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Retail marketing and branding [[electronic resource] ] : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke
| Retail marketing and branding [[electronic resource] ] : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke |
| Autore | Perrey Jesko |
| Pubbl/distr/stampa | Chichester, West Sussex, : Wiley, c2011 |
| Descrizione fisica | 1 online resource (320 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | SpilleckeDennis |
| Soggetto topico |
Branding (Marketing)
Brand name products Retail trade |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-97977-1
1-283-37407-2 9786613374073 0-470-97979-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Retail Marketing and Branding; Contents; Introduction; Acknowledgements; Foreword; Part I Building Superior Retail Brands; 1 Principles of successful brand management: art - science - craft; Art, science and craft; Creativity and consistency; Strengths and weaknesses; Touch point orchestration; 2 Segmentation; Relevance in retail; Top management attention; Consumer needs; Strategic segmentation; Implementation; 3 A guide to excellence in retail brand management; The brand diamond; The brand purchase funnel; BrandMatics; The brand promise; Brand delivery; 4 Store brand portfolio management
Multiple formats and brands BrandMatics Advanced; The brand space map; Impact estimation; 5 Private label branding; PL growth; Four generations of PL; PL strategy; SKU selection; Capabilities; Part II Optimizing Marketing ROI; 6 Budget sizing: the million dollar question; Systematic approach; Transparency; Outside-in benchmarking; Inside-out budgeting; Efficiency modelling; Budget level estimate; 7 Budget prioritization; Decision mode; Investment units; Full transparency; Prioritization criteria; Avoiding automation; Interview with Pia Mellbye, ICA 8 How to spend it: fact-based media mix optimization Media landscape transformation; Eye-level interaction; Three approaches; 9 Reach-Cost-Quality; Vehicle optimization; Apples and apples; Universal scores; Interview with Thomas Koch, TKM; 10 Marketing Mix Modelling; How to spend it; Impact comparison; Applications; Multi-lever transparency; Dos and don'ts; 11 The digital evolution of retail marketing; Digital natives; Constant connectivity; Social interaction; Two-way marketing; Consumer control; Total recall; Evolution, not revolution; Interview with Alastair Bruce, Google; 12 POS marketing The most powerful vehicle Lack of leverage; Systematic management; Tangible and intangible elements; The human factor; 13 Leaflets and local print advertising: how to achieve local media excellence; The true point of sale; A complex challenge; Fine-tuning; Product selection; Geo-marketing; 14 Excellence in classical media; A key element; Creativity and content fit; Testing and learning; Message delivery; Creative partners; Interview with Michael Trautmann, kempertrautmann; 15 Digital marketing excellence; The digital arena; Role of digital; Push vs. pull vehicles; Real-time marketing 16 Boosting customer value through CLMFull value; Deep understanding; Predictive modelling; Keeping track; Data availability; Applications; Interview with Daniela Mündler, Douglas; 17 Smart sourcing; Sizeable savings; Efficiency levers; Efficiency optimization; Best practice; Deep dive; Part I II Ten Perspectives on Retail Marketing; 18 Ten perspectives on retail marketing; Contributors; Index |
| Record Nr. | UNINA-9910464571003321 |
Perrey Jesko
|
||
| Chichester, West Sussex, : Wiley, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail marketing and branding [[electronic resource] ] : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke
| Retail marketing and branding [[electronic resource] ] : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke |
| Autore | Perrey Jesko |
| Pubbl/distr/stampa | Chichester, West Sussex, : Wiley, c2011 |
| Descrizione fisica | 1 online resource (320 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | SpilleckeDennis |
| Soggetto topico |
Branding (Marketing)
Brand name products Retail trade |
| ISBN |
0-470-97977-1
1-283-37407-2 9786613374073 0-470-97979-8 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Retail Marketing and Branding; Contents; Introduction; Acknowledgements; Foreword; Part I Building Superior Retail Brands; 1 Principles of successful brand management: art - science - craft; Art, science and craft; Creativity and consistency; Strengths and weaknesses; Touch point orchestration; 2 Segmentation; Relevance in retail; Top management attention; Consumer needs; Strategic segmentation; Implementation; 3 A guide to excellence in retail brand management; The brand diamond; The brand purchase funnel; BrandMatics; The brand promise; Brand delivery; 4 Store brand portfolio management
