1 online resource (260 p.) |
| Disciplina | 794.8 |
| Collana | Digital Game Studies |
| Soggetto topico |
Sports - Marketing
Communication in marketing Sports spectators Video games Video games - Social aspects |
| ISBN | 0-253-01505-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Gender Play -- -- The Name of the Game is Jocktronics : Sport and Masculinity in Early Video Games / Michael Z. Newman -- Madden Men : Masculinity, Race, and the Marketing of a Video Game Franchise / Thomas P. Oates -- Neoliberal Masculinity : The Government of Play and Masculinity in E-Sports / Gerald Voorhees -- The Social and Gender in Fantasy Sports Leagues / Luke Howie and Perri Campbell -- Domesticating Sports : The Wii, the Mii and Nintendo's Postfeminist Subject / Rene Powers and Robert Alan Brookey -- -- Part II. The Uses of Simulation -- -- Avastars : The Encoding of Fame within Sport Digital Games / Steven Conway -- Keeping it Real : Sports Video Game Advertising and the Fan-Consumer / Cory Hillman and Michael Butterworth -- Exploiting Nationalism and Banal Cosmopolitanism : EA's FIFA World Cup 2010 / Andrew Baerg -- Ideology, It's In The Game : Selective Simulation in EA Sports' NCAA Football / Meredith M. Bagley and Ian Summers -- Yes Wii Can or Can Wii : Theorizing the Possibilities of Video Games as Health Disparity Intervention / David J. Leonard, Sarah Ullrich-French, and Thomas G. Power. |
| Record Nr. | UNINA-9910787254303321 |
| Bloomington : , : Indiana University Press, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Playing to win : sports, video games, and the culture of play / / edited by Robert Alan Brookey and Thomas P. Oates
| Playing to win : sports, video games, and the culture of play / / edited by Robert Alan Brookey and Thomas P. Oates |
| Pubbl/distr/stampa | Bloomington : , : Indiana University Press, , [2015] |
| Descrizione fisica | 1 online resource (260 p.) |
| Disciplina | 794.8 |
| Collana | Digital Game Studies |
| Soggetto topico |
Sports - Marketing
Communication in marketing Sports spectators Video games Video games - Social aspects |
| ISBN | 0-253-01505-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Gender Play -- -- The Name of the Game is Jocktronics : Sport and Masculinity in Early Video Games / Michael Z. Newman -- Madden Men : Masculinity, Race, and the Marketing of a Video Game Franchise / Thomas P. Oates -- Neoliberal Masculinity : The Government of Play and Masculinity in E-Sports / Gerald Voorhees -- The Social and Gender in Fantasy Sports Leagues / Luke Howie and Perri Campbell -- Domesticating Sports : The Wii, the Mii and Nintendo's Postfeminist Subject / Rene Powers and Robert Alan Brookey -- -- Part II. The Uses of Simulation -- -- Avastars : The Encoding of Fame within Sport Digital Games / Steven Conway -- Keeping it Real : Sports Video Game Advertising and the Fan-Consumer / Cory Hillman and Michael Butterworth -- Exploiting Nationalism and Banal Cosmopolitanism : EA's FIFA World Cup 2010 / Andrew Baerg -- Ideology, It's In The Game : Selective Simulation in EA Sports' NCAA Football / Meredith M. Bagley and Ian Summers -- Yes Wii Can or Can Wii : Theorizing the Possibilities of Video Games as Health Disparity Intervention / David J. Leonard, Sarah Ullrich-French, and Thomas G. Power. |
| Record Nr. | UNINA-9910806906403321 |
| Bloomington : , : Indiana University Press, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Podium : sport, leisure and tourism review
| Podium : sport, leisure and tourism review |
| Pubbl/distr/stampa | São Paulo, Brasil : , : Universidade Nove de Julho, , 2012- |
| Soggetto topico |
Sports administration
Sports - Marketing Sports and tourism |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | por |
| Record Nr. | UNISA-996321678403316 |
| São Paulo, Brasil : , : Universidade Nove de Julho, , 2012- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Social media in sport marketing / / Timothy Newman.[et al.]
