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Equity crowdfunding in sports clubs : consumer-oriented strategic marketing / / Szczepan Kosciólek
| Equity crowdfunding in sports clubs : consumer-oriented strategic marketing / / Szczepan Kosciólek |
| Autore | Kościółek Szczepan |
| Pubbl/distr/stampa | Abingdon, England : , : Routledge, , [2024] |
| Descrizione fisica | 1 online resource (163 pages) |
| Disciplina | 796.06/9 |
| Collana | Routledge Research in Sport Business and Management Series |
| Soggetto topico |
Sports - Finance
Sports - Marketing Crowd funding Sports teams |
| ISBN |
1-00-332062-7
1-000-96960-6 1-003-32062-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgements -- Introduction -- 1 Strategic Marketing Management -- 1.1 Fundamentals of Marketing -- 1.1.1 Essence of Marketing Activities -- 1.1.2 Marketing-Oriented Management -- 1.1.3 Creating Customer Value -- 1.2 Customer-Oriented Marketing Management -- 1.2.1 Scope and Stages of Marketing Management -- 1.2.2 Internal Environment Analysis -- 1.2.3 External Environment Analysis -- 1.3 Development of Marketing Strategies -- 1.3.1 Material Scope of a Marketing Strategy -- 1.3.2 Segmentation, Targeting, and Positioning -- 1.3.3 Decisions Related to Marketing Mix -- 2 Crowdfunding Campaigns -- 2.1 Essence of Crowdfunding -- 2.1.1 Crowdfunding and Crowdsourcing -- 2.1.2 Nature and Development of Crowdfunding -- 2.1.3 Crowdfunding Platforms -- 2.2 Equity Crowdfunding in Comparison with Other Crowdfunding Models -- 2.2.1 Crowdfunding Classification Criteria -- 2.2.2 Characteristics of Crowdfunding Models -- 2.2.3 Criteria for Selecting a Crowdfunding Model -- 2.3 Behaviour of Crowdfunding Campaign Participants -- 2.3.1 Fundamentals of the Customer's Buying Process -- 2.3.2 Motivations of Crowdfunding Campaign Participants -- 2.3.3 Factors Affecting the Decisions of Campaign Participants -- 2.4 Marketing Management of Crowdfunding Campaigns -- 2.4.1 Segmentation of Crowdfunding Campaign Participants -- 2.4.2 Product, Price, and Distribution in Crowdfunding Campaigns -- 2.4.3 Marketing Communication in Crowdfunding Campaigns -- 3 Sports Clubs -- 3.1 Basis of the Functioning and Financing of Sports Clubs -- 3.1.1 Organisational and Legal Basis -- 3.1.2 Amateur Sports Clubs Funding -- 3.1.3 Professional Sports Clubs Funding -- 3.2 Marketing Management in Sports Clubs -- 3.2.1 Sports Marketing and Sports Clubs.
