Pubbl/distr/stampa	Lanham : , : Rowman & Littlefield, , [2015]
Descrizione fisica	1 online resource (297 p.)
Disciplina	658.1/141082
Soggetto topico	Self-employed women Internet and women Businesswomen Small business Electronic commerce Internet marketing Internet publishing
ISBN	1-4422-4426-7 1-4422-4428-3
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Contents; Foreword; Preface; Acknowledgments; Part I: Fostering Change; 1 Blogging to Create Change; 2 Creating Opportunities for Women on the Web; 3 Girls' Human Rights and Virtual Empowerment; 4 Establishing Online Business Identities; 5 Find a Hub; 6 Keeping My Place at the Table; 7 KHORAI; 8 Leveraging the Power of the Web for Work; 9 Tips for Starting Your Own Dream Business on eBay and Etsy in Thirty Days or Less; Part II: Running a Business; 10 Plus-Size Fashion Blogging for a "Size" of Our Own; 11 Leveraging the Linky Party; 12 Looking at the Technology Trends of Life Coaches 13 Social, Digital, and Business Entrepreneurship14 Vodcasting for Profit; 15 Women in Work Boots; Part III: Educational Applications; 16 Entrepreneurship Research; 17 Editing Student Writing; 18 Online Instructors; 19 The Six Ps of Editorial Assistantships; 20 Teaching Online from Home; 21 A Woman's Journey through the Web; Part IV: Personal Aspects; 22 Getting the Most Out of a Virtual Internship; 23 How the Internet Has Opened Doors for Women with Disabilities; 24 Reducing the Caregiver's Burden; Part V: Publishing and Writing 25 Founding an Online Magazine Inspired by Travel Written by Women26 Founding and Running Sheila Bender's Writing It Real; 27 Founding Female Editors; 28 Self-Publishing in a Male-Dominated Publishing World; Index; About the Editor and Contributors
Record Nr.	UNINA-9910788068203321

Autore	Mazzarol Tim
Edizione	[4th ed. 2020.]
Pubbl/distr/stampa	Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020
Descrizione fisica	1 online resource (275 pages)
Disciplina	658.022
Collana	Springer Texts in Business and Economics
Soggetto topico	Small business Leadership Small Business Business Strategy/Leadership
ISBN	981-13-9513-6
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Chapter 1: The role of the small business within the economy -- Chapter 2: Entrepreneurs vs. owner-managers -- Chapter 3: Surviving the early years -- Chapter 4: Planning and strategy in the small firm -- Chapter 5: Creating customers -- Chapter 6: The process of growth in the small firm -- Chapter 7: Small firms and human resources -- Chapter 8: Debt vs. equity -- Chapter 9: Cash flows, profit and working capital -- Chapter 10: Franchising and legal issues for small businesses -- Chapter 11: Buying, selling and valuing the business -- Chapter 12: The owner-manager and the troubled company -- Chapter 13: Using technology.
Record Nr.	UNINA-9910367247503321

