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Marketing strategy for small- to medium-sized manufacturers : a practical guide for generating growth, profit, and sales / / Charles E. France
| Marketing strategy for small- to medium-sized manufacturers : a practical guide for generating growth, profit, and sales / / Charles E. France |
| Autore | France Charles E |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2013 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina | 658.8 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Small business marketing
Industrial marketing |
| Soggetto non controllato |
B2B sales
B2B marketing B2B strategy B2B customer product, and market development B2B small business B2B strategic planning B2B sales planning B2B marketing research B2B new product development B2B growth planning B2B marketing and sales manufacturing marketing and sales manufacturing marketing strategy manufacturing growth strategy |
| ISBN | 1-60649-615-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Acknowledgments -- Foreword -- 1. Necessary and sufficient conditions for increasing sales and profit -- 2. Getting down to basics -- 3. Customer analysis to improve the top and bottom -- 4. Quotation analysis to improve competitiveness -- 5. Using customer feedback to inform strategy -- 6. Product analysis and product management -- 7. New product development -- 8. Marketing research and competitor information -- 9. Crafting goals, objectives, and strategies from the bottom up -- 10. Sales management -- 11. Advertising and promotion -- 12. Conclusion -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910812227903321 |
France Charles E
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The small business online marketing handbook : converting online conversations to offline sales / / Annie Tsai
| The small business online marketing handbook : converting online conversations to offline sales / / Annie Tsai |
| Autore | Tsai Annie <1979-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2013] |
| Descrizione fisica | 1 online resource (194 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Small business marketing
Internet marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-118-77015-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Introduction; Chapter 1 Understanding and Connecting with the Connected Consumer; Who is the Connected Consumer?; More Connected Consumers Than Ever; Connecting with the Socially Connected Consumer; It Still Starts with Search; Can I Get Away with Not Paying for Search Placement?; Keep Your Home Tidy on the Web; Which Social Networks Do My Customers Frequent?; What Is My Budget?; Quality over Quantity; This Bed Fits Just Right; Chapter 2 Building a Plan for Your Small Business's Online Reputation; Identify Your Starting Point
Start by Taking a Minimalistic Approach: Core Components Accurate Business Information; Your Home on the Web: Your Business Website; Set Up Simple Monitoring; A Very Close Second: Manage Primary Business and Social Directories; Have Extra Time? Do More: The Benefits of Integrating Visual and Social Media into Your Online Presence; Make It Personal with Visual Media; Your Maintenance Plan; Advanced Online Reputation Management; Search Engines and Paid Search; Promoting with Coupons on Online Directories and Social Sites; Chapter 3 Connecting Your Offline Business with Your Online Presence Design Holistic Marketing Promotions Stay Consistent across Channels; Enable Your Staff to Deliver Your Preferred Experience; Deliver Consistency through Your Social Voice; Chapter 4 Online Offers That Convert into Lasting Business; Anatomy of a Deal; Who: Know Who You're Trying to Convert; What: Define the Scope of Your Offer; Why: Provide a Compelling Reason to Buy. . .; When: Timing Is (Pretty) Important; Chapter 5 Optimization Tips for Email and Social Marketing; Effective Email Marketing; Email Subject Line; Content Is Still King; Be Aware of the Fold; Email Marketing Regulations Avoid Being "Spammy" Optimizing Your Social Channels; Be Where Your Community Is; Complete Your Profile; Brevity Is Better; Increase Engagement with Images, Video, and Questions; Chapter 6 Activity: Build Your 12-Month Online Marketing Plan; Determine Your Business Goals; Estimate Your Spending Power; Marketing for