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Persuasive writing : how to harness the power of words / / Peter Frederick
| Persuasive writing : how to harness the power of words / / Peter Frederick |
| Autore | Frederick Peter |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Harlow, England : , : Prentice Hall, , [2011] |
| Descrizione fisica | 1 online resource (xii, 194 p.) : ill |
| Disciplina | 808.06665 |
| Soggetto topico |
Business writing
Report writing Persuasion (Rhetoric) |
| ISBN |
0-273-74616-2
1-283-17342-5 9786613173423 0-273-74615-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Persuasive Writing -- Contents -- About the author -- Introduction -- Acknowledgements -- What is Persuasive Writing? -- Why are you writing? -- Who is your audience? -- Reader Response = Result -- Tools for Persuasive Writing -- Ethos, Logos, Pathos -- Using emotive language -- You, We, I - getting personal -- FABU -- Storytelling -- Persuasive writing example -- Persuasion - Beyond Logic -- The science of decision-making -- Primacy - why coming first matters -- Availability -- Consistency and why we hate changing our minds -- Justification and evidence -- Simplicity -- Loss and reward - a bird in the hand . . . -- Outside influences - following the herd -- Repetition, repetition, repetition -- Anchoring - decision-making all at sea -- The halo effect -- Recency - the here and now -- The reader is always right -- Commercial Break: Advertisement Slogans -- Conciseness Equals Clarity -- Ason and the jargonauts -- Sentences that are too -- The writer's diet - cutting padding -- Culling lazy words -- Examples, similes and analogies -- A seven-step concise writing process -- Verbs Equal Vigour -- Grammar refresher -- Verbs just wanna have fun -- Verbs in disguise - noun suffixes -- Mistakes -- Commonly confused words -- Using the wrong word -- Scattershot punctuation and no punctuation -- Poor spelling -- 'Mistakes' that aren't mistakes -- Planning and Structuring -- Plan, draft, edit -- Document structures -- Layout, Fonts and Formatting -- Font choice -- Layout -- Headings -- Bullets -- Tables and diagrams -- Tips for Common Documents -- More effective emails -- Writing for the web -- Persuasive CVs -- Executive summaries and abstracts -- Grant funding -- Feedback, fear and a favour -- Persuasion - the Dark Arts -- Assume causality -- It's common sense, stupid -- It's common knowledge -- Abuse statistics -- Widen or narrow definitions.
Flattery will get you everywhere -- And a few more . . . -- The end -- Appendix 1 Summary of rules -- Appendix 2 Supersized words and their alternatives -- Appendix 3 Recommended reading -- Appendix 4 Persuasive writing flowchart -- Appendix 5 Persuasive writing checklist -- Appendix 6 Exploiting and countering human decision-making -- Appendix 7 The seven-step concise writing process - worked example -- Index. |
| Record Nr. | UNINA-9910150516803321 |
Frederick Peter
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| Harlow, England : , : Prentice Hall, , [2011] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Plain language, please : how to write for results / / Janet C. Arrowood
| Plain language, please : how to write for results / / Janet C. Arrowood |
| Autore | Arrowood Janet C. |
| Pubbl/distr/stampa | Lanham, Maryland : , : Rowman & Littlefield, , 2016 |
| Descrizione fisica | 1 online resource (95 pages) : illustrations, tables |
| Disciplina | 808/.042 |
| Soggetto topico |
English language - Rhetoric
English language - Grammar Report writing |
| ISBN | 1-4758-2477-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Chapter 1: A brief history of the (American) English language -- Chapter 2: How to write in plain English -- Chapter 3: Identify and write to the 'right' audience -- Chapter 4: Keep it simple and short -- Chapter 5: Planning and organizing your documents -- Chapter 6: Applying the Cs' and Rs' of effective writing -- Chapter 7: Using correct grammar and punctuation -- Chapter 8: Using reader-friendly voice, tone, and person -- Chapter 9: Applying effective self-editing and proofreading techniques -- Chapter 10: Netiquette and writing for the likely viewing medium -- Conclusion: The wrap-up. |
| Record Nr. | UNINA-9910798783503321 |
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Arrowood Janet C.