| Social media in sport marketing / / Timothy Newman.[et al.] |
| Autore | Newman Timothy <1968-, > |
| Pubbl/distr/stampa | London : , : Routledge, , 2017 |
| Descrizione fisica | 1 online resource (xiv, 202 pages) |
| Disciplina | 338.47796 |
| Soggetto topico |
Sports - Marketing
Sports - Computer network resources Social media |
| ISBN |
1-351-81719-1
1-138-07816-6 1-315-21297-8 1-351-81720-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | ch. 1. Introduction to scoial media -- ch. 2. Introduction to principles of sport communication, marketing, and social media -- ch. 3. Social networks and real-time platforms -- ch. 4. Blogging -- ch. 5. Photos, video, and podcasting -- ch. 6. Search marketing -- ch. 7. Mobile marketing -- ch. 8. Email marketing -- ch. 9. Planning and measuring a successful social media program. |
| Record Nr. | UNINA-9910158574103321 |
Newman Timothy <1968-, >
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| London : , : Routledge, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Sport analytics : a data-driven approach to sport business and management / / edited by Gil Fried and Ceyda Mumcu
| Sport analytics : a data-driven approach to sport business and management / / edited by Gil Fried and Ceyda Mumcu |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2017 |
| Descrizione fisica | 1 online resource (xx, 256 p.) : ill |
| Disciplina | 796.069 |
| Altri autori (Persone) |
FriedGil <1965->
MumcuCeyda |
| Soggetto topico |
Sports administration - Data processing
Sports administration - Statistical methods Sports - Marketing |
| ISBN |
9781315619088 (e-book)
9781138667129 (hbk.) 9781138667136 (pbk.) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Data 101 -- 1. An Introduction to Analytics and Data -- 2. The Data Ecosystem -- Part II. Analytics in functional areas -- 3. The Data Game: Analyzing our way to Better Sports Performance -- 4. Strategic Talent Management Analytics -- 5. Analytics in Sport Marketing -- 6. Analytics in Digital Marketing -- 7. Sport Finance by the Numbers -- 8. Sport Law by the Numbers -- 9. Manufacturing/Production Analytics -- 10. Event Management by the Numbers -- 11. Facility Management Analytics -- 12. Putting it All Together -- Index. |
| Record Nr. | UNINA-9910150348303321 |
| London ; ; New York : , : Routledge, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Sport brands / / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet
| Sport brands / / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet |
| Autore | Bouchet Patrick |
| Pubbl/distr/stampa | Milton Park, Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 796.06 |
| Altri autori (Persone) |
BodetGuillaume
HillairetDieter |
| Collana | Routledge sports marketing |
| Soggetto topico |
Sports - Marketing
Professional sports - Economic aspects Sports - Economic aspects Sports - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-203-11466-3
1-299-27882-5 1-136-29184-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; SPORT BRANDS; Copyright; CONTENTS; LIST OF FIGURES AND TABLES; PREFACE; INTRODUCTION: Concepts, values and contextual framing; The difficult objectification of sport brands; The diversity of brand theories; Brand and brand equity in terms of business and consumer; 1 THE GREAT VARIETY OF SPORT BRANDS; Classical brands; Sport-specific brands; Certification and label brands; 2 THE TANGIBLE INFLUENCE OF SPORT BRANDS; The weight and impact of sport brands; The sport brands' influence on consumerism; The influence of sports products; 3 THE INTANGIBLE INFLUENCE OF SPORT BRANDS
The social and cultural influence of sport brandsCultural differences and sport brands consumption; Sport brands' identity and perceptions; 4 SUBCULTURES, COMMUNITIES AND SPORT BRANDS; The influence of social subcultures; The influence of sporting subcultures; The influence of sport brands' communities; 5 THE ECONOMIC AND SOCIAL VALUE OF SPORT BRANDS; Brands as drivers for companies' profitability; Sport brands innovation; Ethical and responsible sport brands' practices; 6 SPORT BRANDS' GROWTH STRATEGIES; Brand positioning and strategy; Vertical integration strategies Sport brands' extension strategiesLicensing and co-branding; 7 SPORT BRANDS' THREATS; Countering sport brands' aging; The pitfalls of excessive marketing; Resisting parasitism, boycott, social criticism and counterfeiting; CONCLUSION; NOTES; REFERENCES; INDEX |
