Retail traffic |
Pubbl/distr/stampa | New York, : Primedia Inc., ©2003- |
Descrizione fisica | 1 online resource |
Disciplina | 381 |
Soggetto topico |
Commercial real estate
Retail trade Shopping centers |
Soggetto genere / forma | Periodicals. |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Periodico |
Lingua di pubblicazione | eng |
Record Nr. | UNISA-996211756803316 |
New York, : Primedia Inc., ©2003- | ||
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Lo trovi qui: Univ. di Salerno | ||
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The retail value proposition : crafting unique experiences at compelling prices / / Kyle B. Murray |
Autore | Murray Kyle B (Kyle Bayne), <1973-> |
Pubbl/distr/stampa | Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2013 |
Descrizione fisica | 1 online resource (244 p.) |
Disciplina | 658.8/7 |
Soggetto topico |
Retail trade
Marketing |
Soggetto genere / forma | Electronic books. |
ISBN | 1-4426-9648-6 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Front matter -- Brief Table of Contents -- Detailed Table of Contents -- Foreword / Pearson, Bryan -- Part 1: An Introduction to the Retail Value Proposition -- 1. Crafting Value -- 2. Segmentation and Differentiation -- Part 2: The Shopping Environment -- 3. Locations and Formats -- 4. Inside the Store -- 5. Interactive Electronic Retailing -- Part 3: Product Selection -- 6. Buying and Merchandise Management -- 7. Category Management -- Part 4: Customer Engagement -- 8. Managing Customer Relationships -- 9. Customer Valuation -- 10. Customer Loyalty -- Part 5: Putting It All Together -- 11. Retail Pricing -- 12. Propositions: Pitfalls and Potential -- Notes -- Acknowledgments -- Index |
Record Nr. | UNINA-9910465854303321 |
Murray Kyle B (Kyle Bayne), <1973->
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Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2013 | ||
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Lo trovi qui: Univ. Federico II | ||
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The retail value proposition : crafting unique experiences at compelling prices / / Kyle B. Murray |
Autore | Murray Kyle B (Kyle Bayne), <1973-> |
Pubbl/distr/stampa | Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2013 |
Descrizione fisica | 1 online resource (244 p.) |
Disciplina | 658.8/7 |
Soggetto topico |
Retail trade
Marketing |
Soggetto genere / forma | Electronic books. |
ISBN |
1-4426-9649-4
1-4426-9648-6 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential. |
Record Nr. | UNINA-9910792009703321 |
Murray Kyle B (Kyle Bayne), <1973->
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||
Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2013 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
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The retail value proposition : crafting unique experiences at compelling prices / / Kyle B. Murray |
Autore | Murray Kyle B (Kyle Bayne), <1973-> |
Pubbl/distr/stampa | Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2013 |
Descrizione fisica | 1 online resource (244 p.) |
Disciplina | 658.8/7 |
Soggetto topico |
Retail trade
Marketing |
Soggetto genere / forma | Electronic books. |
ISBN |
1-4426-9649-4
1-4426-9648-6 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation -- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing -- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management -- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty -- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential. |
Record Nr. | UNINA-9910821658503321 |
Murray Kyle B (Kyle Bayne), <1973->
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||
Toronto, [Ontario] ; ; Buffalo, [New York] ; ; London, [England] : , : University of Toronto Press, , 2013 | ||
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Lo trovi qui: Univ. Federico II | ||
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The retailer's complete book of selling games and contests [[electronic resource] ] : over 100 selling games for increasing on-the-floor performance / / Harry J. Friedman |
Autore | Friedman Harry J |
Pubbl/distr/stampa | Hoboken, NJ, : John Wiley & Sons, Inc., 2012 |
Descrizione fisica | 1 online resource (284 p.) |
Disciplina | 658.85 |
Soggetto topico |
Retail trade
Selling |
Soggetto genere / forma | Electronic books. |
ISBN |
1-118-21643-1
1-283-40191-6 9786613401915 1-118-21647-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | The Retailer's Complete Book of Selling Games and Contests: Over 100 Selling Games for Increasing On-The-Floor Performance; Table of Contents; Introduction: When something is rewarding, it gets done; Chapter 1: Why Have Games?; Chapter 2: Elements of a Game; Chapter 3: Selling the Game to Your Staff; Chapter 4: Making Your Case and Establishing a Reward System; Chapter 5: Fun and Games!; Appendix A: Rewards; Appendix B: Retail Training Resources |
Record Nr. | UNINA-9910461163503321 |
Friedman Harry J
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Hoboken, NJ, : John Wiley & Sons, Inc., 2012 | ||
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Lo trovi qui: Univ. Federico II | ||
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The retailer's complete book of selling games and contests [[electronic resource] ] : over 100 selling games for increasing on-the-floor performance / / Harry J. Friedman |
Autore | Friedman Harry J |
Pubbl/distr/stampa | Hoboken, NJ, : John Wiley & Sons, Inc., 2012 |
Descrizione fisica | 1 online resource (284 p.) |
Disciplina | 658.85 |
Soggetto topico |
Retail trade
Selling |
ISBN |
1-118-21643-1