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| Lanham, Maryland : , : Rowman & Littlefield, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Plain language, please : how to write for results / / Janet C. Arrowood
| Plain language, please : how to write for results / / Janet C. Arrowood |
| Autore | Arrowood Janet C. |
| Pubbl/distr/stampa | Lanham, Maryland : , : Rowman & Littlefield, , 2016 |
| Descrizione fisica | 1 online resource (95 pages) : illustrations, tables |
| Disciplina | 808/.042 |
| Soggetto topico |
English language - Rhetoric
English language - Grammar Report writing |
| ISBN | 1-4758-2477-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Chapter 1: A brief history of the (American) English language -- Chapter 2: How to write in plain English -- Chapter 3: Identify and write to the 'right' audience -- Chapter 4: Keep it simple and short -- Chapter 5: Planning and organizing your documents -- Chapter 6: Applying the Cs' and Rs' of effective writing -- Chapter 7: Using correct grammar and punctuation -- Chapter 8: Using reader-friendly voice, tone, and person -- Chapter 9: Applying effective self-editing and proofreading techniques -- Chapter 10: Netiquette and writing for the likely viewing medium -- Conclusion: The wrap-up. |
| Record Nr. | UNINA-9910822574403321 |
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Arrowood Janet C.
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| Lanham, Maryland : , : Rowman & Littlefield, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The portable dissertation advisor / / Miles T. Bryant
| The portable dissertation advisor / / Miles T. Bryant |
| Autore | Bryant Miles Taft |
| Pubbl/distr/stampa | Thousand Oaks, California : , : Corwin Press, , 2004 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 378.242 |
| Soggetto topico |
Doctor of education degree
Dissertations, Academic Report writing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4833-6091-1
1-4833-6309-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Contents""; ""Preface""; ""Acknowledgments""; ""About the Author""; ""Chapter 1 - First Steps toward Your Dissertation""; ""How to Use This Book""; ""Dissertation Conventions""; ""The Dissertation Process""; ""Finding a Topic""; ""Finding a Theory""; ""Finding a Research Method""; ""Finding a Dissertation Support Group""; ""The Doctoral Dissertation in Historical Perspective""; ""Chapter 2 - The Introductory Sections""; ""The Outline of a Proposal""; ""The First Chapter""; ""Summary""; ""Chapter 3 - The Literature Review""; ""Quantitative and Qualitative Literature Reviews""
""Literature Review""""Beginning a Literature Review""; ""Types of Research Material""; ""Conduct of the Review""; ""How to Use a Research Library""; ""Summary""; ""Chapter 4 - The Research Design""; ""Exploratory and Descriptive Studies""; ""Quantitative Studies""; ""Qualitative Studies""; ""Contingency Plans: Changing the Research Design Plan""; ""Some Common Design Problems""; ""Getting Good Data""; ""Objectivity and Bias""; ""The Institutional Review Board""; ""Summary""; ""Chapter 5 - The Report of Your Findings""; ""Conventions Guiding the Reporting of Data"" ""Reminder of the Research Focus""""Objective Presentation""; ""Explication of Research Process""; ""Data Reduction""; ""Interactions with Your Advisor during This Phase""; ""Organization of Findings""; ""Reporting Data in Tables, Charts, and Graphs""; ""First-Person Voice""; ""Writing to Discover in Chapters Four and Five""; ""Redundancy""; ""Summary of Findings""; ""Chapter 6 - The Concluding Section""; ""A Discussion of Your Findings""; ""An Assessment of the Significance of Your Findings""; ""A List of Recommendations for Practice or for Future Research""; ""Summary"" ""Chapter 7 - Sage Advice on Navigating the Dissertation Process""""Understanding the Supervisory Committee""; ""Luminaries""; ""The Proposal Meeting""; ""The Defense""; ""Issues with Completion""; ""Health Issues""; ""Giving up/Sticking it out/Time out""; ""Publishing from Your Dissertation""; ""Proofreading""; ""Acknowledgment Page""; ""Attending Graduation""; ""The Doctoral Hood and Gown""; ""Final Words""; ""Appendix A: Annotated Bibliography of Useful Books""; ""Appendix B: Bibliography of Helpful Dissertations""; ""Appendix C: Assessment Instrument for Evaluating Your Study"" ""Appendix D: Activities for Dissertation Support Groups""""References""; ""Index"" |