| Record Nr. | UNINA-9910465634103321 |
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Bouchet Patrick
|
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| Milton Park, Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Sport brands / / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet
| Sport brands / / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet |
| Autore | Bouchet Patrick |
| Pubbl/distr/stampa | Milton Park, Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 796.06 |
| Altri autori (Persone) |
BodetGuillaume
HillairetDieter |
| Collana | Routledge sports marketing |
| Soggetto topico |
Sports - Marketing
Professional sports - Economic aspects Sports - Economic aspects Sports - Social aspects |
| ISBN |
1-136-29183-0
0-203-11466-3 1-299-27882-5 1-136-29184-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; SPORT BRANDS; Copyright; CONTENTS; LIST OF FIGURES AND TABLES; PREFACE; INTRODUCTION: Concepts, values and contextual framing; The difficult objectification of sport brands; The diversity of brand theories; Brand and brand equity in terms of business and consumer; 1 THE GREAT VARIETY OF SPORT BRANDS; Classical brands; Sport-specific brands; Certification and label brands; 2 THE TANGIBLE INFLUENCE OF SPORT BRANDS; The weight and impact of sport brands; The sport brands' influence on consumerism; The influence of sports products; 3 THE INTANGIBLE INFLUENCE OF SPORT BRANDS
The social and cultural influence of sport brandsCultural differences and sport brands consumption; Sport brands' identity and perceptions; 4 SUBCULTURES, COMMUNITIES AND SPORT BRANDS; The influence of social subcultures; The influence of sporting subcultures; The influence of sport brands' communities; 5 THE ECONOMIC AND SOCIAL VALUE OF SPORT BRANDS; Brands as drivers for companies' profitability; Sport brands innovation; Ethical and responsible sport brands' practices; 6 SPORT BRANDS' GROWTH STRATEGIES; Brand positioning and strategy; Vertical integration strategies Sport brands' extension strategiesLicensing and co-branding; 7 SPORT BRANDS' THREATS; Countering sport brands' aging; The pitfalls of excessive marketing; Resisting parasitism, boycott, social criticism and counterfeiting; CONCLUSION; NOTES; REFERENCES; INDEX |
| Record Nr. | UNINA-9910792192703321 |
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Bouchet Patrick
|
||
| Milton Park, Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sport brands / / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet
| Sport brands / / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet |
| Autore | Bouchet Patrick |
| Pubbl/distr/stampa | Milton Park, Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 796.06 |
| Altri autori (Persone) |
BodetGuillaume
HillairetDieter |
| Collana | Routledge sports marketing |
| Soggetto topico |
Sports - Marketing
Professional sports - Economic aspects Sports - Economic aspects Sports - Social aspects |
| ISBN |
1-136-29183-0
0-203-11466-3 1-299-27882-5 1-136-29184-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; SPORT BRANDS; Copyright; CONTENTS; LIST OF FIGURES AND TABLES; PREFACE; INTRODUCTION: Concepts, values and contextual framing; The difficult objectification of sport brands; The diversity of brand theories; Brand and brand equity in terms of business and consumer; 1 THE GREAT VARIETY OF SPORT BRANDS; Classical brands; Sport-specific brands; Certification and label brands; 2 THE TANGIBLE INFLUENCE OF SPORT BRANDS; The weight and impact of sport brands; The sport brands' influence on consumerism; The influence of sports products; 3 THE INTANGIBLE INFLUENCE OF SPORT BRANDS
