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National identity : theory and research / / edited by Richard R. Verdugo, Andrew Milne
| National identity : theory and research / / edited by Richard R. Verdugo, Andrew Milne |
| Pubbl/distr/stampa | Charlotte, North Carolina : , : Information Age Publishing, Inc., , 2016 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina | 155.8/9 |
| Collana | Cross National Research |
| Soggetto topico |
National characteristics - Philosophy
Ethnopsychology National characteristics |
| ISBN | 1-68123-525-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Series page; National Identity; Library of Congress Cataloging-in-Publication Data; Contents; INTRODUCTION: National Identity: Theory and Practice; PART I: THEORETICAL CONSIDERATIONS; CHAPTER 1: Identities in Europe; CHAPTER 2: The Crisis of Western Democracies and National Identity; PART II: NATIONAL IDENTITY: CASE STUDIES; CHAPTER 3: The Idiosyncrasies of Scottish National Identity; CHAPTER 4: Is a New Definition of Irish Identity Emerging in the Republic of Ireland in the 21st Century?; CHAPTER 5: Russian National Identity; CHAPTER 6: The Impossible State; CHAPTER 7: The Mental Wall
CHAPTER 8: National Identity in FrancePART III: NATIONAL IDENTITY: THE IMMIGRANT EXPERIENCE; CHAPTER 9: "How Can I Feel Belgian if Belgians Don't Accept Me?"; CHAPTER 10: British Muslims' Discourses of National Identity |
| Record Nr. | UNINA-9910798437603321 |
| Charlotte, North Carolina : , : Information Age Publishing, Inc., , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
National identity : theory and research / / edited by Richard R. Verdugo, Andrew Milne
| National identity : theory and research / / edited by Richard R. Verdugo, Andrew Milne |
| Pubbl/distr/stampa | Charlotte, North Carolina : , : Information Age Publishing, Inc., , 2016 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina | 155.8/9 |
| Collana | Cross National Research |
| Soggetto topico |
National characteristics - Philosophy
Ethnopsychology National characteristics |
| ISBN | 1-68123-525-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Series page; National Identity; Library of Congress Cataloging-in-Publication Data; Contents; INTRODUCTION: National Identity: Theory and Practice; PART I: THEORETICAL CONSIDERATIONS; CHAPTER 1: Identities in Europe; CHAPTER 2: The Crisis of Western Democracies and National Identity; PART II: NATIONAL IDENTITY: CASE STUDIES; CHAPTER 3: The Idiosyncrasies of Scottish National Identity; CHAPTER 4: Is a New Definition of Irish Identity Emerging in the Republic of Ireland in the 21st Century?; CHAPTER 5: Russian National Identity; CHAPTER 6: The Impossible State; CHAPTER 7: The Mental Wall
CHAPTER 8: National Identity in FrancePART III: NATIONAL IDENTITY: THE IMMIGRANT EXPERIENCE; CHAPTER 9: "How Can I Feel Belgian if Belgians Don't Accept Me?"; CHAPTER 10: British Muslims' Discourses of National Identity |
| Record Nr. | UNINA-9910811801303321 |
| Charlotte, North Carolina : , : Information Age Publishing, Inc., , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
National identity, popular culture and everyday life / / Tim Edensor
| National identity, popular culture and everyday life / / Tim Edensor |
| Autore | Edensor Tim <1957-> |
| Pubbl/distr/stampa | London, England : , : Bloomsbury Academic, , 2016 |
| Descrizione fisica | 1 online resource (226 pages) |
| Disciplina | 306 |
| Soggetto topico |
National characteristics
Ethnopsychology Popular culture |
| ISBN |
1-000-18367-X
1-350-03028-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910794063203321 |
Edensor Tim <1957->
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| London, England : , : Bloomsbury Academic, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
National identity, popular culture and everyday life / / Tim Edensor
| National identity, popular culture and everyday life / / Tim Edensor |
| Autore | Edensor Tim <1957-> |
| Pubbl/distr/stampa | London, England : , : Bloomsbury Academic, , 2016 |
| Descrizione fisica | 1 online resource (226 pages) |
| Disciplina | 306 |
| Soggetto topico |
National characteristics
Ethnopsychology Popular culture |
| ISBN |
1-000-18367-X
1-350-03028-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910813476403321 |
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Edensor Tim <1957->
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| London, England : , : Bloomsbury Academic, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
