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They ask you answer : a revolutionary approach to inbound sales, content marketing, and today's digital consumer / / Marcus Sheridan ; foreword by Krista Kotrla
| They ask you answer : a revolutionary approach to inbound sales, content marketing, and today's digital consumer / / Marcus Sheridan ; foreword by Krista Kotrla |
| Autore | Sheridan Marcus |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2017 |
| Descrizione fisica | 1 online resource (180 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Sales promotion |
| ISBN |
1-119-31451-8
1-119-31449-6 |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910814413903321 |
Sheridan Marcus
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| Hoboken, New Jersey : , : Wiley, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Verkaufsförderung : Strategie und Taktik / / Gerhard Thies, Peter M. Cristofolini
| Verkaufsförderung : Strategie und Taktik / / Gerhard Thies, Peter M. Cristofolini |
| Autore | Cristofolini Peter M. |
| Edizione | [Reprint 2019] |
| Pubbl/distr/stampa | Berlin ; ; Boston : , : De Gruyter, , [2019] |
| Descrizione fisica | 1 online resource (264 pages) |
| Disciplina | 658.82 |
| Collana | Marketing-Management |
| Soggetto topico | Sales promotion |
| ISBN | 3-11-084101-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Geleitwort -- Vorwort -- Inhalt -- Verzeichnis der Abbildungen und Tabellen -- Abkürzungsverzeichnis -- 1. Verkaufsförderung im Kreuzfeuer -- 2. Verkaufsförderung im Marketing-Mix -- 3. Maßnahmen der Verkaufsförderung -- 4. Planung der Verkaufsförderung -- 5. Fallbeispiel - Verkaufsförderung für Dugena -- 6. Resümee und Prognose -- Literaturverzeichnis -- Sachregister |
| Record Nr. | UNINA-9910367580603321 |
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Cristofolini Peter M.
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| Berlin ; ; Boston : , : De Gruyter, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Verkaufsförderung : Strategie und Taktik / / Gerhard Thies, Peter M. Cristofolini
| Verkaufsförderung : Strategie und Taktik / / Gerhard Thies, Peter M. Cristofolini |
| Autore | Cristofolini Peter M. |
| Edizione | [Reprint 2019] |
| Pubbl/distr/stampa | Berlin ; ; Boston : , : De Gruyter, , [2019] |
| Descrizione fisica | 1 online resource (264 pages) |
| Disciplina | 658.82 |
| Collana | Marketing-Management |
| Soggetto topico | Sales promotion |
| ISBN | 3-11-084101-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Geleitwort -- Vorwort -- Inhalt -- Verzeichnis der Abbildungen und Tabellen -- Abkürzungsverzeichnis -- 1. Verkaufsförderung im Kreuzfeuer -- 2. Verkaufsförderung im Marketing-Mix -- 3. Maßnahmen der Verkaufsförderung -- 4. Planung der Verkaufsförderung -- 5. Fallbeispiel - Verkaufsförderung für Dugena -- 6. Resümee und Prognose -- Literaturverzeichnis -- Sachregister |
| Record Nr. | UNISA-996309063603316 |
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Cristofolini Peter M.
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| Berlin ; ; Boston : , : De Gruyter, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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When ads work : new proof that advertising triggers sales / / John Philip Jones
| When ads work : new proof that advertising triggers sales / / John Philip Jones |
| Autore | Jones John Philip |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (232 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Sales promotion |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-317-45212-7
1-317-45211-9 1-315-69819-6 1-280-91282-0 9786610912827 0-7656-2171-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research. |
| Record Nr. | UNINA-9910457564503321 |
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Jones John Philip
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| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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When ads work : new proof that advertising triggers sales / / John Philip Jones
| When ads work : new proof that advertising triggers sales / / John Philip Jones |
| Autore | Jones John Philip |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (232 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Sales promotion |
| ISBN |
1-317-45212-7
1-317-45211-9 1-315-69819-6 1-280-91282-0 9786610912827 0-7656-2171-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research. |
| Record Nr. | UNINA-9910784473003321 |
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Jones John Philip
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| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
When ads work : new proof that advertising triggers sales / / John Philip Jones
| When ads work : new proof that advertising triggers sales / / John Philip Jones |
| Autore | Jones John Philip |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (232 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Sales promotion |
| ISBN |
1-317-45212-7
1-317-45211-9 1-315-69819-6 1-280-91282-0 9786610912827 0-7656-2171-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research. |
| Record Nr. | UNINA-9910813347403321 |
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Jones John Philip
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| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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إدارة التسويق المعاصر [[electronic resource] ] : مبادئ ، نظريات ، إستراتيجيات
| إدارة التسويق المعاصر [[electronic resource] ] : مبادئ ، نظريات ، إستراتيجيات |
| Autore | يوسف دودين ، أحمد |
| Pubbl/distr/stampa | عمّان, : الأكاديميون للنشر و التوزيع, 2011 |
| Descrizione fisica | 1 online resource (299 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
MARKETING -- ADVERTISING -- SALES PROMOTION
Marketing Sales promotion |
| ISBN | 9957-612-34-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ara |
| Nota di contenuto | الباب الأول :مبادىء - نظريات - استراتيجيات التسويق; الباب الثاني:[ الترويج ]; الباب الثالث:[الإعلان]; قائمة المراجع; قائمة المحتويات |
| Altri titoli varianti | إدارة التسويق المعاصر |
| Record Nr. | UNINA-9910150749503321 |
| يوسف دودين ، أحمد | ||
| عمّان, : الأكاديميون للنشر و التوزيع, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Sales promotion
(47)
- Advertising (14)
- Marketing (11)
- Marketing - Management (5)
- Selling (5)