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Public relations for the public good : how PR has shaped America's social movements / / Louis Capozzi, Shelley Spector
| Public relations for the public good : how PR has shaped America's social movements / / Louis Capozzi, Shelley Spector |
| Autore | Capozzi Louis. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , ℗2016 |
| Descrizione fisica | 1 online resource (xiii, 179 pages) : illustrations |
| Disciplina | 659.2 |
| Collana | Public relations collection |
| Soggetto topico |
Public relations - United States
Social movements - Public relations - United States |
| ISBN | 1-63157-382-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The public relations campaign to free Rosa Lee Ingram -- 2. A public relations-driven evolution -- 3. Fostering a new black identity -- 4. Michael Sam makes great gains for the LGBT -- 5. The war on tobacco -- 6. The campaign for tobacco-free kids -- 7. When music is the message -- 8. Battling the tide of public opinion to build support for a Jewish state -- 9. Feminism from the Feminine Mystique to Lean In -- 10. The American civil rights movement -- 11. The Triangle Shirtwaist Factory fire and the rise of the labor safety movement -- 12. The fight against income inequality -- 13. Taking depression out of the closet -- 14. The temperance movement -- References -- About the authors -- Index. |
| Record Nr. | UNINA-9910813738603321 |
Capozzi Louis.
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| New York, NY : , : Business Expert Press, , ℗2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The public relations strategist
| The public relations strategist |
| Pubbl/distr/stampa | New York, NY, : Public Relations Society of America, ©1995-©2017 |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.2/0973/05 |
| Soggetto topico |
Public relations
Public relations - United States Relations publiques - Périodiques Relations publiques - États-Unis - Périodiques |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Public relations |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Strategist |
| Record Nr. | UNINA-9910679355803321 |
| New York, NY, : Public Relations Society of America, ©1995-©2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The public relations strategist
| The public relations strategist |
| Pubbl/distr/stampa | New York, NY, : Public Relations Society of America, ©1995-©2017 |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.2/0973/05 |
| Soggetto topico |
Public relations
Public relations - United States Relations publiques - Périodiques Relations publiques - États-Unis - Périodiques |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Public relations |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Strategist |
| Record Nr. | UNISA-996208577503316 |
| New York, NY, : Public Relations Society of America, ©1995-©2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Strategic issues management [[electronic resource] ] : organizations and public policy challenges / / Robert L. Heath, Michael J. Palenchar
| Strategic issues management [[electronic resource] ] : organizations and public policy challenges / / Robert L. Heath, Michael J. Palenchar |
| Autore | Heath Robert L (Robert Lawrence), <1941-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Los Angeles, [Calif.] ; ; London, : SAGE, c2009 |
| Descrizione fisica | 1 online resource (425 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) | PalencharMichael J |
| Soggetto topico |
Issues management - United States
Industrial management - Social aspects - United States Strategic planning - United States Public relations - United States Industrial policy - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-322-28299-4