Sustained Growth; Marketing for High Growth; Chapter 7 Reduce Overall Marketing Spend: Get Offline Customers Online; Create an In-Store Experience That Supports the Online Model; Reward Customers for Going Online; Incentivize Your Employees to Support Your Goals Chapter 8 Leverage the Magic of Word of Mouth Effectively: Social and Community Why is Word of Mouth So Powerful?; Word of Mouth for the ""Now Sale""; The "You and a Friend" Deal; The "Pyramid" Word-of-Mouth Deal; The "Make It a Party" Deal; Create Buzz Online with Check-Ins, Shares, and Media; Promote Checking-In to Drive Buzz; Encourage the "Share"; Media is the Engagement King; Celebrate Your Socially Connected Customers and Your Social Media Advocates; Chapter 9 Design an Effective Customer Rewards Program; Understanding Your Goals; Identifying Your Reward Options; Understanding True Cost Your Program Details |
| Record Nr. | UNINA-9910462681503321 |
|
Tsai Annie <1979->
|
||
| Hoboken, New Jersey : , : Wiley, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The small business online marketing handbook : converting online conversations to offline sales / / Annie Tsai
| The small business online marketing handbook : converting online conversations to offline sales / / Annie Tsai |
| Autore | Tsai Annie <1979-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2013] |
| Descrizione fisica | 1 online resource (194 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Small business marketing
Internet marketing |
| ISBN | 1-118-77015-3 |
| Classificazione | BUS060000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Introduction; Chapter 1 Understanding and Connecting with the Connected Consumer; Who is the Connected Consumer?; More Connected Consumers Than Ever; Connecting with the Socially Connected Consumer; It Still Starts with Search; Can I Get Away with Not Paying for Search Placement?; Keep Your Home Tidy on the Web; Which Social Networks Do My Customers Frequent?; What Is My Budget?; Quality over Quantity; This Bed Fits Just Right; Chapter 2 Building a Plan for Your Small Business's Online Reputation; Identify Your Starting Point
Start by Taking a Minimalistic Approach: Core Components Accurate Business Information; Your Home on the Web: Your Business Website; Set Up Simple Monitoring; A Very Close Second: Manage Primary Business and Social Directories; Have Extra Time? Do More: The Benefits of Integrating Visual and Social Media into Your Online Presence; Make It Personal with Visual Media; Your Maintenance Plan; Advanced Online Reputation Management; Search Engines and Paid Search; Promoting with Coupons on Online Directories and Social Sites; Chapter 3 Connecting Your Offline Business with Your Online Presence Design Holistic Marketing Promotions Stay Consistent across Channels; Enable Your Staff to Deliver Your Preferred Experience; Deliver Consistency through Your Social Voice; Chapter 4 Online Offers That Convert into Lasting Business; Anatomy of a Deal; Who: Know Who You're Trying to Convert; What: Define the Scope of Your Offer; Why: Provide a Compelling Reason to Buy. . .; When: Timing Is (Pretty) Important; Chapter 5 Optimization Tips for Email and Social Marketing; Effective Email Marketing; Email Subject Line; Content Is Still King; Be Aware of the Fold; Email Marketing Regulations Avoid Being "Spammy" Optimizing Your Social Channels; Be Where Your Community Is; Complete Your Profile; Brevity Is Better; Increase Engagement with Images, Video, and Questions; Chapter 6 Activity: Build Your 12-Month Online Marketing Plan; Determine Your Business Goals; Estimate Your Spending Power; Marketing for Sustained Growth; Marketing for High Growth; Chapter 7 Reduce Overall Marketing Spend: Get Offline Customers Online; Create an In-Store Experience That Supports the Online Model; Reward Customers for Going Online; Incentivize Your Employees to Support Your Goals Chapter 8 Leverage the Magic of Word of Mouth Effectively: Social and Community Why is Word of Mouth So Powerful?; Word of Mouth for the ""Now Sale""; The "You and a Friend" Deal; The "Pyramid" Word-of-Mouth Deal; The "Make It a Party" Deal; Create Buzz Online with Check-Ins, Shares, and Media; Promote Checking-In to Drive Buzz; Encourage the "Share"; Media is the Engagement King; Celebrate Your Socially Connected Customers and Your Social Media Advocates; Chapter 9 Design an Effective Customer Rewards Program; Understanding Your Goals; Identifying Your Reward Options; Understanding True Cost Your Program Details |