Multiple formats and brands BrandMatics Advanced; The brand space map; Impact estimation; 5 Private label branding; PL growth; Four generations of PL; PL strategy; SKU selection; Capabilities; Part II Optimizing Marketing ROI; 6 Budget sizing: the million dollar question; Systematic approach; Transparency; Outside-in benchmarking; Inside-out budgeting; Efficiency modelling; Budget level estimate; 7 Budget prioritization; Decision mode; Investment units; Full transparency; Prioritization criteria; Avoiding automation; Interview with Pia Mellbye, ICA 8 How to spend it: fact-based media mix optimization Media landscape transformation; Eye-level interaction; Three approaches; 9 Reach-Cost-Quality; Vehicle optimization; Apples and apples; Universal scores; Interview with Thomas Koch, TKM; 10 Marketing Mix Modelling; How to spend it; Impact comparison; Applications; Multi-lever transparency; Dos and don'ts; 11 The digital evolution of retail marketing; Digital natives; Constant connectivity; Social interaction; Two-way marketing; Consumer control; Total recall; Evolution, not revolution; Interview with Alastair Bruce, Google; 12 POS marketing The most powerful vehicle Lack of leverage; Systematic management; Tangible and intangible elements; The human factor; 13 Leaflets and local print advertising: how to achieve local media excellence; The true point of sale; A complex challenge; Fine-tuning; Product selection; Geo-marketing; 14 Excellence in classical media; A key element; Creativity and content fit; Testing and learning; Message delivery; Creative partners; Interview with Michael Trautmann, kempertrautmann; 15 Digital marketing excellence; The digital arena; Role of digital; Push vs. pull vehicles; Real-time marketing 16 Boosting customer value through CLMFull value; Deep understanding; Predictive modelling; Keeping track; Data availability; Applications; Interview with Daniela Mündler, Douglas; 17 Smart sourcing; Sizeable savings; Efficiency levers; Efficiency optimization; Best practice; Deep dive; Part I II Ten Perspectives on Retail Marketing; 18 Ten perspectives on retail marketing; Contributors; Index |
| Record Nr. | UNINA-9910789340103321 |
|
Perrey Jesko
|
||
| Chichester, West Sussex, : Wiley, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail marketing and branding [[electronic resource] ] : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke
| Retail marketing and branding [[electronic resource] ] : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke |
| Autore | Perrey Jesko |
| Pubbl/distr/stampa | Chichester, West Sussex, : Wiley, c2011 |
| Descrizione fisica | 1 online resource (320 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | SpilleckeDennis |
| Soggetto topico |
Branding (Marketing)
Brand name products Retail trade |
| ISBN |
0-470-97977-1
1-283-37407-2 9786613374073 0-470-97979-8 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Retail Marketing and Branding; Contents; Introduction; Acknowledgements; Foreword; Part I Building Superior Retail Brands; 1 Principles of successful brand management: art - science - craft; Art, science and craft; Creativity and consistency; Strengths and weaknesses; Touch point orchestration; 2 Segmentation; Relevance in retail; Top management attention; Consumer needs; Strategic segmentation; Implementation; 3 A guide to excellence in retail brand management; The brand diamond; The brand purchase funnel; BrandMatics; The brand promise; Brand delivery; 4 Store brand portfolio management
Multiple formats and brands BrandMatics Advanced; The brand space map; Impact estimation; 5 Private label branding; PL growth; Four generations of PL; PL strategy; SKU selection; Capabilities; Part II Optimizing Marketing ROI; 6 Budget sizing: the million dollar question; Systematic approach; Transparency; Outside-in benchmarking; Inside-out budgeting; Efficiency modelling; Budget level estimate; 7 Budget prioritization; Decision mode; Investment units; Full transparency; Prioritization criteria; Avoiding automation; Interview with Pia Mellbye, ICA 8 How to spend it: fact-based media mix optimization Media landscape transformation; Eye-level interaction; Three approaches; 9 Reach-Cost-Quality; Vehicle optimization; Apples and apples; Universal scores; Interview with Thomas Koch, TKM; 10 Marketing Mix Modelling; How to spend it; Impact