3.2.2 Product, Price, and Distribution in the Case of Sports Clubs -- 3.2.3 Communication, Brand, and Personnel in Sports Clubs -- 3.3 Consumer and Investment Behaviour of Sports Club Fan Communities -- 3.3.1 Specific Nature of Consumer Behaviour of Sports Club Fans -- 3.3.2 Segmentation of Sports Club Fans -- 3.3.3 Fans as Investors in Sports Clubs -- 4 Strategic Marketing Management of Sports Club Equity Crowdfunding Campaigns -- 4.1 Equity Crowdfunding Campaigns of Sports Clubs -- 4.1.1 Sports Club Campaigns as an Area of Sports Crowdfunding -- 4.1.2 Use of Equity Crowdfunding by Sports Clubs -- 4.1.3 Characteristics of Equity Crowdfunding Campaigns of Sports Clubs - On the Example of Campaigns Conducted in Poland -- 4.2 Consumer Behaviour of Participants of Sports Club Equity Crowdfunding Campaigns -- 4.2.1 Motivations of Campaign Participants -- 4.2.2 Segmentation of Campaign Participants -- 4.2.3 Unique Nature of Behaviour of Sports Club Campaign Participants -- 4.3 Developing Marketing Strategies for Sports Club Equity Crowdfunding Campaigns - Recommendations Based on Empirical Research -- 4.3.1 Value Propositions for the Adopted Target Groups -- 4.3.2 Delivery of Value to the Adopted Target Groups -- 4.3.3 Limitations with Regard to the Delivery of Values to the Adopted Target Groups -- Conclusion -- Index. |
| Record Nr. | UNINA-9910735998803321 |
Kościółek Szczepan
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| Abingdon, England : , : Routledge, , [2024] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu
| Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu |
| Pubbl/distr/stampa | Abingdon [England] ; ; New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 796.068/8 |
| Altri autori (Persone) |
DesbordesMichel
RichelieuAndre |
| Collana | Routledge research in sport business and management |
| Soggetto topico |
Sports and globalization
Sports - Economic aspects Sports - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-77649-8
9786613686886 0-203-12646-7 1-136-45621-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Global Sport Marketing; Copyright; Contents; List of Figures; List of Tables; List of Boxes; List of Contributors; Introduction; Part I: Management of the brand and its internationalization; 1. Building sports brands; 2. The internationalization of sports teams as brands; 3. Sponsorship and branding; 4. The impact of the 2008 Summer Olympics on Beijing's and China's image; Part II: Events and their experiential dimension; 5. Sport events, economic impact and regulation; 6. Manufacturers of equipment for football clubs: Strategy and internationalization
7. Be ready to be excited: The World Wrestling Entertainment's marketing strategy and economic model8. The establishment and management of sports arenas: A neo-marketing approach\; 9. General conclusions: Some things to remember; Index |
| Record Nr. | UNINA-9910462391703321 |
| Abingdon [England] ; ; New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu
| Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu |
| Pubbl/distr/stampa | Abingdon [England] ; ; New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 796.068/8 |
| Altri autori (Persone) |
DesbordesMichel
RichelieuAndre |
| Collana | Routledge research in sport business and management |
| Soggetto topico |
Sports and globalization
Sports - Economic aspects Sports - Marketing |
| ISBN |
1-136-45620-1
1-280-77649-8 9786613686886 0-203-12646-7 1-136-45621-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Global Sport Marketing; Copyright; Contents; List of Figures; List of Tables; List of Boxes; List of Contributors; Introduction; Part I: Management of the brand and its internationalization; 1. Building sports brands; 2. The internationalization of sports teams as brands; 3. Sponsorship and branding; 4. The impact of the 2008 Summer Olympics on Beijing's and China's image; Part II: Events and their experiential dimension; 5. Sport events, economic impact and regulation; 6. Manufacturers of equipment for football clubs: Strategy and internationalization
7. Be ready to be excited: The World Wrestling Entertainment's marketing strategy and economic model8. The establishment and management of sports arenas: A neo-marketing approach\; 9. General conclusions: Some things to remember; Index |
| Record Nr. | UNINA-9910790379603321 |