| Record Nr. | UNINA-9910787650203321 |
|
Tsai Annie <1979->
|
||
| Hoboken, New Jersey : , : Wiley, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The small business online marketing handbook : converting online conversations to offline sales / / Annie Tsai
| The small business online marketing handbook : converting online conversations to offline sales / / Annie Tsai |
| Autore | Tsai Annie <1979-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2013] |
| Descrizione fisica | 1 online resource (194 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Small business marketing
Internet marketing |
| ISBN | 1-118-77015-3 |
| Classificazione | BUS060000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Introduction; Chapter 1 Understanding and Connecting with the Connected Consumer; Who is the Connected Consumer?; More Connected Consumers Than Ever; Connecting with the Socially Connected Consumer; It Still Starts with Search; Can I Get Away with Not Paying for Search Placement?; Keep Your Home Tidy on the Web; Which Social Networks Do My Customers Frequent?; What Is My Budget?; Quality over Quantity; This Bed Fits Just Right; Chapter 2 Building a Plan for Your Small Business's Online Reputation; Identify Your Starting Point
Start by Taking a Minimalistic Approach: Core Components Accurate Business Information; Your Home on the Web: Your Business Website; Set Up Simple Monitoring; A Very Close Second: Manage Primary Business and Social Directories; Have Extra Time? Do More: The Benefits of Integrating Visual and Social Media into Your Online Presence; Make It Personal with Visual Media; Your Maintenance Plan; Advanced Online Reputation Management; Search Engines and Paid Search; Promoting with Coupons on Online Directories and Social Sites; Chapter 3 Connecting Your Offline Business with Your Online Presence Design Holistic Marketing Promotions Stay Consistent across Channels; Enable Your Staff to Deliver Your Preferred Experience; Deliver Consistency through Your Social Voice; Chapter 4 Online Offers That Convert into Lasting Business; Anatomy of a Deal; Who: Know Who You're Trying to Convert; What: Define the Scope of Your Offer; Why: Provide a Compelling Reason to Buy. . .; When: Timing Is (Pretty) Important; Chapter 5 Optimization Tips for Email and Social Marketing; Effective Email Marketing; Email Subject Line; Content Is Still King; Be Aware of the Fold; Email Marketing Regulations Avoid Being "Spammy" Optimizing Your Social Channels; Be Where Your Community Is; Complete Your Profile; Brevity Is Better; Increase Engagement with Images, Video, and Questions; Chapter 6 Activity: Build Your 12-Month Online Marketing Plan; Determine Your Business Goals; Estimate Your Spending Power; Marketing for Sustained Growth; Marketing for High Growth; Chapter 7 Reduce Overall Marketing Spend: Get Offline Customers Online; Create an In-Store Experience That Supports the Online Model; Reward Customers for Going Online; Incentivize Your Employees to Support Your Goals Chapter 8 Leverage the Magic of Word of Mouth Effectively: Social and Community Why is Word of Mouth So Powerful?; Word of Mouth for the ""Now Sale""; The "You and a Friend" Deal; The "Pyramid" Word-of-Mouth Deal; The "Make It a Party" Deal; Create Buzz Online with Check-Ins, Shares, and Media; Promote Checking-In to Drive Buzz; Encourage the "Share"; Media is the Engagement King; Celebrate Your Socially Connected Customers and Your Social Media Advocates; Chapter 9 Design an Effective Customer Rewards Program; Understanding Your Goals; Identifying Your Reward Options; Understanding True Cost Your Program Details |
| Record Nr. | UNINA-9910808411803321 |
|
Tsai Annie <1979->
|
||
| Hoboken, New Jersey : , : Wiley, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Small business smarts [[electronic resource] ] : building buzz with social media / / Steve O'Leary, Kim Sheehan, and Sterling Lentz
| Small business smarts [[electronic resource] ] : building buzz with social media / / Steve O'Leary, Kim Sheehan, and Sterling Lentz |
| Autore | O'Leary Steve |
| Pubbl/distr/stampa | Santa Barbara, Calif., : Praeger, c2011 |
