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The New Online Trade : Business Models, Business Systems and Benchmarks in E-Commerce / / Gerrit Heinemann
The New Online Trade : Business Models, Business Systems and Benchmarks in E-Commerce / / Gerrit Heinemann
Autore Heinemann Gerrit
Edizione [First edition.]
Pubbl/distr/stampa Wiesbaden, Germany : , : Springer, , [2023]
Descrizione fisica 1 online resource (519 pages)
Disciplina 658.872
Soggetto topico Electronic commerce
Retail trade
Sales management
ISBN 9783658407575
9783658407568
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto New meta-targeting in online retailing -- Business model of online retailing -- Forms of online retailing -- Business systems and benchmarks in e-commerce -- Best practices and risks in online retailing.
Record Nr. UNINA-9910686776403321
Heinemann Gerrit  
Wiesbaden, Germany : , : Springer, , [2023]
Materiale a stampa
Lo trovi qui: Univ. Federico II
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New ways of reaching out to end users : retailing / / Gurudutta Pradeep Japee
New ways of reaching out to end users : retailing / / Gurudutta Pradeep Japee
Autore Japee Gurudutta Pradeep
Pubbl/distr/stampa Hamburg, [Germany] : , : Anchor Academic Publishing, , 2016
Descrizione fisica 1 online resource (158 pages) : illustrations, tables
Disciplina 658.87
Soggetto topico Retail trade
ISBN 3-95489-947-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910150434603321
Japee Gurudutta Pradeep  
Hamburg, [Germany] : , : Anchor Academic Publishing, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Omni-channel retailing : an analysis of channel interdependencies, integration services and specific marketing instruments / / Amelie Winters
Omni-channel retailing : an analysis of channel interdependencies, integration services and specific marketing instruments / / Amelie Winters
Autore Winters Amelie
Pubbl/distr/stampa Wiesbaden : , : SpringerGabler, , [2021]
Descrizione fisica 1 online resource (326 pages)
Disciplina 658.8
Collana Handel und Internationales Marketing Retailing and International Marketing
Soggetto topico Marketing channels - Management
Retail trade
ISBN 3-658-34707-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910495222403321
Winters Amelie  
Wiesbaden : , : SpringerGabler, , [2021]
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Plunkett's retail industry almanac 2017 : the only comprehensive guide to the retail industry / / Jack W. Plunkett
Plunkett's retail industry almanac 2017 : the only comprehensive guide to the retail industry / / Jack W. Plunkett
Autore Plunkett Jack W.
Pubbl/distr/stampa Houston, Texas : , : Plunkett Research®, Ltd., , 2016
Descrizione fisica 1 online resource (652 pages) : illustrations, tables
Disciplina 381.1025
Soggetto topico Retail trade
ISBN 1-62831-749-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910155154703321
Plunkett Jack W.  
Houston, Texas : , : Plunkett Research®, Ltd., , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Preparing your business for global e-commerce / / Doug Barry, editor
Preparing your business for global e-commerce / / Doug Barry, editor
Edizione [Second edition.]
Pubbl/distr/stampa Washington, DC : , : U.S. Department of Commerce, International Trade Administration, U.S. Commercial Service, , 2016
Descrizione fisica 1 online resource (vi, 174 pages) : illustrations (chiefly color)
Soggetto topico Electronic commerce - Management
International business enterprises - Management
Internet marketing
Business logistics
Retail trade
Information technology
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Altri titoli varianti Preparing your business for global e-commerce : a guide for U.S. companies to manage operations, inventory, and payment issues
Record Nr. UNINA-9910707077803321
Washington, DC : , : U.S. Department of Commerce, International Trade Administration, U.S. Commercial Service, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Reeingineering retail : the future of selling in a post-digital world / / Doug Stephens ; foreword by Joseph Pine
Reeingineering retail : the future of selling in a post-digital world / / Doug Stephens ; foreword by Joseph Pine
Autore Stephens Doug
Pubbl/distr/stampa Vancouver, British Columbia ; ; Berkeley, [California] : , : Figure 1, , 2017
Descrizione fisica 1 online resource
Disciplina 658.87
Soggetto topico Retail trade
Consumer behavior
Consumption (Economics)
ISBN 1-927958-96-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910796386003321
Stephens Doug  
Vancouver, British Columbia ; ; Berkeley, [California] : , : Figure 1, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Reeingineering retail : the future of selling in a post-digital world / / Doug Stephens ; foreword by Joseph Pine
Reeingineering retail : the future of selling in a post-digital world / / Doug Stephens ; foreword by Joseph Pine
Autore Stephens Doug
Pubbl/distr/stampa Vancouver, British Columbia ; ; Berkeley, [California] : , : Figure 1, , 2017
Descrizione fisica 1 online resource
Disciplina 658.87
Soggetto topico Retail trade
Consumer behavior
Consumption (Economics)
ISBN 1-927958-96-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910826380903321
Stephens Doug  
Vancouver, British Columbia ; ; Berkeley, [California] : , : Figure 1, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Research Regarding the Influence of Social Media on the Quality of Services in the Sharing Economy [[electronic resource] /] / by Sonia Budz
Research Regarding the Influence of Social Media on the Quality of Services in the Sharing Economy [[electronic resource] /] / by Sonia Budz
Autore Budz Sonia
Edizione [1st ed. 2023.]
Pubbl/distr/stampa Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2023
Descrizione fisica 1 online resource (244 pages)
Disciplina 260
Collana Sustainable Management, Wertschöpfung und Effizienz
Soggetto topico Business
Management science
Retail trade
Electronic commerce
Business and Management
Trade and Retail
e-Commerce and e-Business
ISBN 3-658-42328-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction -- Conceptual Elements With Regards To The Sharing Economy. -- The Influence Of Social Media On The Quality Of Services -- The Study Of Consumer - Social Media - Sharing Economy Relationship -- Research Regarding The Connections Between Social Media - Sharing Economy – Quality -- Conclusions.
