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The practice of market and social research : an introduction / / Yvonne McGivern
| The practice of market and social research : an introduction / / Yvonne McGivern |
| Autore | McGivern Yvonne |
| Edizione | [Fourth edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson Education Limited, , [2013] |
| Descrizione fisica | 1 online resource (609 pages) : illustration |
| Disciplina | 658.83 |
| Soggetto topico |
Marketing research - Methodology
Social sciences - Research - Methodology |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-273-77315-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Contents -- Part 1 Introducing Market and Social Research -- 1 The practice of market research -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- What is research? -- Research contexts -- The use, value and limitations of research -- The research process -- Research roles -- Ethics and the practice of research -- Professional codes of conduct -- Research and data protection legislation -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 2 Types of research -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- Types of research -- The nature of the research enquiry -- The source of the data -- The type of data -- Continuous or 'one-off' data collection -- The method of data collection -- The process of research design -- Types of research design -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- Part 2 Getting Started -- 3 Defining the research problem -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- Defining the problem -- The nature of the research enquiry -- Formulating research objectives -- Units of analysis -- The time dimension -- Investing in research: the practicalities -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 4 Writing a research brief -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- Roles in the briefing process -- Links between the brief and the proposal -- Preparing a written research brief -- Choosing a research supplier -- Checking the brief -- The client-researcher relationship -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 5 Secondary research -- Introduction -- Topics covered.
Relationship to MRS Advanced Certificate Syllabus -- Why do secondary research? -- What is secondary research? -- Secondary sources -- Assessing quality and suitability -- Secondary data analysis -- Data storage and retrieval systems -- Data mining -- Data integration -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 6 Qualitative research -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- What is qualitative research? -- Observation and offline and online ethnography -- Semiotics -- Other interview-based approaches -- Online group discussions and interviews -- Online research communities -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 7 Quantitative research -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- Interrogative methods -- Face-to-face data collection -- Telephone data collection -- Self-completion methods of data collection -- Other data collection formats -- Mixing or switching modes of data collection -- Observational methods of data collection -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 8 Sampling -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- Sampling units and sampling elements -- Developing a sampling plan -- Sampling theory -- Probability or random sampling methods -- Semi-random sampling -- Non-probability sampling methods -- Sampling in online research -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 9 Designing questionnaires -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- The importance of good design -- The contribution of good design -- The questionnaire design process -- Question content -- Question wording. Question structure -- Designing questions on attitudes -- Reviewing the questions -- Question order -- Layout and appearance -- Questionnaire length -- Checking the questionnaire -- Pilot study -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 10 Writing a research proposal -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- The purpose of a research proposal -- Questioning the brief -- Links between the brief and the proposal -- The contents of a research proposal -- Evaluating a proposal -- What happens next? -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 11 Doing qualitative research -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- Tasks and skills of the qualitative researcher -- Sampling and recruiting research participants -- Designing the interview or discussion guide -- Interviewing and moderating skills -- Projective and enabling techniques -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- Part 3 Getting on and Finishing off -- 12 Managing a research project -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- Project management -- Getting started: making it happen -- Organising fieldwork -- Checking the viability of the questionnaire -- Briefing interviewers and recruiters -- Organising data processing -- Thinking ahead to the analysis -- Checking and reporting progress -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 13 Analysing