1-4522-7482-7 1-4522-1208-2 1-4416-5514-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; Chapter 1 - A Foundation of Community: Issues Management as an Organizational and Academic Discipline; Chapter 2 - Historical Foundations: A Search for Order; Chapter 3 - Scouting the Terrain: Scanning, Identifying, Monitoring, Analyzing, and Priority Setting; Chapter 4 - Corporate Social Responsibility (CSR): Getting the House in Order; Chapter 5 - Special Interest Activists as Foes or Allies; Chapter 6 - Issues Communication: Argument Structures and Zones of Meaning; Chapter 7 - Obligations and Constraints on Issues Communication
Chapter 8 - Issues Management and Crisis CommunicationChapter 9 - Issues Management and Risk Communication: Balancing Public Well-Being With Technology; Chapter 10 - Brand Equity and Organizational Reputation: Marketing and SIM; References; Index; About the Authors |
| Record Nr. | UNINA-9910480635103321 |
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Heath Robert L (Robert Lawrence), <1941->
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| Los Angeles, [Calif.] ; ; London, : SAGE, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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What were they thinking? [[electronic resource] ] : crisis communication : the good, the bad, and the totally clueless / / Steve Adubato
| What were they thinking? [[electronic resource] ] : crisis communication : the good, the bad, and the totally clueless / / Steve Adubato |
| Autore | Adubato Steve |
| Pubbl/distr/stampa | New Brunswick, N.J., : Rutgers University Press, c2008 |
| Descrizione fisica | 1 online resource (263 p.) |
| Disciplina | 658.4/056 |
| Soggetto topico |
Crisis management - United States
Public relations - United States Communication |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-80166-6
9786611801663 0-8135-4553-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- CONTENTS -- ACKNOWLEDGMENTS -- Introduction -- Johnson & Johnson’s Tylenol Scare. GETTING IT RIGHT -- The Exxon Valdez Oil Tanker Spill. THE INVISIBLE AND CLUELESS CEO -- The New York Knicks. KNOW WHEN TO FOLD ’EM -- Chaos in a West Virginia Coal Mine. “THEY’RE ALIVE!” -- The Church’s Pedophilia Scandal. SKELETONS IN THE CLOSET -- Dick Cheney. MISFIRING UNDER PRESSURE -- The Glen Ridge Rape Case. “STAND BY OUR BOYS” -- The Death of Pat Tillman. THE COVER-UP IS ALWAYS WORSE -- Rudy Giuliani. A TALE OF TWO LEADERS -- Christie Whitman and the EPA. COMING CLEAN ON GROUND ZERO -- Prudential’s Terror Threat. THE “ROCK” GETS IT RIGHT -- Virginia Tech. A DEADLY DELAY? -- Don Imus. “I CAN’T GET ANYWHERE WITH YOU PEOPLE” -- Jon Corzine. GETTING IT RIGHT...AND GETTING IT WRONG -- Jet Blue Airways. A LATE-NIGHT DISASTER -- The O’Reilly “Factor”. KNOWING WHEN TO SHUT UP -- Taco Bell’s E. Coli Scare. WHEN GOOD INTENTIONS AREN’T ENOUGH -- The New York Times. COVERING UP FOR JAYSON BLAIR -- The Duke “Rape” Case. A RUSH TO INJUSTICE -- Alberto Gonzales. PAYING THE PRICE FOR PLAYING WITH WORDS -- NFL Boss Roger Goodell. SCORING BIG POINTS UNDER PRESSURE -- FEMA Fails during Katrina. TALK ABOUT “CLUELESS” -- NOTES -- ABOUT THE AUTHOR |
| Record Nr. | UNINA-9910454238103321 |
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Adubato Steve
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| New Brunswick, N.J., : Rutgers University Press, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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What were they thinking? [[electronic resource] ] : crisis communication : the good, the bad, and the totally clueless / / Steve Adubato
| What were they thinking? [[electronic resource] ] : crisis communication : the good, the bad, and the totally clueless / / Steve Adubato |
| Autore | Adubato Steve |
| Pubbl/distr/stampa | New Brunswick, N.J., : Rutgers University Press, c2008 |
| Descrizione fisica | 1 online resource (263 p.) |
| Disciplina | 658.4/056 |
| Soggetto topico |
Crisis management - United States