1-283-40191-6 9786613401915 1-118-21647-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | The Retailer's Complete Book of Selling Games and Contests: Over 100 Selling Games for Increasing On-The-Floor Performance; Table of Contents; Introduction: When something is rewarding, it gets done; Chapter 1: Why Have Games?; Chapter 2: Elements of a Game; Chapter 3: Selling the Game to Your Staff; Chapter 4: Making Your Case and Establishing a Reward System; Chapter 5: Fun and Games!; Appendix A: Rewards; Appendix B: Retail Training Resources |
Record Nr. | UNINA-9910789880603321 |
Friedman Harry J
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Hoboken, NJ, : John Wiley & Sons, Inc., 2012 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
The retailer's complete book of selling games and contests [[electronic resource] ] : over 100 selling games for increasing on-the-floor performance / / Harry J. Friedman |
Autore | Friedman Harry J |
Pubbl/distr/stampa | Hoboken, NJ, : John Wiley & Sons, Inc., 2012 |
Descrizione fisica | 1 online resource (284 p.) |
Disciplina | 658.85 |
Soggetto topico |
Retail trade
Selling |
ISBN |
1-118-21643-1
1-283-40191-6 9786613401915 1-118-21647-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | The Retailer's Complete Book of Selling Games and Contests: Over 100 Selling Games for Increasing On-The-Floor Performance; Table of Contents; Introduction: When something is rewarding, it gets done; Chapter 1: Why Have Games?; Chapter 2: Elements of a Game; Chapter 3: Selling the Game to Your Staff; Chapter 4: Making Your Case and Establishing a Reward System; Chapter 5: Fun and Games!; Appendix A: Rewards; Appendix B: Retail Training Resources |
Record Nr. | UNINA-9910819209003321 |
Friedman Harry J
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Hoboken, NJ, : John Wiley & Sons, Inc., 2012 | ||
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Lo trovi qui: Univ. Federico II | ||
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Retailing : shopping, society, space / / Larry O'Brien, Frank Harris |
Autore | O'Brien Larry <1957-, > |
Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2013 |
Descrizione fisica | 1 online resource (195 p.) |
Disciplina |
381
381.10941 381/.1/0941 |
Altri autori (Persone) | HarrisFrank (Frank W.) |
Collana | Routledge library editions. Retailing and distribution |
Soggetto topico |
Marketing channels
Retail trade |
Soggetto genere / forma | Electronic books. |
ISBN |
1-283-64371-5
0-203-10367-X 1-136-24580-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; RETAILING; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; Preface; Introduction; Chapter One Retailing; economy and society; Chapter Two Marketing and retailing; Chapter Three British retailing; Chapter Four The geography of supply and demand; Chapter Five Shops, shopping centres and the built environment; Chapter Six The modern consumer; Chapter Seven Information and retailing; Chapter Eight Green retailing; Chapter Nine Conclusions; References; Index |
Record Nr. | UNINA-9910461909203321 |
O'Brien Larry <1957-, >
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London ; ; New York : , : Routledge, , 2013 | ||
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Lo trovi qui: Univ. Federico II | ||
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Retailing : shopping, society, space / / Larry O'Brien, Frank Harris |
Autore | O'Brien Larry <1957-, > |
Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2013 |
Descrizione fisica | 1 online resource (195 p.) |
Disciplina |
381
381.10941 381/.1/0941 |
Altri autori (Persone) | HarrisFrank (Frank W.) |
Collana | Routledge library editions. Retailing and distribution |
Soggetto topico |
Marketing channels
Retail trade |
ISBN |
1-136-24579-0
1-283-64371-5 0-203-10367-X 1-136-24580-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; RETAILING; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; Preface; Introduction; Chapter One Retailing; economy and society; Chapter Two Marketing and retailing; Chapter Three British retailing; Chapter Four The geography of supply and demand; Chapter Five Shops, shopping centres and the built environment; Chapter Six The modern consumer; Chapter Seven Information and retailing; Chapter Eight Green retailing; Chapter Nine Conclusions; References; Index |
Record Nr. | UNINA-9910785995103321 |
O'Brien Larry <1957-, >
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||
London ; ; New York : , : Routledge, , 2013 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Retailing : shopping, society, space / / Larry O'Brien, Frank Harris |
Autore | O'Brien Larry <1957-, > |
Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2013 |
Descrizione fisica | 1 online resource (195 p.) |
Disciplina |
381
381.10941 381/.1/0941 |
Altri autori (Persone) | HarrisFrank (Frank W.) |
Collana | Routledge library editions. Retailing and distribution |
Soggetto topico |
Marketing channels
Retail trade |
ISBN |
1-136-24579-0
1-283-64371-5 0-203-10367-X 1-136-24580-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; RETAILING; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; Preface; Introduction; Chapter One Retailing; economy and society; Chapter Two Marketing and retailing; Chapter Three British retailing; Chapter Four The geography of supply and demand; Chapter Five Shops, shopping centres and the built environment; Chapter Six The modern consumer; Chapter Seven Information and retailing; Chapter Eight Green retailing; Chapter Nine Conclusions; References; Index |
Record Nr. | UNINA-9910816177103321 |
O'Brien Larry <1957-, >
![]() |
||
London ; ; New York : , : Routledge, , 2013 | ||
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Lo trovi qui: Univ. Federico II | ||
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