qualitative data -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- What is qualitative data analysis? -- Approaches to analysis -- Doing the analysis -- Using computers in qualitative data analysis. Chapter summary -- Questions and exercises -- References -- Recommended reading -- 14 Understanding quantitative data -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- Planning the analysis -- Understanding data -- Types of data analysis -- Univariate descriptive analysis -- Bivariate descriptive analysis -- Data reduction -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 15 Analysing quantitative data -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- Looking for patterns and relationships -- Explanatory analysis -- Inferential analysis -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- 16 Communicating and reviewing the findings -- Introduction -- Topics covered -- Relationship to MRS Advanced Certificate Syllabus -- Communicating the findings -- Preparing and delivering a presentation -- Writing a report -- Presenting data in tables, diagrams and charts -- Evaluating the quality of research -- Added value -- Chapter summary -- Questions and exercises -- References -- Recommended reading -- Bibliography -- Index. |
| Record Nr. | UNINA-9910150216603321 |
McGivern Yvonne
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| Harlow, England : , : Pearson Education Limited, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Principles of social research methodology / / edited by M. Rezaul Islam, Niaz Ahmed Khan, and Rajendra Baikady
| Principles of social research methodology / / edited by M. Rezaul Islam, Niaz Ahmed Khan, and Rajendra Baikady |
| Pubbl/distr/stampa | Singapore : , : Springer, , [2022] |
| Descrizione fisica | 1 online resource (506 pages) |
| Disciplina | 302.23 |
| Soggetto topico | Social sciences - Research - Methodology |
| ISBN | 981-19-5441-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910624384103321 |
| Singapore : , : Springer, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Qualitative inquiry and global crises / / Norman K. Denzin, Michael D. Giardina, editors
| Qualitative inquiry and global crises / / Norman K. Denzin, Michael D. Giardina, editors |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (272 p.) |
| Disciplina | 001.4/2 |
| Altri autori (Persone) |
DenzinNorman K
GiardinaMichael D. <1976-> |
| Collana | International congress of qualitative inquiry |
| Soggetto topico |
Social sciences - Research - Methodology
Qualitative research - Methodology |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-315-42160-7
1-315-42161-5 1-61132-594-3 1-61132-023-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Theory -- pt. 2. Method -- pt. 3. Performance. |
| Record Nr. | UNINA-9910461719403321 |
| Abingdon, Oxon : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Qualitative inquiry and global crises / / Norman K. Denzin, Michael D. Giardina, editors
| Qualitative inquiry and global crises / / Norman K. Denzin, Michael D. Giardina, editors |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (272 p.) |
| Disciplina | 001.4/2 |
| Altri autori (Persone) |
DenzinNorman K
GiardinaMichael D. <1976-> |
| Collana | International congress of qualitative inquiry |
| Soggetto topico |
Social sciences - Research - Methodology
Qualitative research - Methodology |
| ISBN |
1-315-42159-3
1-315-42160-7 1-315-42161-5 1-61132-594-3 1-61132-023-2 |
| Classificazione | SOC019000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Theory -- pt. 2. Method -- pt. 3. Performance. |
| Record Nr. | UNINA-9910789976003321 |
| Abingdon, Oxon : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Qualitative inquiry and global crises / / Norman K. Denzin, Michael D. Giardina, editors
| Qualitative inquiry and global crises / / Norman K. Denzin, Michael D. Giardina, editors |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (272 p.) |
| Disciplina | 001.4/2 |
| Altri autori (Persone) |
DenzinNorman K
GiardinaMichael D. <1976-> |
| Collana | International congress of qualitative inquiry |
| Soggetto topico |
Social sciences - Research - Methodology
Qualitative research - Methodology |
| ISBN |
1-315-42159-3
1-315-42160-7 1-315-42161-5 1-61132-594-3 1-61132-023-2 |
| Classificazione | SOC019000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Theory -- pt. 2. Method -- pt. 3. Performance. |
| Record Nr. | UNINA-9910809824903321 |
| Abingdon, Oxon : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Qualitative inquiry and social justice : toward a politics of hope / / Norman K. Denzin, Michael D. Giardina, editors
| Qualitative inquiry and social justice : toward a politics of hope / / Norman K. Denzin, Michael D. Giardina, editors |
| Pubbl/distr/stampa | London : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (321 p.) |
| Disciplina | 300 |
| Altri autori (Persone) |
DenzinNorman K
GiardinaMichael D. <1976-> |
| Soggetto topico |
Social sciences - Research - Methodology
Social justice |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-315-42153-4
1-315-42152-6 1-59874-733-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section I. Ethics, evidence, and social justice -- section II. Qualitative inquiry in post-disaster America -- section III. Human rights and radical performance. |
