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Retail analytics [[electronic resource] ] : the secret weapon / / Emmett Cox
| Retail analytics [[electronic resource] ] : the secret weapon / / Emmett Cox |
| Autore | Cox Emmett <1957-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2012 |
| Descrizione fisica | 1 online resource (178 p.) |
| Disciplina | 658.8/7 |
| Collana | Wiley & SAS business series |
| Soggetto topico | Retail trade |
| ISBN |
1-118-14832-0
1-119-20534-4 1-283-27301-2 9786613273017 1-118-14835-5 |
| Classificazione | BUS057000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Retail Analytics: The Secret Weapon; Contents; Preface; Acknowledgments; Chapter 1: Retailing Analytics: An Introduction; RETAILER GOODWILL; THE INSIDE SCOOP: RETAIL POWER BROKERS; RETAIL ORGANIZATION; Real Estate Marketing; Creative Advertising Marketing; Operations Marketing (Research); Direct Marketing; Strategic Marketing; COMMUNICATING TO THE RETAIL ORGANIZATION; POINT OF SALE VERSUS MARKET BASKET DATA; DATA IS GOLD; DATA AS REVENUE: THE PRICE OF RETAIL DATA; Chapter 2: Retail and Data Analytics; HARD-CORE DATA TERMS: NOW WE'RE TALKING ABOUT THE FUN STUFF; MARKET BASKET; DATA STORAGE 101
DATA WITHOUT USE IS OVERHEADCASE STUDIES AND PRACTICAL EXAMPLES OF DATA-RELATED RETAIL PROJECTS; Trade Area Modeling; Real Estate Site Selection Modeling; Competitor Threat Analytics; Merchandise Mix Modeling: Combining Multiple Data Sources; CELEBRITY MARKETING: TRACKING EFFECTIVENESS; HOUSE BRAND VERSUS NAME BRAND; E-BUSINESS: CLICKS AND MORTAR; AFFINITY MERCHANDISING: MERCHANDISE CROSS-SELL CASE STUDY; MARKET BASKET ANALYSIS: EXAMPLES; STORE DEPARTMENTAL CROSS-SELLING; Single Category Affinity Analysis: Paper Towels; Best Checkout Register Impulse Items for Christmas Season: Case Study Chapter 3: The Apparel IndustryMANY TYPES OF APPAREL BUSINESSES; RETAILER BUILDING AND LOCATION, LOCATION, LOCATION; WHO IS MY CUSTOMER? SIZE UP THE OPPORTUNITY AND SHOW ME THE MONEY!; EVOLUTION OF A BRAND: NOT YOUR FATHER'S BLUE JEANS; DIVERSIFICATION: SPREAD RISKS OVER MULTIPLE BUSINESSES; CRITICAL, NEED-TO-KNOW INFORMATION IN APPAREL ANALYTICS; Seasonality: Styles Change like the Wind; Seasonal Counterpoint; Merchandise Placement and Presentation: From Racks to Riches; Accessories; Next Best Offers; Promotions: Lifeblood of the Apparel Business; RETAIL IN GENERAL: IMPULSE BUYING Chapter 4: Importance of Geography and DemographicsUNDERSTANDING THE TOOLS AND THE DATA REQUIREMENTS; How Geographic Information Systems Work: Science behind the Tools; GIS Layers of Information: Building a Map, Layer by Layer; HOW GEOGRAPHY FITS INTO RETAIL: LOCATION, LOCATION, LOCATION!; Retail Geography: Data and Lots of It; Retail Data: Internal Data Collection; Retail Trade Areas: Differing Methods for Debate; Zip Code Data: Forecasting Application Volume by Store; NOW THAT WE UNDERSTAND THE TOOL AND THE DATA, WHAT DO WE DO?; Card Preference Opportunity by Zip Code: Case Study Example of Sales Penetration MapMARKET OBSERVATIONS: ADDITIONAL USES OF THE GIS TOOL; Chapter 5: In-Store Marketing and Presentation; UNDERSTANDING THE DIFFERENT STORE DESIGNS; Old Theories of Merchandise Placement; New Theories of Merchandise Placement; Mass Merchandisers Were Slow to Catch On: Does Convenience Translate into Sales?; ALL ABOUT PRICING; Everyday Low Price; Loyalty Discount Philosophies; Tiered Pricing; TYPES AND SIZES: RETAIL STORE STRATEGIES; Store in a Store: Make Shopping Convenient; What's in a Store: Convenience Stores to Hypermart Stores Hypermarts: When Is Big Too Big? |
| Record Nr. | UNINA-9910822583203321 |
Cox Emmett <1957->
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| Hoboken, N.J., : Wiley, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy
| Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina |
658.8/4
658.84 658.87 |
| Altri autori (Persone) |
PellegriniLuca
ReddySrinivas K |
| Collana | Routledge library editions. Retailing and distribution |
| Soggetto topico |
Marketing channels
Retail trade |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-64372-3
0-203-10365-3 1-136-24573-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution. |
| Record Nr. | UNINA-9910461934003321 |
| London ; ; New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy
| Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina |
658.8/4
658.84 658.87 |
| Altri autori (Persone) |
PellegriniLuca
ReddySrinivas K |
| Collana | Routledge library editions. Retailing and distribution |
| Soggetto topico |
Marketing channels
Retail trade |
| ISBN |
1-136-24572-3
1-283-64372-3 0-203-10365-3 1-136-24573-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution. |
| Record Nr. | UNINA-9910785802103321 |
| London ; ; New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy
| Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina |
658.8/4
658.84 658.87 |
| Altri autori (Persone) |
PellegriniLuca
ReddySrinivas K |
| Collana | Routledge library editions. Retailing and distribution |
| Soggetto topico |
Marketing channels
Retail trade |
| ISBN |
1-136-24572-3
1-283-64372-3 0-203-10365-3 1-136-24573-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution. |
| Record Nr. | UNINA-9910816531503321 |
| London ; ; New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The ... retail business market research handbook
| The ... retail business market research handbook |
| Pubbl/distr/stampa | Loganville, GA : , : Richard K. Miller & Associates |
| Descrizione fisica | 1 online resource |
| Disciplina | 659 |
| Collana | RKMA market research handbook series |
| Soggetto topico |
Retail trade - United States
Marketing - United States Retail Industry Marketing Retail trade |
| Soggetto genere / forma |
Periodicals.
Statistics. |
| ISSN | 2472-5811 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996214152103316 |
| Loganville, GA : , : Richard K. Miller & Associates | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
The ... retail business market research handbook
| The ... retail business market research handbook |
| Pubbl/distr/stampa | Loganville, GA : , : Richard K. Miller & Associates |
| Descrizione fisica | 1 online resource |
| Disciplina | 659 |
| Collana | RKMA market research handbook series |
| Soggetto topico |
Retail trade - United States
Marketing - United States Retail Industry Marketing Retail trade |
| Soggetto genere / forma |
Periodicals.
Statistics. |
| ISSN | 2472-5811 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910678467803321 |
| Loganville, GA : , : Richard K. Miller & Associates | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The retail digest
| The retail digest |
| Pubbl/distr/stampa | Oxford : , : Oxford Institute of Retail Management, , 2008-2012 |
| Descrizione fisica | 1 online resource |
| Disciplina | 381.1094 |
| Soggetto topico |
Retail trade
Commerce de détail Retail industry |
| Soggetto genere / forma |
Periodical
periodicals. Periodicals. Périodiques. |
| Classificazione |
83.71
85.40 380 655 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996208305503316 |
| Oxford : , : Oxford Institute of Retail Management, , 2008-2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
The retail digest
| The retail digest |
| Pubbl/distr/stampa | Oxford : , : Oxford Institute of Retail Management, , 2008-2012 |
| Descrizione fisica | 1 online resource |
| Disciplina | 381.1094 |
| Soggetto topico |
Retail trade
Commerce de détail Retail industry |
| Soggetto genere / forma |
Periodical
periodicals. Periodicals. Périodiques. |
| Classificazione |
83.71
85.40 380 655 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910339598903321 |
| Oxford : , : Oxford Institute of Retail Management, , 2008-2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail geography / / edited by John A. Dawson
| Retail geography / / edited by John A. Dawson |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina |
381.1
381/.1 |
| Altri autori (Persone) | DawsonJohn A |
| Collana | Routledge library editions. Retailing and distribution |
| Soggetto topico |
Retail trade
Commercial geography |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-64278-6
0-203-10373-4 1-136-24615-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; RETAIL GEOGRAPHY; Title Page; Copyright Page; Table of Contents; List of Tables; List of Figures; Introduction; 1. Urban Consumer Behaviour; Normative Spatial Models; Central Place Theory; Spatial Interaction Theory; The Behavioural Approaches; The Theoretical Behavioural Approach; The Empirical Behavioural Approach; The Cognitive Behavioural Approach; The Marketing Approach to the Study of Consumer Behaviour; Conclusions; References; 2. The Study of Retail Location; Problems of Classification and Organisation; The Study of Shopping Centre Location; Economic Theory; Land Value Theory