National image & competitive advantage [[electronic resource] ] : the theory and practice of place branding / / Eugene D. Jaffe & Israel D. Nebenzahl
| National image & competitive advantage [[electronic resource] ] : the theory and practice of place branding / / Eugene D. Jaffe & Israel D. Nebenzahl |
| Autore | Jaffe Eugene D |
| Edizione | [2nd ed. =] |
| Pubbl/distr/stampa | Herndon, VA, : Copenhagen Business School Press, 2006 |
| Descrizione fisica | 1 online resource (238 p.) |
| Disciplina | 658.827 |
| Altri autori (Persone) | NebenzahlIsrael D |
| Soggetto topico |
Comparative advantage (International trade)
National characteristics |
| Soggetto genere / forma | Electronic books. |
| ISBN | 87-630-9976-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | National image and competitive advantage |
| Record Nr. | UNINA-9910458922403321 |
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Jaffe Eugene D
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| Herndon, VA, : Copenhagen Business School Press, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
National image & competitive advantage [[electronic resource] ] : the theory and practice of place branding / / Eugene D. Jaffe & Israel D. Nebenzahl
| National image & competitive advantage [[electronic resource] ] : the theory and practice of place branding / / Eugene D. Jaffe & Israel D. Nebenzahl |
| Autore | Jaffe Eugene D |
| Edizione | [2nd ed. =] |
| Pubbl/distr/stampa | Herndon, VA, : Copenhagen Business School Press, 2006 |
| Descrizione fisica | 1 online resource (238 p.) |
| Disciplina | 658.827 |
| Altri autori (Persone) | NebenzahlIsrael D |
| Soggetto topico |
Comparative advantage (International trade)
National characteristics |
| ISBN | 87-630-9976-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | National image and competitive advantage |
| Record Nr. | UNINA-9910785600103321 |
|
Jaffe Eugene D
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||
| Herndon, VA, : Copenhagen Business School Press, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
National image & competitive advantage : the theory and practice of place branding / / Eugene D. Jaffe & Israel D. Nebenzahl
| National image & competitive advantage : the theory and practice of place branding / / Eugene D. Jaffe & Israel D. Nebenzahl |
| Autore | Jaffe Eugene D |
| Edizione | [2nd ed. =] |
| Pubbl/distr/stampa | Herndon, VA, : Copenhagen Business School Press, 2006 |
| Descrizione fisica | 1 online resource (238 p.) |
| Disciplina | 658.827 |
| Altri autori (Persone) | NebenzahlIsrael D |
| Soggetto topico |
Comparative advantage (International trade)
National characteristics |
| ISBN | 87-630-9976-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
National Image & -- Competitive Advantage -- Preface to the Second Edition -- Acknowledgments -- 1 Introduction: Image, Images and Imagination -- Introduction -- What Do We Mean by Product, Brand and Country Image? -- Learning Processes -- Categorization, Abstraction and Generalization -- Symbols -- Generalization versus Discrimination -- Brand and Country Image Compositioning -- Misconceptions of Country Image -- What Lies Ahead -- 2 The Theory of Country Brand and Product Images -- Introduction -- Country Image Taxonomy -- Measuring Country Image Dimensions -- Multiple Independent Image Items and Dimensions -- Multi-Item Image Scale -- Statistically Derived Multi-Item Image Dimensions -- Consumer-Sourced and Statistically Derived Multi-Item Image Dimensions -- The Need for a Theory of Country, Brand and Product Images -- A Framework for Theory Development -- Theory-Based Approaches to CIE -- Country Image Effect: A Combined Halo and Summary Construct -- The Effect of Familiarity on the Salience of the Country Image Cue -- An Integrative Dynamic Model of Country, Brand and Product Images -- The Effects of the Made-In Country (MC) -- The Effect of Brand Name -- The Effect of the Perceived Country of Origin (OC) -- The Effect of Extrinsic Cues on Product Evaluations -- Comparative Evaluation and Purchase Decisions -- The Interaction among Determinants of Product Image -- Dynamic Aspects of the CIE -- Conclusion -- 3 Monetizing Brand and Country Image -- Introduction -- Brand Image, Brand Equity and Brand Value - From Consumer Perceptions to Measurable Values -- Country Image, Country Equity and Country Value -- Estimating Relative Customer-Based Brand Value -- Brand Image and Brand Value -- Estimating Relative Country Image Value -- Long-Term Valuation of Customers -- The Value of a Brand' s Customer Base and Brand Value.
