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Envisioning the survey interview of the future [[electronic resource] /] / edited by Frederick G. Conrad, Michael F. Schober
Envisioning the survey interview of the future [[electronic resource] /] / edited by Frederick G. Conrad, Michael F. Schober
Pubbl/distr/stampa Hoboken, N.J., : Wiley-Interscience, c2008
Descrizione fisica 1 online resource (315 p.)
Disciplina 001.433
303.48/330723
Altri autori (Persone) ConradFrederick G <1955-> (Frederick George)
SchoberMichael F. <1964->
Collana Wiley series in survey methodology
Soggetto topico Social surveys - Technological innovations
Social surveys - Data processing
Questionnaires
Interviewing
Soggetto genere / forma Electronic books.
ISBN 1-281-13475-9
9786611134754
0-470-18337-3
0-470-18336-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Survey interviews and new communication technologies / Michael F. Schober and Frederick G. Conrad -- The contemporary standardized survey interview for social research / Nora Cate Schaeffer and Douglas W. Maynard -- Technology and the survey interview/questionnaire / Mick P. Couper -- Mobile web surveys : a preliminary discussion of methodological implications / Marek Fuchs -- Video-mediated interactions and surveys / Anne H. Anderson -- The speech IVR as a survey interviewing methodology / Jonathan Bloom -- Automating the survey interview with dynamic multimodal interfaces / Michael Johnston -- Is it self-administration if the computer gives you encouraging looks? / Justine Cassell and Peter Miller -- Disclosure and deception in tomorrow's survey interview : the role of information technology / Jeffrey T. Hancock -- Toward socially intelligent interviewing systems / Natalie K. Person, Sidney D'Mello, and Andrew Olney -- Culture, computer-mediated communication, and survey interviewing / Susan R. Fussell ... [et al.] -- Protecting subject data privacy in Internet-based HIV/STI prevention survey research / Joseph A. Konstan ... [et al.] -- Surveys and surveillance / Gary T. Marx -- Survey interviews with new communication technologies : synthesis and future opportunities / Arthur C. Graesser, Moongee Jeon, and Bethany McDaniel.
Record Nr. UNINA-9910144713503321
Hoboken, N.J., : Wiley-Interscience, c2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Envisioning the survey interview of the future [[electronic resource] /] / edited by Frederick G. Conrad, Michael F. Schober
Envisioning the survey interview of the future [[electronic resource] /] / edited by Frederick G. Conrad, Michael F. Schober
Pubbl/distr/stampa Hoboken, N.J., : Wiley-Interscience, c2008
Descrizione fisica 1 online resource (315 p.)
Disciplina 001.433
303.48/330723
Altri autori (Persone) ConradFrederick G <1955-> (Frederick George)
SchoberMichael F. <1964->
Collana Wiley series in survey methodology
Soggetto topico Social surveys - Technological innovations
Social surveys - Data processing
Questionnaires
Interviewing
ISBN 1-281-13475-9
9786611134754
0-470-18337-3
0-470-18336-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Survey interviews and new communication technologies / Michael F. Schober and Frederick G. Conrad -- The contemporary standardized survey interview for social research / Nora Cate Schaeffer and Douglas W. Maynard -- Technology and the survey interview/questionnaire / Mick P. Couper -- Mobile web surveys : a preliminary discussion of methodological implications / Marek Fuchs -- Video-mediated interactions and surveys / Anne H. Anderson -- The speech IVR as a survey interviewing methodology / Jonathan Bloom -- Automating the survey interview with dynamic multimodal interfaces / Michael Johnston -- Is it self-administration if the computer gives you encouraging looks? / Justine Cassell and Peter Miller -- Disclosure and deception in tomorrow's survey interview : the role of information technology / Jeffrey T. Hancock -- Toward socially intelligent interviewing systems / Natalie K. Person, Sidney D'Mello, and Andrew Olney -- Culture, computer-mediated communication, and survey interviewing / Susan R. Fussell ... [et al.] -- Protecting subject data privacy in Internet-based HIV/STI prevention survey research / Joseph A. Konstan ... [et al.] -- Surveys and surveillance / Gary T. Marx -- Survey interviews with new communication technologies : synthesis and future opportunities / Arthur C. Graesser, Moongee Jeon, and Bethany McDaniel.