| Record Nr. | UNINA-9910458937003321 |
| London : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Qualitative inquiry and social justice : toward a politics of hope / / Norman K. Denzin, Michael D. Giardina, editors
| Qualitative inquiry and social justice : toward a politics of hope / / Norman K. Denzin, Michael D. Giardina, editors |
| Pubbl/distr/stampa | London : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (321 p.) |
| Disciplina | 300 |
| Altri autori (Persone) |
DenzinNorman K
GiardinaMichael D. <1976-> |
| Soggetto topico |
Social sciences - Research - Methodology
Social justice |
| ISBN |
1-315-42151-8
1-315-42153-4 1-315-42152-6 1-59874-733-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section I. Ethics, evidence, and social justice -- section II. Qualitative inquiry in post-disaster America -- section III. Human rights and radical performance. |
| Record Nr. | UNINA-9910791464303321 |
| London : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Qualitative inquiry and social justice : toward a politics of hope / / Norman K. Denzin, Michael D. Giardina, editors
| Qualitative inquiry and social justice : toward a politics of hope / / Norman K. Denzin, Michael D. Giardina, editors |
| Pubbl/distr/stampa | London : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (321 p.) |
| Disciplina | 300 |
| Altri autori (Persone) |
DenzinNorman K
GiardinaMichael D. <1976-> |
| Soggetto topico |
Social sciences - Research - Methodology
Social justice |
| ISBN |
1-315-42151-8
1-315-42153-4 1-315-42152-6 1-59874-733-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section I. Ethics, evidence, and social justice -- section II. Qualitative inquiry in post-disaster America -- section III. Human rights and radical performance. |
| Record Nr. | UNINA-9910808676103321 |
| London : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Qualitative research in practice : examples for discussion and analysis / / Sharan B. Merriam and Robin S. Grenier
| Qualitative research in practice : examples for discussion and analysis / / Sharan B. Merriam and Robin S. Grenier |
| Autore | Merriam Sharan B. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | San Francisco, California : , : Jossey-Bass, , 2019 |
| Descrizione fisica | 1 online resource (476 pages) |
| Disciplina | 001.42 |
| Soggetto topico |
Social sciences - Research - Methodology
Qualitative research |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-119-45227-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910467471703321 |
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Merriam Sharan B.
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| San Francisco, California : , : Jossey-Bass, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Qualitative research methods for the social sciences / / Howard Lune, Bruce L. Berg
| Qualitative research methods for the social sciences / / Howard Lune, Bruce L. Berg |
| Autore | Lune Howard <1962-> |
| Edizione | [Ninth edition, Global edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson, , 2017 |
| Descrizione fisica | 1 online resource (256 pages) : color illustrations |
| Disciplina | 300.72/1 |
| Soggetto topico | Social sciences - Research - Methodology |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Title Page -- Copyright Page -- Brief Contents -- Contents -- Preface -- 1 Introduction -- 1.1: Qualitative Methods, Qualitative Data -- 1.2: Use of Triangulation in Research Methodology -- 1.3: Qualitative Strategies: Defining an Orientation -- 1.4: From a Symbolic Interactionist Perspective -- 1.5: Why Use Qualitative Methods? -- 1.6: A Plan of Presentation -- 2 Designing Qualitative Research -- 2.1: Theory and Concepts -- 2.2: Ideas and Theory -- 2.3: Reviewing the Literature -- 2.3.1: Evaluating Web Sites -- 2.3.2: Content versus Use -- Trying It Out -- 2.4: Framing Research Problems -- 2.5: Operationalization and Conceptualization -- 2.6: Designing Projects -- 2.6.1: Concept Mapping -- 2.6.2: Creating a Concept Map -- 2.6.3: Using a Concept Map -- 2.6.4: Setting and Population Appropriateness -- 2.6.5: Sampling Strategies -- 2.6.6: Representativeness -- 2.7: Data Collection and Organization -- 2.8: Data Storage, Retrieval, and Analysis -- 2.9: Dissemination -- 2.10: Why It Works -- 2.11: Why It Fails -- Trying It Out -- 3 Ethical Issues in Research -- 3.1: Research Ethics in Historical Perspective -- 3.1.1: Regulations in the Research Process -- 3.2: Informed Consent and Implied Consent -- 3.3: Confidentiality and Anonymity -- 3.3.1: Keeping Identifying Records -- 3.3.2: Strategies for Safeguarding Confidentiality -- 3.4: Securing the Data -- 3.5: Why Researchers Violate -- 3.6: Institutional Review Boards -- 3.6.1: IRBs and Their Duties -- 3.6.2: Clarifying the Role of IRBs -- 3.6.3: Active versus Passive Consent -- 3.6.4: Active versus Passive Consent in Internet Research -- 3.6.5: Membership Criteria for IRBs -- 3.7: Ethical Codes -- 3.8: Some Common Ethical Concerns in Behavioral Research -- 3.8.1: Covert versus Overt Researcher Roles -- 3.9: New Areas for Ethical Concern: Cyberspace -- 3.9.1: Protection for Children.