| Descrizione fisica | 1 online resource (200 p.) |
| Disciplina | 658.8/72 |
| Altri autori (Persone) |
SheehanKim
LentzSterling |
| Soggetto topico |
Internet marketing
Social media - Economic aspects Online social networks - Economic aspects Customer relations - Technological innovations Small business marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-13226-5
9786613132260 0-313-39410-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title; Copyright; Contents; Acknowledgments; Introduction; 1 An Introduction to Strategic Social Media; 2 Online Listening: Monitoring Customer Conversations Wherever They Happen; 3 Building Relationships: How to Build Social Networks and Engage Customers Using Social Media; 4 Social Messaging: Best Practices for Social Communication; 5 Say Goodbye to the Yellow Pages: Strategies to Optimize Search; 6 Better than the Rotary: Using Social Media to Create a Business Network; 7 Media Metrics: Measuring the Effects of Social Media; 8 Social Media Audits: ATool to Create Your Strategy
AppendixReferences; Index |
| Record Nr. | UNINA-9910461139003321 |
|
O'Leary Steve
|
||
| Santa Barbara, Calif., : Praeger, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Small business smarts [[electronic resource] ] : building buzz with social media / / Steve O'Leary, Kim Sheehan, and Sterling Lentz
| Small business smarts [[electronic resource] ] : building buzz with social media / / Steve O'Leary, Kim Sheehan, and Sterling Lentz |
| Autore | O'Leary Steve |
| Pubbl/distr/stampa | Santa Barbara, Calif., : Praeger, c2011 |
| Descrizione fisica | 1 online resource (200 p.) |
| Disciplina | 658.8/72 |
| Altri autori (Persone) |
SheehanKim Bartel <1958->
LentzSterling |
| Soggetto topico |
Internet marketing
Social media - Economic aspects Online social networks - Economic aspects Customer relations - Technological innovations Small business marketing |
| ISBN |
1-283-13226-5
9786613132260 0-313-39410-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title; Copyright; Contents; Acknowledgments; Introduction; 1 An Introduction to Strategic Social Media; 2 Online Listening: Monitoring Customer Conversations Wherever They Happen; 3 Building Relationships: How to Build Social Networks and Engage Customers Using Social Media; 4 Social Messaging: Best Practices for Social Communication; 5 Say Goodbye to the Yellow Pages: Strategies to Optimize Search; 6 Better than the Rotary: Using Social Media to Create a Business Network; 7 Media Metrics: Measuring the Effects of Social Media; 8 Social Media Audits: ATool to Create Your Strategy
AppendixReferences; Index |
| Record Nr. | UNINA-9910789422603321 |
|
O'Leary Steve
|
||
| Santa Barbara, Calif., : Praeger, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Small business smarts : building buzz with social media / / Steve O'Leary, Kim Sheehan, and Sterling Lentz
| Small business smarts : building buzz with social media / / Steve O'Leary, Kim Sheehan, and Sterling Lentz |
| Autore | O'Leary Steve |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Santa Barbara, Calif. : , : Praeger, , c2011 |
| Descrizione fisica | 1 online resource (200 p.) |
| Disciplina | 658.8/72 |
| Altri autori (Persone) |
LentzSterling
SheehanKim |
| Soggetto topico |
Customer relations - Technological innovations
Internet marketing Online social networks - Economic aspects Small business marketing Social media - Economic aspects |
| ISBN |
979-82-16-01539-0
1-283-13226-5 9786613132260 0-313-39410-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title; Copyright; Contents; Acknowledgments; Introduction; 1 An Introduction to Strategic Social Media; 2 Online Listening: Monitoring Customer Conversations Wherever They Happen; 3 Building Relationships: How to Build Social Networks and Engage Customers Using Social Media; 4 Social Messaging: Best Practices for Social Communication; 5 Say Goodbye to the Yellow Pages: Strategies to Optimize Search; 6 Better than the Rotary: Using Social Media to Create a Business Network; 7 Media Metrics: Measuring the Effects of Social Media; 8 Social Media Audits: ATool to Create Your Strategy
AppendixReferences; Index |
| Record Nr. | UNINA-9910817349103321 |
|
O'Leary Steve
|
||
| Santa Barbara, Calif. : , : Praeger, , c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