| Abingdon [England] ; ; New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu
| Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Abingdon [England] ; ; New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 796.068/8 |
| Altri autori (Persone) |
DesbordesMichel
RichelieuAndre |
| Collana | Routledge research in sport business and management |
| Soggetto topico |
Sports and globalization
Sports - Economic aspects Sports - Marketing |
| ISBN |
1-136-45620-1
1-280-77649-8 9786613686886 0-203-12646-7 1-136-45621-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Global Sport Marketing; Copyright; Contents; List of Figures; List of Tables; List of Boxes; List of Contributors; Introduction; Part I: Management of the brand and its internationalization; 1. Building sports brands; 2. The internationalization of sports teams as brands; 3. Sponsorship and branding; 4. The impact of the 2008 Summer Olympics on Beijing's and China's image; Part II: Events and their experiential dimension; 5. Sport events, economic impact and regulation; 6. Manufacturers of equipment for football clubs: Strategy and internationalization
7. Be ready to be excited: The World Wrestling Entertainment's marketing strategy and economic model8. The establishment and management of sports arenas: A neo-marketing approach\; 9. General conclusions: Some things to remember; Index |
| Record Nr. | UNINA-9910820642803321 |
| Abingdon [England] ; ; New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International journal of sports marketing & sponsorship
| International journal of sports marketing & sponsorship |
| Pubbl/distr/stampa | Bingley, UK : , : Emerald Publishing, , 1999- |
| Descrizione fisica | : illustrations (colour) |
| Disciplina | 659.1979605 |
| Soggetto topico |
Sports - Marketing
Sports sponsorship |
| Soggetto genere / forma | Periodicals. |
| ISSN | 2515-7841 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
International journal of sports marketing and sponsorship
Sports marketing & sponsorship |
| Record Nr. | UNISA-996199534503316 |
| Bingley, UK : , : Emerald Publishing, , 1999- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
The marketing of sport / / edited by John Beech and Simon Chadwick
| The marketing of sport / / edited by John Beech and Simon Chadwick |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Harlow, England : , : FT Prentice Hall, , [2007] |
| Descrizione fisica | 1 online resource (556 pages) : illustrations |
| Disciplina | 338.47796 |
| Soggetto topico | Sports - Marketing |
| ISBN |
1-281-34709-4
9786611347093 1-4058-9881-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Brief content -- Contents -- Figures -- Tables -- About the authors. |
| Record Nr. | UNINA-9910154648503321 |
| Harlow, England : , : FT Prentice Hall, , [2007] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Olympic marketing / / Alain Ferrand, Jean-Loup Chappelet and Benoit Seguin
| Olympic marketing / / Alain Ferrand, Jean-Loup Chappelet and Benoit Seguin |
| Autore | Ferrand Alain <1952-, > |
| Pubbl/distr/stampa | Abingdon, Oxon ; ; New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (297 p.) |
| Disciplina | 796.48068 |
| Altri autori (Persone) |
ChappeletJ.-L (Jean-Loup)
SeguinBenoit <1966-> |
| Soggetto topico |
Olympics - Management
Olympics - Marketing Sports - Management Sports - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-47689-X
9786613833570 1-283-52112-1 0-203-13206-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover ; Olympic Marketing; Copyright; Contents; List of figures; List of tables; Foreword; Preface; Executive perspective; Acknowledgements; Abbreviations; Introduction; 1. The Olympic system; 2. Olympic properties and their protection; 3. Olympic brand marketing system; 4. Olympic marketing model; 5. IOC marketing; 6. Marketing by Olympic Games organising committees; 7. Marketing by National Olympic Committees; 8. Marketing by Olympic sponsors; 9. Conclusion and perspectives; References; Index |
| Record Nr. | UNINA-9910465237403321 |
|
Ferrand Alain <1952-, >
|
||
| Abingdon, Oxon ; ; New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Olympic marketing / / Alain Ferrand, Jean-Loup Chappelet and Benoit Seguin
| Olympic marketing / / Alain Ferrand, Jean-Loup Chappelet and Benoit Seguin |