Public relations - United States Communication |
| ISBN |
1-281-80166-6
9786611801663 0-8135-4553-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- CONTENTS -- ACKNOWLEDGMENTS -- Introduction -- Johnson & Johnson’s Tylenol Scare. GETTING IT RIGHT -- The Exxon Valdez Oil Tanker Spill. THE INVISIBLE AND CLUELESS CEO -- The New York Knicks. KNOW WHEN TO FOLD ’EM -- Chaos in a West Virginia Coal Mine. “THEY’RE ALIVE!” -- The Church’s Pedophilia Scandal. SKELETONS IN THE CLOSET -- Dick Cheney. MISFIRING UNDER PRESSURE -- The Glen Ridge Rape Case. “STAND BY OUR BOYS” -- The Death of Pat Tillman. THE COVER-UP IS ALWAYS WORSE -- Rudy Giuliani. A TALE OF TWO LEADERS -- Christie Whitman and the EPA. COMING CLEAN ON GROUND ZERO -- Prudential’s Terror Threat. THE “ROCK” GETS IT RIGHT -- Virginia Tech. A DEADLY DELAY? -- Don Imus. “I CAN’T GET ANYWHERE WITH YOU PEOPLE” -- Jon Corzine. GETTING IT RIGHT...AND GETTING IT WRONG -- Jet Blue Airways. A LATE-NIGHT DISASTER -- The O’Reilly “Factor”. KNOWING WHEN TO SHUT UP -- Taco Bell’s E. Coli Scare. WHEN GOOD INTENTIONS AREN’T ENOUGH -- The New York Times. COVERING UP FOR JAYSON BLAIR -- The Duke “Rape” Case. A RUSH TO INJUSTICE -- Alberto Gonzales. PAYING THE PRICE FOR PLAYING WITH WORDS -- NFL Boss Roger Goodell. SCORING BIG POINTS UNDER PRESSURE -- FEMA Fails during Katrina. TALK ABOUT “CLUELESS” -- NOTES -- ABOUT THE AUTHOR |
| Record Nr. | UNINA-9910782564303321 |
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Adubato Steve
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||
| New Brunswick, N.J., : Rutgers University Press, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
What were they thinking? [[electronic resource] ] : crisis communication : the good, the bad, and the totally clueless / / Steve Adubato
| What were they thinking? [[electronic resource] ] : crisis communication : the good, the bad, and the totally clueless / / Steve Adubato |
| Autore | Adubato Steve |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New Brunswick, N.J., : Rutgers University Press, c2008 |
| Descrizione fisica | 1 online resource (263 p.) |
| Disciplina | 658.4/056 |
| Soggetto topico |
Crisis management - United States
Public relations - United States Communication |
| ISBN |
1-281-80166-6
9786611801663 0-8135-4553-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- CONTENTS -- ACKNOWLEDGMENTS -- Introduction -- Johnson & Johnson’s Tylenol Scare. GETTING IT RIGHT -- The Exxon Valdez Oil Tanker Spill. THE INVISIBLE AND CLUELESS CEO -- The New York Knicks. KNOW WHEN TO FOLD ’EM -- Chaos in a West Virginia Coal Mine. “THEY’RE ALIVE!” -- The Church’s Pedophilia Scandal. SKELETONS IN THE CLOSET -- Dick Cheney. MISFIRING UNDER PRESSURE -- The Glen Ridge Rape Case. “STAND BY OUR BOYS” -- The Death of Pat Tillman. THE COVER-UP IS ALWAYS WORSE -- Rudy Giuliani. A TALE OF TWO LEADERS -- Christie Whitman and the EPA. COMING CLEAN ON GROUND ZERO -- Prudential’s Terror Threat. THE “ROCK” GETS IT RIGHT -- Virginia Tech. A DEADLY DELAY? -- Don Imus. “I CAN’T GET ANYWHERE WITH YOU PEOPLE” -- Jon Corzine. GETTING IT RIGHT...AND GETTING IT WRONG -- Jet Blue Airways. A LATE-NIGHT DISASTER -- The O’Reilly “Factor”. KNOWING WHEN TO SHUT UP -- Taco Bell’s E. Coli Scare. WHEN GOOD INTENTIONS AREN’T ENOUGH -- The New York Times. COVERING UP FOR JAYSON BLAIR -- The Duke “Rape” Case. A RUSH TO INJUSTICE -- Alberto Gonzales. PAYING THE PRICE FOR PLAYING WITH WORDS -- NFL Boss Roger Goodell. SCORING BIG POINTS UNDER PRESSURE -- FEMA Fails during Katrina. TALK ABOUT “CLUELESS” -- NOTES -- ABOUT THE AUTHOR |
| Record Nr. | UNINA-9910825050603321 |
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Adubato Steve
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| New Brunswick, N.J., : Rutgers University Press, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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