| Record Nr. | UNINA-9910480875203321 |
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Bryant Miles Taft
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| Thousand Oaks, California : , : Corwin Press, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The portable dissertation advisor / / Miles T. Bryant
| The portable dissertation advisor / / Miles T. Bryant |
| Autore | Bryant Miles Taft |
| Pubbl/distr/stampa | Thousand Oaks, California : , : Corwin Press, , 2004 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 378.242 |
| Soggetto topico |
Doctor of education degree
Dissertations, Academic Report writing |
| ISBN |
1-4833-6091-1
1-4833-6309-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Contents""; ""Preface""; ""Acknowledgments""; ""About the Author""; ""Chapter 1 - First Steps toward Your Dissertation""; ""How to Use This Book""; ""Dissertation Conventions""; ""The Dissertation Process""; ""Finding a Topic""; ""Finding a Theory""; ""Finding a Research Method""; ""Finding a Dissertation Support Group""; ""The Doctoral Dissertation in Historical Perspective""; ""Chapter 2 - The Introductory Sections""; ""The Outline of a Proposal""; ""The First Chapter""; ""Summary""; ""Chapter 3 - The Literature Review""; ""Quantitative and Qualitative Literature Reviews""
""Literature Review""""Beginning a Literature Review""; ""Types of Research Material""; ""Conduct of the Review""; ""How to Use a Research Library""; ""Summary""; ""Chapter 4 - The Research Design""; ""Exploratory and Descriptive Studies""; ""Quantitative Studies""; ""Qualitative Studies""; ""Contingency Plans: Changing the Research Design Plan""; ""Some Common Design Problems""; ""Getting Good Data""; ""Objectivity and Bias""; ""The Institutional Review Board""; ""Summary""; ""Chapter 5 - The Report of Your Findings""; ""Conventions Guiding the Reporting of Data"" ""Reminder of the Research Focus""""Objective Presentation""; ""Explication of Research Process""; ""Data Reduction""; ""Interactions with Your Advisor during This Phase""; ""Organization of Findings""; ""Reporting Data in Tables, Charts, and Graphs""; ""First-Person Voice""; ""Writing to Discover in Chapters Four and Five""; ""Redundancy""; ""Summary of Findings""; ""Chapter 6 - The Concluding Section""; ""A Discussion of Your Findings""; ""An Assessment of the Significance of Your Findings""; ""A List of Recommendations for Practice or for Future Research""; ""Summary"" ""Chapter 7 - Sage Advice on Navigating the Dissertation Process""""Understanding the Supervisory Committee""; ""Luminaries""; ""The Proposal Meeting""; ""The Defense""; ""Issues with Completion""; ""Health Issues""; ""Giving up/Sticking it out/Time out""; ""Publishing from Your Dissertation""; ""Proofreading""; ""Acknowledgment Page""; ""Attending Graduation""; ""The Doctoral Hood and Gown""; ""Final Words""; ""Appendix A: Annotated Bibliography of Useful Books""; ""Appendix B: Bibliography of Helpful Dissertations""; ""Appendix C: Assessment Instrument for Evaluating Your Study"" ""Appendix D: Activities for Dissertation Support Groups""""References""; ""Index"" |
| Record Nr. | UNINA-9910797448803321 |
|
Bryant Miles Taft
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| Thousand Oaks, California : , : Corwin Press, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The portable dissertation advisor / / Miles T. Bryant
| The portable dissertation advisor / / Miles T. Bryant |
| Autore | Bryant Miles Taft |
| Pubbl/distr/stampa | Thousand Oaks, California : , : Corwin Press, , 2004 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 378.242 |