This I Know : Marketing Lessons from under the Influence
| This I Know : Marketing Lessons from under the Influence |
| Autore | O'Reilly Terry |
| Pubbl/distr/stampa | New York : , : Knopf Canada, , 2017 |
| Descrizione fisica | 1 online resource (227 pages) |
| Disciplina | 659.2/81 |
| Soggetto topico |
Small business marketing
Small business--Management Advertising |
| ISBN | 0-345-81038-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Sludge or gravy : what business are you really in? -- Praying to the god of Otis : perfecting your elevator pitch -- Strategy : it tastes awful. And it works -- Bieber in a blender : if they feel, they believe -- Steinways and autopsies : tell me a story -- Finding your inner Broadway : what is your greatest area of opportunity? -- Start with the end : making persuasive presentations -- Purple chickens : the joy of counterintuitive thinking -- Fishing for Marilyn : timing is everything -- Nudge, nudge (wink, wink) : the power of gentle taps -- What time is the three o'clock parade? : why customer service is marketing -- Going the extra inch : the value of the small gesture -- Reid's law : the need for tension -- Keeping your shish on your kebab : maintaining your personal brand -- This I know. |
| Record Nr. | UNINA-9910164948903321 |
|
O'Reilly Terry
|
||
| New York : , : Knopf Canada, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Visual marketing [[electronic resource] ] : 99 proven ways for small businesses to market with images and design / / David Langton and Anita Campbell
| Visual marketing [[electronic resource] ] : 99 proven ways for small businesses to market with images and design / / David Langton and Anita Campbell |
| Autore | Langton David <1961-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2011 |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | CampbellAnita <1956-> |
| Soggetto topico |
Small business marketing
Marketing - Graphic methods |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-14368-X
1-283-26823-X 9786613268235 1-118-14369-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Visual Marketing; Contents; Acknowledgments; Introduction; Chapter 1: Much More than Just a Website: How Online Games, Cartoons, Apps, Infographics, and More Can Boost Your Business; 1. The Color of Money: A Small Bank Makes a Large Impression with a Colorful Campaign; 2. A Website Showcases a Sense of Touch: Strong Navigation and Ease of Use for an Online Showroom; 3. Augmenting the Reality of Mobile Advertising: Sharing Brand Information Visually over Mobile Devices Through Apps; 4. Celebrating Creativity with a Killer Smile: Creating a Viral Marketing Effect with an Online Game
5. Putting the ""Self"" in Self-Portrait: Finding the Right Photo to Express a Personal Brand 6. Luxury Property Shown in Many Different Lights: Focusing on Stunning Imagery to Sell Luxury; 7. How Many Ways Can You Destroy Your Printer? Going Viral with a YouTube Video Contest That Plays upon Customer Frustrations; 8. Making a Legal Case for Insider Jokes: Using Cartoons to Market to Your Target Audience; 9. Changing the Script on Scriptwriting: Organizing a Virtual Community Around an Event to Maximize Participation 10. When Is a Cup of Tea More Than Just Another Cup? Stunning Photography on a Website Differentiates a Product 11. Just the Facts, Ma'am: Creating an Interactive Online Quiz Attracts a Target Audience with a Deeper Level of Engagement; 12. Getting a Leg Up on the Competition: Gaining Media Visibility for an Arcane Industry Online, Through Puns and Fun on Your Website; 13. Building an Appealing Design: Presenting Your Process in Your Website Showcases a Competitive Advantage for an Architectural Firm 14. A Visual Marketing Firm Uses Optical Illusions to See Things Differently: Showing Prospects What You Are Capable of in Multimedia 15. Breaking Through the Gray Noise: Using a Flash-Based Presentation to Generate Leads While Also Serving as a Leave-Behind Piece; 16. Delivering a Unique Marketing Campaign: Combining Staged Marketing Events with Video and Social Media; 17. Finding Your Identity: Standing Out from the Crowd with a Website That Lets Your Personality Show Through; 18. A Renaissance for Today: Creating a Forward-Looking Logo That Reflects the Past 19. Good Service Is Earned: Making a Brand Statement and Creating Viral Content Through Infographics 20. Design to Put Your Best Foot Forward: Using Sharp, Detailed Close-Up Photography to Demonstrate Business Capabilities on the Web; 21. Spicing Up the Ornament Market: Using Bright and Unique Online Ads to Build a Brand; 22. A Reflection of Style: Incorporating Your Business Style into Your Logo; 23. The Right Way to Start a Charity Today: Using Facebook and Blogs to Build a Community Around a Good Cause 24. Education Can Be Creative: Formatting the Standard ""10 Tips"" Article to Convey Professionalism and Authority |
