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The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / / Craig Dempster and John Lee
| The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / / Craig Dempster and John Lee |
| Autore | Dempster Craig |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (417 p.) |
| Disciplina | 658.8/72 |
| Collana | Energy, climate and the environment |
| Soggetto topico |
Internet marketing
Internet advertising Relationship marketing Social media - Marketing Customer relations |
| ISBN |
1-119-05979-8
1-119-15386-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management -- Audience management -- The privacy paradox -- Media optimization -- Channel optimization -- Experience design and creation -- Audience platform utilization -- Measurement and attribution -- Marketing technology stack -- Organizing for success.
The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management. |
| Record Nr. | UNINA-9910809205303321 |
Dempster Craig
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| Hoboken, New Jersey : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Sales therapy? [[electronic resource] ] : effective selling for the small business owner / / Grant Leboff
| Sales therapy? [[electronic resource] ] : effective selling for the small business owner / / Grant Leboff |
| Autore | Leboff Grant |
| Pubbl/distr/stampa | Hoboken, NJ, : Capstone Pub., c2007 |
| Descrizione fisica | 1 online resource (207 p.) |
| Disciplina | 658.85 |
| Soggetto topico |
Sales management
Small business - Management Selling Customer relations Relationship marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-13543-7
9786611135430 1-907312-20-X 1-84112-811-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
1 Moving Away from the Transactional Model; 2 Selling Snow to the Eskimos; 3 Putting theRelationship First; 4 Deconstructing the Myth of Benefit Selling; PART I: THE BUYER'S MOTIVATION; PART II: BENEFITS DON'T WORK; 5 Stop Using Benefits - Start Using Problem MapsTM; 6 Why the USP Stops you Selling; 7 Your Emotional Selling Point and Giving Value; 8 Building Pipeline; PART I: MANAGING THE PROCESS; PART II: ENGAGING YOUR PROSPECT; 9 Routes to Market; 10 Empowering your Buyer; 11 Understanding your Purchasers; 12 Asking Questions - the Diagnosis; PART I: THE DOCTOR/PATIENT RELATIONSHIP
PART II: THE FALLACY OF OPEN AND CLOSED QUESTIONSPART III: CLARITY USING PROBLEM MAPSTM; PART IV: PROBLEMS AND SOLUTIONS ARE NOT ENOUGH; 13 When It's Time to Talk; 14 Objections and Concerns; 15 Traditionally It's Called Closing; 16 Following Up - Continuing the Relationship; Epilogue; Index |
| Record Nr. | UNINA-9910451414403321 |
|
Leboff Grant
|
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| Hoboken, NJ, : Capstone Pub., c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sales therapy? [[electronic resource] ] : effective selling for the small business owner / / Grant Leboff
| Sales therapy? [[electronic resource] ] : effective selling for the small business owner / / Grant Leboff |
| Autore | Leboff Grant |
| Pubbl/distr/stampa | Hoboken, NJ, : Capstone Pub., c2007 |
| Descrizione fisica | 1 online resource (207 p.) |
| Disciplina | 658.85 |
| Soggetto topico |
Sales management
Small business - Management Selling Customer relations Relationship marketing |
| ISBN |
1-281-13543-7
9786611135430 1-907312-20-X 1-84112-811-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
1 Moving Away from the Transactional Model; 2 Selling Snow to the Eskimos; 3 Putting theRelationship First; 4 Deconstructing the Myth of Benefit Selling; PART I: THE BUYER'S MOTIVATION; PART II: BENEFITS DON'T WORK; 5 Stop Using Benefits - Start Using Problem MapsTM; 6 Why the USP Stops you Selling; 7 Your Emotional Selling Point and Giving Value; 8 Building Pipeline; PART I: MANAGING THE PROCESS; PART II: ENGAGING YOUR PROSPECT; 9 Routes to Market; 10 Empowering your Buyer; 11 Understanding your Purchasers; 12 Asking Questions - the Diagnosis; PART I: THE DOCTOR/PATIENT RELATIONSHIP
PART II: THE FALLACY OF OPEN AND CLOSED QUESTIONSPART III: CLARITY USING PROBLEM MAPSTM; PART IV: PROBLEMS AND SOLUTIONS ARE NOT ENOUGH; 13 When It's Time to Talk; 14 Objections and Concerns; 15 Traditionally It's Called Closing; 16 Following Up - Continuing the Relationship; Epilogue; Index |
| Record Nr. | UNINA-9910777021503321 |
|
Leboff Grant
|
||
| Hoboken, NJ, : Capstone Pub., c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sales therapy? [[electronic resource] ] : effective selling for the small business owner / / Grant Leboff
| Sales therapy? [[electronic resource] ] : effective selling for the small business owner / / Grant Leboff |
| Autore | Leboff Grant |
| Pubbl/distr/stampa | Hoboken, NJ, : Capstone Pub., c2007 |
| Descrizione fisica | 1 online resource (207 p.) |
| Disciplina | 658.85 |
| Soggetto topico |
Sales management
Small business - Management Selling Customer relations Relationship marketing |
| ISBN |
1-281-13543-7
9786611135430 1-907312-20-X 1-84112-811-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
1 Moving Away from the Transactional Model; 2 Selling Snow to the Eskimos; 3 Putting theRelationship First; 4 Deconstructing the Myth of Benefit Selling; PART I: THE BUYER'S MOTIVATION; PART II: BENEFITS DON'T WORK; 5 Stop Using Benefits - Start Using Problem MapsTM; 6 Why the USP Stops you Selling; 7 Your Emotional Selling Point and Giving Value; 8 Building Pipeline; PART I: MANAGING THE PROCESS; PART II: ENGAGING YOUR PROSPECT; 9 Routes to Market; 10 Empowering your Buyer; 11 Understanding your Purchasers; 12 Asking Questions - the Diagnosis; PART I: THE DOCTOR/PATIENT RELATIONSHIP
PART II: THE FALLACY OF OPEN AND CLOSED QUESTIONSPART III: CLARITY USING PROBLEM MAPSTM; PART IV: PROBLEMS AND SOLUTIONS ARE NOT ENOUGH; 13 When It's Time to Talk; 14 Objections and Concerns; 15 Traditionally It's Called Closing; 16 Following Up - Continuing the Relationship; Epilogue; Index |
| Record Nr. | UNINA-9910820675503321 |
|
Leboff Grant
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||
| Hoboken, NJ, : Capstone Pub., c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Transform customer experience : how to achieve customer success and create exceptional CX / / Isabella Villani
| Transform customer experience : how to achieve customer success and create exceptional CX / / Isabella Villani |
| Autore | Villani Isabella |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Milton, Queensland : , : Wiley, , 2019 |
| Descrizione fisica | 1 online resource (1 volume) : illustrations |
| Disciplina | 658.812 |
| Soggetto topico | Relationship marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-7303-6910-2
0-7303-6838-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910467645303321 |
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Villani Isabella
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| Milton, Queensland : , : Wiley, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Transform customer experience : how to achieve customer success and create exceptional CX / / Isabella Villani
| Transform customer experience : how to achieve customer success and create exceptional CX / / Isabella Villani |
| Autore | Villani Isabella |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Milton, Queensland : , : Wiley, , 2019 |
| Descrizione fisica | 1 online resource (1 volume) : illustrations |
| Disciplina | 658.812 |
| Soggetto topico | Relationship marketing |
| ISBN |
0-7303-6910-2
0-7303-6838-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793217003321 |
|
Villani Isabella
|
||
| Milton, Queensland : , : Wiley, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Transform customer experience : how to achieve customer success and create exceptional CX / / Isabella Villani
| Transform customer experience : how to achieve customer success and create exceptional CX / / Isabella Villani |
| Autore | Villani Isabella |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Milton, Queensland : , : Wiley, , 2019 |
| Descrizione fisica | 1 online resource (1 volume) : illustrations |
| Disciplina | 658.812 |
| Soggetto topico | Relationship marketing |
| ISBN |
0-7303-6910-2
0-7303-6838-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910818554303321 |
|
Villani Isabella
|
||
| Milton, Queensland : , : Wiley, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Tuning into Mom : Understanding America's Most Powerful Consumer / / Michal Clements, Teri Lucie Thompson
| Tuning into Mom : Understanding America's Most Powerful Consumer / / Michal Clements, Teri Lucie Thompson |
| Autore | Clements Michal <1963-> |
| Pubbl/distr/stampa | West Lafayette, Ind. : , : Purdue University Press, , 2011 |
| Descrizione fisica | 1 online resource (200 p.) |
| Disciplina | 306.874/3 |
| Altri autori (Persone) | ThompsonTeri Lucie <1956-> |
| Soggetto topico |
Relationship marketing
Mothers - Attitudes Consumers' preferences Consumer behavior Relationship marketing - United States Consumers' preferences - United States Consumer behavior - United States Mothers - United States - Attitudes |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-28385-9
9786613283856 1-61249-170-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Tuning into mom : her priorities and hot buttons -- Food : stealth veggies and panini making -- Exercise and sports : moving together -- Education : from leapfrog to college -- Safety and health : safety gates, stranger danger, and designated drivers -- Technology : texting, talking, teaching -- Fashion and beauty : sweater-vests be gone! -- Conclusion: Brand sweet spots and actions. |
| Record Nr. | UNINA-9910457283303321 |
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Clements Michal <1963->
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| West Lafayette, Ind. : , : Purdue University Press, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Tuning into Mom : Understanding America's Most Powerful Consumer / / Michal Clements, Teri Lucie Thompson
| Tuning into Mom : Understanding America's Most Powerful Consumer / / Michal Clements, Teri Lucie Thompson |
| Autore | Clements Michal <1963-> |
| Pubbl/distr/stampa | West Lafayette, Ind. : , : Purdue University Press, , 2011 |
| Descrizione fisica | 1 online resource (200 p.) |
| Disciplina | 306.874/3 |
| Altri autori (Persone) | ThompsonTeri Lucie <1956-> |
| Soggetto topico |
Relationship marketing
Mothers - Attitudes Consumers' preferences Consumer behavior Relationship marketing - United States Consumers' preferences - United States Consumer behavior - United States Mothers - United States - Attitudes |
| ISBN |
1-283-28385-9
9786613283856 1-61249-170-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Tuning into mom : her priorities and hot buttons -- Food : stealth veggies and panini making -- Exercise and sports : moving together -- Education : from leapfrog to college -- Safety and health : safety gates, stranger danger, and designated drivers -- Technology : texting, talking, teaching -- Fashion and beauty : sweater-vests be gone! -- Conclusion: Brand sweet spots and actions. |
| Record Nr. | UNINA-9910781979003321 |
|
Clements Michal <1963->
|
||
| West Lafayette, Ind. : , : Purdue University Press, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Tuning into Mom : Understanding America's Most Powerful Consumer / / Michal Clements, Teri Lucie Thompson
| Tuning into Mom : Understanding America's Most Powerful Consumer / / Michal Clements, Teri Lucie Thompson |
| Autore | Clements Michal <1963-> |
| Pubbl/distr/stampa | West Lafayette, Ind. : , : Purdue University Press, , 2011 |
| Descrizione fisica | 1 online resource (200 p.) |
| Disciplina | 306.874/3 |
| Altri autori (Persone) | ThompsonTeri Lucie <1956-> |
| Soggetto topico |
Relationship marketing
Mothers - Attitudes Consumers' preferences Consumer behavior Relationship marketing - United States Consumers' preferences - United States Consumer behavior - United States Mothers - United States - Attitudes |
| ISBN |
1-283-28385-9
9786613283856 1-61249-170-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Tuning into mom : her priorities and hot buttons -- Food : stealth veggies and panini making -- Exercise and sports : moving together -- Education : from leapfrog to college -- Safety and health : safety gates, stranger danger, and designated drivers -- Technology : texting, talking, teaching -- Fashion and beauty : sweater-vests be gone! -- Conclusion: Brand sweet spots and actions. |
| Record Nr. | UNINA-9910820784503321 |
|
Clements Michal <1963->
|
||
| West Lafayette, Ind. : , : Purdue University Press, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Relationship marketing
(117)
- Customer relations (36)
- Marketing (14)
- Customer relations - Management (12)
- Branding (Marketing) (8)