The social and cultural influence of sport brandsCultural differences and sport brands consumption; Sport brands' identity and perceptions; 4 SUBCULTURES, COMMUNITIES AND SPORT BRANDS; The influence of social subcultures; The influence of sporting subcultures; The influence of sport brands' communities; 5 THE ECONOMIC AND SOCIAL VALUE OF SPORT BRANDS; Brands as drivers for companies' profitability; Sport brands innovation; Ethical and responsible sport brands' practices; 6 SPORT BRANDS' GROWTH STRATEGIES; Brand positioning and strategy; Vertical integration strategies Sport brands' extension strategiesLicensing and co-branding; 7 SPORT BRANDS' THREATS; Countering sport brands' aging; The pitfalls of excessive marketing; Resisting parasitism, boycott, social criticism and counterfeiting; CONCLUSION; NOTES; REFERENCES; INDEX |
| Record Nr. | UNINA-9910808986803321 |
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Bouchet Patrick
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| Milton Park, Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Sport business analytics : using data to increase revenue and improve operational efficiency / / C. Keith Harrison, University of Central Florida, Orlando, USA, Scott Bukstein, University of Central Florida, Orlando, USA
| Sport business analytics : using data to increase revenue and improve operational efficiency / / C. Keith Harrison, University of Central Florida, Orlando, USA, Scott Bukstein, University of Central Florida, Orlando, USA |
| Pubbl/distr/stampa | Boca Raton : , : Taylor & Francis, a CRC title, part of the Taylor & Francis imprint, a member of the Taylor & Francis Group, the academic division of T&F Informa, plc, , [2017] |
| Descrizione fisica | 1 online resource (xxiii, 235 p.) : ill |
| Disciplina | 796.069 |
| Collana | Data analytics applications |
| Soggetto topico |
Sports administration - Data processing
Sports administration - Decision making Sports - Economic aspects Sports - Marketing Business planning Strategic planning |
| ISBN |
9781315367613 (e-book)
9781498761260 (hbk.) 9781032339818 (pbk.) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Evolution and impact of business analytics in sport / Scott Bukstein -- Chapter 2. Analytics and ticketing innovations at the Orlando Magic / Jay Riola -- Chapter 3. Ticket markets in sport : is the secondary market becoming the primary market? / Troy Kirby -- Chapter 4. Customer relationship management and fan engagement analytics / Ray Mathew -- Chapter 5. The aspire group's ticket marketing, sales, and service philosophy / Michael Farris -- Chapter 6. Empirical research methods : season ticket holder management and fan engagement / Michael Lewis, Manish Tripathi, and Michael Byman -- Chapter 7. Developing and measuring the effectiveness of data-driven direct marketing initiatives / John Breedlove -- Chapter 8. Fan engagement, social media, and digital marketing analytics at Duke University / Ryan Craig -- Chapter 9. Leveraging digital marketing to engage consumers and drive revenue / Michal Lorenc and Alexandra Gonzalez -- Chapter 10. Communicating the value of sports sponsership / Adam Grossman and Irving Rein -- Chapter 11. Market research analytics and data-driven innovation / C. Keith Harrison and Suzanne Malia Lawrence -- Chapter 12. Talent analytics : utilizing analytics to evaluate employee performance / Brandon Moyer -- Chapter 13. Data visualization and data-driven storytelling / Ryan Sleeper -- Chapter 14. Teaching a sport business analytics course / Michael Mondello -- Index. |
| Record Nr. | UNINA-9910151705503321 |
| Boca Raton : , : Taylor & Francis, a CRC title, part of the Taylor & Francis imprint, a member of the Taylor & Francis Group, the academic division of T&F Informa, plc, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Sport marketing quarterly : SMQ
| Sport marketing quarterly : SMQ |
| Pubbl/distr/stampa | Morgantown, WV, : Fitness Information Technology, Inc |
| Descrizione fisica | 1 online resource |
| Disciplina | 796/.06/91 |
| Soggetto topico |
Sports - United States - Marketing
Sports - Marketing |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1557-2528 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | SMQ |
| Record Nr. | UNINA-9910339526303321 |
| Morgantown, WV, : Fitness Information Technology, Inc | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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