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Strategische Marketingplanung in Warenhaeusern
| Strategische Marketingplanung in Warenhaeusern |
| Autore | Wehrle Friedrich |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (311) |
| Disciplina | 658.8/71 |
| Soggetto topico | Sales & marketing management |
| ISBN | 9783820469547 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Schriften zu Marketing und Management vol. 1 |
| Record Nr. | UNINA-9910765864303321 |
Wehrle Friedrich
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Strategische Marketingplanung in Warenhaeusern : Anwendung der Portfolio-Methode
| Strategische Marketingplanung in Warenhaeusern : Anwendung der Portfolio-Methode |
| Autore | Wehrle Friedrich |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishing Group, 2018 |
| Descrizione fisica | 1 electronic resource (311 p.) |
| Collana | Schriften zu Marketing und Management |
| Soggetto topico | Sales & marketing management |
| Soggetto non controllato |
Anwendung
AUFL Marketingplanung Methode Portfolio Strategische Warenhäusern Wehrle |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Strategische Marketingplanung in Warenhaeusern |
| Record Nr. | UNINA-9910563002803321 |
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Wehrle Friedrich
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| Bern, : Peter Lang International Academic Publishing Group, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Toward a better understanding of the role of value in markets and marketing [[electronic resource] ] : special issue / / edited by Stephen L. Vargo, Robert F. Lusch
| Toward a better understanding of the role of value in markets and marketing [[electronic resource] ] : special issue / / edited by Stephen L. Vargo, Robert F. Lusch |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley, U.K., : Emerald, 2012 |
| Descrizione fisica | 1 online resource (269 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
VargoStephen L. <1945->
LuschRobert F |
| Collana | Review of marketing research |
| Soggetto topico |
Business & Economics - Marketing - Research
Business & Economics - International - Marketing Sales & marketing management Marketing Value |
| ISBN |
1-280-76907-6
9786613679840 1-78052-913-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framework of value / Irene C.L. Ng, Laura A. Smith. |
| Record Nr. | UNINA-9910790339003321 |
| Bingley, U.K., : Emerald, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Toward a better understanding of the role of value in markets and marketing : special issue / / edited by Stephen L. Vargo, Robert F. Lusch
| Toward a better understanding of the role of value in markets and marketing : special issue / / edited by Stephen L. Vargo, Robert F. Lusch |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley, U.K., : Emerald, 2012 |
| Descrizione fisica | 1 online resource (269 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
VargoStephen L. <1945->
LuschRobert F |
| Collana | Review of marketing research |
| Soggetto topico |
Business & Economics - Marketing - Research
Business & Economics - International - Marketing Sales & marketing management Marketing Value |
| ISBN |
1-280-76907-6
9786613679840 1-78052-913-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framework of value / Irene C.L. Ng, Laura A. Smith. |
| Record Nr. | UNINA-9910812626003321 |
| Bingley, U.K., : Emerald, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Typologie des Marketing-Management
| Typologie des Marketing-Management |
| Autore | Seifert Andreas |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (266) |
| Soggetto topico |
Sales & marketing management
Corporate governance |
| ISBN | 9783631500736 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910346811003321 |
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Seifert Andreas
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Typologie des Marketing-Management : Theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde
| Typologie des Marketing-Management : Theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde |
| Autore | Seifert Andreas |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishing Group, 2018 |
| Descrizione fisica | 1 electronic resource (266 p.) |
| Collana | Schriften zu Marketing und Management |
| Soggetto topico |
Sales & marketing management
Corporate governance |
| Soggetto non controllato |
Befunde
empirische Grundlagen internationale konzeptionelle management Management Marketing marketing Seifert Theoretisch Typologie werbung |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910563002503321 |
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Seifert Andreas
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| Bern, : Peter Lang International Academic Publishing Group, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Typologie des Marketing-Management
| Typologie des Marketing-Management |
| Autore | Seifert Andreas |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (266) |
| Soggetto topico |
Sales & marketing management
Corporate governance |
| Soggetto non controllato | Customer service; - marketing management |
| ISBN | 9783631500736 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910765617303321 |
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Seifert Andreas
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Umweltbewußtes Kaufverhalten von Konsumenten
| Umweltbewußtes Kaufverhalten von Konsumenten |
| Autore | Monhemius Kerstin Christiane |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (346) |
| Soggetto topico |
Occupational & industrial psychology
Sales & marketing management Distribution & warehousing management Market research Conservation of the environment |
| ISBN | 9783631455029 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Schriften zu Marketing und Management vol. 18 |
| Record Nr. | UNINA-9910306613903321 |
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Monhemius Kerstin Christiane
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| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Umweltbewußtes Kaufverhalten von Konsumenten : Ein Beitrag zur Operationalisierung, Erklaerung und Typologie des Verhaltens in der Kaufsituation
| Umweltbewußtes Kaufverhalten von Konsumenten : Ein Beitrag zur Operationalisierung, Erklaerung und Typologie des Verhaltens in der Kaufsituation |
| Autore | Monhemius Kerstin Christiane |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishing Group, 2018 |
| Descrizione fisica | 1 electronic resource (346 p.) |
| Collana | Schriften zu Marketing und Management |
| Soggetto topico |
Occupational & industrial psychology
Sales & marketing management Distribution & warehousing management Market research Conservation of the environment |
| Soggetto non controllato |
Beitrag
Erklärung Kaufsituation Kaufverhalten Konsumenten Monhemius Operationalisierung Typologie Umweltbewußtes Verhaltens |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | UmweltbewuÃtes Kaufverhalten von Konsumenten |
| Record Nr. | UNINA-9910563002103321 |
|
Monhemius Kerstin Christiane
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||
| Bern, : Peter Lang International Academic Publishing Group, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Umweltbewußtes Kaufverhalten von Konsumenten
| Umweltbewußtes Kaufverhalten von Konsumenten |
| Autore | Monhemius Kerstin Christiane |
| Pubbl/distr/stampa | Bern, : Peter Lang International Academic Publishers, 2018 |
| Descrizione fisica | 1 online resource (346) |
| Soggetto topico |
Occupational & industrial psychology
Sales & marketing management Distribution & warehousing management Market research Conservation of the environment |
| ISBN | 9783631455029 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Altri titoli varianti | Schriften zu Marketing und Management vol. 18 |
| Record Nr. | UNINA-9910765864003321 |
|
Monhemius Kerstin Christiane
|
||
| Bern, : Peter Lang International Academic Publishers, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