Record Nr. UNINA-9910739411203321
Budz Sonia  
Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2023
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Restricting the use of the words "Army or Navy." May 6, 1926. -- Referred to the House Calendar and ordered to be printed
Restricting the use of the words "Army or Navy." May 6, 1926. -- Referred to the House Calendar and ordered to be printed
Pubbl/distr/stampa [Washington, D.C.] : , : [U.S. Government Printing Office], , 1926
Descrizione fisica 1 online resource (2 pages)
Altri autori (Persone) GrahamGeorge Scott <1850-1931> (Republican (PA))
Collana House report / 69th Congress, 1st session. House
[United States congressional serial set ]
Soggetto topico Deceptive advertising
Legislative amendments
Military supplies
Retail trade
Soggetto genere / forma Legislative materials.
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910716374903321
[Washington, D.C.] : , : [U.S. Government Printing Office], , 1926
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Retail analytics [[electronic resource] ] : the secret weapon / / Emmett Cox
Retail analytics [[electronic resource] ] : the secret weapon / / Emmett Cox
Autore Cox Emmett <1957->
Pubbl/distr/stampa Hoboken, N.J., : Wiley, c2012
Descrizione fisica 1 online resource (178 p.)
Disciplina 658.8/7
Collana Wiley & SAS business series
Soggetto topico Retail trade
ISBN 1-118-14832-0
1-119-20534-4
1-283-27301-2
9786613273017
1-118-14835-5
Classificazione BUS057000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Retail Analytics: The Secret Weapon; Contents; Preface; Acknowledgments; Chapter 1: Retailing Analytics: An Introduction; RETAILER GOODWILL; THE INSIDE SCOOP: RETAIL POWER BROKERS; RETAIL ORGANIZATION; Real Estate Marketing; Creative Advertising Marketing; Operations Marketing (Research); Direct Marketing; Strategic Marketing; COMMUNICATING TO THE RETAIL ORGANIZATION; POINT OF SALE VERSUS MARKET BASKET DATA; DATA IS GOLD; DATA AS REVENUE: THE PRICE OF RETAIL DATA; Chapter 2: Retail and Data Analytics; HARD-CORE DATA TERMS: NOW WE'RE TALKING ABOUT THE FUN STUFF; MARKET BASKET; DATA STORAGE 101
DATA WITHOUT USE IS OVERHEADCASE STUDIES AND PRACTICAL EXAMPLES OF DATA-RELATED RETAIL PROJECTS; Trade Area Modeling; Real Estate Site Selection Modeling; Competitor Threat Analytics; Merchandise Mix Modeling: Combining Multiple Data Sources; CELEBRITY MARKETING: TRACKING EFFECTIVENESS; HOUSE BRAND VERSUS NAME BRAND; E-BUSINESS: CLICKS AND MORTAR; AFFINITY MERCHANDISING: MERCHANDISE CROSS-SELL CASE STUDY; MARKET BASKET ANALYSIS: EXAMPLES; STORE DEPARTMENTAL CROSS-SELLING; Single Category Affinity Analysis: Paper Towels; Best Checkout Register Impulse Items for Christmas Season: Case Study
Chapter 3: The Apparel IndustryMANY TYPES OF APPAREL BUSINESSES; RETAILER BUILDING AND LOCATION, LOCATION, LOCATION; WHO IS MY CUSTOMER? SIZE UP THE OPPORTUNITY AND SHOW ME THE MONEY!; EVOLUTION OF A BRAND: NOT YOUR FATHER'S BLUE JEANS; DIVERSIFICATION: SPREAD RISKS OVER MULTIPLE BUSINESSES; CRITICAL, NEED-TO-KNOW INFORMATION IN APPAREL ANALYTICS; Seasonality: Styles Change like the Wind; Seasonal Counterpoint; Merchandise Placement and Presentation: From Racks to Riches; Accessories; Next Best Offers; Promotions: Lifeblood of the Apparel Business; RETAIL IN GENERAL: IMPULSE BUYING
Chapter 4: Importance of Geography and DemographicsUNDERSTANDING THE TOOLS AND THE DATA REQUIREMENTS; How Geographic Information Systems Work: Science behind the Tools; GIS Layers of Information: Building a Map, Layer by Layer; HOW GEOGRAPHY FITS INTO RETAIL: LOCATION, LOCATION, LOCATION!; Retail Geography: Data and Lots of It; Retail Data: Internal Data Collection; Retail Trade Areas: Differing Methods for Debate; Zip Code Data: Forecasting Application Volume by Store; NOW THAT WE UNDERSTAND THE TOOL AND THE DATA, WHAT DO WE DO?; Card Preference Opportunity by Zip Code: Case Study
Example of Sales Penetration MapMARKET OBSERVATIONS: ADDITIONAL USES OF THE GIS TOOL; Chapter 5: In-Store Marketing and Presentation; UNDERSTANDING THE DIFFERENT STORE DESIGNS; Old Theories of Merchandise Placement; New Theories of Merchandise Placement; Mass Merchandisers Were Slow to Catch On: Does Convenience Translate into Sales?; ALL ABOUT PRICING; Everyday Low Price; Loyalty Discount Philosophies; Tiered Pricing; TYPES AND SIZES: RETAIL STORE STRATEGIES; Store in a Store: Make Shopping Convenient; What's in a Store: Convenience Stores to Hypermart Stores
Hypermarts: When Is Big Too Big?
Record Nr. UNINA-9910139591803321
Cox Emmett <1957->  
Hoboken, N.J., : Wiley, c2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
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