Acquisition of New Customers -- Implications for Brand Image and Brand Value -- Implications of the Contribution of Country Image to Brand Value -- Estimating Brand Value by Means of Firm-Based Financial Data -- Extracting Brand Value from Share Prices and the Firm's Financial Data -- Implications to the Measurement of Country Value -- Conclusion -- 4 It's All in the Eyes of the Consumer -- Introduction -- What Do We Know About National Images in the Eyes of Consumers? -- Consumers' Place of Residence (HC) Effect on Perceived National Images -- Constructs of Country Image -- Country Image Varies by Product Line -- Country Image and Purchase Intentions -- Can Consumers be Segmented by their Attitudes? -- Consumer Ethnocentrism and Patriotism -- Patriots -- Traitors -- Identifying Patriots, Cosmopolitans and Traitors -- Mexican Patriots versus Malinchismas (Traitors) -- Hostiles and Friends: The Animosity-Affinity Model of the Purchase of Products from Certain Countries -- A Two-Dimensional Consumer Segmentation Model -- Travel and Country Image of Visited Countries -- From Attitudes to Behavior -- Country of Origin Labeling Œ Do Consumers Care? -- Evidence for the Impact of Country Image on Purchase Behavior -- Conclusion -- 5 Managing Country of Origin Effects by the Firm -- Introduction -- Managing CI by the Firm -- Production Sourcing -- Hybrid Products -- Decomposing Country of Origin -- Strategic Implications of a Decomposed Country of Origin -- Alternative Marketing Entry Strategies -- Strong Country Image - Strong Brand Image -- Weak Country Image - Strong Brand Image -- Strong Country Image - Weak Brand Image -- Weak Country Image - Weak Brand Image -- Product-Country Matches and Mismatches -- Product-Country Matches Œ Empirical Evidence -- Place Branding - Made in Europe -- The National Image International Life Cycle -- Conclusion. 6 Managing Country of Origin Effects by Industry and Government -- Introduction -- Place Branding -- Developing a National Brand -- Umbrella Branding -- Case Examples of Country Branding -- United Kingdom -- Scotland -- Germany -- New Zealand -- Brand USA -- Emerging Countries: Latvia and Slovenia -- Regional Branding -- The Difference between Place and Product Branding -- The Case of the Øresund Region -- Branding Municipalities -- Case Study - Branding Aalborg, Denmark -- Branding Aalborg - the History and the Process So Far -- Buy National Campaigns -- Australia -- USA/Canada -- New Zealand -- Russia -- The Evolution of the Japanese Country Image since WWII -- Improving CI by Attracting Leading Brands - The Israeli Experience -- 7 Legal Aspects of Country Image -- Made-In Labels - What Do They Mean? -- Country of Origin Labeling Requirements -- Tests for Substantial Transformation -- Name, Character, and Use Test -- Essence Test -- Value-Added Test -- Article of Commerce Test -- Country Marking Criteria -- Country of Origin Marking -- Marking in the USA -- Misleading or Deceiving Labeling -- The Marking Rules of NAFTA -- The World Trade Organization (WTO Standards) -- European Union -- Epilogue -- E-Commerce -- An Additional Research Agenda -- Appendix -- Bibliography -- Index. |
| Altri titoli varianti | National image and competitive advantage |
| Record Nr. | UNINA-9910823627103321 |
|
Jaffe Eugene D
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| Herndon, VA, : Copenhagen Business School Press, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
National myths : constructed pasts, contested presents / / edited by Gerard Bouchard
| National myths : constructed pasts, contested presents / / edited by Gerard Bouchard |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (321 p.) |
| Disciplina | 155.89 |
| Altri autori (Persone) | BouchardGerard <1943-> |
| Soggetto topico |
National characteristics
Mythology Ethnicity Group identity |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-203-09711-4
1-136-22110-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; TitleInformation; TitlePage; Copyright Page; Table of Contents; List of illustrations; List of contributors; Acknowledgements; Introduction; 1 The small nation with a big dream: Québec national myths (eighteenth-twentieth centuries); 2 National imaginaries in a globalizing age: The case of English Canada; 3 The myth(s) that will not die: American National Exceptionalism; 4 Ethnic myths as national identity in Brazil; 5 Understanding Mexico's master myth: A case for theory; 6 1066 and all that: Myths of the English; 7 Polish mythology and the traps of messianic martyrology
8 Myths and national identity choices in post-communist Russia9 Myth and the postnational polity: The case of the European Union; 10 Transforming myths, contested narratives: The reshaping of mnemonic traditions in Israeli culture; 11 War room stories and the rainbow nation: Competing narratives in contemporary South African literature; 12 Gender, Nehanda, and the myth of nationhood in the making of Zimbabwe; 13 War, myths, and national identity formation: Chinese attitudes toward Japan; 14 Lineages and lessons (for national myth formation) of Japan's postwar national myths 15 Myths of the nation, cultural recognition, and personal law in India16 National myths: An overview; Index |
| Record Nr. | UNINA-9910463320903321 |
| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
National myths : constructed pasts, contested presents / / edited by Gerard Bouchard
| National myths : constructed pasts, contested presents / / edited by Gerard Bouchard |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (321 p.) |
| Disciplina | 155.89 |
| Altri autori (Persone) | BouchardGerard <1943-> |
| Soggetto topico |
National characteristics
Mythology Ethnicity Group identity |
| ISBN |
1-136-22109-3
0-203-09711-4 1-136-22110-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; TitleInformation; TitlePage; Copyright Page; Table of Contents; List of illustrations; List of contributors; Acknowledgements; Introduction; 1 The small nation with a big dream: Québec national myths (eighteenth-twentieth centuries); 2 National imaginaries in a globalizing age: The case of English Canada; 3 The myth(s) that will not die: American National Exceptionalism; 4 Ethnic myths as national identity in Brazil; 5 Understanding Mexico's master myth: A case for theory; 6 1066 and all that: Myths of the English; 7 Polish mythology and the traps of messianic martyrology
8 Myths and national identity choices in post-communist Russia9 Myth and the postnational polity: The case of the European Union; 10 Transforming myths, contested narratives: The reshaping of mnemonic traditions in Israeli culture; 11 War room stories and the rainbow nation: Competing narratives in contemporary South African literature; 12 Gender, Nehanda, and the myth of nationhood in the making of Zimbabwe; 13 War, myths, and national identity formation: Chinese attitudes toward Japan; 14 Lineages and lessons (for national myth formation) of Japan's postwar national myths 15 Myths of the nation, cultural recognition, and personal law in India16 National myths: An overview; Index |
| Record Nr. | UNINA-9910786389103321 |
| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
National myths : constructed pasts, contested presents / / edited by Gerard Bouchard
| National myths : constructed pasts, contested presents / / edited by Gerard Bouchard |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (321 p.) |
| Disciplina | 155.89 |
| Altri autori (Persone) | BouchardGerard <1943-> |
| Soggetto topico |
National characteristics
Mythology Ethnicity Group identity |
| ISBN |
1-136-22109-3
0-203-09711-4 1-136-22110-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; TitleInformation; TitlePage; Copyright Page; Table of Contents; List of illustrations; List of contributors; Acknowledgements; Introduction; 1 The small nation with a big dream: Québec national myths (eighteenth-twentieth centuries); 2 National imaginaries in a globalizing age: The case of English Canada; 3 The myth(s) that will not die: American National Exceptionalism; 4 Ethnic myths as national identity in Brazil; 5 Understanding Mexico's master myth: A case for theory; 6 1066 and all that: Myths of the English; 7 Polish mythology and the traps of messianic martyrology
8 Myths and national identity choices in post-communist Russia9 Myth and the postnational polity: The case of the European Union; 10 Transforming myths, contested narratives: The reshaping of mnemonic traditions in Israeli culture; 11 War room stories and the rainbow nation: Competing narratives in contemporary South African literature; 12 Gender, Nehanda, and the myth of nationhood in the making of Zimbabwe; 13 War, myths, and national identity formation: Chinese attitudes toward Japan; 14 Lineages and lessons (for national myth formation) of Japan's postwar national myths 15 Myths of the nation, cultural recognition, and personal law in India16 National myths: An overview; Index |
| Record Nr. | UNINA-9910810694103321 |
| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
National characteristics
(131)
- Business etiquette (10)
- Intercultural communication (10)
- Culture (9)
- Export marketing (9)