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Marketing for Small B2B Businesses [[electronic resource] ] : How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing / / by Andrew Schulkind
| Marketing for Small B2B Businesses [[electronic resource] ] : How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing / / by Andrew Schulkind |
| Autore | Schulkind Andrew |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2022 |
| Descrizione fisica | 1 online resource (226 pages) |
| Disciplina | 658.804 |
| Soggetto topico |
Small business
Entrepreneurship New business enterprises Telemarketing Internet marketing Branding (Marketing) Advertising media planning Marketing Small Business Digital Marketing Branding Media Planning |
| ISBN | 1-4842-8741-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: The Marketing Mindset -- Chapter 2: Defining Your Marketing Goals -- Chapter 3: Creating Content that Provides Value -- Chapter 4: Generating Great Content - From Ideas to Execution -- Chapter 5: The Content Creation Process -- Chapter 6: Branding and Design for Content Marketing -- Chapter 7: Website Technology, Security, and Privacy -- Chapter 8: Your Website As Marketing Hub -- Chapter 9: Landing Pages, Lead Magnets, and Lead Products -- Chapter 10: Promoting Your Content - Email, Social Media, and Beyond -- Chapter 11: Measuring Success - Metrics and Analytics -- Chapter 12: Systems for Ongoing Success -- Chapter 13: Content Marketing Resources . |
| Record Nr. | UNINA-9910633927703321 |
Schulkind Andrew
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The marketing plan handbook : develop big-picture marketing plans for pennies on the dollar / / Robert W. Bly
| The marketing plan handbook : develop big-picture marketing plans for pennies on the dollar / / Robert W. Bly |
| Autore | Bly Robert W. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | [Irvine, California] : , : Entrepreneur Press, , 2015 |
| Descrizione fisica | 1 online resource (415 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing - Management
Small business |
| ISBN | 1-61308-303-3 |
| Classificazione | BUS002000BUS043000BUS060000BUS063000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; ACKNOWLEDGMENTS; PREFACE; INTRODUCTION; CHAPTER 1: HARNESS THE POWER OF VISION; CHAPTER 2: DECIDE WHAT BUSINESS YOU'RE IN; CHAPTER 3: GET TO KNOW EVERYTHING ABOUT YOUR IDEAL CUSTOMER; CHAPTER 4: WHO IS THE COMPETITION?; CHAPTER 5: STRATEGIZE: POSITION YOUR BUSINESS; CHAPTER 6: BUILD OUT YOUR PRODUCT LINE; CHAPTER 7: ASSESS YOUR TACTICS; CHAPTER 8: INTEGRATE ONLINE AND OFFLINE MARKETING; CHAPTER 9: PUT YOUR MEASUREMENTS IN PLACE; CHAPTER 10: WRITE YOUR PLAN; CHAPTER 11: WORK IT! -- IMPLEMENTATION; CHAPTER 12: REVIEW AND TROUBLESHOOT YOUR PLAN; CHAPTER 13: CONTENT MARKETING
CHAPTER 14: MOBILE MARKETINGCHAPTER 15: SOCIAL NETWORKING; APPENDIX A: FORMS AND WORKSHEETS; APPENDIX B: MODEL MARKETING PLAN; APPENDIX C: MARKETING CONSULTANTS; APPENDIX D: SOURCES AND RESOURCES; APPENDIX E: GLOSSARY; ABOUT THE AUTHOR; INDEX; START YOUR OWN BUSINESS, 6TH EDITION PREVIEW; ON YOUR MARK ...; PART 1: THINK; CHAPTER 1: INTRODUCTION; CHAPTER 2: TAKING THE PLUNGE; CONTENTS |
| Record Nr. | UNINA-9910159017003321 |
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Bly Robert W.
