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Competitive Branding Strategies : Managing Performance in Emerging Markets / / by Rajagopal
| Competitive Branding Strategies : Managing Performance in Emerging Markets / / by Rajagopal |
| Autore | Rajagopal |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (XXV, 288 p. 7 illus.) |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Globalization Markets Leadership Branding Emerging Markets/Globalization Business Strategy/Leadership |
| ISBN | 3-030-24933-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I Understanding Market Competition -- 1. Managing Brands in Competitive Marketplaces -- 2. Branding Decisions -- 3. Brand Positioning and Value Creation -- Part II Managing Brands -- 4. Branding Strategy -- 5. Brand Portfolio Management -- 6. New Trends in Brand Management -- 7. Branding in Emerging Markets -- 8. Brand-Market Risks -- 9. Brand Audit. |
| Record Nr. | UNINA-9910341851403321 |
Rajagopal
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Competitiveness in Emerging Markets : Market Dynamics in the Age of Disruptive Technologies / / edited by Datis Khajeheian, Mike Friedrichsen, Wilfried Mödinger
| Competitiveness in Emerging Markets : Market Dynamics in the Age of Disruptive Technologies / / edited by Datis Khajeheian, Mike Friedrichsen, Wilfried Mödinger |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XX, 603 p. 150 illus., 4 illus. in color.) |
| Disciplina | 338.6048091724 |
| Collana | Contributions to Management Science |
| Soggetto topico |
Globalization
Markets Management Industrial management Entrepreneurship Industrial organization Emerging Markets/Globalization Innovation/Technology Management Media Management Industrial Organization Competència econòmica Emprenedoria Estudis de mercat Globalització (Economia) |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-319-71722-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1: Editorial -- Chapter 1: An Introduction to Competitiveness in Fast Changing Business Environment -- Chapter 2: Digital Transformation and the Effects on the Management of Media Firms -- Part 2: Broadcasting -- Chapter 3: The Implications of Programmatic Advertising on the Business Model of TV Broadcasters -- Chapter 4: ‘Datafying’ Broadcasting: Competing in a Big Data-Driven TV Ecosystem -- Part 3: Small media firms -- Chapter 5: War of Attrition in Polish Video-Games Printing Press: Customer Retention to Survive Printing Press in the Age of Digital Communication Technologies -- Chapter 6: Media innovations in digital music distribution: the case of beeptunes.com -- Chapter 7: Competitive Capabilities in Film Distribution Market: The Case of Filimo -- Part 4: Individual Level: media entrepreneurs -- Chapter 8: Social Networks of Immigrant Entrepreneurs in Media Industry: The case of Iranian Immigrants in Canada -- Chapter 9: Impact of leaders' characteristics on competitiveness of firms: Applying Weber’s charismatic authority theory to leaders of post-Soviet media businesses -- Part 5: Media Law and Regulation -- chapter 10: Lobbying groups in communications and media policies in Brazil -- Chapter 11: Restrictions and Legal Challenges for Foreign Investment in the Media Market in Iran -- Chapter 12: Evidenced-based internet policy for emerging nations: maximizing network investment and local content development -- Part 6: Startups and Small Enterprises -- Chapter 13: Start-up Boom in an Emerging Market: A Niche Market Approach -- Chapter 14: The challenges of firms in Iraqi Kurdistan Economy in the light of strategic acquisition theory -- Chapter 15: Competitiveness of small media firms -- Part 7: Strategic issues in organizations -- Chapter 16: Rapid internationalization Emerging Markets Multinationals from Latin America: The case of the AJE Group -- Chapter 17: Strategic Renewal in Corporate Entrepreneurship Context: A Multi-Case Study -- Chapter 18: Measuring the competitiveness factors in telecommunication markets -- Chapter 19: Competitiveness in Banking Industry: A study of Employee satisfaction, Customer satisfaction and Productivity in Service Quality -- Chapter 20: Audience Engagement as a Competitive Advantage in Public Television: Case of Gamification Use in IRIB IPTV -- Chapter 21: Competition Outside of the Field: Economics and Marketing of Football in Iran -- Part 8: Quantitative methodologies -- Chapter 22: Impact of Situation in the study of Gender Entrepreneurship and Opportunity Evaluation: An Analysis of Risk Disposition -- Chapter 23: Impact of Organizational