Record Nr. UNINA-9910830130403321
Hoboken, N.J., : Wiley-Interscience, c2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Envisioning the survey interview of the future / / edited by Frederick G. Conrad, Michael F. Schober
Envisioning the survey interview of the future / / edited by Frederick G. Conrad, Michael F. Schober
Pubbl/distr/stampa Hoboken, N.J., : Wiley-Interscience, c2008
Descrizione fisica 1 online resource (315 p.)
Disciplina 303.48/330723
Altri autori (Persone) ConradFrederick G <1955-> (Frederick George)
SchoberMichael F. <1964->
Collana Wiley series in survey methodology
Soggetto topico Social surveys - Technological innovations
Social surveys - Data processing
Questionnaires
Interviewing
ISBN 1-281-13475-9
9786611134754
0-470-18337-3
0-470-18336-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Survey interviews and new communication technologies / Michael F. Schober and Frederick G. Conrad -- The contemporary standardized survey interview for social research / Nora Cate Schaeffer and Douglas W. Maynard -- Technology and the survey interview/questionnaire / Mick P. Couper -- Mobile web surveys : a preliminary discussion of methodological implications / Marek Fuchs -- Video-mediated interactions and surveys / Anne H. Anderson -- The speech IVR as a survey interviewing methodology / Jonathan Bloom -- Automating the survey interview with dynamic multimodal interfaces / Michael Johnston -- Is it self-administration if the computer gives you encouraging looks? / Justine Cassell and Peter Miller -- Disclosure and deception in tomorrow's survey interview : the role of information technology / Jeffrey T. Hancock -- Toward socially intelligent interviewing systems / Natalie K. Person, Sidney D'Mello, and Andrew Olney -- Culture, computer-mediated communication, and survey interviewing / Susan R. Fussell ... [et al.] -- Protecting subject data privacy in Internet-based HIV/STI prevention survey research / Joseph A. Konstan ... [et al.] -- Surveys and surveillance / Gary T. Marx -- Survey interviews with new communication technologies : synthesis and future opportunities / Arthur C. Graesser, Moongee Jeon, and Bethany McDaniel.
Record Nr. UNINA-9910877112103321
Hoboken, N.J., : Wiley-Interscience, c2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Interaction and the standardized survey interview : the living questionnaire / / Hanneke Houtkoop-Steenstra [[electronic resource]]
Interaction and the standardized survey interview : the living questionnaire / / Hanneke Houtkoop-Steenstra [[electronic resource]]
Autore Houtkoop-Steenstra Hanneke
Pubbl/distr/stampa Cambridge : , : Cambridge University Press, , 2000
Descrizione fisica 1 online resource (xiv 209 pages) : digital, PDF file(s)
Disciplina 001.4/33
Soggetto topico Interviewing in sociology
Interviewing
Social surveys
Questionnaires
ISBN 1-107-11837-9
0-511-31096-X
0-511-04887-4
0-511-48945-5
0-521-66202-8
1-280-42089-8
0-511-17318-0
0-511-15219-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ; 1. The standardized survey interview -- ; 2. Interviewer-respondent interaction -- ; 3. Participant roles -- ; 4. Recipient design -- ; 5. Questioning-turn structure and turn taking -- ; 6. Generating recordable answers to field-coded questions -- ; 7. Establishing rapport -- ; 8. Quality of Life assessment interviews -- ; 9. Implications for survey methodology.
