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Retail traffic
Retail traffic
Pubbl/distr/stampa New York, : Primedia Inc., ©2003-
Descrizione fisica 1 online resource
Disciplina 381
Soggetto topico Commercial real estate
Retail trade
Shopping centers
Soggetto genere / forma Periodicals.
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Record Nr. UNISA-996211756803316
New York, : Primedia Inc., ©2003-
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
The retail value proposition : crafting unique experiences at compelling prices / / Kyle B. Murray
The retail value proposition : crafting unique experiences at compelling prices / / Kyle B. Murray
Autore Murray Kyle B (Kyle Bayne), <1973->
Pubbl/distr/stampa Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2013
Descrizione fisica 1 online resource (244 p.)
Disciplina 658.8/7
Soggetto topico Retail trade
Marketing
Soggetto genere / forma Electronic books.
ISBN 1-4426-9648-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front matter -- Brief Table of Contents -- Detailed Table of Contents -- Foreword / Pearson, Bryan -- Part 1: An Introduction to the Retail Value Proposition -- 1. Crafting Value -- 2. Segmentation and Differentiation -- Part 2: The Shopping Environment -- 3. Locations and Formats -- 4. Inside the Store -- 5. Interactive Electronic Retailing -- Part 3: Product Selection -- 6. Buying and Merchandise Management -- 7. Category Management -- Part 4: Customer Engagement -- 8. Managing Customer Relationships -- 9. Customer Valuation -- 10. Customer Loyalty -- Part 5: Putting It All Together -- 11. Retail Pricing -- 12. Propositions: Pitfalls and Potential -- Notes -- Acknowledgments -- Index
Record Nr. UNINA-9910465854303321
Murray Kyle B (Kyle Bayne), <1973->  
Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The retail value proposition : crafting unique experiences at compelling prices / / Kyle B. Murray
The retail value proposition : crafting unique experiences at compelling prices / / Kyle B. Murray
Autore Murray Kyle B (Kyle Bayne), <1973->
Pubbl/distr/stampa Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2013
Descrizione fisica 1 online resource (244 p.)
Disciplina 658.8/7
Soggetto topico Retail trade
Marketing
Soggetto genere / forma Electronic books.
ISBN 1-4426-9649-4
1-4426-9648-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential.
Record Nr. UNINA-9910792009703321
Murray Kyle B (Kyle Bayne), <1973->  
Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The retail value proposition : crafting unique experiences at compelling prices / / Kyle B. Murray
The retail value proposition : crafting unique experiences at compelling prices / / Kyle B. Murray
Autore Murray Kyle B (Kyle Bayne), <1973->
Pubbl/distr/stampa Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2013
Descrizione fisica 1 online resource (244 p.)
Disciplina 658.8/7
Soggetto topico Retail trade
Marketing
Soggetto genere / forma Electronic books.
ISBN 1-4426-9649-4
1-4426-9648-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential.
Record Nr. UNINA-9910821658503321
Murray Kyle B (Kyle Bayne), <1973->  
Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The retailer's complete book of selling games and contests [[electronic resource] ] : over 100 selling games for increasing on-the-floor performance / / Harry J. Friedman
The retailer's complete book of selling games and contests [[electronic resource] ] : over 100 selling games for increasing on-the-floor performance / / Harry J. Friedman
Autore Friedman Harry J
Pubbl/distr/stampa Hoboken, NJ, : John Wiley & Sons, Inc., 2012
Descrizione fisica 1 online resource (284 p.)
Disciplina 658.85
Soggetto topico Retail trade
Selling
Soggetto genere / forma Electronic books.
ISBN 1-118-21643-1
1-283-40191-6
9786613401915
1-118-21647-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The Retailer's Complete Book of Selling Games and Contests: Over 100 Selling Games for Increasing On-The-Floor Performance; Table of Contents; Introduction: When something is rewarding, it gets done; Chapter 1: Why Have Games?; Chapter 2: Elements of a Game; Chapter 3: Selling the Game to Your Staff; Chapter 4: Making Your Case and Establishing a Reward System; Chapter 5: Fun and Games!; Appendix A: Rewards; Appendix B: Retail Training Resources
Record Nr. UNINA-9910461163503321
Friedman Harry J  
Hoboken, NJ, : John Wiley & Sons, Inc., 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The retailer's complete book of selling games and contests [[electronic resource] ] : over 100 selling games for increasing on-the-floor performance / / Harry J. Friedman
The retailer's complete book of selling games and contests [[electronic resource] ] : over 100 selling games for increasing on-the-floor performance / / Harry J. Friedman
Autore Friedman Harry J
Pubbl/distr/stampa Hoboken, NJ, : John Wiley & Sons, Inc., 2012
Descrizione fisica 1 online resource (284 p.)