Autore	Gerson Richard F
Pubbl/distr/stampa	Los Altos, Calif., : Crisp, c1991
Descrizione fisica	1 online resource (102 p.)
Soggetto topico	Marketing Small business Business planning
Soggetto genere / forma	Electronic books.
ISBN	1-4175-2425-1
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	""TITLE""; ""COPYRIGHT""; ""ABOUT THE AUTHOR""; ""ABOUT THIS BOOK""; ""CONTENTS""; ""PART I The Business Plan""; ""CHAPTER 1: PRE-PLANNING FOR SUCCESS""; ""SAMPLE MISSION STATEMENTS""; ""MARKET BUSINESS ANALYSIS""; ""CHAPTER 2: WRITING THE BUSINESS PLAN""; ""SECTIONS OF THE BUSINESS PLAN""; ""Section 1: Executive Summary""; ""Section 2: Company Analysis""; ""Section 3: Industry Analysis""; ""Section 4: Market Analysis""; ""Section 5: Strategic Analysis""; ""Section 6: Management Analysis""; ""Section 7: Financial Analysis""; ""PART II Writing the Marketing Plan ""; ""EXECUTIVE SUMMARY"" ""CHAPTER 3: THE MARKET ANALYSIS""""Market Rearch""; ""Market Attractiveness""; ""TARGET MARKET ATTRACTIVENESS RATING SCALE""; ""Product Life Cycle""; ""Company Analysis""; ""SWOT ANALYSIS""; ""Competitor Analysis""; ""Writing and Implementing a Marketing Plan 19 COMPETITORSâ€? COMPARATIVE CHARACTERISTICS""; ""COMPETITOR ANALYSIS: MARKETING MIX""; ""Customer Analysis""; ""Cooperator Analysis""; ""Product/Program/Service Analysis and Evaluation""; ""PRODUCT/SERVICE EVALUATION""; ""CHAPTER 4: MARKET SEGMENTATION AND TARGET MARKET SALECTION"" ""Market Segmentation and Target Market Selection Criteria""""Customer Analysis and Characteristics""; ""TARGET MARKET CHARACTERISTICS""; ""Other Ways to Segment the Market""; ""Getting to Know Your Customer""; ""CHAPTER 5: DEVELOPING THE MARKETING MIX""; ""GOALS AND STRATEGIES FOR THE MARKETING MIX""; ""Marketing Action Plans""; ""NEXT TASK""; ""CHAPTER 6: THE PROMOTIONAL MIX""; ""ADVERTISING""; ""PUBLIC RELATIONS""; ""NEWS RELEASE""; ""DIRECT OR PERSONAL SALES""; ""SALES PROMOTIONS""; ""CREATIVE DEVELOPMENT PLAN""; ""CREATIVE DEVELOPMENT PLAN"" ""CHAPTER 7: MARKETING RESULTS AND SUPPORT DOCUMENTS""""Marketing Results""; ""Support Documents""; ""The Completed Plan""; ""MARKETING PLAN""; ""PART III Implementing the Marketing Plan""; ""MARKETING DEFINITION""; ""ADVERTISING AGENCIES""; ""ADVERTISI MEDIA""; ""ADVERTORIALS""; ""ARTICLES""; ""AWARDS""; ""BALLOONS AND BLIMPS""; ""BARTER""; ""BILLBOARDS""; ""BOARD OF DIRECTORS""; ""BROCHURES""; ""BUDGETS""; ""BULLETIN BOARDS""; ""BUNDLING (PIGGYBACKING)""; ""BUSINESS CARDS""; ""BUSINESS MEALS""; ""CATALOGS""; ""CHARITIES""; ""CONFIRMATION CALLS""; ""CONTESTS""; ""CO-OP ADVERTISING"" ""CO-OP REFERRAL LISTS""""COUPONS""; ""CROSS PROMOTIONS (JOINT VENTURE MARKETING)""; ""CUSTOMER APPRECIATION PROGRAMS""; ""CUSTOMER OF THE MONTH (OR YEAR)""; ""CUSTOMER SERVICE""; ""CUSTOMER SURVEYS""; ""DEMONSTRATIONS""; ""DIRECT MAIL""; ""DIRECT RESPONSE ADVERTISEMENTS""; ""DIRECTORIES""; ""DISPLAYS""; ""DOOR HANGERS""; ""EXPANDED BUSINESS HOURS""; ""FAIRS""; ""FLYERS""; ""GIFT CERTIFICATES""; ""GIVE AWAYS""; ""GRAND OPENING""; ""GUARANTEES""; ""HELP LINES""; ""HOST OR HOSTESS""; ""IMAGE""; ""INCENTIVES""; ""INSERTS""; ""IN-SERVICE TRAINING""; ""INTERNS""; ""LEAD BOXES""; ""LEADS CLUBS"" ""LETTERS TO THE EDITOR""
Record Nr.	UNINA-9910450380503321

Pubbl/distr/stampa	New York, N.Y., : American Express Pub. Corp
Descrizione fisica	1 online resource
Disciplina	658.02/2/05
Soggetto topico	Small business - Management Small business - United States Small business
Soggetto genere / forma	Periodicals.
Formato	Materiale a stampa
Livello bibliografico	Periodico
Lingua di pubblicazione	eng
Record Nr.	UNISA-996199539103316

Autore	Verhoeff Arnoud Paul
Pubbl/distr/stampa	Amsterdam, : Vossiuspers UvA, 2007
Descrizione fisica	1 online resource (29 p.)
Disciplina	610
Collana	VOR FMG
Soggetto topico	Business Economics Small business Medicine - Practice - Netherlands
Soggetto genere / forma	Electronic books.
ISBN	1-281-99096-5 9786611990961 90-485-1010-4
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	dut
Record Nr.	UNINA-9910480675503321