Innovation, Learning Orientation and Entrepreneurship on SME Performance: The Moderating Role of Market Turbulence and ICT -- Chapter 24: Entrepreneurship and SMEs Performance: Studying the Mediating Role of Innovation and the Moderating Role of Firm Size -- Chapter 25: The impact of Business Ethics on entrepreneurial attitude of managers -- Chapter 26: Effect of Degree of Competitiveness and Orientation to Export on Marketing Strategy of SMEs -- Part 9: Big Data, Machine Learning and New Technological Trends -- Chapter 27: Disruptive Innovation for Auto Insurance Entrepreneurs: New Paradigm using Telematics & Machine Learning -- Chapter 28: Business Challenges of Big Data Application in Health Organizations -- Chapter 29: Big data for marketing success: how consumer analytic create competitive advantage for enterprises. |
| Record Nr. | UNINA-9910298214103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Conducting Business in China and India [[electronic resource] ] : A Comparative and Contextual Analysis / / by Deepak Sardana, Ying Zhu
| Conducting Business in China and India [[electronic resource] ] : A Comparative and Contextual Analysis / / by Deepak Sardana, Ying Zhu |
| Autore | Sardana Deepak |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (307 pages) : illustrations, maps, tables |
| Disciplina | 338.0951 |
| Collana | Palgrave Macmillan Asian Business Series |
| Soggetto topico |
International business enterprises
Globalization Markets Asia—Economic conditions Ethnology—Asia Organization Planning Production management International Business Emerging Markets/Globalization Asian Economics Asian Culture Operations Management |
| ISBN | 1-137-54721-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Background: Reforms in China and India -- 3. Historical links, Political Governance and Social Value Systems -- 4. Institutional Environment -- 5. Corporate Governance and Business Management -- 6. MNCs Operating in China and India -- 7. Conclusion: China and India at a Cross-Road for their Transformation. |
| Record Nr. | UNINA-9910254898503321 |
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Sardana Deepak
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer Behavior, Organizational Strategy and Financial Economics : Proceedings of the 21st Eurasia Business and Economics Society Conference / / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur Can
| Consumer Behavior, Organizational Strategy and Financial Economics : Proceedings of the 21st Eurasia Business and Economics Society Conference / / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur Can |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (362 pages) |
| Disciplina | 330 |
| Collana | Eurasian Studies in Business and Economics |
| Soggetto topico |
Motivation research (Marketing)
Leadership Macroeconomics Globalization Markets Consumer Behavior Business Strategy/Leadership Macroeconomics/Monetary Economics//Financial Economics Emerging Markets/Globalization |
| ISBN | 3-319-76288-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Consumer Behavior -- Organizational Strategy -- Financial Economics -- Industrial and Public Policy. |
| Record Nr. | UNINA-9910298206103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Contemporary Issues in International Business : Institutions, Strategy and Performance / / edited by Davide Castellani, Rajneesh Narula, Quyen T. K. Nguyen, Irina Surdu, James T. Walker
| Contemporary Issues in International Business : Institutions, Strategy and Performance / / edited by Davide Castellani, Rajneesh Narula, Quyen T. K. Nguyen, Irina Surdu, James T. Walker |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (324 pages) : illustrations, tables |
| Disciplina | 658.049 |
| Collana | The Academy of International Business |
| Soggetto topico |
Globalization
Markets International business enterprises—Cross-cultural studies Leadership Entrepreneurship Emerging Markets/Globalization Cross-Cultural Management Business Strategy/Leadership |
| ISBN | 3-319-70220-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. No Longer at Ease in the Old Dispensatation: Reappraising the Role of International Business in the World Economy; Davide Castellani, Rajneesh Narula, Quyen T. K. Nguyen, Irina Surdu and James T. Walker -- Part I. Institutions and International Business Strategy -- Chapter 2. Multinationals, Corporate Social Responsibility and Regional Change in Transition Economies; Javier Revilla Diez and Jöran Wrana -- Chapter 3. International Business and Corporate Wrongdoing: A Review and Research Agenda; Federica Nieri and Elisa Giuliani -- Chapter 4. The Internationalisation of Ventures: The Roles of a Nation’s Institutions and the Venture’s Value Orientation; Jie Chen, Kaisu Puumalainen and Sami Saarenketo -- Part II. Institutions, Emerging Markets and Economic Performance -- Chapter 5. Global Security Risks, Emerging Markets and Firm Responses: Assessing the Impact of Terrorism; Luis Alfonso Dau, Elizabeth M. Moore and Max Abrahms -- Chapter 6. Institutions, Economic Growth and International Competitiveness: A Regional Study; Roseline Wanjiru and Karla Prime -- Chapter 7. The Complementarity of Foreign and Domestic Investment by Emerging Market Multinationals; Pavida Pananond and Alvaro Cuervo-Cazurra -- Part III. HQ-Subsidiaries Relations -- Chapter 8. The Dynamics of Differentiation: The Resource-Bases of Development and the Roles of MNE Subsidiaries; Robert Pearce -- Chapter 9. Unfolding the Intra-organisational Perception Gap in Decision Making; Shasha Zhao, Marina Papanastassiou, Yiannis Bassiakos, Evis Sinani and Robert Pearce -- Chapter 10. Strategy Creativity in Multinational Subsidiaries; Dónal O'Brien, Pamela Sharkey Scott and Ulf Andersson -- Chapter 11. Subsidiary Combinative Capability for Knowledge Creation as a Coevolutionary Development Process; Johanna Clancy, Paul Ryan, Ulf Andersson and Majella Giblin -- Part IV: Location Decisions and MNEs Performance -- Chapter 12. Establishing how MNCs are Defined: A Response to the Regional/Global Debate; Louis Brennan, Lisa Spencer and Jim Stewart -- Chapter 13. Outward FDI From South Korea: The Relationship Between National Investment Position And Location Choice; Jae-Yeon Kim, Nigel Driffield and Jim Love -- Chapter 14. Does It Evidence From Industrial District Firms; Marco Bettiol, Chiara Burlina, Maria Chiarvesio and Eleonora Di Maria -- Chapter 15. Firm Diversification and Financial Performance: Evidence from Manufacturing Firms Worldwide; Jinlong Gu, Yong Yang and Roger Strange. |
| Record Nr. | UNINA-9910298203703321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Contemporary Issues in International Political Economy [[electronic resource] /] / edited by Fu-Lai Tony Yu, Diana S. Kwan
| Contemporary Issues in International Political Economy [[electronic resource] /] / edited by Fu-Lai Tony Yu, Diana S. Kwan |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (XXV, 425 p. 21 illus.) |
| Disciplina | 327.1 |
| Soggetto topico |
Globalization
Markets Asia—Politics and government Emerging Markets/Globalization Asian Politics |
| ISBN | 981-13-6462-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Religious Conflicts in the Middle East: Christianity versus Islam and Sunni versus Shiite -- 2. An Iran Nuclear Deal without the United States? Chinese, European, and Russian Interests and Options after the US Withdrawal from the Joint Comprehensive Plan of Action -- 3. Islam and Nationalism with Special Reference to the Muslim Brotherhood in Jordan -- 4. Origins of the Property Rights of the ‘Holy’ Land and Religious Conflicts in Jerusalem -- 5. Who wants to talk to Terrorists? -- 6.North Korea Crisis: Proliferation of Nuclear Weapons and the Threat of Nuclear War -- 7. Interpreting the Taiwan Strait Conflict: Taiwanese versus Chinese Consciousness -- 8. Neo-Mercantilist Policy and China’s Rise as a Global Power -- 9. China’s Belt-Road Initiative: The Political Economy of Coordinated Coalitional Cooperation -- 10. Globalization and Populism -- 11. Brexit and the Future of the European Union -- 12. Same-sex Marriage in China, Hong Kong and Taiwan: Ideologies, Spaces and Developments -- 13. Global Warming, Climate Change and the World Environmental Degradation -- 14. The Fourth Industrial Revolution and the Development of Artificial Intelligence -- 15. How Realistic is a Sustainable World? -- 16. Cryptocurrencies: The Future of Finance? -- 17. The Role of Bitcoin in the Monetary System: Its Development and the Possible Future. |
| Record Nr. | UNINA-9910350230003321 |
| Singapore : , : Springer Singapore : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Copyright Versus Open Access : On the Organisation and International Political Economy of Access to Scientific Knowledge / / by Marc Scheufen
| Copyright Versus Open Access : On the Organisation and International Political Economy of Access to Scientific Knowledge / / by Marc Scheufen |
| Autore | Scheufen Marc |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
| Descrizione fisica | 1 online resource (204 p.) |
| Disciplina |
330
338.6 343099 381 |
| Collana | International Law and Economics |
| Soggetto topico |
Law and economics
Mass media Law Globalization Markets Industrial organization Law and Economics IT Law, Media Law, Intellectual Property Emerging Markets/Globalization Industrial Organization |
| ISBN | 3-319-12739-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Some Fundamental Economics -- Academic Journal Publishing and the Open Access Movement -- On the Access Principle in Science: A Law & Economics Analysis -- The Future of Academic Publishing -- Conclusions and Further Research -- Appendix. |
| Record Nr. | UNINA-9910298511103321 |
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Scheufen Marc
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Corporate Governance [[electronic resource] ] : An International Perspective / / edited by Samuel O Idowu, Kiymet Tunca Çaliyurt
| Corporate Governance [[electronic resource] ] : An International Perspective / / edited by Samuel O Idowu, Kiymet Tunca Çaliyurt |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (XXXVIII, 371 p. 26 illus.) |
| Disciplina | 658.1 |
| Collana | CSR, Sustainability, Ethics and Governance |
| Soggetto topico |
Organization
Planning Leadership Globalization Markets Business ethics Ethics Business Strategy/Leadership Emerging Markets/Globalization Business Ethics |
| ISBN | 3-642-45167-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Corporate Governance in Europe -- Part II: Corporate governance in Africa -- Part III: Corporate Governance in Asia -- Part IV: Final Words. |
| Record Nr. | UNINA-9910298554303321 |
| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Corporate Governance in Africa [[electronic resource] ] : Assessing Implementation and Ethical Perspectives / / edited by Kerry E. Howell, M. Karim Sorour
| Corporate Governance in Africa [[electronic resource] ] : Assessing Implementation and Ethical Perspectives / / edited by Kerry E. Howell, M. Karim Sorour |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (XVII, 265 p. 3 illus.) |
| Disciplina | 658.4 |
| Soggetto topico |
Corporate governance
Globalization Markets Investment banking Securities Corporate Governance Emerging Markets/Globalization Investments and Securities |
| ISBN | 1-137-56700-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction: Notions of Governance, Social Contracts and Ethical Perspectives (Kerry E. Howell) -- 2. Paradigm of Inquiry: Critical Theory and Constructivism (Kerry E. Howell) -- 3. Ethical Perspectives on Corporate Governance (Tony Ikechukwu Nwanji) -- 4. On The Evolution of Corporate Governance Culture in Africa: The case of the Egyptian Banking Sector (M. Karim Sorour and Ahmed El Sakhawy) -- 5. Ethical Dimensions of Corporate Governance Practice in Ghana: Building a Theoretical Perspective (Mark Boadou) -- 6. Corporate Governance in Nigeria (Umar Abbas Ibrahim) -- 7. An Examination and Analysis of Bank Corporate Governance Regulation in the Gambia: A Grounded Theory Approach (Sainey Faye) -- 8. The King Reports on Corporate Governance In South Africa. A Ubuntu African Philosophy Analysis (Zenzo L Dube) -- 9. The Corporate Governance of the Kenyan Public Sector ( Dulacha Barako and Alistair Brown) -- 10. Conclusions (Kerry E. Howell) -- Index. . |
| Record Nr. | UNINA-9910254947303321 |
| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Corporate Governance in Emerging Markets : Theories, Practices and Cases / / edited by Sabri Boubaker, Duc Khuong Nguyen
| Corporate Governance in Emerging Markets : Theories, Practices and Cases / / edited by Sabri Boubaker, Duc Khuong Nguyen |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (625 p.) |
| Disciplina | 338.6091724 |
| Collana | CSR, Sustainability, Ethics & Governance |
| Soggetto topico |
Globalization
Markets Macroeconomics Business ethics Finance Commercial law Emerging Markets/Globalization Macroeconomics/Monetary Economics//Financial Economics Business Ethics Finance, general Commercial Law |
| ISBN | 3-642-44955-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Corporate Governance and Firm Performance -- Part II: Corporate Governance and Firm Behaviour -- Part III: Corporate Governance Pracices in Emerging Markets -- Part IV: Corporate Governance: Laws, Reforms and Practical Issues -- Part V: Corporate Governance Matters: Lessons from Practitioners. |
| Record Nr. | UNINA-9910298545203321 |
| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Markets
(432)
- Globalization (381)
- Emerging Markets/Globalization (378)
- Leadership (93)
- Business Strategy/Leadership (92)