comparison; Applications; Multi-lever transparency; Dos and don'ts; 11 The digital evolution of retail marketing; Digital natives; Constant connectivity; Social interaction; Two-way marketing; Consumer control; Total recall; Evolution, not revolution; Interview with Alastair Bruce, Google; 12 POS marketing The most powerful vehicle Lack of leverage; Systematic management; Tangible and intangible elements; The human factor; 13 Leaflets and local print advertising: how to achieve local media excellence; The true point of sale; A complex challenge; Fine-tuning; Product selection; Geo-marketing; 14 Excellence in classical media; A key element; Creativity and content fit; Testing and learning; Message delivery; Creative partners; Interview with Michael Trautmann, kempertrautmann; 15 Digital marketing excellence; The digital arena; Role of digital; Push vs. pull vehicles; Real-time marketing 16 Boosting customer value through CLMFull value; Deep understanding; Predictive modelling; Keeping track; Data availability; Applications; Interview with Daniela Mündler, Douglas; 17 Smart sourcing; Sizeable savings; Efficiency levers; Efficiency optimization; Best practice; Deep dive; Part I II Ten Perspectives on Retail Marketing; 18 Ten perspectives on retail marketing; Contributors; Index |
| Record Nr. | UNINA-9910809778303321 |
|
Perrey Jesko
|
||
| Chichester, West Sussex, : Wiley, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail marketing management / / David Gilbert
| Retail marketing management / / David Gilbert |
| Autore | Gilbert David <1947 March 2-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Harlow, England : , : FT Prentice Hall, , [2003] |
| Descrizione fisica | 1 online resource (xiii, 457 p. ) : ill |
| Disciplina | 658.87 |
| Soggetto topico |
Marketing - Management
Retail trade |
| ISBN |
1-280-56136-X
9786610561360 1-4058-7031-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | About the contributors Preface 1. An Introduction to retailing as an activity 2. An introduction to retail marketing 3. Consumer behaviour and retail operations 4. The management of service and quality in retailing 5. The retail marketing mix and product 6. Merchandise Management 7. Retail pricing 8. Retail promotion 9. Retail logistics and distribution 10. Methods and approaches to retail marketing planning 11. Retail location strategies and decisions 12. The management of a retail brand 13. The applications of It to retail marketing 14. Consumerism and ethics in retailing 15. International retailing 16. The future of retailing |
| Record Nr. | UNINA-9910154653603321 |
|
Gilbert David <1947 March 2->
|
||
| Harlow, England : , : FT Prentice Hall, , [2003] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail marketing management [[electronic resource] ] : principles and practice / / Helen Goworek, Peter McGoldrick
| Retail marketing management [[electronic resource] ] : principles and practice / / Helen Goworek, Peter McGoldrick |
| Autore | Goworek Helen |
| Pubbl/distr/stampa | Harlow, : Pearson, 2015 |
| Descrizione fisica | 1 online resource (xvii, 350 p.) : ill |
| Disciplina | 658.87 |
| Altri autori (Persone) | McGoldrickPeter J |
| Soggetto topico |
Marketing - Management
Retail trade |
| ISBN |
1-78764-563-0
0-273-75878-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 Introduction to retail marketing management -- Chapter 2 Retail marketing strategy -- Chapter 3 Retail consumer behaviour and market segmentation -- Chapter 4 Retail product and brand management -- Chapter 5 Retail buying and merchandising -- Chapter 6 Retail pricing -- Chapter 7 Retail marketing communications -- Chapter 8 Retail location -- Chapter 9 Retail design and layout -- Chapter 10 Retail customer service -- Chapter 11 Multichannel retailing -- Chapter 12 Legislation and ethics in retailing -- Chapter 13 International retail marketing and emerging markets -- Glossary -- Index. |
| Record Nr. | UNINA-9910151648803321 |
|
Goworek Helen
|
||
| Harlow, : Pearson, 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail prices
| Retail prices |
| Pubbl/distr/stampa | [Washington, D.C.] : , : Department of Commerce and Labor, Bureau of Labor |
| Descrizione fisica | 1 online resource (volumes) |
| Collana |
Retail prices and cost of living series
Bulletin of the United States Bureau of Labor Bulletin of the United States Bureau of Labor Statistics |
| Soggetto topico |
Prices - United States
Consumer price indexes - United States Retail trade - United States Consumer price indexes Prices Retail trade |
| Soggetto genere / forma |
Periodicals.