Central Place Theory Spatial Interaction Models; Ecological Analogies; Store Location Research and the Study of Shop Patterns; A Marketing Geography Approach; Store Location Studies in Britain; Spatial Statistics and the Study of Shop Patterns; Changes in Retail Location; Studies of Retail Location Change; Conceptual Views of Retail Location Change; Retail Decentralisation; The Changing Retail Component of the Central Business District; Retail Location Change and the British Planning System; Conclusions; References; 3. Retail Organisation; The Distribution System; The System of Retailing Wholesale-Retail Relations The Techniques of Retailing; The Evolution of Retailing; Modern Trends in Retailing; Sources of Information; The Development of New Stores; International Comparisons; The Relative Health of Retailing; The Impact of Change; The Effects of large Superstores and Hypermarkets; Problems and Prospects for Small Shops; Shopping Centre Developments; Typologies and Classifications; The Development Process; The Impact of New Schemes; The Future of the Central Area; Store Assessment Research; Needs in Future Research; References; 4. Retail Activity and Public Policy Location Policies The Lack of Effective Policies; A Model of Location Policy Formulation; Preliminary Recognition and Defimation of Problems; Definition of the Planning Task; Data Collection, Analysis and Forecasting; Determination of Constraints and Objectives; Formulation of Operational Criteria for Design; Plan Design; Testing of Alternative Plans; Plan Evaluation; Decision-Making; Plan Implementation; Retail Price Policies; Business Structure Policies; The Concept of Efficiency; Pro-competitive Policies; Policies to Encourage Retail Growth; The Control of Market Power Control of the Birth and Death of Firms Consumer Protection Policies; Indirect Influences of Social and Economic Policies; References; 5. Conclusions; A Possible Research Framework; References; Notes on Contributors; Index |
| Record Nr. | UNINA-9910461909703321 |
| London ; ; New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail geography / / edited by John A. Dawson
| Retail geography / / edited by John A. Dawson |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina |
381.1
381/.1 |
| Altri autori (Persone) | DawsonJohn A |
| Collana | Routledge library editions. Retailing and distribution |
| Soggetto topico |
Retail trade
Commercial geography |
| ISBN |
1-136-24614-2
1-283-64278-6 0-203-10373-4 1-136-24615-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; RETAIL GEOGRAPHY; Title Page; Copyright Page; Table of Contents; List of Tables; List of Figures; Introduction; 1. Urban Consumer Behaviour; Normative Spatial Models; Central Place Theory; Spatial Interaction Theory; The Behavioural Approaches; The Theoretical Behavioural Approach; The Empirical Behavioural Approach; The Cognitive Behavioural Approach; The Marketing Approach to the Study of Consumer Behaviour; Conclusions; References; 2. The Study of Retail Location; Problems of Classification and Organisation; The Study of Shopping Centre Location; Economic Theory; Land Value Theory
Central Place Theory Spatial Interaction Models; Ecological Analogies; Store Location Research and the Study of Shop Patterns; A Marketing Geography Approach; Store Location Studies in Britain; Spatial Statistics and the Study of Shop Patterns; Changes in Retail Location; Studies of Retail Location Change; Conceptual Views of Retail Location Change; Retail Decentralisation; The Changing Retail Component of the Central Business District; Retail Location Change and the British Planning System; Conclusions; References; 3. Retail Organisation; The Distribution System; The System of Retailing Wholesale-Retail Relations The Techniques of Retailing; The Evolution of Retailing; Modern Trends in Retailing; Sources of Information; The Development of New Stores; International Comparisons; The Relative Health of Retailing; The Impact of Change; The Effects of large Superstores and Hypermarkets; Problems and Prospects for Small Shops; Shopping Centre Developments; Typologies and Classifications; The Development Process; The Impact of New Schemes; The Future of the Central Area; Store Assessment Research; Needs in Future Research; References; 4. Retail Activity and Public Policy Location Policies The Lack of Effective Policies; A Model of Location Policy Formulation; Preliminary Recognition and Defimation of Problems; Definition of the Planning Task; Data Collection, Analysis and Forecasting; Determination of Constraints and Objectives; Formulation of Operational Criteria for Design; Plan Design; Testing of Alternative Plans; Plan Evaluation; Decision-Making; Plan Implementation; Retail Price Policies; Business Structure Policies; The Concept of Efficiency; Pro-competitive Policies; Policies to Encourage Retail Growth; The Control of Market Power Control of the Birth and Death of Firms Consumer Protection Policies; Indirect Influences of Social and Economic Policies; References; 5. Conclusions; A Possible Research Framework; References; Notes on Contributors; Index |
| Record Nr. | UNINA-9910786000303321 |
| London ; ; New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Retail trade
(176)
- Retail trade - United States (18)
- Marketing (15)
- Business logistics (10)
- Commerce de détail (10)