Disciplina 658.85
Soggetto topico Retail trade
Selling
ISBN 1-118-21643-1
1-283-40191-6
9786613401915
1-118-21647-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The Retailer's Complete Book of Selling Games and Contests: Over 100 Selling Games for Increasing On-The-Floor Performance; Table of Contents; Introduction: When something is rewarding, it gets done; Chapter 1: Why Have Games?; Chapter 2: Elements of a Game; Chapter 3: Selling the Game to Your Staff; Chapter 4: Making Your Case and Establishing a Reward System; Chapter 5: Fun and Games!; Appendix A: Rewards; Appendix B: Retail Training Resources
Record Nr. UNINA-9910789880603321
Friedman Harry J  
Hoboken, NJ, : John Wiley & Sons, Inc., 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The retailer's complete book of selling games and contests [[electronic resource] ] : over 100 selling games for increasing on-the-floor performance / / Harry J. Friedman
The retailer's complete book of selling games and contests [[electronic resource] ] : over 100 selling games for increasing on-the-floor performance / / Harry J. Friedman
Autore Friedman Harry J
Pubbl/distr/stampa Hoboken, NJ, : John Wiley & Sons, Inc., 2012
Descrizione fisica 1 online resource (284 p.)
Disciplina 658.85
Soggetto topico Retail trade
Selling
ISBN 1-118-21643-1
1-283-40191-6
9786613401915
1-118-21647-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The Retailer's Complete Book of Selling Games and Contests: Over 100 Selling Games for Increasing On-The-Floor Performance; Table of Contents; Introduction: When something is rewarding, it gets done; Chapter 1: Why Have Games?; Chapter 2: Elements of a Game; Chapter 3: Selling the Game to Your Staff; Chapter 4: Making Your Case and Establishing a Reward System; Chapter 5: Fun and Games!; Appendix A: Rewards; Appendix B: Retail Training Resources
Record Nr. UNINA-9910819209003321
Friedman Harry J  
Hoboken, NJ, : John Wiley & Sons, Inc., 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Retailing : shopping, society, space / / Larry O'Brien, Frank Harris
Retailing : shopping, society, space / / Larry O'Brien, Frank Harris
Autore O'Brien Larry <1957-, >
Pubbl/distr/stampa London ; ; New York : , : Routledge, , 2013
Descrizione fisica 1 online resource (195 p.)
Disciplina 381
381.10941
381/.1/0941
Altri autori (Persone) HarrisFrank (Frank W.)
Collana Routledge library editions. Retailing and distribution
Soggetto topico Marketing channels
Retail trade
Soggetto genere / forma Electronic books.
ISBN 1-283-64371-5
0-203-10367-X
1-136-24580-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; RETAILING; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; Preface; Introduction; Chapter One Retailing; economy and society; Chapter Two Marketing and retailing; Chapter Three British retailing; Chapter Four The geography of supply and demand; Chapter Five Shops, shopping centres and the built environment; Chapter Six The modern consumer; Chapter Seven Information and retailing; Chapter Eight Green retailing; Chapter Nine Conclusions; References; Index
Record Nr. UNINA-9910461909203321
O'Brien Larry <1957-, >  
London ; ; New York : , : Routledge, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Retailing : shopping, society, space / / Larry O'Brien, Frank Harris
Retailing : shopping, society, space / / Larry O'Brien, Frank Harris
Autore O'Brien Larry <1957-, >
Pubbl/distr/stampa London ; ; New York : , : Routledge, , 2013
Descrizione fisica 1 online resource (195 p.)
Disciplina 381
381.10941
381/.1/0941
Altri autori (Persone) HarrisFrank (Frank W.)
Collana Routledge library editions. Retailing and distribution
Soggetto topico Marketing channels
Retail trade
ISBN 1-136-24579-0
1-283-64371-5
0-203-10367-X
1-136-24580-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; RETAILING; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; Preface; Introduction; Chapter One Retailing; economy and society; Chapter Two Marketing and retailing; Chapter Three British retailing; Chapter Four The geography of supply and demand; Chapter Five Shops, shopping centres and the built environment; Chapter Six The modern consumer; Chapter Seven Information and retailing; Chapter Eight Green retailing; Chapter Nine Conclusions; References; Index
Record Nr. UNINA-9910785995103321
O'Brien Larry <1957-, >  
London ; ; New York : , : Routledge, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Retailing : shopping, society, space / / Larry O'Brien, Frank Harris
Retailing : shopping, society, space / / Larry O'Brien, Frank Harris
Autore O'Brien Larry <1957-, >
Pubbl/distr/stampa London ; ; New York : , : Routledge, , 2013
Descrizione fisica 1 online resource (195 p.)
Disciplina 381
381.10941
381/.1/0941
Altri autori (Persone) HarrisFrank (Frank W.)
Collana Routledge library editions. Retailing and distribution
Soggetto topico Marketing channels
Retail trade
ISBN 1-136-24579-0
1-283-64371-5
0-203-10367-X
1-136-24580-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; RETAILING; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; Preface; Introduction; Chapter One Retailing; economy and society; Chapter Two Marketing and retailing; Chapter Three British retailing; Chapter Four The geography of supply and demand; Chapter Five Shops, shopping centres and the built environment; Chapter Six The modern consumer; Chapter Seven Information and retailing; Chapter Eight Green retailing; Chapter Nine Conclusions; References; Index
Record Nr. UNINA-9910816177103321
O'Brien Larry <1957-, >  
London ; ; New York : , : Routledge, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui