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Shift & reset [[electronic resource] ] : strategies for addressing serious issues in a connected society / / Brian Reich
Shift & reset [[electronic resource] ] : strategies for addressing serious issues in a connected society / / Brian Reich
Autore Reich Brian <1977->
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, N.J., : Wiley, c2011
Descrizione fisica 1 online resource (417 p.)
Disciplina 658.048
658.4/03
Soggetto topico Nonprofit organizations
Social problems
Decision making
Soggetto genere / forma Electronic books.
ISBN 1-283-17709-9
9786613177094
1-118-10780-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society; Contents; Foreword; Preface; Introduction Knocking the Meteorite Off Its Course; Chapter 1: Starting the Shift and Reset Process; Chapter 2: Embracing a New Approach: Mission and Measurement; Chapter 3: Knowing (Your Audience) Is Half the Battle; Chapter 4: Shift Your Language or Get Left Behind; Chapter 5: Shift Your Awareness and Really Support Your Mission; Chapter 6: Shift Your Education and Leverage Everyone's Passions; Chapter 7: Shift Your Engagement: It's about Being Active, Not Just Being Present
Chapter 8: Shift Your Mobilization Efforts and Perform the Right Actions Chapter 9: Shift Your Game Plan in Supporting Big Issues; Chapter 10: The Franken-org: Ways to Increase the Functionality of an Organization and Its Staff (to Drive the Mission); Chapter 11: Stop Doing These Four Things; Chapter 12: Once You Have Shifted . . . Now Reset and Think Bigger!; Chapter 13: After Impact; Notes; About the Author; Contributor Biographies; Acknowledgments; Index
Record Nr. UNINA-9910456848703321
Reich Brian <1977->  
Hoboken, N.J., : Wiley, c2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Shift & reset [[electronic resource] ] : strategies for addressing serious issues in a connected society / / Brian Reich
Shift & reset [[electronic resource] ] : strategies for addressing serious issues in a connected society / / Brian Reich
Autore Reich Brian <1977->
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, N.J., : Wiley, c2011
Descrizione fisica 1 online resource (417 p.)
Disciplina 658.048
658.4/03
Soggetto topico Nonprofit organizations
Social problems
Decision making
ISBN 1-283-17709-9
9786613177094
1-118-10780-2
Classificazione BUS074000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society; Contents; Foreword; Preface; Introduction Knocking the Meteorite Off Its Course; Chapter 1: Starting the Shift and Reset Process; Chapter 2: Embracing a New Approach: Mission and Measurement; Chapter 3: Knowing (Your Audience) Is Half the Battle; Chapter 4: Shift Your Language or Get Left Behind; Chapter 5: Shift Your Awareness and Really Support Your Mission; Chapter 6: Shift Your Education and Leverage Everyone's Passions; Chapter 7: Shift Your Engagement: It's about Being Active, Not Just Being Present
Chapter 8: Shift Your Mobilization Efforts and Perform the Right Actions Chapter 9: Shift Your Game Plan in Supporting Big Issues; Chapter 10: The Franken-org: Ways to Increase the Functionality of an Organization and Its Staff (to Drive the Mission); Chapter 11: Stop Doing These Four Things; Chapter 12: Once You Have Shifted . . . Now Reset and Think Bigger!; Chapter 13: After Impact; Notes; About the Author; Contributor Biographies; Acknowledgments; Index
Record Nr. UNINA-9910781697203321
Reich Brian <1977->  
Hoboken, N.J., : Wiley, c2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Shift & reset [[electronic resource] ] : strategies for addressing serious issues in a connected society / / Brian Reich
Shift & reset [[electronic resource] ] : strategies for addressing serious issues in a connected society / / Brian Reich
Autore Reich Brian <1977->
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, N.J., : Wiley, c2011
Descrizione fisica 1 online resource (417 p.)
Disciplina 658.048
658.4/03
Soggetto topico Nonprofit organizations
Social problems
Decision making
ISBN 1-283-17709-9
9786613177094
1-118-10780-2
Classificazione BUS074000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society; Contents; Foreword; Preface; Introduction Knocking the Meteorite Off Its Course; Chapter 1: Starting the Shift and Reset Process; Chapter 2: Embracing a New Approach: Mission and Measurement; Chapter 3: Knowing (Your Audience) Is Half the Battle; Chapter 4: Shift Your Language or Get Left Behind; Chapter 5: Shift Your Awareness and Really Support Your Mission; Chapter 6: Shift Your Education and Leverage Everyone's Passions; Chapter 7: Shift Your Engagement: It's about Being Active, Not Just Being Present
Chapter 8: Shift Your Mobilization Efforts and Perform the Right Actions Chapter 9: Shift Your Game Plan in Supporting Big Issues; Chapter 10: The Franken-org: Ways to Increase the Functionality of an Organization and Its Staff (to Drive the Mission); Chapter 11: Stop Doing These Four Things; Chapter 12: Once You Have Shifted . . . Now Reset and Think Bigger!; Chapter 13: After Impact; Notes; About the Author; Contributor Biographies; Acknowledgments; Index
Record Nr. UNINA-9910811963003321
Reich Brian <1977->  
Hoboken, N.J., : Wiley, c2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Smart stewardship for nonprofits [[electronic resource] ] : making the right decision in good times and bad / / Peter C. Brinckerhoff
Smart stewardship for nonprofits [[electronic resource] ] : making the right decision in good times and bad / / Peter C. Brinckerhoff
Autore Brinckerhoff Peter C. <1952->
Pubbl/distr/stampa Hoboken, N.J., : John Wiley & Sons, 2012
Descrizione fisica 1 online resource (191 p.)
Disciplina 658.15/9
Collana [Wiley nonprofit authority
Soggetto topico Nonprofit organizations
Decision making
Problem solving
Soggetto genere / forma Electronic books.
ISBN 1-280-59038-6
9786613620217
1-118-22277-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Smart Stewardship for Nonprofits: Making the Right Decision in Good Times and Bad; Contents; Acknowledgments; CHAPTER 1: Introduction; Overview; The Need for This Book; Who This Book Is Written For; The Benefits of Reading This Book; A Preview of the Book; Chapter 1: Introduction; Chapter 2: The Keys to Smart Stewardship for Your Nonprofit; Chapter 3: The Smart Stewardship Decision Tree; Chapter 4: Mission and Values; Chapter 5: Understanding Capability and Capacity; Chapter 6: Understanding the True Cost of Growth; Chapter 7: Innovation as the Norm; Chapter 8: Going to Scale
Chapter 9: Smart Stewardship in Difficult Times Chapter 10: Final Words; Appendix: Tools and Resources; Our Three Case Organizations; Goodwill Industries of North Georgia (GING); Lakeview Christian Church (Lakeview); Peckham Industries (Peckham); Recap; CHAPTER 2: The Keys to Smart Stewardship for Your Nonprofit; Overview; It Always Starts with Your Mission; More Mission; Better Mission; More Effective Mission; More Efficient Mission; Your Mission Is, Far and Away, Your Most Valuable Asset; You're a Smart Steward of Other People's Stuff; Money Matters
Your Nonprofit Is Not a Charity. Your Nonprofit Is a Mission-based Business.Innovation Must Be Baked Into Your Culture; You Have to Engage Everyone; You Need a Common Strategy and Decision Process; Recap; CHAPTER 3: The Smart Stewardship Decision Tree; Overview; Why Use a Decision Tree?; The Smart Stewardship Decision Tree; Question 1: Is This Choice Consistent with Our Mission, Values, and Strategies?; Question 2: Is It Something We Already Do Really Well?; Question 3: Do We Have the Capacity We Need?; Question 4: What about Money Matters?
Question 5: Can We Protect Our Existing Services' Quality?Question 6: Have We Done the Appropriate Business Analyses?; Question 7: Have We Consulted/Involved the Appropriate People?; Developing Your Own Decision Tree; Recap; CHAPTER 4: Mission and Values; Overview; Your Mission: Your Most Valuable Asset; Get the Mission You Want; Use Your Most Valuable Asset; Values: How You Do Your Mission; Create and Sustain the Culture You Want; Create or Amend Your Values List Together; Make Your Values Analog, Not Digital; Talk about What Your Values Mean on the Ground; Proclaim Your Values
Welcome Values-Based Criticism The Mission/Values Intersection; Peckham Values; Lakeview Values; Creating a Culture around Your Mission and Values; Recap; CHAPTER 5: Understanding Capability and Capacity; Overview; Core Competencies: What Is Your Organization Really Good At?; Start with Data and Accreditation; Check with Your Customers; Finally, Take a Collaborative Vote; Choosing Core Competencies Going Forward; Story Telling; Embracing Technology; Capacity: Measuring Your Ability to Grow Your Mission; Are You Over Capacity Already?; Staff Satisfaction; Staff Turnover; Use of Sick Days
Use of Vacation Days
Record Nr. UNINA-9910457279803321
Brinckerhoff Peter C. <1952->  
Hoboken, N.J., : John Wiley & Sons, 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Smart stewardship for nonprofits [[electronic resource] ] : making the right decision in good times and bad / / Peter C. Brinckerhoff
Smart stewardship for nonprofits [[electronic resource] ] : making the right decision in good times and bad / / Peter C. Brinckerhoff
Autore Brinckerhoff Peter C. <1952->
Edizione [1st ed.]
Pubbl/distr/stampa Hoboken, N.J., : John Wiley & Sons, 2012
Descrizione fisica 1 online resource (191 p.)
Disciplina 658.15/9
Collana [Wiley nonprofit authority
Soggetto topico Nonprofit organizations
Decision making
Problem solving
ISBN 1-280-59038-6
9786613620217
1-118-22277-6
Classificazione BUS074000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Smart Stewardship for Nonprofits: Making the Right Decision in Good Times and Bad; Contents; Acknowledgments; CHAPTER 1: Introduction; Overview; The Need for This Book; Who This Book Is Written For; The Benefits of Reading This Book; A Preview of the Book; Chapter 1: Introduction; Chapter 2: The Keys to Smart Stewardship for Your Nonprofit; Chapter 3: The Smart Stewardship Decision Tree; Chapter 4: Mission and Values; Chapter 5: Understanding Capability and Capacity; Chapter 6: Understanding the True Cost of Growth; Chapter 7: Innovation as the Norm; Chapter 8: Going to Scale
Chapter 9: Smart Stewardship in Difficult Times Chapter 10: Final Words; Appendix: Tools and Resources; Our Three Case Organizations; Goodwill Industries of North Georgia (GING); Lakeview Christian Church (Lakeview); Peckham Industries (Peckham); Recap; CHAPTER 2: The Keys to Smart Stewardship for Your Nonprofit; Overview; It Always Starts with Your Mission; More Mission; Better Mission; More Effective Mission; More Efficient Mission; Your Mission Is, Far and Away, Your Most Valuable Asset; You're a Smart Steward of Other People's Stuff; Money Matters
Your Nonprofit Is Not a Charity. Your Nonprofit Is a Mission-based Business.Innovation Must Be Baked Into Your Culture; You Have to Engage Everyone; You Need a Common Strategy and Decision Process; Recap; CHAPTER 3: The Smart Stewardship Decision Tree; Overview; Why Use a Decision Tree?; The Smart Stewardship Decision Tree; Question 1: Is This Choice Consistent with Our Mission, Values, and Strategies?; Question 2: Is It Something We Already Do Really Well?; Question 3: Do We Have the Capacity We Need?; Question 4: What about Money Matters?
Question 5: Can We Protect Our Existing Services' Quality?Question 6: Have We Done the Appropriate Business Analyses?; Question 7: Have We Consulted/Involved the Appropriate People?; Developing Your Own Decision Tree; Recap; CHAPTER 4: Mission and Values; Overview; Your Mission: Your Most Valuable Asset; Get the Mission You Want; Use Your Most Valuable Asset; Values: How You Do Your Mission; Create and Sustain the Culture You Want; Create or Amend Your Values List Together; Make Your Values Analog, Not Digital; Talk about What Your Values Mean on the Ground; Proclaim Your Values
Welcome Values-Based Criticism The Mission/Values Intersection; Peckham Values; Lakeview Values; Creating a Culture around Your Mission and Values; Recap; CHAPTER 5: Understanding Capability and Capacity; Overview; Core Competencies: What Is Your Organization Really Good At?; Start with Data and Accreditation; Check with Your Customers; Finally, Take a Collaborative Vote; Choosing Core Competencies Going Forward; Story Telling; Embracing Technology; Capacity: Measuring Your Ability to Grow Your Mission; Are You Over Capacity Already?; Staff Satisfaction; Staff Turnover; Use of Sick Days
Use of Vacation Days
Record Nr. UNINA-9910779094403321
Brinckerhoff Peter C. <1952->  
Hoboken, N.J., : John Wiley & Sons, 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Smart stewardship for nonprofits [[electronic resource] ] : making the right decision in good times and bad / / Peter C. Brinckerhoff
Smart stewardship for nonprofits [[electronic resource] ] : making the right decision in good times and bad / / Peter C. Brinckerhoff
Autore Brinckerhoff Peter C. <1952->
Edizione [1st ed.]
Pubbl/distr/stampa Hoboken, N.J., : John Wiley & Sons, 2012
Descrizione fisica 1 online resource (191 p.)
Disciplina 658.15/9
Collana [Wiley nonprofit authority
Soggetto topico Nonprofit organizations
Decision making
Problem solving
ISBN 1-280-59038-6
9786613620217
1-118-22277-6
Classificazione BUS074000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Smart Stewardship for Nonprofits: Making the Right Decision in Good Times and Bad; Contents; Acknowledgments; CHAPTER 1: Introduction; Overview; The Need for This Book; Who This Book Is Written For; The Benefits of Reading This Book; A Preview of the Book; Chapter 1: Introduction; Chapter 2: The Keys to Smart Stewardship for Your Nonprofit; Chapter 3: The Smart Stewardship Decision Tree; Chapter 4: Mission and Values; Chapter 5: Understanding Capability and Capacity; Chapter 6: Understanding the True Cost of Growth; Chapter 7: Innovation as the Norm; Chapter 8: Going to Scale
Chapter 9: Smart Stewardship in Difficult Times Chapter 10: Final Words; Appendix: Tools and Resources; Our Three Case Organizations; Goodwill Industries of North Georgia (GING); Lakeview Christian Church (Lakeview); Peckham Industries (Peckham); Recap; CHAPTER 2: The Keys to Smart Stewardship for Your Nonprofit; Overview; It Always Starts with Your Mission; More Mission; Better Mission; More Effective Mission; More Efficient Mission; Your Mission Is, Far and Away, Your Most Valuable Asset; You're a Smart Steward of Other People's Stuff; Money Matters
Your Nonprofit Is Not a Charity. Your Nonprofit Is a Mission-based Business.Innovation Must Be Baked Into Your Culture; You Have to Engage Everyone; You Need a Common Strategy and Decision Process; Recap; CHAPTER 3: The Smart Stewardship Decision Tree; Overview; Why Use a Decision Tree?; The Smart Stewardship Decision Tree; Question 1: Is This Choice Consistent with Our Mission, Values, and Strategies?; Question 2: Is It Something We Already Do Really Well?; Question 3: Do We Have the Capacity We Need?; Question 4: What about Money Matters?
Question 5: Can We Protect Our Existing Services' Quality?Question 6: Have We Done the Appropriate Business Analyses?; Question 7: Have We Consulted/Involved the Appropriate People?; Developing Your Own Decision Tree; Recap; CHAPTER 4: Mission and Values; Overview; Your Mission: Your Most Valuable Asset; Get the Mission You Want; Use Your Most Valuable Asset; Values: How You Do Your Mission; Create and Sustain the Culture You Want; Create or Amend Your Values List Together; Make Your Values Analog, Not Digital; Talk about What Your Values Mean on the Ground; Proclaim Your Values
Welcome Values-Based Criticism The Mission/Values Intersection; Peckham Values; Lakeview Values; Creating a Culture around Your Mission and Values; Recap; CHAPTER 5: Understanding Capability and Capacity; Overview; Core Competencies: What Is Your Organization Really Good At?; Start with Data and Accreditation; Check with Your Customers; Finally, Take a Collaborative Vote; Choosing Core Competencies Going Forward; Story Telling; Embracing Technology; Capacity: Measuring Your Ability to Grow Your Mission; Are You Over Capacity Already?; Staff Satisfaction; Staff Turnover; Use of Sick Days
Use of Vacation Days
Record Nr. UNINA-9910815014303321
Brinckerhoff Peter C. <1952->  
Hoboken, N.J., : John Wiley & Sons, 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Social change anytime everywhere [[electronic resource] ] : how to implement online multichannel strategies to spark advocacy, raise money, and engage your community / / Allyson Kapin, Amy Sample Ward
Social change anytime everywhere [[electronic resource] ] : how to implement online multichannel strategies to spark advocacy, raise money, and engage your community / / Allyson Kapin, Amy Sample Ward
Autore Kapin Allyson <1974->
Edizione [1st edition]
Pubbl/distr/stampa San Francisco, : Jossey-Bass, 2013
Descrizione fisica 1 online resource (258 p.)
Disciplina 659.2/8802854678
Altri autori (Persone) WardAmy Sample <1982->
Soggetto topico Nonprofit organizations
Social media
Social change
Soggetto genere / forma Electronic books.
ISBN 1-299-24184-0
1-118-33379-9
Classificazione BUS074000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage Your Community; Copyright; Contents; Figures and Tables; Figures; Tables; Foreword; Preface; Who should Read this Book; What does Online Multichannel Mean?; What's ahead in the Book; Reading this Book; Continuing the Discussion-While You're Reading the Book, and Later On; Acknowledgments; The Authors; One: Why Are Online and Mobile Channels So Important to Nonprofits Today?; The Growth of Social Networks; Who is using Mobile?; Don't Forget: Offline Counts Big Time Too!
Two: Guiding Principles for Anytime EverywherePrinciple 1. Identify your Community from the Crowd; Your Community; Your Network; The Crowd; Time; Action; People; Principle 2. Focus on Shared Goals; Community Mapping; Identify the Groups; Identify the Goals; Principle 3. Choose Tools for Discovery and Distribution; Align Tools with Groups of People; Identifying Preferred Tools; Principle 4. Highlight Personal Stories; Individuals; Organizations; How Planned Parenthood Federation of America's StoryBank Helped In Crisis Communications; Principle 5. Build a Movement; Branding; Co-Creation
How Youthnet Harnessed Volunteers for a Website RedesignCo-Creation Cycle; Slacktivism or Micro-Action; Metrics; Impact; How to Mama with Love Builds a Movement; Put these Principles into Action; Discussion Questions; Three: Advocacy Anytime Everywhere; Advocating for Social Change: Three Principles to Live by; Create a Successful Multichannel Advocacy Plan; 1. Identify Realistic Short-Term and Long-Term Goals and Objectives; 2. Identify Advocacy Targets; 3. Craft Your Core Message; 4. Outline What Actions You Want People to Take; 5. Know Who Your Supporters Are
6. Understand How Your Supporters Think7. Find Out What Makes Your Supporters Tick; 8. Identify How Audiences Prefer to Get Information and Communicate; 9. Reach Your People in Online Communities; Use Multiple Channels to Engage Supporters; Tailor Messages and Calls to Action to Channels and Audiences; Mobile Advertising; Mobile Applications; Blogs; Dealing with Trolls; Video; Seiu Uses Video to Communicate and Recruit Millennials; Social Networks; How JDRF used Social Media for a Petition Drive; Design for Distribution; Deliver Your Messages to Advocacy Targets Across Multiple Channels
Metrics: Measure Impact Across Multiple ChannelsConversion Rates; Website Visitor Loyalty; Share of Search Across the Web; Impact on the Ground; More Metrics to Consider; Nonprofit Industry Standard Metrics; Online Advocacy and Email; Why Churn Rates Are Important; Social Media; Mobile; Special Focus: Advocacy Reach Globally; Seed the Channels; 350.org's Global Advocacy Reach; Measurement Challenges for Global Advocacy; Putting It All Together: Your Complete Multichannel Advocacy Campaign; Discussion Questions; Four: Fundraising Anytime Everywhere; Fundraising is Like Baking Bread
Psychology of Giving: What Motivates People to Donate?
Record Nr. UNINA-9910462725403321
Kapin Allyson <1974->  
San Francisco, : Jossey-Bass, 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Social change anytime everywhere : how to implement online multichannel strategies to spark advocacy, raise money, and engage your community / / Allyson Kapin, Amy Sample Ward ; foreword by Craig Newmark
Social change anytime everywhere : how to implement online multichannel strategies to spark advocacy, raise money, and engage your community / / Allyson Kapin, Amy Sample Ward ; foreword by Craig Newmark
Autore Kapin Allyson <1974->
Edizione [1st edition]
Pubbl/distr/stampa San Francisco, : Jossey-Bass, 2013
Descrizione fisica 1 online resource (xxiv, 230 pages) : illustrations (some color)
Disciplina 659.2/8802854678
Collana Gale eBooks
Soggetto topico Nonprofit organizations
Social media
Social change
ISBN 1-299-24184-0
1-118-33379-9
Classificazione BUS074000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage Your Community; Copyright; Contents; Figures and Tables; Figures; Tables; Foreword; Preface; Who should Read this Book; What does Online Multichannel Mean?; What's ahead in the Book; Reading this Book; Continuing the Discussion-While You're Reading the Book, and Later On; Acknowledgments; The Authors; One: Why Are Online and Mobile Channels So Important to Nonprofits Today?; The Growth of Social Networks; Who is using Mobile?; Don't Forget: Offline Counts Big Time Too!
Two: Guiding Principles for Anytime EverywherePrinciple 1. Identify your Community from the Crowd; Your Community; Your Network; The Crowd; Time; Action; People; Principle 2. Focus on Shared Goals; Community Mapping; Identify the Groups; Identify the Goals; Principle 3. Choose Tools for Discovery and Distribution; Align Tools with Groups of People; Identifying Preferred Tools; Principle 4. Highlight Personal Stories; Individuals; Organizations; How Planned Parenthood Federation of America's StoryBank Helped In Crisis Communications; Principle 5. Build a Movement; Branding; Co-Creation
How Youthnet Harnessed Volunteers for a Website RedesignCo-Creation Cycle; Slacktivism or Micro-Action; Metrics; Impact; How to Mama with Love Builds a Movement; Put these Principles into Action; Discussion Questions; Three: Advocacy Anytime Everywhere; Advocating for Social Change: Three Principles to Live by; Create a Successful Multichannel Advocacy Plan; 1. Identify Realistic Short-Term and Long-Term Goals and Objectives; 2. Identify Advocacy Targets; 3. Craft Your Core Message; 4. Outline What Actions You Want People to Take; 5. Know Who Your Supporters Are
6. Understand How Your Supporters Think7. Find Out What Makes Your Supporters Tick; 8. Identify How Audiences Prefer to Get Information and Communicate; 9. Reach Your People in Online Communities; Use Multiple Channels to Engage Supporters; Tailor Messages and Calls to Action to Channels and Audiences; Mobile Advertising; Mobile Applications; Blogs; Dealing with Trolls; Video; Seiu Uses Video to Communicate and Recruit Millennials; Social Networks; How JDRF used Social Media for a Petition Drive; Design for Distribution; Deliver Your Messages to Advocacy Targets Across Multiple Channels
Metrics: Measure Impact Across Multiple ChannelsConversion Rates; Website Visitor Loyalty; Share of Search Across the Web; Impact on the Ground; More Metrics to Consider; Nonprofit Industry Standard Metrics; Online Advocacy and Email; Why Churn Rates Are Important; Social Media; Mobile; Special Focus: Advocacy Reach Globally; Seed the Channels; 350.org's Global Advocacy Reach; Measurement Challenges for Global Advocacy; Putting It All Together: Your Complete Multichannel Advocacy Campaign; Discussion Questions; Four: Fundraising Anytime Everywhere; Fundraising is Like Baking Bread
Psychology of Giving: What Motivates People to Donate?
Record Nr. UNINA-9910786259903321
Kapin Allyson <1974->  
San Francisco, : Jossey-Bass, 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Social change anytime everywhere : how to implement online multichannel strategies to spark advocacy, raise money, and engage your community / / Allyson Kapin, Amy Sample Ward ; foreword by Craig Newmark
Social change anytime everywhere : how to implement online multichannel strategies to spark advocacy, raise money, and engage your community / / Allyson Kapin, Amy Sample Ward ; foreword by Craig Newmark
Autore Kapin Allyson <1974->
Edizione [1st edition]
Pubbl/distr/stampa San Francisco, : Jossey-Bass, 2013
Descrizione fisica 1 online resource (xxiv, 230 pages) : illustrations (some color)
Disciplina 659.2/8802854678
Collana Gale eBooks
Soggetto topico Nonprofit organizations
Social media
Social change
ISBN 1-299-24184-0
1-118-33379-9
Classificazione BUS074000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage Your Community; Copyright; Contents; Figures and Tables; Figures; Tables; Foreword; Preface; Who should Read this Book; What does Online Multichannel Mean?; What's ahead in the Book; Reading this Book; Continuing the Discussion-While You're Reading the Book, and Later On; Acknowledgments; The Authors; One: Why Are Online and Mobile Channels So Important to Nonprofits Today?; The Growth of Social Networks; Who is using Mobile?; Don't Forget: Offline Counts Big Time Too!
Two: Guiding Principles for Anytime EverywherePrinciple 1. Identify your Community from the Crowd; Your Community; Your Network; The Crowd; Time; Action; People; Principle 2. Focus on Shared Goals; Community Mapping; Identify the Groups; Identify the Goals; Principle 3. Choose Tools for Discovery and Distribution; Align Tools with Groups of People; Identifying Preferred Tools; Principle 4. Highlight Personal Stories; Individuals; Organizations; How Planned Parenthood Federation of America's StoryBank Helped In Crisis Communications; Principle 5. Build a Movement; Branding; Co-Creation
How Youthnet Harnessed Volunteers for a Website RedesignCo-Creation Cycle; Slacktivism or Micro-Action; Metrics; Impact; How to Mama with Love Builds a Movement; Put these Principles into Action; Discussion Questions; Three: Advocacy Anytime Everywhere; Advocating for Social Change: Three Principles to Live by; Create a Successful Multichannel Advocacy Plan; 1. Identify Realistic Short-Term and Long-Term Goals and Objectives; 2. Identify Advocacy Targets; 3. Craft Your Core Message; 4. Outline What Actions You Want People to Take; 5. Know Who Your Supporters Are
6. Understand How Your Supporters Think7. Find Out What Makes Your Supporters Tick; 8. Identify How Audiences Prefer to Get Information and Communicate; 9. Reach Your People in Online Communities; Use Multiple Channels to Engage Supporters; Tailor Messages and Calls to Action to Channels and Audiences; Mobile Advertising; Mobile Applications; Blogs; Dealing with Trolls; Video; Seiu Uses Video to Communicate and Recruit Millennials; Social Networks; How JDRF used Social Media for a Petition Drive; Design for Distribution; Deliver Your Messages to Advocacy Targets Across Multiple Channels
Metrics: Measure Impact Across Multiple ChannelsConversion Rates; Website Visitor Loyalty; Share of Search Across the Web; Impact on the Ground; More Metrics to Consider; Nonprofit Industry Standard Metrics; Online Advocacy and Email; Why Churn Rates Are Important; Social Media; Mobile; Special Focus: Advocacy Reach Globally; Seed the Channels; 350.org's Global Advocacy Reach; Measurement Challenges for Global Advocacy; Putting It All Together: Your Complete Multichannel Advocacy Campaign; Discussion Questions; Four: Fundraising Anytime Everywhere; Fundraising is Like Baking Bread
Psychology of Giving: What Motivates People to Donate?
Record Nr. UNINA-9910808402203321
Kapin Allyson <1974->  
San Francisco, : Jossey-Bass, 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Social economics of philanthropy and wellbeing / / guest editor, Professor Masudul Alam Choudhury
Social economics of philanthropy and wellbeing / / guest editor, Professor Masudul Alam Choudhury
Pubbl/distr/stampa [Bradford, England] : , : Emerald, , 2015
Descrizione fisica 1 online resource (109 p.)
Disciplina 658.048
Collana Humanomics : The international journal of systems and ethics
Soggetto topico Nonprofit organizations
Social problems
Soggetto genere / forma Electronic books.
ISBN 1-78560-327-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Editorial advisory board; The concept of scarcity and its influence on the definitions of Islamic economics A critical perspective; The effectiveness of Baitul Maal wat Tamwil in reducing poverty The case of Indonesian Islamic Microfinance Institution; Methodology of institutional analysis and its implication for contemporary framework of Islamic banks; Conceptualizing the duties and roles of auditors in Islamic financial institutions What makes them different?
Islamic banking services adoption as a new banking restructure Examining its adoption from the perspective of DOI theory and trust in MalaysiaThe effect of workers' ethical attributes on firms' productivity Empirical evidence from Azad Jammu and Kashmir's (Pakistan) handicrafts industries
Record Nr. UNINA-9910461043603321
[Bradford, England] : , : Emerald, , 2015
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