Statistics. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Retail prices |
| Record Nr. | UNINA-9910709679603321 |
| [Washington, D.C.] : , : Department of Commerce and Labor, Bureau of Labor | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail prices 1890 to 1926. [U.S. Bureau of Labor Statistics Bulletin No. 445. Retail Prices and Cost of Living Series. August, 1927.]
| Retail prices 1890 to 1926. [U.S. Bureau of Labor Statistics Bulletin No. 445. Retail Prices and Cost of Living Series. August, 1927.] |
| Pubbl/distr/stampa | [Washington, D.C.] : , : [U.S. Government Printing Office], , 1927 |
| Descrizione fisica | 1 online resource (230 pages) : illustrations, tables |
| Collana |
House document / 69th Congress, 2nd session. House
[United States congressional serial set] |
| Soggetto topico |
Consumer price indexes
Cost and standard of living Power resources - Costs Food prices Natural gas Retail trade Prices |
| Soggetto genere / forma | Legislative materials. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910716466003321 |
| [Washington, D.C.] : , : [U.S. Government Printing Office], , 1927 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail prices, 1890 to 1924. [U.S. Bureau of Labor Statistics Bulletin No. 396. Retail Prices and Cost of Living Series. October 1925.]
| Retail prices, 1890 to 1924. [U.S. Bureau of Labor Statistics Bulletin No. 396. Retail Prices and Cost of Living Series. October 1925.] |
| Pubbl/distr/stampa | [Washington, D.C.] : , : [U.S. Government Printing Office], , 1925 |
| Descrizione fisica | 1 online resource (241 pages) : illustrations, tables |
| Collana |
House document / 69th Congress, 1st session. House
[United States congressional serial set ] |
| Soggetto topico |
Consumer price indexes
Deflation (Finance) Power resources - Costs Food prices Inflation (Finance) Retail trade Weights and measures |
| Soggetto genere / forma | Legislative materials. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910716236703321 |
| [Washington, D.C.] : , : [U.S. Government Printing Office], , 1925 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail prices, 1890 to 1925. [U.S. Bureau of Labor Statistics Bulletin No. 418. Retail Prices and Cost of Living Series. October 1926.]
| Retail prices, 1890 to 1925. [U.S. Bureau of Labor Statistics Bulletin No. 418. Retail Prices and Cost of Living Series. October 1926.] |
| Pubbl/distr/stampa | [Washington, D.C.] : , : [U.S. Government Printing Office], , 1926 |
| Descrizione fisica | 1 online resource (241 pages) : illustrations, tables |
| Collana |
House document / 69th Congress, 1st session. House
[United States congressional serial set ] |
| Soggetto topico |
Consumer price indexes
Cost and standard of living Deflation (Finance) Power resources - Costs Food prices Inflation (Finance) Retail trade |
| Soggetto genere / forma | Legislative materials. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910716334203321 |
| [Washington, D.C.] : , : [U.S. Government Printing Office], , 1926 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail reset : por qué las tiendas físicas son la clave del futuro / / Dimas Gimeno y Luis Lara
| Retail reset : por qué las tiendas físicas son la clave del futuro / / Dimas Gimeno y Luis Lara |
| Autore | Gimeno Dimas |
| Edizione | [1st edition.] |
| Pubbl/distr/stampa | Madrid : , : LID Editorial, , [2021] |
| Descrizione fisica | 1 online resource (165 pages) |
| Disciplina | 658.87 |
| Soggetto topico | Retail trade |
| ISBN | 84-16750-83-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910795546303321 |
|
Gimeno Dimas
|
||
| Madrid : , : LID Editorial, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Retail trade
(176)
- Retail trade - United States (18)
- Marketing (15)
- Business logistics (10)
- Commerce de détail (10)