| Soggetto topico |
Doctor of education degree
Dissertations, Academic Report writing |
| ISBN |
1-4833-6091-1
1-4833-6309-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Contents""; ""Preface""; ""Acknowledgments""; ""About the Author""; ""Chapter 1 - First Steps toward Your Dissertation""; ""How to Use This Book""; ""Dissertation Conventions""; ""The Dissertation Process""; ""Finding a Topic""; ""Finding a Theory""; ""Finding a Research Method""; ""Finding a Dissertation Support Group""; ""The Doctoral Dissertation in Historical Perspective""; ""Chapter 2 - The Introductory Sections""; ""The Outline of a Proposal""; ""The First Chapter""; ""Summary""; ""Chapter 3 - The Literature Review""; ""Quantitative and Qualitative Literature Reviews""
""Literature Review""""Beginning a Literature Review""; ""Types of Research Material""; ""Conduct of the Review""; ""How to Use a Research Library""; ""Summary""; ""Chapter 4 - The Research Design""; ""Exploratory and Descriptive Studies""; ""Quantitative Studies""; ""Qualitative Studies""; ""Contingency Plans: Changing the Research Design Plan""; ""Some Common Design Problems""; ""Getting Good Data""; ""Objectivity and Bias""; ""The Institutional Review Board""; ""Summary""; ""Chapter 5 - The Report of Your Findings""; ""Conventions Guiding the Reporting of Data"" ""Reminder of the Research Focus""""Objective Presentation""; ""Explication of Research Process""; ""Data Reduction""; ""Interactions with Your Advisor during This Phase""; ""Organization of Findings""; ""Reporting Data in Tables, Charts, and Graphs""; ""First-Person Voice""; ""Writing to Discover in Chapters Four and Five""; ""Redundancy""; ""Summary of Findings""; ""Chapter 6 - The Concluding Section""; ""A Discussion of Your Findings""; ""An Assessment of the Significance of Your Findings""; ""A List of Recommendations for Practice or for Future Research""; ""Summary"" ""Chapter 7 - Sage Advice on Navigating the Dissertation Process""""Understanding the Supervisory Committee""; ""Luminaries""; ""The Proposal Meeting""; ""The Defense""; ""Issues with Completion""; ""Health Issues""; ""Giving up/Sticking it out/Time out""; ""Publishing from Your Dissertation""; ""Proofreading""; ""Acknowledgment Page""; ""Attending Graduation""; ""The Doctoral Hood and Gown""; ""Final Words""; ""Appendix A: Annotated Bibliography of Useful Books""; ""Appendix B: Bibliography of Helpful Dissertations""; ""Appendix C: Assessment Instrument for Evaluating Your Study"" ""Appendix D: Activities for Dissertation Support Groups""""References""; ""Index"" |
| Record Nr. | UNINA-9910829064303321 |
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Bryant Miles Taft
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| Thousand Oaks, California : , : Corwin Press, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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PRESENTING TOXICOLOGY RESULTS : how to evaluate data and write reports
| PRESENTING TOXICOLOGY RESULTS : how to evaluate data and write reports |
| Autore | NOHYNEK G. J |
| Pubbl/distr/stampa | [Place of publication not identified], : CRC Press, 2017 |
| Descrizione fisica | 1 online resource (156 p.) |
| Disciplina | 615.9 |
| Soggetto topico |
Toxicology - Research - Methodology
Report writing Medical writing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-429-20450-7
1-135-74265-0 1-280-40568-6 9786610405688 0-203-48326-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; Contributors; Preface; Foreword; Acknowledgments; Basic Biomedical English; The Structure of Toxicology Reports; Writing the Report Summary; General Principles of Regulatory Toxicology Report Writing; Plasma Drug Concentrations (Toxicokinetic Data); Reporting In-life Observations and Measurements; Reporting Clinical Pathology Results; Anatomic Pathology; Developmental and Reproductive Toxicology; Example of a General Toxicology Report; Example of a Reproductive Toxicology Report; Using References; References and Recommended Reading; Index |