| Autore | Ferrand Alain <1952-, > |
| Pubbl/distr/stampa | Abingdon, Oxon ; ; New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (297 p.) |
| Disciplina | 796.48068 |
| Altri autori (Persone) |
ChappeletJ.-L (Jean-Loup)
SeguinBenoit <1966-> |
| Soggetto topico |
Olympics - Management
Olympics - Marketing Sports - Management Sports - Marketing |
| ISBN |
1-136-47688-1
1-136-47689-X 9786613833570 1-283-52112-1 0-203-13206-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover ; Olympic Marketing; Copyright; Contents; List of figures; List of tables; Foreword; Preface; Executive perspective; Acknowledgements; Abbreviations; Introduction; 1. The Olympic system; 2. Olympic properties and their protection; 3. Olympic brand marketing system; 4. Olympic marketing model; 5. IOC marketing; 6. Marketing by Olympic Games organising committees; 7. Marketing by National Olympic Committees; 8. Marketing by Olympic sponsors; 9. Conclusion and perspectives; References; Index |
| Record Nr. | UNINA-9910791921903321 |
|
Ferrand Alain <1952-, >
|
||
| Abingdon, Oxon ; ; New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Olympic marketing / / Alain Ferrand, Jean-Loup Chappelet and Benoit Seguin
| Olympic marketing / / Alain Ferrand, Jean-Loup Chappelet and Benoit Seguin |
| Autore | Ferrand Alain <1952-, > |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Abingdon, Oxon ; ; New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (297 p.) |
| Disciplina | 796.48068 |
| Altri autori (Persone) |
ChappeletJ.-L (Jean-Loup)
SeguinBenoit <1966-> |
| Soggetto topico |
Olympics - Management
Olympics - Marketing Sports - Management Sports - Marketing |
| ISBN |
1-136-47688-1
1-136-47689-X 9786613833570 1-283-52112-1 0-203-13206-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover ; Olympic Marketing; Copyright; Contents; List of figures; List of tables; Foreword; Preface; Executive perspective; Acknowledgements; Abbreviations; Introduction; 1. The Olympic system; 2. Olympic properties and their protection; 3. Olympic brand marketing system; 4. Olympic marketing model; 5. IOC marketing; 6. Marketing by Olympic Games organising committees; 7. Marketing by National Olympic Committees; 8. Marketing by Olympic sponsors; 9. Conclusion and perspectives; References; Index |
| Record Nr. | UNINA-9910827769803321 |
|
Ferrand Alain <1952-, >
|
||
| Abingdon, Oxon ; ; New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Playing to win : sports, video games, and the culture of play / / edited by Robert Alan Brookey and Thomas P. Oates
| Playing to win : sports, video games, and the culture of play / / edited by Robert Alan Brookey and Thomas P. Oates |
| Pubbl/distr/stampa | Bloomington : , : Indiana University Press, , [2015] |
| Descrizione fisica | 1 online resource (260 p.) |
| Disciplina | 794.8 |
| Collana | Digital Game Studies |
| Soggetto topico |
Sports - Marketing
Communication in marketing Sports spectators Video games Video games - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-253-01505-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Gender Play -- -- The Name of the Game is Jocktronics : Sport and Masculinity in Early Video Games / Michael Z. Newman -- Madden Men : Masculinity, Race, and the Marketing of a Video Game Franchise / Thomas P. Oates -- Neoliberal Masculinity : The Government of Play and Masculinity in E-Sports / Gerald Voorhees -- The Social and Gender in Fantasy Sports Leagues / Luke Howie and Perri Campbell -- Domesticating Sports : The Wii, the Mii and Nintendo's Postfeminist Subject / Rene Powers and Robert Alan Brookey -- -- Part II. The Uses of Simulation -- -- Avastars : The Encoding of Fame within Sport Digital Games / Steven Conway -- Keeping it Real : Sports Video Game Advertising and the Fan-Consumer / Cory Hillman and Michael Butterworth -- Exploiting Nationalism and Banal Cosmopolitanism : EA's FIFA World Cup 2010 / Andrew Baerg -- Ideology, It's In The Game : Selective Simulation in EA Sports' NCAA Football / Meredith M. Bagley and Ian Summers -- Yes Wii Can or Can Wii : Theorizing the Possibilities of Video Games as Health Disparity Intervention / David J. Leonard, Sarah Ullrich-French, and Thomas G. Power. |
| Record Nr. | UNINA-9910459563703321 |
| Bloomington : , : Indiana University Press, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