3.9.2: Debriefing the Subjects -- 3.10: Objectivity and Careful Research Design -- 3.11: Other Misconduct -- 3.12: Why It Works -- 3.13: Why It Fails -- Trying It Out -- 4 A Dramaturgical Look at Interviewing -- 4.1: Performing the Interview -- 4.2: Types of Data -- 4.3: Types of Interviews -- 4.3.1: The Standardized Interview -- 4.3.2: The Unstandardized Interview -- 4.3.3: The Semistandardized Interview -- 4.4: The Data-Collection Instrument -- 4.5: Guideline Development -- 4.5.1: Question Order (Sequencing), Content, and Style -- 4.6: Communicating Effectively -- 4.7: A Few Common Problems in Question Formulation -- 4.7.1: Affectively Worded Questions -- 4.7.2: The Double-Barreled Question -- 4.7.3: Complex Questions -- 4.8: Pretesting the Schedule -- 4.9: Long versus Short Interviews -- 4.10: Telephone Interviews -- 4.10.1: Advantages of the Telephone Interview -- 4.10.2: Disadvantages of the Telephone Interview -- 4.11: Computer-Assisted Interviewing -- 4.11.1: Computer-Assisted Telephone Interviewing -- 4.11.2: Computer-Assisted Personal Interviewing -- 4.11.3: Web- and E-mail-Based In-Depth Interviews -- Trying It Out -- 4.12: Conducting an Interview: A Natural or an Unnatural Communication? -- 4.13: The Dramaturgical Interview -- 4.13.1: Interviewer Roles and Rapport -- 4.13.2: The Role of the Interviewee -- 4.13.3: The Interviewer as a Self-Conscious Performer -- 4.13.4: Social Interpretations and the Interviewer -- 4.14: The Interviewer's Repertoire -- 4.14.1: Interviewers' Attitudes and Persuading a Subject -- 4.14.2: Developing an Interviewer Repertoire -- 4.14.3: Techniques to Get Started -- 4.14.4: Taking the Show on the Road -- 4.14.5: The Ten Commandments of Interviewing -- 4.15: Know Your Audience -- 4.16: Analyzing Interview Data -- 4.16.1: Beginning an Analysis -- 4.16.2: Organizing Your Data. 4.16.3: Analysis Procedures: A Concluding Remark -- Trying It Out -- 4.17: Why It Works -- 4.18: Why It Fails -- 5 Focus Group Interviewing -- 5.1: Basic Ingredients in Focus Groups -- 5.2: How Focus Groups Work -- 5.2.1: The Moderator's Guide -- 5.2.2: Introduction and Introductory Activities -- 5.2.3: Statement of the Basic Rules or Guidelines for the Interview -- 5.2.4: Short Question-and-Answer Discussions -- 5.2.5: Special Activities or Exercises -- 5.2.6: Guidance for Dealing with Sensitive Issues -- 5.3: Focus Group Data -- 5.4: Selecting Focus Groups as a Method -- 5.5: Selecting Groups -- 5.5.1: Virtual Groups -- 5.6: Working with a Group -- 5.7: Common Missteps When Using Focus Groups -- 5.8: Confidentiality and Focus Group Interviews -- 5.9: Why It Works -- 5.10: Why It Fails -- Trying It Out -- Notes -- 6 Ethnographic Field Strategies -- 6.1: Accessing a Field Setting: Getting In -- 6.1.1: Negotiating the Researcher's Role -- 6.2: Becoming Invisible -- 6.2.1: Dangers of Invisibility -- 6.2.2: Other Dangers During Ethnographic Research -- 6.3: Watching, Listening, and Learning -- 6.3.1: How to Learn: What to Watch and Listen For -- 6.3.2: Field Notes -- 6.3.3: Computers and Ethnography -- 6.3.4: Online Ethnography -- Trying It Out -- 6.4: Analyzing Ethnographic Data -- 6.5: Other Analysis Strategies: Typologies, Sociograms, and Metaphors -- 6.5.1: Typologies -- 6.5.2: Sociograms -- 6.5.3: Metaphors -- 6.6: Disengaging: Getting Out -- 6.7: Reflectivity and Ethnography -- 6.8: Critical Ethnography -- 6.8.1: The Attitude of the Ethnographer -- 6.8.2: The Researcher's Voice -- 6.9: Why It Works -- 6.10: Why It Fails -- Trying It Out -- 7 Participatory Action Research -- 7.1: The Basics of Action Research -- 7.2: Identifying the Research Question(s) -- 7.3: Data Collection -- 7.4: Analyzing and Interpreting the Information. 7.4.1: Descriptive Accounts and Reports -- 7.5: Sharing the Results with the Participants -- 7.6: When to Use and When Not to Use Action Research -- 7.7: The Action Researcher's Role -- 7.8: Types of Action Research -- 7.8.1: Technical/Scientific/Collaborative Mode -- 7.8.2: A Practical/Mutual Collaborative/Deliberate Mode -- 7.8.3: Emancipating or Empowering/Enhancing/Critical Science Mode -- 7.9: Photovoice and Action Research -- 7.9.1: The Goals in Photovoice -- 7.10: Action Research: A Reiteration -- 7.11: Why It Works -- 7.12: Why It Fails -- Trying It Out -- 8 Unobtrusive Measures in Research -- 8.1: Archival Strategies -- 8.1.1: Public Archives -- 8.1.2: Private Archives: Solicited and Unsolicited Documents -- 8.1.3: A Last Remark About Archival Records -- 8.2: Physical Erosion and Accretion: Human Traces as Data Sources -- 8.2.1: Erosion Measures -- 8.2.2: Accretion Measures -- 8.3: Why It Works -- 8.4: Why It Fails -- Trying It Out -- 9 Social Historical Research and Oral Traditions -- 9.1: What Is Historical Research? -- 9.2: Life Histories and Social History -- 9.3: What Are the Sources of Data for Historical Researchers? -- 9.4: Doing Historiography: Tracing Written History as Data -- 9.4.1: External Criticism -- 9.4.2: Internal Criticism -- 9.5: What Are Oral Histories? -- 9.5.1: Oral History as Reality Check -- 9.5.2: Oral History Data -- 9.6: Why It Works -- 9.7: Why It Fails -- Trying It Out -- 10 Case Studies -- 10.1: The Nature of Case Studies -- 10.2: Theory and Case Studies -- 10.3: The Use of Interview Data -- 10.3.1: The Use of Personal Documents -- 10.4: Intrinsic, Instrumental, and Collective Case Studies -- 10.5: Case Study Design Types -- 10.5.1: Exploratory Case Studies -- 10.5.2: Explanatory Case Studies -- 10.5.3: Descriptive Case Studies -- 10.5.4: Designing Case Studies -- 10.6: The Scientific Benefit of Case Studies. 10.6.1: Objectivity and the Case Method -- 10.6.2: Generalizability -- 10.7: Case Studies of Organizations -- 10.8: Case Studies of Communities -- 10.8.1: Data Collection for Community Case Studies -- 10.9: Why It Works -- 10.10: Why It Fails -- Trying It Out -- 11 An Introduction to Content Analysis -- 11.1: What Is Content Analysis? -- 11.2: Analysis of Qualitative Data -- 11.2.1: Interpretative Approaches -- 11.2.2: Social Anthropological Approaches -- 11.2.3: Collaborative Social Research Approaches -- 11.2.4: Content Analysis and Theory -- 11.3: Content Analysis as a Research Technique -- 11.3.1: Quantitative or Qualitative? -- 11.3.2: Manifest versus Latent Content Analysis -- 11.4: Communication Components -- 11.4.1: Levels and Units of Analysis -- 11.4.2: Building Grounded Theory -- 11.4.3: What to Count -- 11.4.4: Combinations of Elements -- 11.4.5: Units and Categories -- 11.4.6: Classes and Categories -- Trying It Out -- 11.5: Discourse Analysis and Content Analysis -- 11.6: Open Coding -- 11.7: Coding Frames -- 11.7.1: A Few More Words on Analytic Induction -- 11.7.2: Interrogative Hypothesis Testing -- 11.8: Stages in the Content Analysis Process -- 11.9: Computers and Qualitative Analysis -- 11.10: Why It Works -- 11.11: Why It Fails -- Trying It Out -- 12 Writing Research: Finding Meaning in Data -- 12.1: Plagiarism: What It Is, Why It's Bad, and How to Avoid It -- 12.1.1: Why Plagiarism Occurs -- 12.1.2: How to Avoid Plagiarism -- 12.2: Identifying the Purpose of the Writing -- 12.3: Delineating a Supportive Structure: Visual Signals for the Reader -- 12.3.1: Context Sections -- 12.3.2: Original Contribution Sections -- 12.3.3: Findings or Results -- 12.3.4: Discussion/Conclusion -- 12.3.5: References, Notes, and Appendices -- 12.4: Terms and Conditions -- 12.5: Presenting Research Material. 12.5.1: Disseminating the Research: Professional Meetings and Publications. |
| Record Nr. | UNINA-9910151564703321 |
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Lune Howard <1962->
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| Harlow, England : , : Pearson, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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