Altri titoli varianti Interaction & the Standardized Survey Interview
Record Nr. UNINA-9910455209903321
Houtkoop-Steenstra Hanneke  
Cambridge : , : Cambridge University Press, , 2000
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Interaction and the standardized survey interview : the living questionnaire / / Hanneke Houtkoop-Steenstra [[electronic resource]]
Interaction and the standardized survey interview : the living questionnaire / / Hanneke Houtkoop-Steenstra [[electronic resource]]
Autore Houtkoop-Steenstra Hanneke
Pubbl/distr/stampa Cambridge : , : Cambridge University Press, , 2000
Descrizione fisica 1 online resource (xiv 209 pages) : digital, PDF file(s)
Disciplina 001.4/33
Soggetto topico Interviewing in sociology
Interviewing
Social surveys
Questionnaires
ISBN 1-107-11837-9
0-511-31096-X
0-511-04887-4
0-511-48945-5
0-521-66202-8
1-280-42089-8
0-511-17318-0
0-511-15219-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ; 1. The standardized survey interview -- ; 2. Interviewer-respondent interaction -- ; 3. Participant roles -- ; 4. Recipient design -- ; 5. Questioning-turn structure and turn taking -- ; 6. Generating recordable answers to field-coded questions -- ; 7. Establishing rapport -- ; 8. Quality of Life assessment interviews -- ; 9. Implications for survey methodology.
Altri titoli varianti Interaction & the Standardized Survey Interview
Record Nr. UNINA-9910780089103321
Houtkoop-Steenstra Hanneke  
Cambridge : , : Cambridge University Press, , 2000
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Interaction and the standardized survey interview : the living questionaire / / Hanneke Houtkoop-Steenstra
Interaction and the standardized survey interview : the living questionaire / / Hanneke Houtkoop-Steenstra
Autore Houtkoop-Steenstra Hanneke
Edizione [1st ed.]
Pubbl/distr/stampa Cambridge ; ; New York, : Cambridge University Press, 2000
Descrizione fisica 1 online resource (xiv 209 pages) : digital, PDF file(s)
Disciplina 001.4/33
Soggetto topico Interviewing in sociology
Interviewing
Social surveys
Questionnaires
ISBN 1-107-11837-9
0-511-31096-X
0-511-04887-4
0-511-48945-5
0-521-66202-8
1-280-42089-8
0-511-17318-0
0-511-15219-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ; 1. The standardized survey interview -- ; 2. Interviewer-respondent interaction -- ; 3. Participant roles -- ; 4. Recipient design -- ; 5. Questioning-turn structure and turn taking -- ; 6. Generating recordable answers to field-coded questions -- ; 7. Establishing rapport -- ; 8. Quality of Life assessment interviews -- ; 9. Implications for survey methodology.
Record Nr. UNINA-9910820829103321
Houtkoop-Steenstra Hanneke  
Cambridge ; ; New York, : Cambridge University Press, 2000
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Internet, phone, mail, and mixed-mode surveys : the tailored design method / / Don A. Dillman, Jolene D. Smyth, Leah Melani Christian
Internet, phone, mail, and mixed-mode surveys : the tailored design method / / Don A. Dillman, Jolene D. Smyth, Leah Melani Christian
Autore Dillman Don A. <1941->
Edizione [Fourth edition.]
Pubbl/distr/stampa Hoboken, New Jersey : , : Wiley, , 2014
Descrizione fisica 1 online resource (xvii, 509 pages) : illustrations
Disciplina 300.72/3
Soggetto topico Social surveys
Questionnaires
ISBN 1-118-92129-1
9781118921296
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Machine generated contents note: Preface Chapter 1: Sample surveys in our electronic world Four cornerstones of quality surveys What is different about surveying in the 2010's? Why emphasize mixed-mode data collection? What is tailored design and why it is needed? Conclusion Chapter 2: Reducing people's reluctance to respond to surveys Example of a survey with a high response rate Using social exchange concepts to motivate potential respondents Putting the parts together: some guidelines for applying social exchange Mixed-mode designs provide new opportunities for applying social exchange Returning to the WSU doctoral student experience survey: Why it obtained such a high response rate Conclusion List of guidelines Chapter 3: Covering the population and