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| [Irvine, California] : , : Entrepreneur Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Measures for Innovating Business Models [[electronic resource] ] : An Empirical Study of German SMEs / / by Oana Buliga
| Measures for Innovating Business Models [[electronic resource] ] : An Empirical Study of German SMEs / / by Oana Buliga |
| Autore | Buliga Oana |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2014 |
| Descrizione fisica | 1 online resource (80 p.) |
| Disciplina |
658.0220943
658.8 |
| Collana | BestMasters |
| Soggetto topico |
Small business
Management Industrial management Business Management science Small Business Innovation/Technology Management Business and Management, general |
| ISBN | 3-658-05535-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Business Model Innovation -- Small and Medium-Sized Enterprises -- Implementation of Business Model Innovations. |
| Record Nr. | UNINA-9910298530503321 |
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Buliga Oana
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Mechanics of a Strong Euro Area : : IMF Policy Analysis / / Petya Brooks, Mahmood Pradhan
| The Mechanics of a Strong Euro Area : : IMF Policy Analysis / / Petya Brooks, Mahmood Pradhan |
| Autore | Brooks Petya |
| Pubbl/distr/stampa | Washington, D.C. : , : International Monetary Fund, , 2015 |
| Descrizione fisica | 1 online resource (287 pages) : illustrations, graphs |
| Disciplina | 339.5/3094 |
| Altri autori (Persone) | PradhanMahmood |
| Soggetto topico |
Financial crises - European Union countries
Monetary policy - European Union countries Currency question - European Economic Community countries Fiscal policy - European Union countries Structural adjustment (Economic policy) - European Union countries Banks and Banking Corporate Finance Investments: General Labor Macroeconomics Public Finance Banks Depository Institutions Micro Finance Institutions Mortgages Fiscal Policy Unemployment: Models, Duration, Incidence, and Job Search Financial Institutions and Services: Government Policy and Regulation General Financial Markets: General (includes Measurement and Data) Labour income economics Banking Investment & securities Economic & financial crises & disasters Finance Small and medium enterprises Fiscal stance Securitization Financial statements Bank resolution framework Financial crises Economic sectors Fiscal policy Securities Financial institutions Financial services Public debt Fiscal union Banks and banking Unemployment Crisis management Small business Loans Debts, Public |
| ISBN |
1-5135-7943-6
1-5135-7224-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Investment in the Euro Area: why has it been weak? / Bergljot Barkbu ... [et al.] -- Indebtedness and deleveraging in the Euro Area / Fabian Bornhorst and Marta Ruiz-Arranz -- Rebalancing: where do we stand and where to go? / Thierry Tressel and Shengzu Wang -- Fragmentation, and monetary transmission mechanism, and monetary policy in the Euro Area / Ali Al-Eyd and S. Pelin Berkmen -- Possible subordination effects of Eurosystem bond purchases / Nico Valckx, Kenichi Ueda, and Manmohan Singh -- An early assessment of quantitative easing / S. Pelin Berkmen and Andreas (Andy) Jobst -- Fiscal consolidation under the stability and growth pact: some illustrative simulations / Derek Anderson ... [et al.] -- Fiscal governance in the Euro Area: progress and challenges / Luc Eyraud and Tao Wu -- A banking union for the Euro Area / Rishi Goyal ... [et al.] -- Toward a fiscal union for the Euro Area / IMF staff team led by Ćeline Allard -- Capital market development: financing of small and medium-sized enterprises in the Euro Area / Ali Al-Eyd ... [et al.] -- Youth unemployment in Europe: Okun's Law and beyond / Angana Banerji ... [et al.]. |
| Record Nr. | UNINA-9910796670603321 |
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Brooks Petya
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| Washington, D.C. : , : International Monetary Fund, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Mechanics of a Strong Euro Area : : IMF Policy Analysis / / Petya Brooks, Mahmood Pradhan
| The Mechanics of a Strong Euro Area : : IMF Policy Analysis / / Petya Brooks, Mahmood Pradhan |
| Autore | Brooks Petya |
| Pubbl/distr/stampa | Washington, D.C. : , : International Monetary Fund, , 2015 |
| Descrizione fisica | 1 online resource (287 pages) : illustrations, graphs |
| Disciplina | 339.5/3094 |
| Altri autori (Persone) | PradhanMahmood |
| Soggetto topico |
Financial crises - European Union countries
Monetary policy - European Union countries Currency question - European Economic Community countries Fiscal policy - European Union countries Structural adjustment (Economic policy) - European Union countries Banks and Banking Corporate Finance Investments: General Labor Macroeconomics Public Finance Banks Depository Institutions Micro Finance Institutions Mortgages Fiscal Policy Unemployment: Models, Duration, Incidence, and Job Search Financial Institutions and Services: Government Policy and Regulation General Financial Markets: General (includes Measurement and Data) Labour income economics Banking Investment & securities Economic & financial crises & disasters Finance Small and medium enterprises Fiscal stance Securitization Financial statements Bank resolution framework Financial crises Economic sectors Fiscal policy Securities Financial institutions Financial services Public debt Fiscal union Banks and banking Unemployment Crisis management Small business Loans Debts, Public |
| ISBN |
1-5135-7943-6
1-5135-7224-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Investment in the Euro Area: why has it been weak? / Bergljot Barkbu ... [et al.] -- Indebtedness and deleveraging in the Euro Area / Fabian Bornhorst and Marta Ruiz-Arranz -- Rebalancing: where do we stand and where to go? / Thierry Tressel and Shengzu Wang -- Fragmentation, and monetary transmission mechanism, and monetary policy in the Euro Area / Ali Al-Eyd and S. Pelin Berkmen -- Possible subordination effects of Eurosystem bond purchases / Nico Valckx, Kenichi Ueda, and Manmohan Singh -- An early assessment of quantitative easing / S. Pelin Berkmen and Andreas (Andy) Jobst -- Fiscal consolidation under the stability and growth pact: some illustrative simulations / Derek Anderson ... [et al.] -- Fiscal governance in the Euro Area: progress and challenges / Luc Eyraud and Tao Wu -- A banking union for the Euro Area / Rishi Goyal ... [et al.] -- Toward a fiscal union for the Euro Area / IMF staff team led by Ćeline Allard -- Capital market development: financing of small and medium-sized enterprises in the Euro Area / Ali Al-Eyd ... [et al.] -- Youth unemployment in Europe: Okun's Law and beyond / Angana Banerji ... [et al.]. |
| Record Nr. | UNINA-9910822911503321 |
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Brooks Petya
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| Washington, D.C. : , : International Monetary Fund, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Mercantile Ethical Tradition in Edo Period Japan [[electronic resource] ] : A Comparative Analysis with Bushido / / by Ichiro Horide
| The Mercantile Ethical Tradition in Edo Period Japan [[electronic resource] ] : A Comparative Analysis with Bushido / / by Ichiro Horide |
| Autore | Horide Ichiro |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (XII, 233 p. 1 illus.) |
| Disciplina | 174.4 |
| Collana | Advances in Japanese Business and Economics |
| Soggetto topico |
Business ethics
Economic history Family-owned business enterprises Small business Business Ethics Economic History Family Business Small Business |
| ISBN | 981-13-7338-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1 Introduction -- 2 Why study the ethical thought of merchants in Edo period Japan? -- 3 From “Bushido” to “Shonindo” -- 4 Case Analysis of the Shonindo -- 5 Shonindo: Characteristics and Issues -- 6 Conclusion -- Index. |
| Record Nr. | UNINA-9910350209103321 |
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Horide Ichiro
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| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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A microenterprise training guide for Peace Corps volunteers [[electronic resource]]
| A microenterprise training guide for Peace Corps volunteers [[electronic resource]] |
| Pubbl/distr/stampa | Washington, DC : , : Peace Corps, Information Collection and Exchange, , 2003 |
| Descrizione fisica | 178 pages : digital, PDF file |
| Soggetto topico |
Small business
Microfinance |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910696158903321 |
| Washington, DC : , : Peace Corps, Information Collection and Exchange, , 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Minnesota business journal
| Minnesota business journal |
| Pubbl/distr/stampa | [Bloomington, Minn.], : [Update Pub. Service] |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Business
Small business - Minnesota Small business |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996336115803316 |
| [Bloomington, Minn.], : [Update Pub. Service] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Money Monsters start their own business
| Money Monsters start their own business |
| Pubbl/distr/stampa | [Washington, D.C.] : , : Consumer Financial Protection Bureau, , 2021 |
| Descrizione fisica | 1 online resource (92 pages) : illustrations |
| Soggetto topico |
Business planning
New business enterprises Small business Entrepreneurship Friendship Financial literacy |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910717031203321 |
| [Washington, D.C.] : , : Consumer Financial Protection Bureau, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Multiple agencies provide assistance to service-disabled veterans or entrepreneurs, but specific needs are difficult to identify and coordination is weak [[electronic resource]]
| Multiple agencies provide assistance to service-disabled veterans or entrepreneurs, but specific needs are difficult to identify and coordination is weak [[electronic resource]] |
| Autore | Edwards Jack E |
| Pubbl/distr/stampa | Washington, DC : , : U.S. Govt. Accountability Office, , [2008] |
| Descrizione fisica | 43 pages : digital, PDF file |
| Soggetto topico |
Disabled veterans - Services for - United States
Disabled veterans - Employment - United States Small business Entrepreneurship |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Multiple agencies provide assistance to service disabled veterans or entrepreneurs, but specific needs are difficult to identify and coordination is weak
Veteran entrepreneurs |
| Record Nr. | UNINA-9910698691103321 |
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Edwards Jack E
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| Washington, DC : , : U.S. Govt. Accountability Office, , [2008] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
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Small business
(371)
- Small Business (89)
- New business enterprises (52)
- Entrepreneurship (48)
- Small business - United States (42)