| Record Nr. | UNINA-9910457680203321 |
|
Langton David <1961->
|
||
| Hoboken, N.J., : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Visual marketing [[electronic resource] ] : 99 proven ways for small businesses to market with images and design / / David Langton and Anita Campbell
| Visual marketing [[electronic resource] ] : 99 proven ways for small businesses to market with images and design / / David Langton and Anita Campbell |
| Autore | Langton David <1961-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2011 |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | CampbellAnita <1956-> |
| Soggetto topico |
Small business marketing
Marketing - Graphic methods |
| ISBN |
1-118-14368-X
1-283-26823-X 9786613268235 1-118-14369-8 |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Visual Marketing; Contents; Acknowledgments; Introduction; Chapter 1: Much More than Just a Website: How Online Games, Cartoons, Apps, Infographics, and More Can Boost Your Business; 1. The Color of Money: A Small Bank Makes a Large Impression with a Colorful Campaign; 2. A Website Showcases a Sense of Touch: Strong Navigation and Ease of Use for an Online Showroom; 3. Augmenting the Reality of Mobile Advertising: Sharing Brand Information Visually over Mobile Devices Through Apps; 4. Celebrating Creativity with a Killer Smile: Creating a Viral Marketing Effect with an Online Game
5. Putting the ""Self"" in Self-Portrait: Finding the Right Photo to Express a Personal Brand 6. Luxury Property Shown in Many Different Lights: Focusing on Stunning Imagery to Sell Luxury; 7. How Many Ways Can You Destroy Your Printer? Going Viral with a YouTube Video Contest That Plays upon Customer Frustrations; 8. Making a Legal Case for Insider Jokes: Using Cartoons to Market to Your Target Audience; 9. Changing the Script on Scriptwriting: Organizing a Virtual Community Around an Event to Maximize Participation 10. When Is a Cup of Tea More Than Just Another Cup? Stunning Photography on a Website Differentiates a Product 11. Just the Facts, Ma'am: Creating an Interactive Online Quiz Attracts a Target Audience with a Deeper Level of Engagement; 12. Getting a Leg Up on the Competition: Gaining Media Visibility for an Arcane Industry Online, Through Puns and Fun on Your Website; 13. Building an Appealing Design: Presenting Your Process in Your Website Showcases a Competitive Advantage for an Architectural Firm 14. A Visual Marketing Firm Uses Optical Illusions to See Things Differently: Showing Prospects What You Are Capable of in Multimedia 15. Breaking Through the Gray Noise: Using a Flash-Based Presentation to Generate Leads While Also Serving as a Leave-Behind Piece; 16. Delivering a Unique Marketing Campaign: Combining Staged Marketing Events with Video and Social Media; 17. Finding Your Identity: Standing Out from the Crowd with a Website That Lets Your Personality Show Through; 18. A Renaissance for Today: Creating a Forward-Looking Logo That Reflects the Past 19. Good Service Is Earned: Making a Brand Statement and Creating Viral Content Through Infographics 20. Design to Put Your Best Foot Forward: Using Sharp, Detailed Close-Up Photography to Demonstrate Business Capabilities on the Web; 21. Spicing Up the Ornament Market: Using Bright and Unique Online Ads to Build a Brand; 22. A Reflection of Style: Incorporating Your Business Style into Your Logo; 23. The Right Way to Start a Charity Today: Using Facebook and Blogs to Build a Community Around a Good Cause 24. Education Can Be Creative: Formatting the Standard ""10 Tips"" Article to Convey Professionalism and Authority |
| Record Nr. | UNINA-9910781607503321 |
|
Langton David <1961->
|
||
| Hoboken, N.J., : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