selecting who to survey Essential definitions and their use Current coverage and access considerations Common sampling frames and assessing how well they cover the population Probability sampling Post-survey adjustments and calculating sampling error Nonprobability sampling Conclusion Chapter 4: The fundamentals of writing questions Issues to consider when starting to craft survey questions The anatomy of a survey question and types of question formats Guidelines for choosing words and forming questions Conclusion List of guidelines Chapter 5: How to write open and closed ended questions Guidelines for writing open-ended questions General guidelines for writing all types of closed-ended questions Guidelines for nominal closed-ended questions Guidelines for ordinal closed-ended questions Conclusion List of guidelines Chapter 6: Aural versus visual design of questions and questionnaires The importance of visual design in self-administered surveys Visual design concepts and their application to surveys General guidelines for the visual presentation of survey questions Guidelines for the visual presentation of open-ended questions Guidelines for the visual presentation of closed-ended questions Guidelines for the visual presentation of questionnaire pages or screens A case study: the use of visual design principles to improve data quality in the American Community Survey Conclusion List of guidelines Chapter 7: Ordering questions and testing for question order effects Question order Testing questions and questionnaires Conclusion List of guidelines Chapter 8: Telephone questionnaires and implementation Types of telephone only surveys today Guidelines for designing telephone questionnaires Guidelines for administering telephone questionnaires Guidelines for establishing calling rules and procedures Quality control and testing guidelines for telephone surveys Conclusion List of guidelines Chapter 9: Web questionnaires and implementation Guidelines for designing web and mobile questionnaires Guidelines for web and mobile survey implementation Quality control and testing guidelines for web surveys Conclusion List of guidelines Chapter 10: Mail questionnaires and implementation Guidelines for designing paper questionnaires Guidelines for implementing mail questionnaires Quality control and testing guidelines for mail-only surveys Conclusion List of guidelines Chapter 11: Mixed-mode questionnaires and survey implementation When single-mode surveys are not acceptable Why consider a mixed-mode survey design Guidelines for designing questionnaires that will minimize measurement differences across survey modes Expanding the research base for designing mixed-mode surveys Guidelines for using multiple contact modes to achieve more effective communication with potential respondents Guidelines for providing alternative response modes From individual guidelines to practical study designs Guidelines for testing mixed-mode surveys Conclusion List of guidelines Chapter 12: Responding to societal change and preparing for what lies ahead Panels and longitudinal surveys Nonprobability surveys New mobile devices and technology Supplementing questionnaires with measurement using electronic devices Big data and administrative records Data security Specialized purpose surveys International and cross-cultural surveys The challenge of connecting with empowered but diverse respondents References Index .
Record Nr. UNINA-9910465316703321
Dillman Don A. <1941->  
Hoboken, New Jersey : , : Wiley, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Internet, phone, mail, and mixed-mode surveys : the tailored design method / / Don A. Dillman, Jolene D. Smyth, Leah Melani Christian
Internet, phone, mail, and mixed-mode surveys : the tailored design method / / Don A. Dillman, Jolene D. Smyth, Leah Melani Christian
Autore Dillman Don A. <1941->
Edizione [4th ed.]
Pubbl/distr/stampa Hoboken, N.J., : Wiley, 2014
Descrizione fisica 1 online resource (xvii, 509 p.) : ill
Disciplina 300.723
Altri autori (Persone) SmythJolene D
ChristianLeah Melani
Soggetto topico Social surveys
Questionnaires
ISBN 9781118921296 (e-book)
9781118456149 (hbk.)
