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Tuning into Mom : Understanding America's Most Powerful Consumer / / Michal Clements, Teri Lucie Thompson
| Tuning into Mom : Understanding America's Most Powerful Consumer / / Michal Clements, Teri Lucie Thompson |
| Autore | Clements Michal <1963-> |
| Pubbl/distr/stampa | West Lafayette, Ind. : , : Purdue University Press, , 2011 |
| Descrizione fisica | 1 online resource (200 p.) |
| Disciplina | 306.874/3 |
| Altri autori (Persone) | ThompsonTeri Lucie <1956-> |
| Soggetto topico |
Relationship marketing
Mothers - Attitudes Consumers' preferences Consumer behavior Relationship marketing - United States Consumers' preferences - United States Consumer behavior - United States Mothers - United States - Attitudes |
| ISBN |
1-283-28385-9
9786613283856 1-61249-170-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Tuning into mom : her priorities and hot buttons -- Food : stealth veggies and panini making -- Exercise and sports : moving together -- Education : from leapfrog to college -- Safety and health : safety gates, stranger danger, and designated drivers -- Technology : texting, talking, teaching -- Fashion and beauty : sweater-vests be gone! -- Conclusion: Brand sweet spots and actions. |
| Record Nr. | UNINA-9910820784503321 |
Clements Michal <1963->
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| West Lafayette, Ind. : , : Purdue University Press, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten
| UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten |
| Autore | Stratten Scott |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Hoboken : , : Wiley, , [2017] |
| Descrizione fisica | 1 online resource (xiv, 290 pages) : illustrations |
| Disciplina | 658.8/02 |
| Soggetto topico |
Relationship marketing
Viral marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-119-33602-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's--Word of Mouth Mouths Are Moving. |
| Record Nr. | UNINA-9910465990803321 |
|
Stratten Scott
|
||
| Hoboken : , : Wiley, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten
| UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten |
| Autore | Stratten Scott |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Hoboken : , : Wiley, , [2017] |
| Descrizione fisica | 1 online resource (xiv, 290 pages) : illustrations |
| Disciplina | 658.8/02 |
| Soggetto topico |
Relationship marketing
Viral marketing |
| ISBN |
1-119-33603-1
1-119-33602-3 |
| Classificazione | BUS058000BUS043000BUS090010 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's--Word of Mouth Mouths Are Moving. |
| Record Nr. | UNINA-9910798728303321 |
|
Stratten Scott
|
||
| Hoboken : , : Wiley, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten
| UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten |
| Autore | Stratten Scott |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Hoboken : , : Wiley, , [2017] |
| Descrizione fisica | 1 online resource (xiv, 290 pages) : illustrations |
| Disciplina | 658.8/02 |
| Soggetto topico |
Relationship marketing
Viral marketing |
| ISBN |
1-119-33603-1
1-119-33602-3 |
| Classificazione | BUS058000BUS043000BUS090010 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's--Word of Mouth Mouths Are Moving. |
| Record Nr. | UNINA-9910817681803321 |
|
Stratten Scott
|
||
| Hoboken : , : Wiley, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Unmarketing : stop marketing, start engaging / Scott Stratten
| Unmarketing : stop marketing, start engaging / Scott Stratten |
| Autore | Stratten, Scott |
| Pubbl/distr/stampa | Hoboken, N.J. : Wiley, c2010 |
| Descrizione fisica | xvi, 256 p. : ill. ; 24 cm |
| Disciplina | 658.802 |
| Soggetto topico |
Relationship marketing
Viral marketing |
| ISBN |
9780470617878
9780470646861 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991001418189707536 |
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Stratten, Scott
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| Hoboken, N.J. : Wiley, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Value-based marketing strategy : pricing and costs for relationship marketing / / Santiago Lopez
| Value-based marketing strategy : pricing and costs for relationship marketing / / Santiago Lopez |
| Autore | López Santiago |
| Pubbl/distr/stampa | Wilmington, Delaware : , : Vernon Press, , [2014] |
| Descrizione fisica | 1 online resource (310 pages) : illustrations |
| Disciplina | 658.8 |
| Soggetto topico |
Relationship marketing
Marketing Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-62273-053-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910155075003321 |
|
López Santiago
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| Wilmington, Delaware : , : Vernon Press, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Value-based marketing strategy : pricing and costs for relationship marketing / / Santiago Lopez
| Value-based marketing strategy : pricing and costs for relationship marketing / / Santiago Lopez |
| Autore | López Santiago |
| Pubbl/distr/stampa | Wilmington, Delaware : , : Vernon Press, , [2014] |
| Descrizione fisica | 1 online resource (310 pages) : illustrations |
| Disciplina | 658.8 |
| Soggetto topico |
Relationship marketing
Marketing Marketing - Management |
| ISBN | 1-62273-053-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910792679903321 |
|
López Santiago
|
||
| Wilmington, Delaware : , : Vernon Press, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Value-based marketing strategy : pricing and costs for relationship marketing / / Santiago Lopez
| Value-based marketing strategy : pricing and costs for relationship marketing / / Santiago Lopez |
| Autore | López Santiago |
| Pubbl/distr/stampa | Wilmington, Delaware : , : Vernon Press, , [2014] |
| Descrizione fisica | 1 online resource (310 pages) : illustrations |
| Disciplina | 658.8 |
| Soggetto topico |
Relationship marketing
Marketing Marketing - Management |
| ISBN | 1-62273-053-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910824652203321 |
|
López Santiago
|
||
| Wilmington, Delaware : , : Vernon Press, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Relationship marketing
(118)
- Customer relations (37)
- Marketing (15)
- Customer relations - Management (12)
- Branding (Marketing) (9)