| Record Nr. | UNINA-9910454960403321 |
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NOHYNEK G. J
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| [Place of publication not identified], : CRC Press, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Presenting toxicology results : how to evaluate data and write reports / / edited by Gerhard J. Nohynek
| Presenting toxicology results : how to evaluate data and write reports / / edited by Gerhard J. Nohynek |
| Pubbl/distr/stampa | [London], : CRC Press, 2017 |
| Descrizione fisica | 1 online resource (xv, 139 pages) : illustrations |
| Disciplina | 615.9 |
| Altri autori (Persone) | NohynekGerhard J |
| Soggetto topico |
Toxicology - Research - Methodology
Report writing Medical writing |
| ISBN |
0-429-20450-7
1-135-74265-0 1-280-40568-6 9786610405688 0-203-48326-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; Contributors; Preface; Foreword; Acknowledgments; Basic Biomedical English; The Structure of Toxicology Reports; Writing the Report Summary; General Principles of Regulatory Toxicology Report Writing; Plasma Drug Concentrations (Toxicokinetic Data); Reporting In-life Observations and Measurements; Reporting Clinical Pathology Results; Anatomic Pathology; Developmental and Reproductive Toxicology; Example of a General Toxicology Report; Example of a Reproductive Toxicology Report; Using References; References and Recommended Reading; Index |
| Record Nr. | UNINA-9910779910003321 |
| [London], : CRC Press, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Presenting toxicology results : how to evaluate data and write reports / / edited by Gerhard J. Nohynek
| Presenting toxicology results : how to evaluate data and write reports / / edited by Gerhard J. Nohynek |
| Pubbl/distr/stampa | [London], : CRC Press, 2017 |
| Descrizione fisica | 1 online resource (xv, 139 pages) : illustrations |
| Disciplina | 615.9 |
| Altri autori (Persone) | NohynekGerhard J |
| Soggetto topico |
Toxicology - Research - Methodology
Report writing Medical writing |
| ISBN |
0-429-20450-7
1-135-74265-0 1-280-40568-6 9786610405688 0-203-48326-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; Contributors; Preface; Foreword; Acknowledgments; Basic Biomedical English; The Structure of Toxicology Reports; Writing the Report Summary; General Principles of Regulatory Toxicology Report Writing; Plasma Drug Concentrations (Toxicokinetic Data); Reporting In-life Observations and Measurements; Reporting Clinical Pathology Results; Anatomic Pathology; Developmental and Reproductive Toxicology; Example of a General Toxicology Report; Example of a Reproductive Toxicology Report; Using References; References and Recommended Reading; Index |
| Record Nr. | UNINA-9910822470703321 |
| [London], : CRC Press, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Project-based writing in science / / Lawrence Baines
| Project-based writing in science / / Lawrence Baines |
| Autore | Baines Lawrence |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Rotterdam, The Netherlands : , : Sense Publishers, , 2014 |
| Descrizione fisica | 1 online resource (121 p.) |
| Disciplina | 372.35044 |
| Collana | Bold Visions in Educational Research |
| Soggetto topico |
Science - Study and teaching
Report writing Grading and marking (Students) |
| ISBN | 94-6209-671-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminary Material -- Project-Based Writing in Science -- Assessing Writing While Maintaining Sanity -- Going Viral -- Survival of the Smartest -- The Physics of Running -- The Fight for Water -- It’s a Dog’s life -- References. |
| Record Nr. | UNINA-9910460228903321 |
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Baines Lawrence
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| Rotterdam, The Netherlands : , : Sense Publishers, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Report writing
(182)
- English language - Rhetoric (41)
- Academic writing (32)
- Research (22)
- Dissertations, Academic (10)