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Chapter 1: Sample surveys in our electronic world -- Four cornerstones of quality surveys -- What is different about surveying in the 2010's? -- Why emphasize mixed-mode data collection? -- What is tailored design and why it is needed? -- Conclusion -- Chapter 2: Reducing people's reluctance to respond to surveys -- Example of a survey with a high response rate -- Using social exchange concepts to motivate potential respondents -- Putting the parts together: some guidelines for applying social exchange -- Mixed-mode designs provide new opportunities for applying social exchange -- Returning to the WSU doctoral student experience survey: Why it obtained such a high response rate -- Conclusion -- List of guidelines -- Chapter 3: Covering the population and selecting who to survey -- Essential definitions and their use -- Current coverage and access considerations -- Common sampling frames and assessing how well they cover the population -- Probability sampling -- Post-survey adjustments and calculating sampling error -- Nonprobability sampling -- Conclusion -- Chapter 4: The fundamentals of writing questions -- Issues to consider when starting to craft survey questions -- The anatomy of a survey question and types of question formats -- Guidelines for choosing words and forming questions -- Conclusion -- List of guidelines -- Chapter 5: How to write open and closed ended questions -- Guidelines for writing open-ended questions -- General guidelines for writing all types of closed-ended questions -- Guidelines for nominal closed-ended questions -- Guidelines for ordinal closed-ended questions -- Conclusion -- List of guidelines -- Chapter 6: Aural versus visual design of questions and questionnaires -- The importance of visual design in self-administered surveys -- Visual design concepts and their application to surveys -- General guidelines for the visual presentation of survey questions -- Guidelines for the visual presentation of open-ended questions -- Guidelines for the visual presentation of closed-ended questions -- Guidelines for the visual presentation of questionnaire pages or screens -- A case study: the use of visual design principles to improve data quality in the American Community Survey -- Conclusion -- List of guidelines -- Chapter 7: Ordering questions and testing for question order effects -- Question order -- Testing questions and questionnaires -- Conclusion -- List of guidelines -- Chapter 8: Telephone questionnaires and implementation -- Types of telephone only surveys today -- Guidelines for designing telephone questionnaires -- Guidelines for administering telephone questionnaires -- Guidelines for establishing calling rules and procedures -- Quality control and testing guidelines for telephone surveys -- Conclusion -- List of guidelines -- Chapter 9: Web questionnaires and implementation -- Guidelines for designing web and mobile questionnaires -- Guidelines for web and mobile survey implementation -- Quality control and testing guidelines for web surveys -- Conclusion -- List of guidelines -- Chapter 10: Mail questionnaires and implementation -- Guidelines for designing paper questionnaires -- Guidelines for implementing mail questionnaires -- Quality control and testing guidelines for mail-only surveys -- Conclusion -- List of guidelines -- Chapter 11: Mixed-mode questionnaires and survey implementation -- When single-mode surveys are not acceptable -- Why consider a mixed-mode survey design -- Guidelines for designing questionnaires that will minimize measurement differences across survey modes -- Expanding the research base for designing mixed-mode surveys -- Guidelines for using multiple contact modes to achieve more effective communication with potential respondents -- Guidelines for providing alternative response modes -- From individual guidelines to practical study designs -- Guidelines for testing mixed-mode surveys -- Conclusion -- List of guidelines -- Chapter 12: Responding to societal change and preparing for what lies ahead -- Panels and longitudinal surveys -- Nonprobability surveys -- New mobile devices and technology -- Supplementing questionnaires with measurement using electronic devices -- Big data and administrative records -- Data security -- Specialized purpose surveys -- International and cross-cultural surveys -- The challenge of connecting with empowered but diverse respondents -- References -- Index.
Record Nr. UNINA-9910786895203321
Dillman Don A. <1941->  
Hoboken, N.J., : Wiley, 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Internet, phone, mail, and mixed-mode surveys : the tailored design method / / Don A. Dillman, Jolene D. Smyth, Leah Melani Christian
Internet, phone, mail, and mixed-mode surveys : the tailored design method / / Don A. Dillman, Jolene D. Smyth, Leah Melani Christian
Autore Dillman Don A. <1941->
Edizione [4th ed.]
Pubbl/distr/stampa Hoboken, N.J., : Wiley, 2014
Descrizione fisica 1 online resource (xvii, 509 p.) : ill
Disciplina 300.723
Altri autori (Persone) SmythJolene D
ChristianLeah Melani
Soggetto topico Social surveys
Questionnaires
ISBN 9781118921296 (e-book)
9781118456149 (hbk.)
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Chapter 1: Sample surveys in our electronic world -- Four cornerstones of quality surveys -- What is different about surveying in the 2010's? -- Why emphasize mixed-mode data collection? -- What is tailored design and why it is needed? -- Conclusion -- Chapter 2: Reducing people's reluctance to respond to surveys -- Example of a survey with a high response rate -- Using social exchange concepts to motivate potential respondents -- Putting the parts together: some guidelines for applying social exchange -- Mixed-mode designs provide new opportunities for applying social exchange -- Returning to the WSU doctoral student experience survey: Why it obtained such a high response rate -- Conclusion -- List of guidelines -- Chapter 3: Covering the population and selecting who to survey -- Essential definitions and their use -- Current coverage and access considerations -- Common sampling frames and assessing how well they cover the population -- Probability sampling -- Post-survey adjustments and calculating sampling error -- Nonprobability sampling -- Conclusion -- Chapter 4: The fundamentals of writing questions -- Issues to consider when starting to craft survey questions -- The anatomy of a survey question and types of question formats -- Guidelines for choosing words and forming questions -- Conclusion -- List of guidelines -- Chapter 5: How to write open and closed ended questions -- Guidelines for writing open-ended questions -- General guidelines for writing all types of closed-ended questions -- Guidelines for nominal closed-ended questions -- Guidelines for ordinal closed-ended questions -- Conclusion -- List of guidelines -- Chapter 6: Aural versus visual design of questions and questionnaires -- The importance of visual design in self-administered surveys -- Visual design concepts and their application to surveys -- General guidelines for the visual presentation of survey questions -- Guidelines for the visual presentation of open-ended questions -- Guidelines for the visual presentation of closed-ended questions -- Guidelines for the visual presentation of questionnaire pages or screens -- A case study: the use of visual design principles to improve data quality in the American Community Survey -- Conclusion -- List of guidelines -- Chapter 7: Ordering questions and testing for question order effects -- Question order -- Testing questions and questionnaires -- Conclusion -- List of guidelines -- Chapter 8: Telephone questionnaires and implementation -- Types of telephone only surveys today -- Guidelines for designing telephone questionnaires -- Guidelines for administering telephone questionnaires -- Guidelines for establishing calling rules and procedures -- Quality control and testing guidelines for telephone surveys -- Conclusion -- List of guidelines -- Chapter 9: Web questionnaires and implementation -- Guidelines for designing web and mobile questionnaires -- Guidelines for web and mobile survey implementation -- Quality control and testing guidelines for web surveys -- Conclusion -- List of guidelines -- Chapter 10: Mail questionnaires and implementation -- Guidelines for designing paper questionnaires -- Guidelines for implementing mail questionnaires -- Quality control and testing guidelines for mail-only surveys -- Conclusion -- List of guidelines -- Chapter 11: Mixed-mode questionnaires and survey implementation -- When single-mode surveys are not acceptable -- Why consider a mixed-mode survey design -- Guidelines for designing questionnaires that will minimize measurement differences across survey modes -- Expanding the research base for designing mixed-mode surveys -- Guidelines for using multiple contact modes to achieve more effective communication with potential respondents -- Guidelines for providing alternative response modes -- From individual guidelines to practical study designs -- Guidelines for testing mixed-mode surveys -- Conclusion -- List of guidelines -- Chapter 12: Responding to societal change and preparing for what lies ahead -- Panels and longitudinal surveys -- Nonprobability surveys -- New mobile devices and technology -- Supplementing questionnaires with measurement using electronic devices -- Big data and administrative records -- Data security -- Specialized purpose surveys -- International and cross-cultural surveys -- The challenge of connecting with empowered but diverse respondents -- References -- Index.
Record Nr. UNINA-9910808638903321
Dillman Don A. <1941->  
Hoboken, N.J., : Wiley, 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods / / Bob E. Hayes
Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods / / Bob E. Hayes
Autore Hayes Bob E. <1963->
Edizione [Third edition.]
Pubbl/distr/stampa Milwaukee, Wisconsin : , : ASQ Quality Press, , 2008
Descrizione fisica 1 online resource (311 p.)
Disciplina 658.8/12
Soggetto topico Consumer satisfaction - Statistical methods
Questionnaires
Soggetto genere / forma Electronic books.
ISBN 600-00-4864-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910453023803321
Hayes Bob E. <1963->  
Milwaukee, Wisconsin : , : ASQ Quality Press, , 2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui